Experimentation

Articles related to experimentation

Jan 22, 2018

Can you afford not to know? Can you afford to be wrong?

How far do you go? What do you test? And is it sometimes ok NOT to test something?

Oct 24, 2015

Google Sheet calculator for your AB test sample size

Jan 7, 2019

As announced in November I would be starting a new (Dutch) podcast series this year about CRO. Today the first episode launched!

Aug 10, 2020

A CRO/Experimentation variant of the scientific hierarchy of evidence

Jul 28, 2017

How to go from “4% conversion uplift” to “€636K — €854K extra profit this year”

Sep 20, 2017

Designing great experiments

Dec 11, 2017

To help remember statistical constructs I've started telling stories about statistics and the first one is about the Texas Sharshooter

Feb 6, 2017

White-paper on the CRO Process