Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.
A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.
Interview with me about being selected as a Magento Master. Recorded at Magento Imagine Las Vegas in March 2019, published on https://magento.com/blog/technical/magento-masters-spotlight-guido-jansen on January 8th 2020.
If you’re a merchant, contemplating the future of eCommerce, listen to Boris Lokschin, CEO of Spryker, talk about how his open source eCommerce platform can help you now, and in the future. Key takeaways include: Boris’s background in eCommerce, where eCommerce technology is heading, what role the marketplaces play in the future of eCommerce in Europe, why the big platforms own the customers, the vision for Spryker, the surprising applications that he’s seen clients use Spryker for, and how to work with a co-CEO. (originally published on https://www.coreofcommerce.com/)
Today it was announced that I was selected as a Magento Master for 2019 in the Mentor category!
As announced in November I would be starting a new (Dutch) podcast series this year about CRO. Today the first episode launched!
In 2019 I will start a new Dutch podcast series about CRO (Conversion Rate Optimization). I want to get a better insight into the Dutch CRO field, get an idea of how everyone is working, what the struggles are and use this platform to exchange knowledge and experience. I'll be interviewing people working in/with CRO at agencies, tool vendors, merchants and other end-users.
At Meet Magento UK last July I shared my ideas on how to create an optimization culture at you company, today the organisation released the video recording of my session so here you go!
In rapid changing online environments, continues business experimentation is a great way of constantly learning what works and what doesn’t. But then the question might arise: how far do you go? What do you test? And is it sometimes ok NOT to test something?
So around a year ago, a friend of mine was looking for a house to buy somewhere around Amsterdam. Something that turned into a great hobby of his, sometimes spending hours (and hours) on housing websites. During one of these searches he found a single street with 6 houses for sale. So he told me: “That is not a good sign, there is probably something wrong with that neighborhood.”
On October 24th, I gave a session at Nomad Mage about using psychology and data to make the decisions to improve your webshop.
Welcome to the second part of our Women in Tech podcast. In the first part Guido spoke with Allesandro Ronchi and in this second part he sat down with 5 women attending the Dutch Magento Unconference to continue our conversation about diversity in Tech and specifically in the Magento community.
Question: what are the different possible outcomes of A/B test experiments and what do you do depending on each of those scenarios?
How would you design the experiment itself? What would you define as a good testing process / culture? What are the key metrics you’d pay attention to? How will you define success?
Last week I traveled to Shenzhen China to attend and speak at the first ever Meet Magento event in the country. Here I share some (random) notes/learnings from that trip.
In this episode Guido talks to Alessandro Ronchi from Italy (Bitbull) about diversity in our Magento community.
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I'm a cognitive psychologist focussed on E-commerce in general and the Spryker platform specifically.
I build teams that turn user data & insights into continuous business growth.
I speak around the world sharing my experience.
Want to stay updated with my insights on E-commerce trends, online experiments, community building, and more? Follow me on LinkedIn and join the conversation.
More about Guido
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I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!
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