Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.
Last week I returned from a small world tour to São Paulo and San José, California!
When companies come to us (thick RFP documents under their arms), most of them want a system that is very flexible so they can change it as they see fit. Take for example the homepage of their webshop: it contains banners with large images, titles, subtitles, product images with product information and everything should be changeable in size, location, format etc. etc. maximum flexibility so the marketing department can change it all according to their current marketing and promotional ideas.
Here's a screenshot of a fresh Magento Enterprise 1.12 installation. It's paying a tribute to one of it's founders... ;)
In een Engelstalig onderzoek naar Trust Logo’s, zie actualinsights.com, laat Matthew Niederberger zien wat het belang is van dergelijke logo’s. Het blijkt (niet geheel onverwacht) dat je beter kan zorgen voor logo’s die door de bezoekers herkend worden, dan dat je logo’s gebruikt die niemand zal herkennen.
So here' s a great example of how to get people NOT to do something...
When you walk through a city, you'll come across people asking for money. Sometimes homeless people, sometimes someone selling a newspaper or someone getting you to signup for a good cause. It has nothing to do with the person or cause asking me, but I just don't like being 'harrassed' on the street when I'm just minding my own business. If I want a newspaper or support a cause, I'll figure it out myself, you won't get it from me asking for it on the street. Or at least that is what I thought...
Although I've been blogging in English for quite some years now, today one year ago I switched my website from being local (guidojansen.nl since 2001) to global (gxjansen.com). It feels much more logical to have a .com instead of a .nl when you blog for an international audience right?
How would you like to know what makes your visitors 'tick' (or in this context: 'click'), even when that visitor never visited your site ever before? What if you wouldn't be limited to creating a website for 'the average visitor' (that probably doesn't exist), but that you're website would automatically adapt itself to every specific visitor? Still not interested? What if I tell you this will increase your conversion rates not by mere percentages, but with twenty or forty percent? Yeah I know this sounds too good to be true. But this reality is getting here sooner then you might think...
It's time for another Magento interview! This time we have the honor to learn more about Rhonda Rondeau, our international Magento Community Manager from Magento Inc! Rhonda lives and works in Los Angeles, USA. You can connect with her on LinkedIn, Facebook, Myspace (where she worked before Magento) or Twitter and of course on the Magento forum as rondata where she is one of the moderators.
It's time for another Magento interview! This time we have the honor to learn more about Brent Peterson.
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I'm a cognitive psychologist focussed on E-commerce in general and the Spryker platform specifically.
I build teams that turn user data & insights into continuous business growth.
I speak around the world sharing my experience.
Want to stay updated with my insights on E-commerce trends, online experiments, community building, and more? Follow me on LinkedIn and join the conversation.
More about Guido
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I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!
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