Conference Terms
Everything organizers typically want to know about me
Community Builder with 20+ years creating technical ecosystems. 200+ conference talks across 26 countries. If you're interested in having me speak at your event, you'll find all the information you need below.
What you can find on this page:
Rider Kit
Technical and logistical requirements
Bio Format
Speaker biography and credentials
Fee
Speaking fees and expenses
Testimonials
What others say about my talks
Travel & Accommodation
Logistics and requirements
AV/Tech Requirements
Technical setup needed
Content for Your Marketing
Materials to promote the event
And the Rest...
Additional information and details
Guido Jansen
Guido is a Community Builder who transforms technical ecosystems into business growth engines. With 20+ years at the intersection of psychology and technology, he has built community functions from zero multiple times.
His cognitive psychology background shapes how he approaches every community decision. He understands why developers and technical users behave the way they do, which lets him design interventions that actually work.
He has presented at 200+ conferences across 26 countries on topics including composable commerce, community building, and digital psychology.
Am I the right fit?
Before you reach out, please ensure you understand my speaking goals and the specific objectives for the session. What is your ultimate goal, and who is your target audience? What do you want them to be able to say after the session? Please let me be clear that this is not to be difficult; this is to ensure my session is not just for your audience and deliver the content in the most useful way.
To make this easy for you, I've created an online form you can fill out to give me all the needed information. Please fill out the form at least 3 months before your event.
Talk format
My talks are easy to understand sessions on usability, persuasion, conversion optimization, building experimentation culture, CRO teams and community building. They are usually designed for a wide variety of audiences and can be adapted to fit beginners as well as intermediate audiences. The focus is on building audience awareness while providing actionable takeaways.
I usually prefer to present the opening or closing keynote at events, as it allows for more inspiration and practical insights. I'm experienced with live interviews or panels on-stage and will often engage with the audience for light content but will have conversations for the rest of the keynote. I'm also happy to organize the line-up where the technology-focused talks and insights follow, and I will focus on the background of your audience.
Depending on the topic and the conference, I usually prefer to present the opening or closing keynote at events, with panels in-between technical talks. My talk usually lasts 30-60 minutes and suits an audience between 25-2500 people.
Fee
My talks are about entertaining and teaching an audience. I do not sell any products or services in your presentations and I cannot afford to speak for free as a commercial conference – thanks for your understanding.
This talk content and teaching your audience building, CRO teams and community building. They are usually designed for a wide variety of audiences, from building awareness, increasing and building communities and digital consultants. The focus is to increase knowledge while providing actionable takeaways that will support your audience and your event.
Payment terms
At least €2500 should be paid in EUR (€) via wire transfer or PayPal to account. I pay my own taxes and fees in my country so this fee is net amount that I need to receive to speak for free at a commercial conference and events.
My payment must be received before I speak for your event. Please let me know the form of payment you would be happy to provide, with my pay split being 3+ months before the session.
Deposit
50% of the quoted project fee to date as we move forward to speak the dates for your session.
Final Payment
The remaining balance due after your session is completed.
Booking Terms
- • This is a no-strings-attached booking fee. When I receive it, you can count on the booked for your events.
- • Your payments cannot be refunded before I leave for your organization's signature on event.
- • The payment period and fee structure is non-negotiable for any given below, so you really have to negotiate higher fees if you need me to speak for any cheaper.
What others say
Feedback from event organizers and attendees
"Guido is an excellent public speaker. Whether it's a workshop, a conference talk, or a meetup, he always manages to bring energy and knowledge to his presentations."
"Give him a stage and the audience will love him!"
"His session was extremely well received by a diverse audience of web development professionals. Guido's ability to communicate complex topics in a clear and engaging manner made his talk a highlight of the event."
"I attended Guido's CRO session at Growth Tribe and I was mind-blown. He's articulate, knowledgeable, and uses real examples and frameworks that you can actually apply."
"Guido brought his 'Persuasive eCommerce' topic to our meetup in Jakarta and the audience loved it. Very engaging speaker with deep practical knowledge."
"Guido has a unique combination of knowledge about psychology, experimentation, and e-commerce that makes his talks both insightful and highly practical."
"Guido brings a unique blend of technical expertise and practical insights. His presentation style is engaging and the content is always relevant to our audience."
"Working with Guido was a pleasure. He understood our audience needs and delivered content that was both educational and actionable. Our attendees loved it!"
"Guido's expertise in conversion optimization and his ability to translate complex concepts into practical advice made his session one of the most valuable at our event."
Featured Presentations
Some of my most popular talks that conference organizers frequently request
Still A/B Testing Your Buttons?
You need to think much bigger. How to move beyond basic button tests to meaningful experimentation.
Persuasive E-commerce
Applying psychology principles to optimize digital customer experiences and drive conversions.
Creating an Optimization Culture
How to build experimentation teams and foster data-driven decision making across organizations.
Travel & Accommodation
Travel Requirements
- • Flight booking and costs covered by organizer
- • Business class for flights over 3 hours
- • Airport transfers or rental car if needed
- • Travel insurance coverage
Accommodation
- • 4-star hotel or equivalent accommodation
- • Arrival day before event + departure day after
- • Quiet room for preparation (if needed)
- • High-speed internet access
AV/Tech Requirements
Basic Setup
- • Projector/large screen for presentations
- • Wireless presentation remote (clicker)
- • Lapel microphone (wireless preferred)
- • Basic lighting (standard conference setup)
Technical Details
- • HDMI connection for MacBook Pro
- • Internet connection for live demos
- • Recording equipment (if session is recorded)
- • Tech check 30 minutes before presentation
Biography
Copy-paste ready speaker bio for your marketing materials
Short Bio (50 words)
Guido X Jansen is a Community Builder with 20+ years creating technical ecosystems. Founded Dutchento/Meet Magento, created CRO.CAFE podcast, and led Spryker's enterprise community. Cognitive psychologist turned DevRel leader. 200+ conference talks across 26 countries. Open source and privacy advocate. Based in the Netherlands.
Medium Bio (100 words)
Guido X Jansen is a Community Builder who creates technical ecosystems that drive business growth. He has built community functions from zero multiple times: Dutchento/Meet Magento (600+ annual attendees), CRO.CAFE (200+ podcast episodes), and Spryker's enterprise community (130+ clients).
His cognitive psychology background helps him understand why technical users behave the way they do, designing communities that create real business value rather than just activity metrics. He has spoken at 200+ conferences across 26 countries.
Guido advocates for open source, privacy-first technology, and building resilient systems. Based in the Netherlands, working remotely.
Long Bio (200 words)
Guido X Jansen is a Community Builder who transforms technical ecosystems into business growth engines. With 20+ years at the intersection of psychology and technology, he has built community functions from zero multiple times: in the early 2000s with Mambo/Joomla!, as founder of Dutchento/Meet Magento (scaling to 600+ annual attendees), as creator of CRO.CAFE (200+ episodes across four languages), and at Spryker (serving 130+ enterprise clients).
His cognitive psychology background shapes how he approaches every community decision. He understands why developers and technical users behave the way they do, which lets him design interventions that actually work. This means creating onboarding that turns newcomers into contributors, building feedback mechanisms that surface real sentiment, and understanding the difference between activity and engagement.
Guido operates at the intersection of community, product, and customer success. At Spryker, community-driven initiatives influenced 25% of product roadmap decisions. He has presented at 200+ conferences across 26 countries on topics including composable commerce, community building, and digital psychology. He advocates for open source principles, privacy protection, and building systems that get stronger under pressure rather than just surviving it.
Content for Your Marketing
Ready-to-use materials to promote the session
Session Titles
- • "Building a Culture of Experimentation"
- • "Digital Psychology for Better Conversions"
- • "From A/B Testing to Full Experimentation Culture"
- • "The Science of Digital Persuasion"
- • "CRO: Beyond the Buttons and Colors"
Key Topics
- • Behavioral psychology principles
- • A/B testing best practices
- • Experimentation culture development
- • Statistical significance and sample sizes
- • Team building and process optimization
Headshots
High-resolution headshots for your event marketing materials
