"Guido is a thought leader in community building and developer relations. Any company serious about building an ecosystem should talk to him."
I build community functions for tech products.
For 21+ years I've helped tech teams turn developer & customer intelligence into product strategy, grounded in cognitive psychology and a habit of testing my assumptions. I help build communities, and the teams that run them.
- Bluesky Post 5d ago
My most satisfying accomplishment of the day is that I sprayed a small amount of WD40 into a noisy fan which completely took care of the noise. How is your day going? 😅
Open this Bluesky post in a new tab - Bluesky Post 3h ago
Just saw someone going on about how bad Big Tech in general and Linkedin specifically are ...only to then ask people to subscribe to their Substack
Open this Bluesky post in a new tab - Bluesky Post 2d ago
Welcome to level 2. You have unlocked the following new atproto builds: - Stravatproto - Obsidiansky - ATrello - Photosphere - iCalAT - atmos.crm - Splitwise Blue - @barazo.forum with gated subforums - Subscriptions that work regardless of the app you use to consume it - ...?
Open this Bluesky post in a new tab - Bluesky Post 16h ago
Adding multilanguage support to atproto records is probably something that has been discussed before right...? What was the outcome? Not happening? Impossible? Some convention to make it work...?
Open this Bluesky post in a new tab - Bluesky Post 6d ago
AI makes answers free. It makes trust expensive.
Open this Bluesky post in a new tab - Bluesky Post 1d ago
Are you living in The Netherlands 🇳🇱 and working on/with atproto things? LMK and I'll add you to the DutchProto group and you'll be the first to know about upcoming meetups! Note that you don't need to be able to speak Dutch BTW, English or Dunglish will do 😅
Open this Bluesky post in a new tab - Bluesky Post 2d ago
Atproto devs exploring space
Open this Bluesky post in a new tab - Bluesky Post 2d ago
😳
Open this Bluesky post in a new tab - Bluesky Post 6d ago
Jeez, these Github outages are really starting to be a bottleneck for my release/building processes...
Open this Bluesky post in a new tab - Bluesky Post 12h ago
Had a lot of fun this weekend with the kids, two game controllers, a raspberry pi 4 and Batocera. Much nicer experience than with RetroPie (not that that was bad!)
Open this Bluesky post in a new tab - GitHub Pushed code 15h agoGitHub
- Open this Bookhive review in a new tabBookhive 17d agoWhy None Of My Books Are Available On Audible: And why Amazon owes me $3,218.55
- Open this Popfeed review in a new tabPopfeed 29d agoFuturamaTv show · FOX8/10
- Open this Popfeed review in a new tabPopfeed 1mo agoGodzillaFilm · Roland Emmerich8/10
- Open this Popfeed review in a new tabPopfeed 1mo agoSugarTv show · Apple TV9/10
- Open this Popfeed review in a new tabPopfeed 1mo agoFinal SpaceTv show · Adult Swim10/10
- Open this Popfeed review in a new tabPopfeed 1mo agoPantheonTv show · Netflix10/10
- Open this Popfeed review in a new tabPopfeed 1mo agoSexistentialAlbum · Robyn8/10
- Open this Popfeed review in a new tabPopfeed 2mo agoDe vloek van PolyfemosBook · Evert Hartman9/10
- Tangled Pushed code 2mo agoFix sifa id logomark: replace Singi Labs mark with Sifa'sOpen this Tangled code in a new tab
- Open this Popfeed review in a new tabPopfeed 2mo agoLEAN STARTUP metodikaBook · Eric Ries7/10
- Open this Popfeed review in a new tabPopfeed 2mo agoThe Man from EarthFilm · Richard Schenkman10/10
- Open this Popfeed review in a new tabPopfeed 2mo agoThe Last of UsTv show · HBO9/10
- Open this Popfeed review in a new tabPopfeed 2mo agoBeat SaberVideo game9/10
- Tangled Pushed code 2mo agobsky-avatarDynamic avatar rotationOpen this Tangled code in a new tab
- Smoke Signal Going 3mo agoatproto.local federation formation working sessionMay 21, 2026Open this Smoke Signal event in a new tab
- Tangled Pushed code 4mo agoatproto-plc-counterAT Protocol PLC directory counterOpen this Tangled code in a new tab
- Smoke Signal Going 5mo agoCreating the ATmosphereMar 27, 2026Open this Smoke Signal event in a new tab
- Smoke Signal Going 5mo agoFounders & FundersMar 27, 2026Open this Smoke Signal event in a new tab
- Tangled Pushed code 5mo agosifa-lexiconsAT Protocol lexicon schemas for Sifa professional profiles (id.sifa.*)Open this Tangled code in a new tab
- Tangled Pushed code 6mo agobarazo-workspacepnpm workspace root for Barazo forum development — shared configuration, tooling, and cross-package dependency managementOpen this Tangled code in a new tab
- Tangled Pushed code 6mo agobarazo-deployBarazo Docker Compose templates for self-hostingOpen this Tangled code in a new tab
- Tangled Pushed code 6mo agobarazo-lexiconsBarazo lexicon schemas and TypeScript typesOpen this Tangled code in a new tab
- Tangled Pushed code 6mo agobarazo-webBarazo default frontendOpen this Tangled code in a new tab
- Tangled Pushed code 6mo agobarazo-apiBarazo AppView backendOpen this Tangled code in a new tab
- Smoke Signal Going 6mo agoATmosphereConf 2026Mar 26, 2026Open this Smoke Signal event in a new tab
Brands I've worked with
From retail to telecom to financial services, I've helped teams across industries build stronger communities.
Writing
Talks & speaking
that's me Why this approach works
I lean on two things that don't always sit together: a cognitive-psychology read on how developers and customers actually behave, and an experimentation habit (those 500+ A/B tests at Randstad & JDE) to check what works instead of guessing. I'm still learning, mostly in the open.
Guido has a rare ability to translate community insights into tangible business intelligence, and to bring the business closer to the community.
Projects
Portable professional identity on AT Protocol. A track record built from real community contributions.
Open-source community forums where members own their data. Log in with Bluesky; reputation follows you.
200+ conversations on growth, experimentation & optimization. One of the longest-running CRO podcasts.
What my colleagues say
Recommendation excerpts written by colleagues on LinkedIn
"He is a brilliant presenter, a natural connector, and a trusted advisor who understands both the human and business dimensions of digital commerce. His empathy, humor, and communication skills make him uniquely effective at engaging with people on every level, from developers to executives."
"With a small, high-performing team, Guido created a developer and customer community from scratch and turned it into a real asset for the business."
"I'm amazed at how quickly he adopts new technologies. For example, he rapidly mastered cutting-edge topics like Agentic Development, Vibe Coding, and workflow automation. Bringing this to Spryker resulted in higher efficiency and quicker improvements, lowering our TCO."
Work with me
A handful of engagements each year. Pick the format that fits what you're trying to achieve.
Event speaker
Keynotes and workshops at your conference, company event or developer meetup. 27 countries, 189 talks so far.
Invite me to speakor just send me a note · follow on Sifa ID