Presentations

Anninteractive "Commerce Trends/Outlook 2023" session, based on the etailment.de trends article by Alexander Graf.

Build for the customer journeys of tomorrow and prepare your commerce platform for fast changes in customer and supplier demands. I offer you 5 guiding principles to get ready for the near future and discuss Composable Commerce and (B2B and B2C) marketplaces.

I’d like to talk about how companies can implement an A/B testing process in their company to start with conversion optimization. This session wil be a combination of theory (models, best practices) and experience from doing this myself.

• CRO/CXO, Experiments and A/B testing have gained a lot of traction in the last years, hopefully also within your company;
• When optimizing, a lot of commerce teams seem stuck experimenting with minor frontend changes like text, images or layout.
• While still valuable to do this, you could benefit much more from the experimentation mindset when applying this to not just your frontend, but to across all aspects of your business
• Guido shows you how using Packaged Business Capabilities can give your commerce team the freedom to do just that.

In today's business landscape, agility and flexibility are key. Organizations are achieving this through a variety of methods, including composable enterprise and PBCs. But what are these two often-heard buzzwords, and how can they help your business?

In this session I share my experience in building in-house Conversion optimization teams: what platforms, people and processes do you need?

Build for the customer journeys of tomorrow and prepare your commerce platform for fast changes in customer and supplier demands. I offer you 5 guiding principles to get ready for the near future and discuss Composable Commerce and (B2B and B2C) marketplaces.

Build for the customer journeys of tomorrow. To stay ahead of your competitors and keep winning in the next era of digital commerce, B2B companies need to collaborate with suppliers of commerce technology that help then adapt to fast changing marktets. Together with Henk Mensinga from Youwe I discussed how a composable commerce approach helps B2B companies to form a foundation for their futureproof e-commerce strategy.

This is a combination of 3 session where Guido will talk about...

1) why psychology is important when you’re selling online
2) how to build an optimization team and
3) talk about optimization culture.

See this blogpost for all background information and additional articles.

How to align CRO teams across multiple countries and timezones, all in different stages of digital maturity? During this session, Guido shares his experience and talks about the challenges of building an agile experimentation/ online optimization culture within a large international corporation.

When starting out with a program around optimizing the conversion rate (CRO) or - a bit broader - the customer experience (CXO), you will inevitability run into some challenges around the technology stack you’ll be using.

Let’s talk about that.

How do you get to the best converting layout of your website? In this case study, Guido talks about how his team is preparing for the next steps in optimizing B2B and B2C e-commerce platforms through Artificial Intelligence systems. Will AI be more efficient and can it replace the regular A/B testing process? This new AI approach is a revolution in the conversion world, with a ground breaking promise all experts are looking out for. Let’s see how it’s being used in practice!

Together with Marnix from SQLI I hosted a session about marketplaces for retail organizations. What are all marketplace variants? What is the difference between selling on a marketplace and becoming a marketplace? What are the latest developments and why do we think you really need to be the first mover in your industry when it comes to marketplaces...

More info about Sprykers Enterprise Marketplace Capabilities.

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Presentation or workshop in which I teach the audience about the biases that our brain has, the mistakes we make while making decisions and how we can utilize this in an e-commerce environment.

By far my most popular popular presentation. Started out giving this session in 2011 and it kept evolving over the years in a session I have now given in over 25 countries!

In this presentation I share my experience with optimizing websites across different countries/cultures. What things are the same, what things are different and what should you do when expanding internationally from a cultural standpoint?

An introduction to Magento's features and it's ecosystem.

Many people want to go on stage and share their knowledge and experience, but many don't. In this open session I usually 'drag' another regular speaker on stage with me and start talking about how to give talks, how to prepare, the failures I had and mistakes I made. I talk about the impostor symptom and give a lot of practical tips for people who would like to some day present a session at a conference.

No slides are being used during this session.

Introduction to the Meet Magento Association, of which I am Vice President for Western Europe.

So if you want to get started with A/B testing, you should calculate up front if you have enough users and conversions to see if it is even possible to perform an A/B test on your site. There are some general rules of thumb out there that say "don't go A/B testing when you have < 1000 conversions", which is fine, but probably not really helpful in your situation.

See http://www.gui.do/post/compute-required-sample-size-for-your-ab-tests for the full article and explainer video.

I created a presentation to explain some similarities and differences between the Magento community and enterprise editions. If you're looking into using Magento but having doubt about the version, I hope this can help to make than decision.

Sanoma Breeze sessie over de learnings van 9 maanden conversie optimalisatie bij Kieskeurig.nl

In this presentation and workshop I discuss recent industry reports, share fresh CRO research and guide you through the setup of the optimization process and how to grow it based on your current company and team maturity levels. We discuss the optimal workflow, how to increase team knowledge, how to improve management buy-in and how to prioritize. We discuss how to improve your experimentation velocity, capacity and coverage, and how to set your KPIs. We do a workshop on hypothesis setting and will show you how you can estimate long-term ROI.

The Magento community is thriving and wants to push forward fast. This presentation is about feelings and ideas that live within the community and that I've discussed with many at Meet Magento conferences and on IM chats in the past months. I presented this at the Magento Snowcamp in Austria in January and this week at Meet Magento in Spain. Let me know what you think in the comments!

Slides I used to present cross channel capabilities with Magento during the ISM eCommerce Cross Channel events.

Slides from my 5 minute pitch at startup accelerator Rockstart in April 2015