IOSP 2026
Leiden ATScience team · running the afternoon session
where you'll find me
Events
Conferences, meetups and workshops I've spoken at or helped run. Get in touch if you'd like me at yours.
coming up
Upcoming speaking engagements
Leiden been around a bit
Countries where I presented
27 and counting.
the back catalogue
189 talks across 27 countries
Past events
2026
2 events
2025
3 events2024
7 events
Spryker User Group 10x
🌎 Online event — 2024
Organizer & co-host/moderator
Nagarro Hackathon India
Gurugram Organizer & Event host/moderator
Turbine Hackathon
Berlin Security
Spryker Hackathon
Berlin Double your development speed
Spryker EXCITE Hackathon
Berlin Event host/moderator
Growth Marketing Summit
Frankfurt am Main Podcast livestream host
Bikkeldag
Amsterdam Persuasive E-commerce
2023
6 events Spryker User Group 4x
🌎 Online event — 2023
Organizer & co-host/moderator
Spryker Hackathon
Berlin Event host/moderator
TOWA office warming
Hamburg Crystal ball session: outlook for the coming year
Spryker EXCITE
Berlin Mainstage event host
Spryker Partner Hackathon
Hamburg Spryker update
Diva-e yearly team kickoff
Munchen Crystal ball session: outlook for the coming year
2022
15 events
B2B Online
Berlin Composable Commerce & Packaged Business Capabilities
Spryker Partner Hackathon
Vienna Spryker update
Growth Marketing Summit
Frankfurt Podcast livestream host
Spryker EXCITE
Berlin Mainstage event host
eCommerce & Digital Marketing EXPO Greece & SE Europe
Athens Still A/B testing your buttons? You need to think (much) bigger...
Emerce B2B Dinner session
Maarssen Grow Smart or Die Fast: 5 Guidelines to Navigate the Recession
Emerce Retail
Maarssen Why becoming a Marketplace should be your Next Big Initiative
Spryker customer day
🌎 Online event
— Feb 16, 2022 Event host/moderator
Spryker customer day
Berlin Event host/moderator
Spryker customer day
Nashville Event host/moderator
Emerce E-commerce Live!
Amsterdam Innovate or get Kodak'ed: 5 Guiding Principles to NOT F#%K up Modern Commerce
Spryker customer day
Berlin Event host/moderator
Emerce B2B
Maarssen Growth strategies for the future of B2B commerce
eTail Europe
London Still A/B testing your buttons? You need to think (much) bigger...
Business Online
London Still A/B testing your buttons? You need to think (much) bigger...
2021
3 events
SmartOSC Dev-Experience
🌎 Online event
— Dec 11, 2021 Panellist
Spryker customer day
Berlin Your path to becoming a (more) Customer Centric Business
Conversion Hotel
De Koog, Texel Podcast livestream host
2020
10 events Emerce Conversion
Amsterdam Cross-cultural website optimization
Shopping Today
Utrecht Event host/moderator
Contentsquare Champaigne breakfast
🌎 Virtual
— Jul 16, 2020 Event host/moderator
Google Analytics User Conference
Amsterdam Podcast livestream host
Marketing Insights Event
Utrecht Podcast livestream host
Emercify
🌎 Online event
— Nov 17, 2020 Persuasive E-commerce
CrossBorder Event
Utrecht Event host/moderator
D-Congress
Gothenburg Persuasive E-commerce
Ecommerce Workshop
Workshop
Oslo Persuasive E-commerce
Webwinkel Vakdagen
Utrecht Event host/moderator
2019
22 events Inhouse workshop
Workshop
Tiel Persuasive E-commerce
TIO Ecommerce Week
Utrecht Cross-cultural website optimization
Target
Tallinn Persuasive E-commerce
How to Web
Bucharest Data Driven Decisions meets Psychology
T3con19
The Hague Creating an optimization culture
CRO.CAFE Unconference #2
Utrecht Main event organizer
DDMA Dutch CRO Awards
n.t.b. Podcast livestream host
Emerce E-commerce Live!
Amsterdam Cross-cultural website optimization
Meet Magento NL 2019
Den Haag Main event organizer
Let's Talk Business
Online event Interview about Dutchento
ING Inhouse event
Amsterdam Your path to becoming a (more) Customer Centric Business
Emerce Engage
Amsterdam Podcast livestream host
Conversion Hotel
De Koog, Texel Podcast livestream host
Startupweek Tallinn
Tallinn Persuasive E-commerce
Magento Live Europe
Amsterdam Co-hosting Commerce Sneaks
T3con19
The Hague Building your Optimization Dream Team
Digital Analytics Congres
Utrecht Podcast livestream host
CRO.CAFE Unconference #1
Rotterdam Main event organizer
Meet Magento UK
London Magento Association
Emerce Conversion
Amsterdam Podcast livestream host
3XE Digital CRO
Dublin Persuasive E-commerce
Webwinkel Vakdagen
Utrecht Event host/moderator
2018
8 events FRMWRK Inhouse event
Rotterdam Persuasive E-commerce
United Wardrobe
Utrecht Persuasive E-commerce
Conversion Elite London
London Creating an optimization culture
Digital Data Tips Tuesday
Amsterdam Creating an optimization culture
Shopping Today
Utrecht Event host/moderator
Meet Magento UK
London Creating an optimization culture
Meet Magento The Netherlands
Jaarbeurs, Utrecht Main event organizer
Utrecht University
Utrecht Persuasive E-commerce
2017
18 events Conversion Hotel
De Koog, Texel Management buy-in for CRO
GrowthTribe evening course
Workshop
Amsterdam Persuasive E-commerce
Nomadmage
🌎 Webinar
— Oct 24, 2017 Data Driven Decisions meets Psychology
Meet Magento Greece
Athens Persuasive E-commerce
Conversion.Camp
Utrecht Conversion optimization
Magento Unconference
Fort a/d Klop, Utrecht Let's have a talk about giving talks
Elite Camp 2017
Tallinn Creating an optimization culture
Emerce Conversion
Pakhuis de Zwijger, Amsterdam Improve CRO processes with evolutionary AI
Meet Magento The Netherlands
Jaarbeurs, Utrecht Main event organizer
Measurefest
British Library, London Improve CRO processes with evolutionary AI
Retail Arena
Bucharest Persuasive E-commerce
Meet Magento Romania
Cluj-Napoca Creating an optimization culture
Bidfood (in-house)
Amsterdam Persuasive E-commerce
Meet Magento China
Shenzhen Cross-cultural website optimization
MUG Rotterdam
Rotterdam Creating an optimization culture
Pan European Strategy Forum Retail
Copenhagen Persuasive E-commerce
Growth Marketing Conference
Amsterdam Improve CRO processes with evolutionary AI
GrowthTribe evening course
Workshop
Amsterdam Persuasive E-commerce
2016
24 events Braingineers
Amsterdam Persuasive E-commerce
MageTitans
Manchester Meet Magento Association
Magento 2 Seminar
Utrecht Event host/moderator
Conversion Conference
London Persuasive E-commerce
Savant E-commerce Congress
Amsterdam Cross-cultural website optimization
E-commerce Insights
Utrecht Cross-cultural website optimization
Annual Conference of Estonian E-commerce
Workshop
Tallinn Persuasive E-commerce
GrowthTribe evening course
Workshop
Amsterdam Persuasive E-commerce
Meet Magento Czech
Prague Persuasive E-commerce
Magento Unconference
Berlin Building your Optimization Dream Team
Magento 2 Seminar
Utrecht Event host/moderator
The Talent Institute
Workshop
Amsterdam Persuasive E-commerce
Conversion Hotel
De Koog, Texel Let's have a talk about giving talks
Teleflor International Conference
Workshop
Amsterdam Online sales for florists
Magento Unconference
Fort a/d Klop, Utrecht Let's have a talk about giving talks
GrowthTribe evening course
Workshop
Amsterdam Persuasive E-commerce
Meet Magento Indonesia
Jakarta Persuasive E-commerce
Meet Magento The Netherlands
Utrecht Main event organizer
Developers Paradise
Opatija Cross-cultural website optimization
Conversion World
🌎 Webinar
— Apr 19, 2016 Cross-cultural website optimization
Meet Magento Sweden
Stockholm Persuasive E-commerce
Effective Experiments
🌎 Webinar
— Feb 10, 2016 Building your Optimization Dream Team
Webwinkel Vakdagen
Utrecht Cross-cultural website optimization
Euroflorist
Warsaw Persuasive E-commerce
2015
18 events Performance Marketing Update
's-Hertogenbosch Persuasive E-commerce
Conversion Hotel
Texel Compute required Sample Size for your A/B tests (A-priori)
Meet Magento Spain
Madrid Building your Optimization Dream Team
Meet Magento Greece
Athens Persuasive E-commerce
Meet Magento Vietnam
Hanoi Persuasive E-commerce
Euroflorist
Malmö Persuasive E-commerce
Belgento
Brussels 5 Ultimate usability tips for E-commerce
Meet Magento Germany
Leipzig 5 Ultimate usability tips for E-commerce
Rockstart Answers
Amsterdam Usability Testing
Meet Magento Argentina
Buenos Aires Persuasive E-commerce
GrowthTribe evening course
Workshop
Amsterdam Persuasive E-commerce
Optimizely Experience
Amsterdam Building your Optimization Dream Team
Meet Magento Belarus
Minsk Persuasive E-commerce
Euroflorist
Romsey Persuasive E-commerce
Meet Magento The Netherlands
Utrecht Main event organizer
Meet Magento Denmark
Kolding Persuasive E-commerce
Adobe User Group
Amsterdam Hack your users brain
Emerce Conversion
Amsterdam 5 Ultimate usability tips for E-commerce
2014
11 events
Sanoma Breeze
Hoofddorp Learnings van 9 maanden conversie optimalisatie
ISM eCommerce Magento Enterprise event
Rotterdam Magento Community versus Enterprise
Meet Magento New York
New York Persuasive E-commerce
Meet Magento Germany
Leipzig Persuasive E-commerce
Joomladays Netherlands
Zeist Introduction to A/B testing
Developers Paradise
Kaprun The Future of the Magento Ecosystem
Meet Magento Switzerland
Glattfelden Persuasive E-commerce
Exact meets Magento
Delft Introduction to Magento
Meet Magento The Netherlands
Utrecht Main event organizer
Sanoma Breeze
Hoofddorp Persuasive E-commerce
Sanoma Breeze
Hoofddorp Persuasive E-commerce
2013
10 events Meet Magento Poland
Warsaw Persuasive E-commerce
Bargento
Paris Persuasive E-commerce
Meet Magento The Netherlands
Ede Main event organizer
ISM eCommerce Online Marketing Event
Rotterdam Marketing with Magento
Webwinkel Vakdagen
Utrecht Introduction to Magento
TeComm Conference
Cluj-Napoca Persuasive E-commerce
Meet Magento Germany
Leipzig Persuasive E-commerce
Joomladays Netherlands
Zeist Persuasive E-commerce
Webwinkel Vakdagen
Utrecht Persuasive E-commerce
Belgento
Brussels Persuasive E-commerce
2012
18 events NIMA Expert Class
Utrecht Persuasive E-commerce
ISM eCommerce Online Marketing Event
Rotterdam Marketing with Magento
Exact meets Magento
Delft Introduction to Magento
Exact meets Magento
Delft Introduction to Magento
ISM eCommerce Webinar
Rotterdam Magento Community versus Enterprise
ISM eCommerce Cross-channel event
Rotterdam Cross channel possibilities with Magento
ISM eCommerce Magento Event
Rotterdam Introduction to Magento
Masterclass Ecommerce Magazine
Maarssen Persuasive E-commerce
Webwinkel Vakdagen
Utrecht Persuasive E-commerce
Amsterdam University of Applied Science (HvA)
Amsterdam Persuasive E-commerce
Joomla! World Conference
San José Persuasive E-commerce
Meet Magento Brazil
São Paulo Persuasive E-commerce
ISM eCommerce Cross-channel event
Rotterdam Cross channel possibilities with Magento
OroCRM Meetup
Amsterdam Main event organizer
Meet Magento The Netherlands
Ede Main event organizer
Oxillion Lunch & Learn
Enschede Persuasive E-commerce
Webwinkel Vakdagen
Utrecht Introduction to Magento
Byte Seminar
Amsterdam Persuasive E-commerce
2011
5 events Exact meets Magento
Delft Introduction to Magento
Oxillion Lunch & Learn
Enschede Introduction to Magento
Meet Magento The Netherlands
Ede Main event organizer
2010
3 events Oxillion Lunch & Learn
Enschede Introduction to Magento
Joomladays Netherlands
Utrecht Conversion optimization
Meet Magento The Netherlands
Ede Main event organizer
2009
2 events Joomladays Netherlands
Nieuwegein Main event organizer
Meet Magento The Netherlands
Utrecht Main event organizer
want me at yours?
Invite me to speak
189 talks across 27 countries. Tell me about your event and audience.