4 options to customize your LLM
Explore four great ways to customize Large Language Models for your specific use case, from prompt engineering to fine-tuning and RAGs & MCPs.
I write about psychology, experimentation, e-commerce and more. Below you can find my latest articles.
Explore four great ways to customize Large Language Models for your specific use case, from prompt engineering to fine-tuning and RAGs & MCPs.
Let's set the record straight about some often mixed up terms in commerce
A CRO/Experimentation variant of the scientific hierarchy of evidence
You've probably heard about this divide between the functions of the Left Brain versus the Right Brain. There is no divide.
Building the commerce platform of the future
As announced in November I would be starting a new (Dutch) podcast series this year about CRO. Today the first episode launched!
Recording of my session about creating an optimization culture
How far do you go? What do you test? And is it sometimes ok NOT to test something?
To help remember statistical constructs I've started telling stories about statistics and the first one is about the Texas Sharshooter
On October 24th, I gave a session at Nomad Mage about using psychology and data to make the decisions to improve your webshop.
Some (random) notes/learnings from my trip to Shenzhen China
How to go from “4% conversion uplift” to “€636K — €854K extra profit this year”
This is a re-post of an interview with me by the Swedish magazine eHandel
My 5 tips on building your personal brand by having a healthy personal + business presence on your social media channels.
Google Sheet calculator for your AB test sample size
PersuasionAPI: A new tool that makes your website much more persuasive
Guess Magento and it's speed is a hot issue :).
Let's optimize your webshop for speed!
For business owners that have a retail store or a complete new business model but have little to no experience in the e-commerce field: this post is for you.\