Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.
This video is about the session Fabian and I did at the Magento Unconference in The Netherlands on October 16th 2016.
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Talk about the Aesthetic Usability and Anchoring & Adjustment effects while in London for a conference.
This year and especially today has been eye opening. In some mayor western countries (similar to where I live in) many (and apparently sometimes a majority) of people have an entirely different perception of reality than I do. This is not a big surprise, but the gap seems to be much larger than previously anticipated.
This is a re-post of an interview with me by the Swedish magazine eHandel
My 5 tips on building your personal brand by having a healthy personal + business presence on your social media channels.
So if you want to get started with A/B testing, you should calculate up front if you have enough users and conversions to see if it is even possible to perform an A/B test on your site. There are some general rules of thumb out there that say "don't go A/B testing when you have < 1000 conversions", which is fine, but probably not really helpful in your situation.
Website optimization is not just about installing an A/B testing tool, creating some (random) tests and hope for the better. It's one element of a testing process that builds on consistent gathering and testing knowledge about your customers and implementing all elements can seem a daunting task.
This week I'll be exploring the layout of the checkout process which is the second blog in this series. if you missed the first, checkout the Checkout Optimization Introduction post.
Hopefully, you we’re preparing to start shouting at me after reading the title. If you weren’t, you might be making some really wrong decisions when optimizing your webshop and losing a lot of money. Let me explain to you what is so wrong with the title…
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I gave a session about Online Persuasion at the Joomla! World Conference in San Jose in 2012.
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I'm a cognitive psychologist focussed on E-commerce in general and the Spryker platform specifically.
I build teams that turn user data & insights into continuous business growth.
I speak around the world sharing my experience.
Want to stay updated with my insights on E-commerce trends, online experiments, community building, and more? Follow me on LinkedIn and join the conversation.
More about Guido
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I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!
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