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Compute required Sample Size for your A/B tests (A-priori)

Duration:
15 minutes
Intended Audience:

So if you want to get started with A/B testing, you should calculate up front if you have enough users and conversions to see if it is even possible to perform an A/B test on your site. There are some general rules of thumb out there that say "don't go A/B testing when you have < 1000 conversions", which is fine, but probably not really helpful in your situation.

See http://www.gui.do/post/compute-required-sample-size-for-your-ab-tests for the full article and explainer video.

I've given the above session at the following events:

The Netherlands
Conversion Hotel
-
2015

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In need of a keynote speaker or in-house workshop?

I speak at various international events every month and I'm regularly awarded as the best and most engaging speaker of the event. Send me your details and we'll get your event on my schedule!