Gui.do
.webp)
Jansen
I present about Online Persuasion regularly, and here you can find my presentation slides. Other resources (like books, other websites, video's etc.) can also be found at https://www.gui.do/presentation/persuasive-e-commerce. I've given this presentation in short 30-minute form to 3-hour workshops on several e-commerce events in The Netherlands, Germany, France, Poland, Romania, Brazil, Spain and the USA. Although the presentation below without my explanation might leave some open questions here and there, I think it's worthwhile clicking through it if you're interested in the topic. Just place a comment if you need more info or have some feedback. A video version from Meet Magento Germany is also included at https://www.gui.do/presentation/persuasive-e-commerce.
Most of my content is published on LinkedIn, so make sure to follow me there!
Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.
A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.
