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Hi, I'm Guido 👋

I build community functions for tech products.

For 21+ years I've helped tech teams turn developer & customer intelligence into product strategy, grounded in cognitive psychology and a habit of testing my assumptions. I help build communities, and the teams that run them.

21+
years building communities
500+
experiments run
189
events spoken at
27
countries presented in
Right now via Sifa ID
See what I’m up to

Brands I've worked with

From retail to telecom to financial services, I've helped teams across industries build stronger communities.

ANWB logo
Bol.com logo
Canal Digital logo
eBay logo
Euroflorist logo
Favorite Gifts logo
Heineken logo
Helly Hansen logo
ING logo
KPN logo
O'Neal logo
Randstad logo
Sanoma logo
Sara Lee logo
T-Mobile logo
freshly published

Writing

All articles
189 talks, 27 countries

Talks & speaking

All talks
Guido X Jansen that's me
the psychology edge

Why this approach works

I lean on two things that don't always sit together: a cognitive-psychology read on how developers and customers actually behave, and an experimentation habit (those 500+ A/B tests at Randstad & JDE) to check what works instead of guessing. I'm still learning, mostly in the open.

Cognitive psychology
Why developers and customers actually behave the way they do.
Business experimentation
500+ A/B tests at Randstad & JDE. Measure what matters, prove what works.
Community building
Helped grow the Joomla!, Magento, CRO.CAFE and Spryker communities.
(AI) automation
Reliable AI workflows and local-first tooling that earns its keep.
Guido has a rare ability to translate community insights into tangible business intelligence, and to bring the business closer to the community.
Svitlana Kulynych Head of Learning Experience, Spryker · worked with me at Spryker
things I'm building

Projects

kind words

What my colleagues say

Recommendation excerpts written by colleagues on LinkedIn

"Guido is a thought leader in community building and developer relations. Any company serious about building an ecosystem should talk to him."
Boris Lokschin
Co-Founder & CEO • Spryker
CEO who hired me
"He is a brilliant presenter, a natural connector, and a trusted advisor who understands both the human and business dimensions of digital commerce. His empathy, humor, and communication skills make him uniquely effective at engaging with people on every level, from developers to executives."
Michael Türk
VP Strategic Projects • Spryker
Colleague from a different division
"With a small, high-performing team, Guido created a developer and customer community from scratch and turned it into a real asset for the business."
Eric Schreiner
Chief Customer Officer • Spryker
Manager
"I'm amazed at how quickly he adopts new technologies. For example, he rapidly mastered cutting-edge topics like Agentic Development, Vibe Coding, and workflow automation. Bringing this to Spryker resulted in higher efficiency and quicker improvements, lowering our TCO."
Christian von Schassen
Senior Director, Partner Success • Spryker
Leadership peer
let's make something

Work with me

A handful of engagements each year. Pick the format that fits what you're trying to achieve.

Event speaker

Keynotes and workshops at your conference, company event or developer meetup. 27 countries, 189 talks so far.

Invite me to speak

or just send me a note · follow on Sifa ID