CRO.CAFE English ·
on the mic
Podcasts I host & produce
Podcasting is a great way to learn, share, and get to know people. I've published over 250 episodes across a few different shows.
Sheeptank
2022
A lighthearted, fast-paced format: one interesting business case (pitched by the sheep) and a final verdict (from the wolves).
Listen
CRO.CAFE
2018–2026
Conversion rate optimization and business experimentation, with episodes in English, Dutch, Spanish and German.
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Dutchento
2017–2021
Dutch-language conversations with merchants, developers and e-commerce people from the Magento community I started, covering the platform, Meet Magento, user groups and Unconference events.
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Recent episodes
CRO.CAFE English ·
From CRO to AXO: Adapting to AI in Digital Marketing
CRO.CAFE English ·
AI's Impact on Customer Relationships
CRO.CAFE English ·
n8n and small AI models
CRO.CAFE English ·
Growth Minded Superheroes
CRO.CAFE English ·
How do you maintain a no-BS style
CRO.CAFE English ·
Educating your CRO clients & hiring for your CRO agency
CRO.CAFE English ·
How to craft copy on the PDP to convert more first-time buyers
CRO.CAFE English ·
Understand your products first before optimizing
CRO.CAFE English ·
What separates the good from the great?
Sheeptank Podcast ·
#8 - VanMoof
Sheeptank Podcast ·
#7 - Peek & Cloppenburg
Sheeptank Podcast ·
#6 - AllBirds
Sheeptank Podcast ·
#5 - Netflix
Sheeptank Podcast ·
#4 - Gucci
Sheeptank Podcast ·
#3 - Picnic
Sheeptank Podcast ·
#2 - Macy's
Sheeptank Podcast ·
#1 - Amazon.NL
CRO.CAFE English ·
Friction and Momentum in Brazil vs EU vs USA
CRO.CAFE English ·
Understanding the "Why"
your turn
Get in touch Want to come on a show?
Got a business case for Sheeptank, an experimentation story for CRO.CAFE, or an idea for a collaboration? Tell me about it.