Conference Terms
Everything organizers typically want to know about me
I'm passionate about helping organizations optimize their digital experiences. If you're interested in having me speak at your event, you can find all the information about my speaking terms and requirements below.
What you can find on this page:
Rider Kit
Technical and logistical requirements
Bio Format
Speaker biography and credentials
Fee
Speaking fees and expenses
Testimonials
What others say about my talks
Travel & Accommodation
Logistics and requirements
AV/Tech Requirements
Technical setup needed
Content for Your Marketing
Materials to promote the event
And the Rest...
Additional information and details
Guido Jansen
Guido is a digital psychology and experimentation consultant who helps organizations optimize their digital customer experiences through data-driven insights and behavioral psychology.
With over 15 years of experience in e-commerce optimization, conversion psychology, and A/B testing, Guido has worked with hundreds of companies ranging from startups to Fortune 500 enterprises.
He's the founder of CRO.CAFE and has spoken at 100+ conferences worldwide, sharing actionable insights on digital optimization, customer psychology, and experimentation culture.
Am I the right fit?
Before you reach out, please ensure you understand my speaking goals and the specific objectives for the session. What is your ultimate goal, and who is your target audience? What do you want them to be able to say after the session? Please let me be clear that this is not to be difficult; this is to ensure my session is not just for your audience and deliver the content in the most useful way.
To make this easy for you, I've created an online form you can fill out to give me all the needed information. Please fill out the form at least 3 months before your event.
Talk format
My talks are easy to understand sessions on usability, persuasion, conversion optimization, building experimentation culture, CRO teams and community building. They are usually designed for a wide variety of audiences and can be adapted to fit beginners as well as intermediate audiences. The focus is on building audience awareness while providing actionable takeaways.
I usually prefer to present the opening or closing keynote at events, as it allows for more inspiration and practical insights. I'm experienced with live interviews or panels on-stage and will often engage with the audience for light content but will have conversations for the rest of the keynote. I'm also happy to organize the line-up where the technology-focused talks and insights follow, and I will focus on the background of your audience.
Depending on the topic and the conference, I usually prefer to present the opening or closing keynote at events, with panels in-between technical talks. My talk usually lasts 30-60 minutes and suits an audience between 25-2500 people.
Fee
My talks are about entertaining and teaching an audience. I do not sell any products or services in your presentations and I cannot afford to speak for free as a commercial conference – thanks for your understanding.
This talk content and teaching your audience building, CRO teams and community building. They are usually designed for a wide variety of audiences, from building awareness, increasing and building communities and digital consultants. The focus is to increase knowledge while providing actionable takeaways that will support your audience and your event.
Payment terms
At least €2500 should be paid in EUR (€) via wire transfer or PayPal to account. I pay my own taxes and fees in my country so this fee is net amount that I need to receive to speak for free at a commercial conference and events.
My payment must be received before I speak for your event. Please let me know the form of payment you would be happy to provide, with my pay split being 3+ months before the session.
Deposit
50% of the quoted project fee to date as we move forward to speak the dates for your session.
Final Payment
The remaining balance due after your session is completed.
Booking Terms
- • This is a no-strings-attached booking fee. When I receive it, you can count on the booked for your events.
- • Your payments cannot be refunded before I leave for your organization's signature on event.
- • The payment period and fee structure is non-negotiable for any given below, so you really have to negotiate higher fees if you need me to speak for any cheaper.
What others say
Feedback from event organizers and attendees
"Guido gave an excellent presentation at our event. His knowledge and expertise in the field of CRO was evident throughout his talk. The audience was engaged and provided positive feedback."
"Guido's session on experimentation culture was exactly what our team needed. His practical approach and real-world examples made complex concepts accessible to everyone."
"Professional, well-prepared, and delivers valuable insights. Guido's talk on digital psychology was one of the highlights of our conference. Highly recommended!"
"Guido brings a unique blend of technical expertise and practical insights. His presentation style is engaging and the content is always relevant to our audience."
"Working with Guido was a pleasure. He understood our audience needs and delivered content that was both educational and actionable. Our attendees loved it!"
"Guido's expertise in conversion optimization and his ability to translate complex concepts into practical advice made his session one of the most valuable at our event."
Featured Presentations
Some of my most popular talks that conference organizers frequently request
Still A/B Testing Your Buttons?
You need to think much bigger. How to move beyond basic button tests to meaningful experimentation.
Persuasive E-commerce
Applying psychology principles to optimize digital customer experiences and drive conversions.
Creating an Optimization Culture
How to build experimentation teams and foster data-driven decision making across organizations.
Travel & Accommodation
Travel Requirements
- • Flight booking and costs covered by organizer
- • Business class for flights over 3 hours
- • Airport transfers or rental car if needed
- • Travel insurance coverage
Accommodation
- • 4-star hotel or equivalent accommodation
- • Arrival day before event + departure day after
- • Quiet room for preparation (if needed)
- • High-speed internet access
AV/Tech Requirements
Basic Setup
- • Projector/large screen for presentations
- • Wireless presentation remote (clicker)
- • Lapel microphone (wireless preferred)
- • Basic lighting (standard conference setup)
Technical Details
- • HDMI connection for MacBook Pro
- • Internet connection for live demos
- • Recording equipment (if session is recorded)
- • Tech check 30 minutes before presentation
Biography
Copy-paste ready speaker bio for your marketing materials
Short Bio (50 words)
Guido Jansen is a digital psychology and experimentation consultant who helps organizations optimize their digital customer experiences. With 15+ years in CRO and A/B testing, he's the founder of CRO.CAFE and has spoken at 100+ conferences worldwide.
Medium Bio (100 words)
Guido Jansen is a digital psychology and experimentation consultant who helps organizations optimize their digital customer experiences through data-driven insights and behavioral psychology. With over 15 years of experience in e-commerce optimization, conversion psychology, and A/B testing, Guido has worked with hundreds of companies ranging from startups to Fortune 500 enterprises. He's the founder of CRO.CAFE and has spoken at 100+ conferences worldwide, sharing actionable insights on digital optimization, customer psychology, and experimentation culture. Guido is passionate about making complex psychological concepts accessible and actionable for business teams.
Long Bio (200 words)
Guido Jansen is a leading digital psychology and experimentation consultant who specializes in helping organizations optimize their digital customer experiences through the strategic application of behavioral psychology and data-driven experimentation. With over 15 years of experience in e-commerce optimization, conversion rate optimization, and A/B testing, Guido has become a trusted advisor to hundreds of companies ranging from ambitious startups to Fortune 500 enterprises.
As the founder of CRO.CAFE, Guido has built a platform that bridges the gap between academic research and practical business applications. He has delivered keynotes and workshops at over 100 conferences across Europe, Asia, and North America, consistently receiving top ratings for his ability to translate complex psychological concepts into immediately actionable business strategies.
Guido's expertise spans digital customer psychology, experimentation culture development, statistical analysis, and team building. His work has been featured in leading industry publications, and he regularly contributes to the conversation around ethical and effective optimization practices. When not speaking or consulting, Guido is dedicated to advancing the field through research, mentorship, and community building within the CRO and experimentation space.
Content for Your Marketing
Ready-to-use materials to promote the session
Session Titles
- • "Building a Culture of Experimentation"
- • "Digital Psychology for Better Conversions"
- • "From A/B Testing to Full Experimentation Culture"
- • "The Science of Digital Persuasion"
- • "CRO: Beyond the Buttons and Colors"
Key Topics
- • Behavioral psychology principles
- • A/B testing best practices
- • Experimentation culture development
- • Statistical significance and sample sizes
- • Team building and process optimization
Social Media Kit
Professional headshots, social media graphics, and promotional copy available upon request for event marketing.
Request Marketing MaterialsHeadshots
High-resolution headshots for your event marketing materials
