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Presentation

Compute required Sample Size for your A/B tests (A-priori)

15 minutes
Compute required Sample Size for your A/B tests (A-priori)

So if you want to get started with A/B testing, you should calculate up front if you have enough users and conversions to see if it is even possible to perform an A/B test on your site. There are some general rules of thumb out there that say “don’t go A/B testing when you have < 1000 conversions”, which is fine, but probably not really helpful in your situation.

See the full article for more details and an explainer video.

Video Recording

I've given the above session at the following events:

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Conversion Hotel
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Nov 21, 2015