Gui.do
.webp)
Jansen
Theory:
We have a natural desire for thing that are (perceived as) exclusive or belonging to a selected group.
Application:
Many websites who launch new features have a "Private Beta" which creates interest for the new features. But you can also apply this to online shopping by creating 'Private sales' shops or categories: only users who are invited can create an account and view the products and promotional actions. You can use this for your complete shop or a certain category of products. You could give your most valuable customers 'early access' to new products of give them exclusive access to cheap end-of-life products. There is a screencast from Magento explaining the possibilities of Private Sales with Magento.
Most of my content is published on LinkedIn, so make sure to follow me there!
Recently I've seen some (often absolute) statements going around, generally in the line of "open source commerce platforms are a terrible idea". Now of course different solutions always have different pros and cons.
A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I've created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data.
