Speaking at your event
Everything organizers typically want to know about me
Community Builder with 21+ years creating technical ecosystems. 188 talks across 27 countries. If you're interested in having me speak at your event, you'll find all the information you need below.
What you can find on this page:
Rider Kit
Technical and logistical requirements
Bio Format
Speaker biography and credentials
Fee
Speaking fees and expenses
Testimonials
What others say about my talks
Travel & Accommodation
Logistics and requirements
AV/Tech Requirements
Technical setup needed
Content for Your Marketing
Materials to promote the event
And the Rest...
Additional information and details
About the Speaker Guido X Jansen
I'm a Community Builder who turns technical ecosystems into real business growth. With 21+ years at the intersection of psychology and technology, I've built community functions from zero multiple times.
My cognitive psychology background shapes how I approach community work. Not by predicting how developers will behave, but by testing assumptions and watching what they actually do, because the one thing psychology reliably teaches is that you can't reliably predict people.
I've presented at 188 talks across 27 countries on topics including composable commerce, community building, and digital psychology.
Am I the right fit?
Before you reach out, it helps to be clear on what the session is for. What's your goal for it, who's in the audience, and what do you want them to be able to say or do afterwards? None of this is me being difficult: it's how I make sure the talk actually fits your audience and earns its slot.
To make this easy for you, I've created an online form you can fill out to give me all the needed information. Please fill out the form at least 3 months before your event.
Talk format
My talks are clear, practical sessions on usability, persuasion, conversion optimization, building experimentation culture, CRO teams and community building. I design them for a wide range of audiences and can adapt them for beginners or more experienced crowds. You walk away with things you can actually use.
I usually prefer to present the opening or closing keynote at events, as it allows for more inspiration and practical insights. I'm experienced with live interviews or panels on-stage and will often engage with the audience for light content but will have conversations for the rest of the keynote. I'm also happy to organize the line-up where the technology-focused talks and insights follow, and I will focus on the background of your audience.
Depending on the topic and the conference, I like to slot panels in between the more technical talks. My talk usually lasts 30-60 minutes and suits an audience between 25-2500 people.
Fee
My talks are about entertaining and teaching an audience. I don't sell products or services from the stage. For commercial conferences I do charge a fee, since this is part of how I make a living. Thanks for understanding.
The fee covers preparing and delivering a talk tailored to your audience, on topics like CRO, experimentation culture, and community building. The sessions work for a wide range of audiences, and the focus is always on practical takeaways your audience can use after the event.
Payment terms
The fee is paid in EUR (€) via wire transfer or PayPal. I pay my own taxes in the Netherlands, so the quoted fee is the net amount I need to receive.
Payment is split: a deposit to confirm the booking, ideally 3+ months before the session, and the balance after the talk. Let me know which payment method works best for you.
Deposit
50% of the quoted fee, paid to confirm and reserve your date.
Final Payment
The remaining balance due after your session is completed.
Booking Terms
- • Once the deposit is received, your date is confirmed and reserved for your event.
- • The deposit is non-refundable once the booking is confirmed, as it holds the date and covers preparation.
- • The fee structure is fixed. If your budget is tight, talk to me early rather than at the end: there's more room to find something that works when we start the conversation sooner.
What others say
Feedback from event organizers and attendees
Guido is an excellent public speaker. Whether it's a workshop, a conference talk, or a meetup, he always manages to bring energy and knowledge to his presentations.
Give him a stage and the audience will love him!
His session was extremely well received by a diverse audience of web development professionals. Guido's ability to communicate complex topics in a clear and engaging manner made his talk a highlight of the event.
I attended Guido's CRO session at Growth Tribe and I was mind-blown. He's articulate, knowledgeable, and uses real examples and frameworks that you can actually apply.
Guido brought his 'Persuasive eCommerce' topic to our meetup in Jakarta and the audience loved it. Very engaging speaker with deep practical knowledge.
Guido has a unique combination of knowledge about psychology, experimentation, and e-commerce that makes his talks both insightful and highly practical.
Guido brings a unique blend of technical expertise and practical insights. His presentation style is engaging and the content is always relevant to our audience.
Working with Guido was a pleasure. He understood our audience needs and delivered content that was both educational and actionable. Our attendees loved it!
Guido's expertise in conversion optimization and his ability to translate complex concepts into practical advice made his session one of the most valuable at our event.
Featured presentations
Some of my most popular talks that conference organizers frequently request
The Future of Community: Where Psychology, Tech and AI Collide
Where community building, psychology and AI meet, and what to start experimenting with right now.
AI/n8n workflow automation for techies
A hands-on demo of automating real work with AI and n8n, for teams who don't know where to start.
Data Driven Decisions meets Psychology
Pairing experimentation with how people actually behave, so the data leads to better decisions.
Travel & accommodation
Travel Requirements
- • Flight booking and costs covered by organizer
- • Business class for flights over 3 hours
- • Airport transfers or rental car if needed
- • Travel insurance coverage
Accommodation
- • 4-star hotel or equivalent accommodation
- • Arrival day before event + departure day after
- • Quiet room for preparation (if needed)
- • High-speed internet access
AV/tech requirements
Basic Setup
- • Projector/large screen for presentations
- • Wireless presentation remote (clicker)
- • Lapel microphone (wireless preferred)
- • Basic lighting (standard conference setup)
Technical Details
- • HDMI connection for MacBook Pro
- • Internet connection for live demos
- • Recording equipment (if session is recorded)
- • Tech check 30 minutes before presentation
Biography
Copy-paste ready speaker bio for your marketing materials
Short Bio (50 words)
Guido X Jansen is a Community Builder with 21+ years creating technical ecosystems. Founded Dutchento/Meet Magento, created CRO.CAFE podcast, and led Spryker's enterprise community. Cognitive psychologist turned DevRel leader. 188 talks across 27 countries. Open source and privacy advocate. Based in the Netherlands.
Medium Bio (100 words)
Guido X Jansen is a Community Builder who creates technical ecosystems that drive business growth. He has built community functions from zero multiple times: Dutchento/Meet Magento (600+ annual attendees), CRO.CAFE (200+ podcast episodes), and Spryker's enterprise community (130+ clients).
His cognitive psychology background taught him you can't reliably predict how technical users will behave, so he designs community work as experiments and measures what creates real business value instead of chasing activity metrics. He has spoken at 188 talks across 27 countries.
Guido advocates for open source, privacy-first technology, and building resilient systems. Based in the Netherlands, working remotely.
Long Bio (200 words)
Guido X Jansen is a Community Builder who turns technical ecosystems into real business growth. With 21+ years at the intersection of psychology and technology, he has built community functions from zero multiple times: in the early 2000s with Mambo/Joomla!, as founder of Dutchento/Meet Magento (scaling to 600+ annual attendees), as creator of CRO.CAFE (200+ episodes across four languages), and at Spryker (serving 130+ enterprise clients).
His cognitive psychology background shapes how he approaches every community decision. Rather than assuming he knows why developers and technical users behave the way they do, he treats it as something to test: building onboarding that turns newcomers into contributors, feedback mechanisms that surface real sentiment, and a working sense of the difference between activity and engagement.
Guido operates at the intersection of community, product, and customer success. At Spryker, community-driven initiatives influenced 25% of product roadmap decisions. He has presented at 188 talks across 27 countries on topics including composable commerce, community building, and digital psychology. He advocates for open source principles, privacy protection, and building systems that get stronger under pressure instead of barely surviving it.
Content for your marketing
Ready-to-use materials to promote the session
Session Titles
- • "Building a Culture of Experimentation"
- • "Digital Psychology for Better Conversions"
- • "From A/B Testing to Full Experimentation Culture"
- • "The Science of Digital Persuasion"
- • "CRO: Beyond the Buttons and Colors"
Key Topics
- • Behavioral psychology principles
- • A/B testing best practices
- • Experimentation culture development
- • Statistical significance and sample sizes
- • Team building and process optimization
Want something made just for your event?
Everything above is yours to use, but I'm happy to make something tailored to your event too. Think a short promo video, custom graphics, or copy written for your channels and your audience. Tell me what you're planning and I'll put together something that fits.
Ask me about custom promoHeadshots
High-resolution headshots for your event marketing materials
Ready to book me for your event?
If you have more info, you can contact me here.
Get in Touch