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Experimentation
Articles related to experimentation.
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Optimization hierarchy of evidence
A CRO/Experimentation variant of the scientific hierarchy of evidence
Aug 10, 2020 1 min
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First episode of CRO.CAFÉ is live!
As announced in November I would be starting a new (Dutch) podcast series this year about CRO. Today the first episode launched!
Jan 7, 2019 1 min
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Can you afford not to know? Can you afford to be wrong?
How far do you go? What do you test? And is it sometimes ok NOT to test something?
Jan 22, 2018 2 min
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Texas sharpshooter fallacy
To help remember statistical constructs I've started telling stories about statistics and the first one is about the Texas Sharshooter
Dec 11, 2017 3 min
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Questions on Experimentation
Designing great experiments
Sep 20, 2017 2 min
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Proving the monetary value of A/B testing
How to go from “4% conversion uplift” to “€636K — €854K extra profit this year”
Jul 28, 2017 5 min
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The CRO Process
White-paper on the CRO Process
Feb 6, 2017 3 min
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Compute required Sample Size for your A/B tests
Google Sheet calculator for your AB test sample size
Oct 24, 2015 2 min
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