# Guido X Jansen β€” gui.do (full content) > Concatenated markdown of every content page on gui.do, following the > llms.txt convention (https://llmstxt.org/). For the curated index see > /llms.txt. Per-page markdown is also available at .md. --- # Source: https://gui.do/ # Guido X Jansen Hi, I'm Guido πŸ‘‹ # I build community functions for tech products. For 21+ years I've helped tech teams turn **developer & customer intelligence** into product strategy, grounded in cognitive psychology and a habit of testing my assumptions. I help build communities, and the teams that run them. [Work with me](/retainer/) [Invite me to speak](/speaker/) [Follow me on Sifa ID (opens in new tab)](https://sifa.id/p/gui.do) 21+ years building communities 500+ experiments run 188 events spoken at 27 countries presented in Right now via [Sifa ID](https://sifa.id/p/gui.do/activity) All Posts Reviews Code Events * Bluesky Post 2d ago I like how one of the four "Instant Messaging" options you can add to LinkedIn is still "Skype" (especially since it's the same company behind it all). I do feel that this list could benefit from some additional options don't you think @germnetwork.com @signal.org? ![Instant Messaging options on LinkedIn: Google Hangouts (which no longer exists), QQ, Skype (also dead) and WeChat.](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:45uheisi25szrjvjurfpritx/bafkreih64rvlekiutokto2l53hetfsinui6bazyuipcdkpmqo26qstyxsm) 4 0 18 [ Open this Bluesky post in a new tab ](https://bsky.app/profile/gui.do/post/3mq4v3vrxzc2v) * Bluesky Post 2d ago working on getting organization/company data into @sifa.id: combining open data from wikidata.org, peopledatalabs.com and @ror.org already results in a 5.8GB dataset just to be able to properly load "company name" on your career page πŸ˜±πŸ˜… 1 0 16 [ Open this Bluesky post in a new tab ](https://bsky.app/profile/gui.do/post/3mq4xcg6wmc2v) * Bluesky Post 4d ago Did anyone test if you can move your PDS from W Social to someplace else or if that is being blocked? 3 0 7 [ Open this Bluesky post in a new tab ](https://bsky.app/profile/gui.do/post/3mpxpfnh6f22u) * Bluesky Post 3d ago Hurricane "Let's Double-Click On That" is causing power outages everywhere 1 0 5 [ Open this Bluesky post in a new tab ](https://bsky.app/profile/gui.do/post/3mq2jvibfms2a) * Bluesky Post 3h ago oh boy... 0 0 5 [ Open this Bluesky post in a new tab ](https://bsky.app/profile/gui.do/post/3mqcowpzvc226) * Bluesky Post 2d ago @byjp.me hey, just FYI: id.byjp.me returns a 522 error :) 1 0 1 [ Open this Bluesky post in a new tab ](https://bsky.app/profile/gui.do/post/3mq57vlnrjs2v) * Bluesky Post 3d ago @pavadeli.bsky.social op skunk.team/werken-bij/ geeft de link naar skunkteam.activehosted.com/f/5 aan dat jullie AC acount is expired πŸ˜… ![Werken bij - Skunk Team](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:45uheisi25szrjvjurfpritx/bafkreia5meb646rvlsknxa3zohqkddyfplqm67puijyixzbqhibqdhmvpa) 1 0 1 [ Open this Bluesky post in a new tab ](https://bsky.app/profile/gui.do/post/3mq3jr2vxbc2p) * Bluesky Post 3d ago @tinpotray.bsky.social hey Ray πŸ‘‹ 1 0 1 [ Open this Bluesky post in a new tab ](https://bsky.app/profile/gui.do/post/3mq3jlkcfns26) * Bluesky Post 2d ago @hauri.dev hey man πŸ‘‹ 1 0 0 [ Open this Bluesky post in a new tab ](https://bsky.app/profile/gui.do/post/3mq5gd3u6tc2v) * Bluesky Post 3d ago @adwatson.bsky.social πŸ‘‹ 0 0 1 [ Open this Bluesky post in a new tab ](https://bsky.app/profile/gui.do/post/3mq3drzcfes2b) * Bluesky Post 3d ago @mathiasverraes.bsky.social hey! πŸ‘‹ 1 0 0 [ Open this Bluesky post in a new tab ](https://bsky.app/profile/gui.do/post/3mq3cpc7vac2j) * Bluesky Post 3d ago @laurenshof.online hey, you Sifa profile is eerily empty still 😱 0 0 1 [ Open this Bluesky post in a new tab ](https://bsky.app/profile/gui.do/post/3mq2k642e2s2a) * Popfeed 10d ago Sexistential Album Β· Robyn **8**/10 [ Open this Popfeed review in a new tab ](https://popfeed.social/profile/gui.do) * Popfeed 15d ago De vloek van Polyfemos Book Β· Evert Hartman **9**/10 [ Open this Popfeed review in a new tab ](https://popfeed.social/profile/gui.do) * Tangled Pushed code 16d ago Fix sifa id logomark: replace Singi Labs mark with Sifa's [ Open this Tangled code in a new tab ](https://tangled.sh/gui.do) * Popfeed 17d ago LEAN STARTUP metodika Book Β· Eric Ries **7**/10 [ Open this Popfeed review in a new tab ](https://popfeed.social/profile/gui.do) * Popfeed 17d ago The Man from Earth Film Β· Richard Schenkman **10**/10 [ Open this Popfeed review in a new tab ](https://popfeed.social/movie/13363) * Popfeed 18d ago The Last of Us Tv show Β· HBO **9**/10 [ Open this Popfeed review in a new tab ](https://popfeed.social/movie/100088) * Popfeed 18d ago Beat Saber Video game **9**/10 [ Open this Popfeed review in a new tab ](https://popfeed.social/profile/gui.do) * Popfeed 18d ago TowerMadness HD Video game **9**/10 [ Open this Popfeed review in a new tab ](https://popfeed.social/profile/gui.do) * Popfeed 18d ago Kingdom Rush Frontiers Video game **9**/10 [ Open this Popfeed review in a new tab ](https://popfeed.social/profile/gui.do) * Popfeed 18d ago Kingdom Rush Origins Video game **9**/10 [ Open this Popfeed review in a new tab ](https://popfeed.social/profile/gui.do) * Popfeed 18d ago Rogue Tower Video game **7**/10 [ Open this Popfeed review in a new tab ](https://popfeed.social/profile/gui.do) * Popfeed 18d ago Minecraft Video game **9**/10 [ Open this Popfeed review in a new tab ](https://popfeed.social/profile/gui.do) * Popfeed 18d ago Loki Tv show Β· Disney+ **9**/10 [ Open this Popfeed review in a new tab ](https://popfeed.social/movie/84958) * Tangled Pushed code 24d ago bsky-avatar Dynamic avatar rotation [ Open this Tangled code in a new tab ](https://tangled.sh/gui.do/bsky-avatar) * Smoke Signal Going 1mo ago atproto.local federation formation working session May 21, 2026 [ Open this Smoke Signal event in a new tab ](https://smokesignal.events/did:plc:h3wpawnrlptr4534chevddo6/3mm2uefk7xkdb) * Tangled Pushed code 3mo ago atproto-plc-counter AT Protocol PLC directory counter [ Open this Tangled code in a new tab ](https://tangled.sh/gui.do/atproto-plc-counter) * Smoke Signal Going 3mo ago Creating the ATmosphere Mar 27, 2026 [ Open this Smoke Signal event in a new tab ](https://smokesignal.events/did:plc:3xewinw4wtimo2lqfy5fm5sw/81gXjdP) * Smoke Signal Going 3mo ago Founders & Funders Mar 27, 2026 [ Open this Smoke Signal event in a new tab ](https://smokesignal.events/did:plc:3xewinw4wtimo2lqfy5fm5sw/fri-founders) * Tangled Pushed code 3mo ago sifa-lexicons AT Protocol lexicon schemas for Sifa professional profiles (id.sifa.\*) [ Open this Tangled code in a new tab ](https://tangled.sh/gui.do/sifa-lexicons) * Tangled Pushed code 4mo ago barazo-workspace pnpm workspace root for Barazo forum development β€” shared configuration, tooling, and cross-package dependency management [ Open this Tangled code in a new tab ](https://tangled.sh/gui.do/barazo-workspace) * Tangled Pushed code 4mo ago barazo-deploy Barazo Docker Compose templates for self-hosting [ Open this Tangled code in a new tab ](https://tangled.sh/gui.do/barazo-deploy) * Tangled Pushed code 4mo ago barazo-lexicons Barazo lexicon schemas and TypeScript types [ Open this Tangled code in a new tab ](https://tangled.sh/gui.do/barazo-lexicons) * Tangled Pushed code 4mo ago barazo-web Barazo default frontend [ Open this Tangled code in a new tab ](https://tangled.sh/gui.do/barazo-web) * Tangled Pushed code 4mo ago barazo-api Barazo AppView backend [ Open this Tangled code in a new tab ](https://tangled.sh/gui.do/barazo-api) * Smoke Signal Going 4mo ago ATmosphereConf 2026 Mar 26, 2026 [ Open this Smoke Signal event in a new tab ](https://smokesignal.events/did:plc:lehcqqkwzcwvjvw66uthu5oq/3lte3c7x43l2e) [ See what I’m up to ](/now/) ## Brands I've worked with From retail to telecom to financial services, I've helped teams across industries build stronger communities. ![ANWB logo](/images/companies/anwb.png) ![Bol.com logo](/images/companies/bolcom.png) ![Canal Digital logo](/images/companies/canaldigital.png) ![eBay logo](/images/companies/ebay.png) ![Euroflorist logo](/images/companies/euroflorist.png) ![Favorite Gifts logo](/images/companies/favorite-gifts.png) ![Heineken logo](/images/companies/heineken.png) ![Helly Hansen logo](/images/companies/hellyhansen.png) ![ING logo](/images/companies/ing.png) ![KPN logo](/images/companies/kpn.png) ![O'Neal logo](/images/companies/oneal.png) ![Randstad logo](/images/companies/randstad.png) ![Sanoma logo](/images/companies/sanoma.png) ![Sara Lee logo](/images/companies/saralee.png) ![T-Mobile logo](/images/companies/tmobile.png) freshly published ## Writing [All articles ](/post/) [ ![](/_astro/heroImage.CuJm14VY_Z2nckL9.webp?dpl=6a5162b0635346000861050b) AT ProtocolIdentity Your identity isn't your username Your handle is a label; your identity is a key you own. atproto splits who you are from what you're called, so you can rename freely, prove who you are with a domain you control, and carry one identity across the apps you use. Part of 'Apps as Views, Not Vaults': the things you make are yours; apps are just the viewers. Jul 1, 2026 9 min Read ](/post/atproto-series-02-your-identity-isnt-your-username/) [ ![](/_astro/heroImage.K8zGSQIr_2kRH39.webp?dpl=6a5162b0635346000861050b) AT ProtocolCommunity Who actually owns your network? Jun 25, 2026 8 min ](/post/atproto-series-01-you-dont-own-your-network/)[ ![](/_astro/heroImage.DCOEpj27_1qNrhI.webp?dpl=6a5162b0635346000861050b) TechnologyDevOps Outsource your GitHub CI to a VPS: cheaper, faster, and a free backup server too Jun 1, 2026 11 min ](/post/self-hosted-github-runner-vps/)[ ![](/_astro/heroImage.Cz7ZhLft_pNpOs.webp?dpl=6a5162b0635346000861050b) TechnologyAT Protocol Make links to your blog render the custom "View publication" card + CTA May 31, 2026 10 min ](/post/standard-site-card-on-bluesky/) 188 talks, 27 countries ## Talks & speaking [All talks ](/events/) [ From optimisation to ecosystem thinking Talk Β· ATmosphere Conf Β· Vancouver, CA 2026 ](/presentations/)[ Communities that matter to the business Keynote Β· Meet Magento NL Β· Amsterdam, NL 2025 ](/presentations/)[ The psychology of contribution Keynote Β· DevRelCon Β· London, UK 2025 ](/presentations/)[ Anti-fragile communities Workshop Β· Spryker Excite Β· Berlin, DE 2024 ](/presentations/)[ 7 hard-learned lessons for reliable AI workflows Talk Β· ProductTank Β· Amsterdam, NL 2025 ](/presentations/)[ Proving the monetary value of A/B testing Keynote Β· Conversion Hotel Β· Texel, NL 2024 ](/presentations/) ![Guido X Jansen](/images/redesign/guido-portrait.webp) that's me the psychology edge ## Why this approach works I lean on two things that don't always sit together: a **cognitive-psychology** read on how developers and customers actually behave, and an experimentation habit (those **500+ A/B tests** at Randstad & JDE) to check what works instead of guessing. I'm still learning, mostly in the open. Cognitive psychology Why developers and customers actually behave the way they do. Business experimentation 500+ A/B tests at Randstad & JDE. Measure what matters, prove what works. Community building Helped grow the Joomla!, Magento, CRO.CAFE and Spryker communities. (AI) automation Reliable AI workflows and local-first tooling that earns its keep. > Guido has a rare ability to translate community insights into tangible business intelligence, and to bring the business closer to the community. Svitlana Kulynych Head of Learning Experience, Spryker Β· worked with me at Spryker things I'm building ## Projects [ Sifa Building Portable professional identity on AT Protocol. A track record built from real community contributions. ](https://sifa.id)[ Barazo Building Open-source community forums where members own their data. Log in with Bluesky; reputation follows you. ](/post/introducing-barazo-community-forums/)[ CRO.CAFE Hosting 200+ conversations on growth, experimentation & optimization. One of the longest-running CRO podcasts. ](https://www.cro.cafe) learn by building ## Training [All training ](/training/) [ For engineering teams of 5–12 Β· Workshop Β· in-company or cohort Agentic Engineering co-led with Execuro Stop typing better prompts. Start delegating to AI agents that ship. Delegate to AI agents with clear specs, context and rules instead of better promptsBuild a complete app together: frontend, backend and API, hands-onWalk away with reusable agentic workflows and AI coding rulesets you keep Find out more ](/training/agentic-engineering/)[ Beginner / intermediate Β· Workshop Β· half or full day Intro to Building on AT Protocol Open social tech for developers What AT Protocol actually is, and why it matters for your productSet up a PDS, create records, wire a simple Bluesky clientHow communities on open networks are different (and why that's an advantage) Find out more ](/training/atproto/) kind words ## What my colleagues say Recommendation excerpts written by colleagues on LinkedIn > "Guido is a thought leader in community building and developer relations. Any company serious about building an ecosystem should talk to him." > "With a small, high-performing team, Guido created a developer and customer community from scratch and turned it into a real asset for the business." > "Guido consistently brought energy and openness, making it easy to connect on both professional topics and personal interests like AI and podcasting. He also excelled at connecting people across business and technology, turning community exchanges into actionable collaboration. Guido showed real leadership without ever being my manager, creating alignment and momentum simply by bringing people together." > "He has had a pivotal role in helping shape our CRO success platform Effective Experiments through detailed actionable feedback." [View the full, 80+ recommendations on my LinkedIn profile (login required) ](https://www.linkedin.com/in/gxjansen/details/recommendations/) let's make something ## Work with me A handful of engagements each year. Pick the format that fits what you're trying to achieve. ### Retainer Ongoing community strategy, DevRel leadership or fractional community-function work. Typically 1–2 days/week over 3–6 months. [ Talk about a retainer ](/retainer/) ### Training Bespoke in-company workshops on Agentic Engineering or Building on AT Protocol. Public cohorts run a few times a year. [ Book a training ](/training/) ### Event speaker Keynotes and workshops at your conference, company event or developer meetup. 27 countries, 188 talks so far. [ Invite me to speak ](/speaker/) or just [send me a note](mailto:hi@gui.do) Β· [follow on Sifa ID](https://sifa.id/p/gui.do) Newsletter ### Subscribe to Guido's Golden Nuggets a few times a year Join subscribers Occasional field notes on **community, experimentation, AI & open tech**. The things I'd tell a friend over coffee, not a content calendar. Email addressSubscribe Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click You'll receive a confirmation email. No spam, unsubscribe anytime. --- # Source: https://gui.do/about/ # About Guido About # Hi, I'm Guido πŸ‘‹ I build communities that matter to the business, and to the people in them. Where many optimize for engagement metrics, I turn what developers and customers tell us into product strategy. That tends to lower support costs and build the kind of trust that keeps people around, without locking them in. I've done this from zero [multiple times](/communities/). My psychology background taught me you can't reliably predict how technical users will behave, so I design community work as small experiments and pay attention to what they actually do. ![Guido X Jansen, community strategist and cognitive psychologist](/images/redesign/guido-portrait.webp) that's me the backstory ## How I got here Before community strategy, there was competitive swimming. I spent my early years training for national and European championships: learning discipline, competition, and the value of showing up consistently. That chapter ended in 2004, and a new one began. To answer a common question right out of the gate: yes, the X in my name isn't just there for decorative reasons. My second name is Xavier! 1. ### The athletic years I was born in 1982 in Zwolle, in the Netherlands. I lived in Hattem, Tiel, Amersfoort, Utrecht, Breukelen (yes, Brooklyn), Hoofddorp, Amsterdam and now Ouderkerk aan de Amstel (a suburb of Amsterdam). Until 2004, I spent most of my time swimming: training for national and European championships. That chapter taught me discipline, competition, and the value of showing up consistently. 2. ### University & psychology I studied Applied Cognitive Psychology at the University of Utrecht. I was board member of the Student Group of Social Sciences (SGS) in 2006/2007. This foundation in psychology became the lens through which I understand community dynamics, user behavior, and what actually motivates people to participate and contribute. [ View my LinkedIn profile ](https://www.linkedin.com/in/gxjansen/) 3. ### Career journey My career has bridged psychology and technology: from running 500+ experiments at companies like Randstad and JDE, to building community functions at major platforms. Each role reinforced the same insight: you can't reliably predict why people behave the way they do, so you build systems that test assumptions instead of trusting them. Whether optimizing conversions or growing developer ecosystems, the principle stays the same. [ Credentials, awards & articles ](/authors/gxjansen/) ## Awards & Nominations ### Best Product Built with n8n - ElevenLabs Worldwide Hackathon Received on December 2025 Awarded by ElevenLabs / n8n [View details ](https://elevenlabs.io/blog/announcing-the-winners-of-the-elevenlabs-worldwide-hackathon "View details about Best Product Built with n8n - ElevenLabs Worldwide Hackathon") ![Experimentation Culture Awards logo](/images/brand-icons/experimentation-culture-awards.png) ### Experimentation Culture Awards 2020 - Individual Winner Received on November 2020 Awarded by Experimentation Culture Awards [View details ](https://experimentationcultureawards.com/ "View details about Experimentation Culture Awards 2020 - Individual Winner") ### CRO Personality of the Year 2020 (Nominated) Nominated in January 2020 Nominated by Digital Elite Group ![Adobe logo](/images/brand-icons/adobe.png) ### Magento Top 50 Contributor 2020 Received on January 2020 Awarded by Adobe [View details ](https://community.magento.com/t5/Magento-DevBlog/2019-2020-Magento-Top-Contributors-and-2020-Magento-Masters/ba-p/453426 "View details about Magento Top 50 Contributor 2020") ![Adobe logo](/images/brand-icons/adobe.png) ### Magento Master 2019 Received on May 2019 Awarded by Adobe [View details ](https://community.magento.com/t5/Magento-DevBlog/2019-2020-Magento-Top-Contributors-and-2020-Magento-Masters/ba-p/453426 "View details about Magento Master 2019") ![Adobe logo](/images/brand-icons/adobe.png) ### Magento Top 50 Contributor 2019 Received on January 2019 Awarded by Adobe [View details ](https://community.magento.com/t5/Magento-DevBlog/2019-2020-Magento-Top-Contributors-and-2020-Magento-Masters/ba-p/453426 "View details about Magento Top 50 Contributor 2019") ![Adobe logo](/images/brand-icons/adobe.png) ### Magento Top 50 Contributor 2017 Received on January 2017 Awarded by Adobe [View details ](https://community.magento.com/t5/Magento-DevBlog/Announcing-Our-2017-Magento-Masters-and-Top-50-Contributors/ba-p/66798 "View details about Magento Top 50 Contributor 2017") ### Community Manager of the Day Received on April 2013 Awarded by My Community Manager (mycmgr.com) ![eBay logo](/images/brand-icons/ebay.png) ### Magento X.commerce Community Builder Award Received on October 2011 Awarded by eBay / John Donahoe kind words ## What my colleagues say Recommendation excerpts written by colleagues on LinkedIn > "Guido is a thought leader in community building and developer relations. Any company serious about building an ecosystem should talk to him." > "Guido is an excellent public speaker who gives his audience practical tips on how to create a company culture that embraces evidence-based decision making." > "I saw first-hand how the initiatives of his team not only strengthened customer and partner engagement but also directly shaped product direction and organizational growth. Guido has a rare ability to translate community insights into tangible business intelligence and vice versa bring business closer to the community." > "What stands out most is his ability to balance strong opinions with genuine psychological safety." [View the full, 80+ recommendations on my LinkedIn profile (login required) ](https://www.linkedin.com/in/gxjansen/details/recommendations/) behind the scenes ## Me at work ![Guido working on a couch during a casual work session](/_astro/couch2.DemerM9e_lM8l5.webp?dpl=6a5162b0635346000861050b)![Guido at Customer Day event](/_astro/customerday.B0q889Ar_NdHT8.webp?dpl=6a5162b0635346000861050b)![Guido with Peep Laja at a conference](/_astro/phelps2.CdM2rmMl_Z1keg0r.webp?dpl=6a5162b0635346000861050b)![Guido participating in a hackathon event](/_astro/hackathon.CIv6242l_Z13iNYG.webp?dpl=6a5162b0635346000861050b)![Guido with colleague Oskar at the office](/_astro/oskar.DqMz5P1H_Z1yd5e3.webp?dpl=6a5162b0635346000861050b)![Guido presenting at Meet Commerce event](/_astro/meetcommerce.BGhh_BZe_Z1OR7yG.webp?dpl=6a5162b0635346000861050b)![Guido presenting at Spryker Day conference](/_astro/Spryker_Day02-0637.ClG4xqkS_9owOU.webp?dpl=6a5162b0635346000861050b) ![Guido working at the office](/_astro/office2.CzuAR68I_1dFyzp.webp?dpl=6a5162b0635346000861050b)![Guido presenting at a conference](/_astro/presenting.CGI4LZn2_22akR1.webp?dpl=6a5162b0635346000861050b)![Guido at the Spryker office wall](/_astro/sprykerwall.DpOUJ3pG_1jsmfU.webp?dpl=6a5162b0635346000861050b)![Guido at Alumio event](/_astro/alumio.B81DZ05X_aYa0f.webp?dpl=6a5162b0635346000861050b)![Guido at Excite Conference 2022](/_astro/excite2022.BkU0jjv3_Z1idgyv.webp?dpl=6a5162b0635346000861050b)![Guido at the office art wall](/_astro/artwall.93zrQeXG_ZmK0lK.webp?dpl=6a5162b0635346000861050b)![Guido in the office environment](/_astro/office1.Cze7L_ZP_1p11Uy.webp?dpl=6a5162b0635346000861050b)![Guido at Spryker Day conference](/_astro/Spryker_Day02-2851.BTJUCM8l_ZoOJz3.webp?dpl=6a5162b0635346000861050b)![Guido networking at Spryker Day](/_astro/Spryker_Day02-2876.CFi_2kpP_Z1bMSaE.webp?dpl=6a5162b0635346000861050b) ![Guido presenting at an industry event](/_astro/presenting2.BQs8RK_f_Z2cMaIt.webp?dpl=6a5162b0635346000861050b)![Guido at CRO Cafe meetup](/_astro/crocafe.Bl_Sy_jW_Z1RhBR5.webp?dpl=6a5162b0635346000861050b)![Guido recording a podcast episode](/_astro/podcast.B2BXW8Yt_ZM8Stu.webp?dpl=6a5162b0635346000861050b)![Guido with Peep Laja discussing CRO](/_astro/phelps3.CI0c0-js_ZqxF3i.webp?dpl=6a5162b0635346000861050b)![Guido with Mark Nottingham at a tech conference](/_astro/MNOT.C55OYcm-_19A0tD.webp?dpl=6a5162b0635346000861050b)![Guido at Excite Conference](/_astro/excite2.BX238uaN_2tKKN9.webp?dpl=6a5162b0635346000861050b)![Guido engaging with attendees at Spryker Day](/_astro/Spryker_Day02-3166.CxBPZwGe_Z182N7T.webp?dpl=6a5162b0635346000861050b) What's next ## Need help and want to collaborate? I'm taking on community leadership opportunities at companies with momentum. Where technical ecosystems can become genuine growth engines. Particularly interested in open source, AI, automation and privacy-focused organizations. [Work with me ](/retainer/) Connect with me ## Let's connect I share thoughts on community building, developer ecosystems, and the psychology behind what makes people contribute. [ Signal ](https://signal.me/#eu/Lr-tiA5w5oQBnfHkPvjGDdy3JeWbjeWgORleaaX5-PdIlTGL8uFFjpYLP5cauaCT)[ BlueSky ](https://bsky.app/profile/gui.do)[ Sifa ID ](https://sifa.id/p/gui.do)[ LinkedIn ](https://www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE%5FFOLLOWS&followMember=gxjansen)[ GitHub ](https://github.com/gxjansen)[ YouTube ](https://www.youtube.com/@gxjansen) Newsletter ### Subscribe to Guido's Golden Nuggets a few times a year Join subscribers Occasional field notes on **community, experimentation, AI & open tech**. The things I'd tell a friend over coffee, not a content calendar. Email addressSubscribe Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click You'll receive a confirmation email. No spam, unsubscribe anytime. --- # Source: https://gui.do/communities/ # Community Building where I've built # Building communities from zero I've built community functions from scratch multiple times, across very different contexts. ![Mambo/Joomla! logo](/_astro/joomla-wordmark.7mEd4W-U_1EaAT7.svg?dpl=6a5162b0635346000861050b) 2004-2009 Open source CMS community ## Mambo/Joomla! Translator, local community organizer (virtual and in-person) My first community experience. I contributed to the Mambo open source CMS project with (Dutch) translations, then followed the community fork that became Joomla! in 2005\. This was my introduction to how open source communities work: the governance challenges, the passion, and how open source communities can build software that competes with commercial products. ### Key achievements * Early contributor to what became one of the world's most popular CMS platforms * Learned open source community dynamics firsthand * Ran the local Dutch community portal, organized meetups and the yearly Joomladays conference. ![Dutchento / Meet Magento Netherlands logo](/_astro/magento-wordmark.CEh8Vvxr_1Sptgd.svg?dpl=6a5162b0635346000861050b) 2008-2021 13 years ## Dutchento / Meet Magento Netherlands Founder, Association Board Member I founded the Dutch community for the Magento e-commerce platform when there was no local hub for developers and merchants. What started as local meetups grew into Meet Magento Netherlands: an annual event scaling to 600+ attendees that sparked a global event series in other countries. ### Key achievements * Scaled from local meetups to 600+ annual attendees * Organized 11 editions of Meet Magento Netherlands * Received Community Builder Award from eBay CEO John Donahoe * Co-created a model replicated by Meet Magento events worldwide * Founding Board Member of the global Magento Association ![CRO.CAFE logo](/_astro/crocafe-wordmark.UXhWi7OX_1vibws.webp?dpl=6a5162b0635346000861050b) 2018-2022 4 years ## CRO.CAFE Creator & Host I noticed the conversion optimization community lacked a consistent interview-format podcast where practitioners shared how they actually worked. I created CRO.CAFE as a side project where I had 1-on-1 conversations with people from agencies, brands, and tool vendors about their real work. The show attracted sponsorship and spun off into Dutch, Spanish, and German versions hosted by other specialists. ### Key achievements * Produced 200+ episodes * Received Experimentation Culture Award for community impact * Expanded to four languages with other hosts * Built sustainable sponsorship model * Created multi-language network reaching global CRO community ![Spryker logo](/_astro/spryker-wordmark.06pxF9Kp_Z1tOeTS.svg?dpl=6a5162b0635346000861050b) 2021-2025 4+ years ## Spryker Employee (Senior Director, Global Business & Technology Evangelist) Built the enterprise community function from scratch, serving 130+ B2B clients and their developer ecosystem. This was community building in a different context: enterprise software with no freemium tier, where community size is tied to sales rather than organic growth. Required different strategies: Customer Advisory Boards, MIT-licensed module ecosystems, and structures that translate community intelligence into product decisions. ### Key achievements * Built community platform serving 130+ enterprise accounts with 3-person team * Launched Customer Advisory Board connecting enterprise clients directly to product teams * Established MIT-licensed module ecosystem, creating a vendor-independent innovation layer * Community-driven initiatives now influence 25% of product roadmap decisions * Multiple hackathon projects adopted into core product > "Unlike consumer communities where you can grow through free trials, enterprise B2B community requires different strategies. I learned to create value for a smaller, higher-stakes audience." what's next ## Let's build the next one I'm interested in technical ecosystems that can become genuine growth engines. Particularly open source, AI, automation, commerce and privacy-focused organizations. [Work with me ](/retainer/) --- # Source: https://gui.do/contact/ # Contact & booking say hello # Get in touch I'm approachable and reply to real messages. Want me to speak at your event, advise your team, or just trade notes on community and experimentation? Book a slot or reach out, whatever's easiest. [Book 30 minutes ](https://app.cal.eu/gxjansen/30min) [Work with me ](/retainer/) or find me here --- # Source: https://gui.do/events/ # Events where you'll find me # Events Conferences, meetups and workshops I've spoken at or helped run. [Get in touch](/speaker/) if you'd like me at yours. been around a bit ## Countries where I presented 27 and counting. ![United Kingdom flag](/_astro/gb-eng.Lbyn-mv9_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Canada flag](/_astro/ca.C7vQNlKO_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Germany flag](/_astro/de.Cy8EGtuB_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![India flag](/_astro/in.Cx-QR_TB_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Netherlands flag](/_astro/bq.Dz8sXo2-_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Austria flag](/_astro/at.BiuoISA-_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![United States flag](/_astro/um.BlGQjxCa_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Greece flag](/_astro/gr.CZd7_nYR_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Sweden flag](/_astro/se.-wRV27xB_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Norway flag](/_astro/bv.BsEVQUQM_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Estonia flag](/_astro/ee.Cqoo4cL3_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Romania flag](/_astro/ro.sIiGVNqr_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Ireland flag](/_astro/ie.CH8mcHwP_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![China flag](/_astro/cn.DIT7i67F_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Denmark flag](/_astro/dk.QTC2BsBG_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Indonesia flag](/_astro/id.BcIG0v3x_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Croatia flag](/_astro/hr.Bwpfjup0_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Czech Republic flag](/_astro/cz.Bn4jm3it_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Poland flag](/_astro/pl.DlM5jFE1_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Argentina flag](/_astro/ar.CWtKlAYw_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Spain flag](/_astro/es.CGzi5tm8_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![BY flag](/_astro/by.1aK_jGOd_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Vietnam flag](/_astro/vn.gYJrTGO__ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Belgium flag](/_astro/be.xl1rKKoF_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Switzerland flag](/_astro/ch.GdOfsX4R_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![France flag](/_astro/fr.CIJ3JFHc_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) ![Brazil flag](/_astro/br.CccTb9pm_ZW0JiJ.svg?dpl=6a5162b0635346000861050b) the back catalogue ## Past events 188 talks across 27 countries ### 2026 2 events [ ![Space Academy Icon](/_astro/experimentationelite.U-hgL5vp_Z13m6rL.webp?dpl=6a5162b0635346000861050b) Space Academy ![Flag of GB](/_astro/gb-eng.Lbyn-mv9_1xxQem.svg?dpl=6a5162b0635346000861050b) London β€” May 7, 2026 _Advisor & Podcast host Β· Sifa unconference session_ ](https://experimentationelite.com/?utm%5Fsource=gui.do&utm%5Fmedium=events&utm%5Fcampaign=space-academy-2026) [ ATmosphereConf ![Flag of CA](/_astro/ca.C7vQNlKO_1xxQem.svg?dpl=6a5162b0635346000861050b) Vancouver β€” Mar 28, 2026 _Unconference session on Sifa_ ](https://atmosphereconf.org/) ### 2025 3 events [ ![Spryker EXCITE Icon](/_astro/spryker.Dl4dk4Lk_Z1DIyun.webp?dpl=6a5162b0635346000861050b) Spryker EXCITE ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Berlin β€” Sep 25, 2025 _Connected Commerce: Powering the Hybrid Future_ ](https://spryker.com/events/) [ ![Spryker User Group Icon](/_astro/spryker.Dl4dk4Lk_Z1DIyun.webp?dpl=6a5162b0635346000861050b) Spryker User Group 7x 🌎 Online event β€” 2025 _Organizer & co-host/moderator_ ](https://commercequest.space/) [ ![Spryker EXCITE Hackathon Icon](/_astro/spryker.Dl4dk4Lk_Z1DIyun.webp?dpl=6a5162b0635346000861050b) Spryker EXCITE Hackathon ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Berlin β€” Sep 24, 2025 _Connected Commerce: Powering the Hybrid Future_ ](https://spryker.com/events/) ### 2024 7 events [ ![Spryker User Group Icon](/_astro/spryker.Dl4dk4Lk_Z1DIyun.webp?dpl=6a5162b0635346000861050b) Spryker User Group 10x 🌎 Online event β€” 2024 _Organizer & co-host/moderator_ ](https://commercequest.space/) ![Nagarro Hackathon India Icon](/_astro/spryker.Dl4dk4Lk_Z1DIyun.webp?dpl=6a5162b0635346000861050b) Nagarro Hackathon India ![Flag of IN](/_astro/in.Cx-QR_TB_1xxQem.svg?dpl=6a5162b0635346000861050b) Gurugram β€” Aug 1, 2024 _Organizer & Event host/moderator_ ![Turbine Hackathon Icon](/_astro/spryker.Dl4dk4Lk_Z1DIyun.webp?dpl=6a5162b0635346000861050b) Turbine Hackathon ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Berlin β€” May 13, 2024 _Security_ ![Spryker Hackathon Icon](/_astro/spryker.Dl4dk4Lk_Z1DIyun.webp?dpl=6a5162b0635346000861050b) Spryker Hackathon ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Berlin β€” Mar 13, 2024 _Double your development speed_ ![Spryker EXCITE Hackathon Icon](/_astro/spryker.Dl4dk4Lk_Z1DIyun.webp?dpl=6a5162b0635346000861050b) Spryker EXCITE Hackathon ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Berlin β€” Sep 24, 2024 _Event host/moderator_ ![Growth Marketing Summit Icon](/_astro/gms.CISdO8fl_Z2s3CqR.webp?dpl=6a5162b0635346000861050b) Growth Marketing Summit ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Frankfurt am Main β€” Jun 19, 2024 _Podcast livestream host_ [ ![Bikkeldag Icon](/_astro/bikkelhart.BZ-Q6JBv_10kjy5.webp?dpl=6a5162b0635346000861050b) Bikkeldag ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Mar 21, 2024 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) ### 2023 6 events [ ![Spryker User Group Icon](/_astro/spryker.Dl4dk4Lk_Z1DIyun.webp?dpl=6a5162b0635346000861050b) Spryker User Group 4x 🌎 Online event β€” 2023 _Organizer & co-host/moderator_ ](https://commercequest.space/) ![Spryker Hackathon Icon](/_astro/spryker.Dl4dk4Lk_Z1DIyun.webp?dpl=6a5162b0635346000861050b) Spryker Hackathon ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Berlin β€” Sep 13, 2023 _Event host/moderator_ [ ![TOWA office warming Icon](/_astro/towa.XJXRY8PT_Z27z1Ig.webp?dpl=6a5162b0635346000861050b) TOWA office warming ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Hamburg β€” Feb 16, 2023 _Crystal ball session: outlook for the coming year_ ](/presentations/crystal-ball-session-outlook-for-the-coming-year) ![Spryker EXCITE Icon](/_astro/spryker.Dl4dk4Lk_Z1DIyun.webp?dpl=6a5162b0635346000861050b) Spryker EXCITE ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Berlin β€” Sep 14, 2023 _Mainstage event host_ ![Spryker Partner Hackathon Icon](/_astro/towa.XJXRY8PT_Z27z1Ig.webp?dpl=6a5162b0635346000861050b) Spryker Partner Hackathon ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Hamburg β€” Jul 8, 2023 _Spryker update_ [ ![Diva-e yearly team kickoff Icon](/_astro/diva-e.BKGYuKJc_Z2tqSrX.webp?dpl=6a5162b0635346000861050b) Diva-e yearly team kickoff ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Munchen β€” Feb 1, 2023 _Crystal ball session: outlook for the coming year_ ](/presentations/crystal-ball-session-outlook-for-the-coming-year) ### 2022 15 events [ ![B2B Online Icon](/_astro/b2bonline.B4zHRp9Y_Z1nXKxb.webp?dpl=6a5162b0635346000861050b) B2B Online ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Berlin β€” Dec 7, 2022 _Composable Commerce & Packaged Business Capabilities_ ](/presentations/composable-commerce-packaged-business-capabilities) ![Spryker Partner Hackathon Icon](/_astro/spryker.Dl4dk4Lk_Z1DIyun.webp?dpl=6a5162b0635346000861050b) Spryker Partner Hackathon ![Flag of AT](/_astro/at.BiuoISA-_1xxQem.svg?dpl=6a5162b0635346000861050b) Vienna β€” Jul 8, 2022 _Spryker update_ ![Growth Marketing Summit Icon](/_astro/gms.CISdO8fl_Z2s3CqR.webp?dpl=6a5162b0635346000861050b) Growth Marketing Summit ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Frankfurt β€” Jun 15, 2022 _Podcast livestream host_ ![Spryker EXCITE Icon](/_astro/spryker.Dl4dk4Lk_Z1DIyun.webp?dpl=6a5162b0635346000861050b) Spryker EXCITE ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Berlin β€” May 24, 2022 _Mainstage event host_ [ ![eCommerce & Digital Marketing EXPO Greece & SE Europe Icon](/_astro/ecdm.CiAl1gZx_Z1x1hQx.webp?dpl=6a5162b0635346000861050b) eCommerce & Digital Marketing EXPO Greece & SE Europe ![Flag of GR](/_astro/gr.CZd7_nYR_1xxQem.svg?dpl=6a5162b0635346000861050b) Athens β€” May 14, 2022 _Still A/B testing your buttons? You need to think (much) bigger..._ ](/presentations/still-a-b-testing-your-buttons-you-need-to-think-much-bigger) [ ![Emerce B2B Dinner session Icon](/_astro/emerce.B2ftvuEO_Z1ua8rX.webp?dpl=6a5162b0635346000861050b) Emerce B2B Dinner session ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Maarssen β€” May 12, 2022 _Grow Smart or Die Fast: 5 Guidelines to Navigate the Recession_ ](/presentations/innovate-or-get-kodaked-5-guiding-principles-to-not-f-k-up-modern-commerce) [ ![Emerce Retail Icon](/_astro/emerce.B2ftvuEO_Z1ua8rX.webp?dpl=6a5162b0635346000861050b) Emerce Retail ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Maarssen β€” Apr 14, 2022 _Why becoming a Marketplace should be your Next Big Initiative_ ](/presentations/why-becoming-a-marketplace-should-be-your-next-big-initiative) ![Spryker customer day Icon](/_astro/spryker.Dl4dk4Lk_Z1DIyun.webp?dpl=6a5162b0635346000861050b) Spryker customer day 🌎 Online event β€” Feb 16, 2022 _Event host/moderator_ ![Spryker customer day Icon](/_astro/spryker.Dl4dk4Lk_Z1DIyun.webp?dpl=6a5162b0635346000861050b) Spryker customer day ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Berlin β€” Oct 25, 2022 _Event host/moderator_ ![Spryker customer day Icon](/_astro/spryker.Dl4dk4Lk_Z1DIyun.webp?dpl=6a5162b0635346000861050b) Spryker customer day ![Flag of US](/_astro/um.BlGQjxCa_1xxQem.svg?dpl=6a5162b0635346000861050b) Nashville β€” Jun 21, 2022 _Event host/moderator_ [ ![Emerce E-commerce Live! Icon](/_astro/emerce.B2ftvuEO_Z1ua8rX.webp?dpl=6a5162b0635346000861050b) Emerce E-commerce Live! ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Jun 7, 2022 _Innovate or get Kodak'ed: 5 Guiding Principles to NOT F#%K up Modern Commerce_ ](/presentations/innovate-or-get-kodaked-5-guiding-principles-to-not-f-k-up-modern-commerce) ![Spryker customer day Icon](/_astro/spryker.Dl4dk4Lk_Z1DIyun.webp?dpl=6a5162b0635346000861050b) Spryker customer day ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Berlin β€” May 23, 2022 _Event host/moderator_ [ ![Emerce B2B Icon](/_astro/emerce.B2ftvuEO_Z1ua8rX.webp?dpl=6a5162b0635346000861050b) Emerce B2B ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Maarssen β€” May 12, 2022 _Growth strategies for the future of B2B commerce_ ](/presentations/growth-strategies-for-the-future-of-b2b-commerce) [ ![eTail Europe Icon](/_astro/etail.DPb2uQ8z_x8aiJ.webp?dpl=6a5162b0635346000861050b) eTail Europe ![Flag of GB](/_astro/gb-eng.Lbyn-mv9_1xxQem.svg?dpl=6a5162b0635346000861050b) London β€” Apr 26, 2022 _Still A/B testing your buttons? You need to think (much) bigger..._ ](/presentations/still-a-b-testing-your-buttons-you-need-to-think-much-bigger) [ ![Business Online Icon](/_astro/businesonline.Cqg5nLYn_ZVogM1.webp?dpl=6a5162b0635346000861050b) Business Online ![Flag of GB](/_astro/gb-eng.Lbyn-mv9_1xxQem.svg?dpl=6a5162b0635346000861050b) London β€” Apr 6, 2022 _Still A/B testing your buttons? You need to think (much) bigger..._ ](/presentations/still-a-b-testing-your-buttons-you-need-to-think-much-bigger) ### 2021 3 events ![SmartOSC Dev-Experience Icon](/_astro/smartosc.-Gs1XauA_Z1June3.webp?dpl=6a5162b0635346000861050b) SmartOSC Dev-Experience 🌎 Online event β€” Dec 11, 2021 _Panellist_ [ ![Spryker customer day Icon](/_astro/spryker.Dl4dk4Lk_Z1DIyun.webp?dpl=6a5162b0635346000861050b) Spryker customer day ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Berlin β€” Oct 6, 2021 _Your path to becoming a (more) Customer Centric Business_ ](/presentations/your-path-to-becoming-a-more-customer-centric-business) ![Conversion Hotel Icon](/_astro/conversion-hotel.DPBA18GN_i3fKz.webp?dpl=6a5162b0635346000861050b) Conversion Hotel ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) De Koog, Texel β€” Nov 20, 2021 _Podcast livestream host_ ### 2020 10 events [ ![Emerce Conversion Icon](/_astro/emerce.B2ftvuEO_Z1ua8rX.webp?dpl=6a5162b0635346000861050b) Emerce Conversion ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Dec 2, 2020 _Cross-cultural website optimization_ ](/presentations/cross-cultural-website-optimization) ![Shopping Today Icon](/_astro/shopping-today.DyNdwWr7_Z10pWJs.webp?dpl=6a5162b0635346000861050b) Shopping Today ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Oct 29, 2020 _Event host/moderator_ ![Contentsquare Champaigne breakfast Icon](/_astro/contentsquare.DGYkP4lq_Z1Y7CyD.webp?dpl=6a5162b0635346000861050b) Contentsquare Champaigne breakfast 🌎 Virtual β€” Jul 16, 2020 _Event host/moderator_ ![Google Analytics User Conference Icon](/_astro/emerce.B2ftvuEO_Z1ua8rX.webp?dpl=6a5162b0635346000861050b) Google Analytics User Conference ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Feb 13, 2020 _Podcast livestream host_ ![Marketing Insights Event Icon](/_astro/mie20.C6ShHagk_Z2bqe6q.webp?dpl=6a5162b0635346000861050b) Marketing Insights Event ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Feb 5, 2020 _Podcast livestream host_ [ ![Emercify Icon](/_astro/emercify.D7XIG2A-_29RmNH.webp?dpl=6a5162b0635346000861050b) Emercify 🌎 Online event β€” Nov 17, 2020 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) CrossBorder Event ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Oct 28, 2020 _Event host/moderator_ [ ![D-Congress Icon](/_astro/d-congress.CZ057PTS_2j38FE.webp?dpl=6a5162b0635346000861050b) D-Congress ![Flag of SE](/_astro/se.-wRV27xB_1xxQem.svg?dpl=6a5162b0635346000861050b) Gothenburg β€” Mar 5, 2020 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ Ecommerce Workshop Workshop ![Flag of NO](/_astro/bv.BsEVQUQM_1xxQem.svg?dpl=6a5162b0635346000861050b) Oslo β€” Feb 11, 2020 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) ![Webwinkel Vakdagen Icon](/_astro/wwd.1V13CCvW_Z1DkNvf.webp?dpl=6a5162b0635346000861050b) Webwinkel Vakdagen ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Jan 29, 2020 _Event host/moderator_ ### 2019 22 events [ Inhouse workshop Workshop ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Tiel β€” Dec 10, 2019 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ TIO Ecommerce Week ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Nov 25, 2019 _Cross-cultural website optimization_ ](/presentations/cross-cultural-website-optimization) [ Target ![Flag of EE](/_astro/ee.Cqoo4cL3_1xxQem.svg?dpl=6a5162b0635346000861050b) Tallinn β€” Nov 14, 2019 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ How to Web ![Flag of RO](/_astro/ro.sIiGVNqr_1xxQem.svg?dpl=6a5162b0635346000861050b) Bucharest β€” Oct 30, 2019 _Data Driven Decisions meets Psychology_ ](/presentations/data-driven-decisions-meets-psychology) [ T3con19 ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) The Hague β€” Oct 17, 2019 _Creating an optimization culture_ ](/presentations/creating-an-optimization-culture) ![CRO.CAFE Unconference #2 Icon](/_astro/crocafe.DfCg-OGi_Z2oCdEh.webp?dpl=6a5162b0635346000861050b) CRO.CAFE Unconference #2 ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Oct 8, 2019 _Main event organizer_ DDMA Dutch CRO Awards ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) n.t.b. β€” Sep 26, 2019 _Podcast livestream host_ [ ![Emerce E-commerce Live! Icon](/_astro/emerce.B2ftvuEO_Z1ua8rX.webp?dpl=6a5162b0635346000861050b) Emerce E-commerce Live! ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Jun 26, 2019 _Cross-cultural website optimization_ ](/presentations/cross-cultural-website-optimization) ![Meet Magento NL 2019 Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento NL 2019 ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Den Haag β€” Apr 18, 2019 _Main event organizer_ Let's Talk Business ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Online event β€” Apr 8, 2019 _Interview about Dutchento_ [ ![ING Inhouse event Icon](/_astro/ing.MnlDEinP_ZgjSHa.webp?dpl=6a5162b0635346000861050b) ING Inhouse event ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Jan 24, 2019 _Your path to becoming a (more) Customer Centric Business_ ](/presentations/your-path-to-becoming-a-more-customer-centric-business) ![Emerce Engage Icon](/_astro/emerce.B2ftvuEO_Z1ua8rX.webp?dpl=6a5162b0635346000861050b) Emerce Engage ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Nov 28, 2019 _Podcast livestream host_ ![Conversion Hotel Icon](/_astro/conversion-hotel.DPBA18GN_i3fKz.webp?dpl=6a5162b0635346000861050b) Conversion Hotel ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) De Koog, Texel β€” Nov 22, 2019 _Podcast livestream host_ [ Startupweek Tallinn ![Flag of EE](/_astro/ee.Cqoo4cL3_1xxQem.svg?dpl=6a5162b0635346000861050b) Tallinn β€” Nov 14, 2019 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) ![Magento Live Europe Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Magento Live Europe ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Oct 22, 2019 _Co-hosting Commerce Sneaks_ [ T3con19 ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) The Hague β€” Oct 17, 2019 _Building your Optimization Dream Team_ ](/presentations/creating-an-optimization-culture) Digital Analytics Congres ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Oct 8, 2019 _Podcast livestream host_ ![CRO.CAFE Unconference #1 Icon](/_astro/crocafe.DfCg-OGi_Z2oCdEh.webp?dpl=6a5162b0635346000861050b) CRO.CAFE Unconference #1 ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Rotterdam β€” Jul 30, 2019 _Main event organizer_ [ ![Meet Magento UK Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento UK ![Flag of GB](/_astro/gb-eng.Lbyn-mv9_1xxQem.svg?dpl=6a5162b0635346000861050b) London β€” Jun 19, 2019 _Magento Association_ ](/presentations/meet-magento-association) ![Emerce Conversion Icon](/_astro/emerce.B2ftvuEO_Z1ua8rX.webp?dpl=6a5162b0635346000861050b) Emerce Conversion ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Apr 11, 2019 _Podcast livestream host_ [ 3XE Digital CRO ![Flag of IE](/_astro/ie.CH8mcHwP_1xxQem.svg?dpl=6a5162b0635346000861050b) Dublin β€” Feb 14, 2019 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) ![Webwinkel Vakdagen Icon](/_astro/wwd.1V13CCvW_Z1DkNvf.webp?dpl=6a5162b0635346000861050b) Webwinkel Vakdagen ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Jan 23, 2019 _Event host/moderator_ ### 2018 8 events [ FRMWRK Inhouse event ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Rotterdam β€” Dec 6, 2018 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ United Wardrobe ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Jun 29, 2018 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ Conversion Elite London ![Flag of GB](/_astro/gb-eng.Lbyn-mv9_1xxQem.svg?dpl=6a5162b0635346000861050b) London β€” Jun 6, 2018 _Creating an optimization culture_ ](/presentations/creating-an-optimization-culture) [ Digital Data Tips Tuesday ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Mar 20, 2018 _Creating an optimization culture_ ](/presentations/creating-an-optimization-culture) ![Shopping Today Icon](/_astro/shopping-today.DyNdwWr7_Z10pWJs.webp?dpl=6a5162b0635346000861050b) Shopping Today ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Sep 19, 2018 _Event host/moderator_ [ ![Meet Magento UK Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento UK ![Flag of GB](/_astro/gb-eng.Lbyn-mv9_1xxQem.svg?dpl=6a5162b0635346000861050b) London β€” Jun 13, 2018 _Creating an optimization culture_ ](/presentations/creating-an-optimization-culture) ![Meet Magento The Netherlands Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento The Netherlands ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Jaarbeurs, Utrecht β€” Jun 1, 2018 _Main event organizer_ [ Utrecht University ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Feb 28, 2018 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) ### 2017 18 events ![Conversion Hotel Icon](/_astro/conversion-hotel.DPBA18GN_i3fKz.webp?dpl=6a5162b0635346000861050b) Conversion Hotel ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) De Koog, Texel β€” Nov 11, 2017 _Management buy-in for CRO_ [ ![GrowthTribe evening course Icon](/_astro/growthtribe.DbwaLU84_lyprx.webp?dpl=6a5162b0635346000861050b) GrowthTribe evening course Workshop ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Nov 7, 2017 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ Nomadmage 🌎 Webinar β€” Oct 24, 2017 _Data Driven Decisions meets Psychology_ ](/presentations/data-driven-decisions-meets-psychology) [ ![Meet Magento Greece Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Greece ![Flag of GR](/_astro/gr.CZd7_nYR_1xxQem.svg?dpl=6a5162b0635346000861050b) Athens β€” Oct 12, 2017 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) Conversion.Camp ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Sep 9, 2017 _Conversion optimization_ [ ![Magento Unconference Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Magento Unconference ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Fort a/d Klop, Utrecht β€” Aug 26, 2017 _Let's have a talk about giving talks_ ](/presentations/a-talk-about-giving-talks) [ Elite Camp 2017 ![Flag of EE](/_astro/ee.Cqoo4cL3_1xxQem.svg?dpl=6a5162b0635346000861050b) Tallinn β€” Jun 17, 2017 _Creating an optimization culture_ ](/presentations/creating-an-optimization-culture) [ ![Emerce Conversion Icon](/_astro/emerce.B2ftvuEO_Z1ua8rX.webp?dpl=6a5162b0635346000861050b) Emerce Conversion ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Pakhuis de Zwijger, Amsterdam β€” May 13, 2017 _Improve CRO processes with evolutionary AI_ ](/presentations/improve-cro-processes-with-evolutionary-ai) ![Meet Magento The Netherlands Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento The Netherlands ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Jaarbeurs, Utrecht β€” May 10, 2017 _Main event organizer_ [ Measurefest ![Flag of GB](/_astro/gb-eng.Lbyn-mv9_1xxQem.svg?dpl=6a5162b0635346000861050b) British Library, London β€” Nov 9, 2017 _Improve CRO processes with evolutionary AI_ ](/presentations/improve-cro-processes-with-evolutionary-ai) [ Retail Arena ![Flag of RO](/_astro/ro.sIiGVNqr_1xxQem.svg?dpl=6a5162b0635346000861050b) Bucharest β€” Oct 26, 2017 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Meet Magento Romania Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Romania ![Flag of RO](/_astro/ro.sIiGVNqr_1xxQem.svg?dpl=6a5162b0635346000861050b) Cluj-Napoca β€” Oct 17, 2017 _Creating an optimization culture_ ](/presentations/creating-an-optimization-culture) [ Bidfood (in-house) ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Sep 28, 2017 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Meet Magento China Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento China ![Flag of CN](/_astro/cn.DIT7i67F_1xxQem.svg?dpl=6a5162b0635346000861050b) Shenzhen β€” Aug 29, 2017 _Cross-cultural website optimization_ ](/presentations/cross-cultural-website-optimization) [ ![MUG Rotterdam Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) MUG Rotterdam ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Rotterdam β€” Jun 29, 2017 _Creating an optimization culture_ ](/presentations/creating-an-optimization-culture) [ Pan European Strategy Forum Retail ![Flag of DK](/_astro/dk.QTC2BsBG_1xxQem.svg?dpl=6a5162b0635346000861050b) Copenhagen β€” May 20, 2017 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ Growth Marketing Conference ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” May 12, 2017 _Improve CRO processes with evolutionary AI_ ](/presentations/improve-cro-processes-with-evolutionary-ai) [ ![GrowthTribe evening course Icon](/_astro/growthtribe.DbwaLU84_lyprx.webp?dpl=6a5162b0635346000861050b) GrowthTribe evening course Workshop ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Feb 28, 2017 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) ### 2016 24 events [ Braingineers ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Dec 15, 2016 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![MageTitans Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) MageTitans ![Flag of GB](/_astro/gb-eng.Lbyn-mv9_1xxQem.svg?dpl=6a5162b0635346000861050b) Manchester β€” Nov 12, 2016 _Meet Magento Association_ ](/presentations/meet-magento-association) ![Magento 2 Seminar Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Magento 2 Seminar ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Oct 21, 2016 _Event host/moderator_ [ Conversion Conference ![Flag of GB](/_astro/gb-eng.Lbyn-mv9_1xxQem.svg?dpl=6a5162b0635346000861050b) London β€” Oct 13, 2016 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ Savant E-commerce Congress ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Sep 21, 2016 _Cross-cultural website optimization_ ](/presentations/cross-cultural-website-optimization) [ E-commerce Insights ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Jun 2, 2016 _Cross-cultural website optimization_ ](/presentations/cross-cultural-website-optimization) [ Annual Conference of Estonian E-commerce Workshop ![Flag of EE](/_astro/ee.Cqoo4cL3_1xxQem.svg?dpl=6a5162b0635346000861050b) Tallinn β€” Apr 28, 2016 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![GrowthTribe evening course Icon](/_astro/growthtribe.DbwaLU84_lyprx.webp?dpl=6a5162b0635346000861050b) GrowthTribe evening course Workshop ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Apr 20, 2016 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Meet Magento Czech Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Czech ![Flag of CZ](/_astro/cz.Bn4jm3it_1xxQem.svg?dpl=6a5162b0635346000861050b) Prague β€” Mar 31, 2016 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Magento Unconference Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Magento Unconference ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Berlin β€” Mar 13, 2016 _Building your Optimization Dream Team_ ](/presentations/building-your-optimization-dream-team) ![Magento 2 Seminar Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Magento 2 Seminar ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Jan 22, 2016 _Event host/moderator_ [ The Talent Institute Workshop ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Jan 21, 2016 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Conversion Hotel Icon](/_astro/conversion-hotel.DPBA18GN_i3fKz.webp?dpl=6a5162b0635346000861050b) Conversion Hotel ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) De Koog, Texel β€” Nov 19, 2016 _Let's have a talk about giving talks_ ](/presentations/a-talk-about-giving-talks) Teleflor International Conference Workshop ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Nov 3, 2016 _Online sales for florists_ [ ![Magento Unconference Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Magento Unconference ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Fort a/d Klop, Utrecht β€” Oct 14, 2016 _Let's have a talk about giving talks_ ](/presentations/a-talk-about-giving-talks) [ ![GrowthTribe evening course Icon](/_astro/growthtribe.DbwaLU84_lyprx.webp?dpl=6a5162b0635346000861050b) GrowthTribe evening course Workshop ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Oct 4, 2016 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Meet Magento Indonesia Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Indonesia ![Flag of ID](/_astro/id.BcIG0v3x_1xxQem.svg?dpl=6a5162b0635346000861050b) Jakarta β€” Aug 29, 2016 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) ![Meet Magento The Netherlands Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento The Netherlands ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” May 12, 2016 _Main event organizer_ [ Developers Paradise ![Flag of HR](/_astro/hr.Bwpfjup0_1xxQem.svg?dpl=6a5162b0635346000861050b) Opatija β€” Apr 26, 2016 _Cross-cultural website optimization_ ](/presentations/cross-cultural-website-optimization) [ Conversion World 🌎 Webinar β€” Apr 19, 2016 _Cross-cultural website optimization_ ](/presentations/cross-cultural-website-optimization) [ ![Meet Magento Sweden Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Sweden ![Flag of SE](/_astro/se.-wRV27xB_1xxQem.svg?dpl=6a5162b0635346000861050b) Stockholm β€” Mar 14, 2016 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ Effective Experiments 🌎 Webinar β€” Feb 10, 2016 _Building your Optimization Dream Team_ ](/presentations/building-your-optimization-dream-team) [ ![Webwinkel Vakdagen Icon](/_astro/wwd.1V13CCvW_Z1DkNvf.webp?dpl=6a5162b0635346000861050b) Webwinkel Vakdagen ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Jan 21, 2016 _Cross-cultural website optimization_ ](/presentations/cross-cultural-website-optimization) [ ![Euroflorist Icon](/_astro/euroflorist.CR_5EsfX_Z25wvul.webp?dpl=6a5162b0635346000861050b) Euroflorist ![Flag of PL](/_astro/pl.DlM5jFE1_1xxQem.svg?dpl=6a5162b0635346000861050b) Warsaw β€” Jan 12, 2016 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) ### 2015 18 events [ Performance Marketing Update ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) 's-Hertogenbosch β€” Dec 9, 2015 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Conversion Hotel Icon](/_astro/conversion-hotel.DPBA18GN_i3fKz.webp?dpl=6a5162b0635346000861050b) Conversion Hotel ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Texel β€” Nov 21, 2015 _Compute required Sample Size for your A/B tests (A-priori)_ ](/presentations/compute-required-sample-size-for-your-a-b-tests-a-priori) [ ![Meet Magento Spain Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Spain ![Flag of ES](/_astro/es.CGzi5tm8_1xxQem.svg?dpl=6a5162b0635346000861050b) Madrid β€” Oct 28, 2015 _Building your Optimization Dream Team_ ](/presentations/building-your-optimization-dream-team) [ ![Meet Magento Greece Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Greece ![Flag of GR](/_astro/gr.CZd7_nYR_1xxQem.svg?dpl=6a5162b0635346000861050b) Athens β€” Oct 9, 2015 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Meet Magento Vietnam Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Vietnam ![Flag of VN](/_astro/vn.gYJrTGO__1xxQem.svg?dpl=6a5162b0635346000861050b) Hanoi β€” Aug 22, 2015 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Euroflorist Icon](/_astro/euroflorist.CR_5EsfX_Z25wvul.webp?dpl=6a5162b0635346000861050b) Euroflorist ![Flag of SE](/_astro/se.-wRV27xB_1xxQem.svg?dpl=6a5162b0635346000861050b) MalmΓΆ β€” Jul 6, 2015 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Belgento Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Belgento ![Flag of BE](/_astro/be.xl1rKKoF_1xxQem.svg?dpl=6a5162b0635346000861050b) Brussels β€” May 13, 2015 _5 Ultimate usability tips for E-commerce_ ](/presentations/5-ultimate-usability-tips-for-e-commerce) [ Meet Magento Germany ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Leipzig β€” May 7, 2015 _5 Ultimate usability tips for E-commerce_ ](/presentations/5-ultimate-usability-tips-for-e-commerce) [ Rockstart Answers ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Apr 16, 2015 _Usability Testing_ ](/presentations/usability-testing) [ ![Meet Magento Argentina Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Argentina ![Flag of AR](/_astro/ar.CWtKlAYw_1xxQem.svg?dpl=6a5162b0635346000861050b) Buenos Aires β€” Dec 3, 2015 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![GrowthTribe evening course Icon](/_astro/growthtribe.DbwaLU84_lyprx.webp?dpl=6a5162b0635346000861050b) GrowthTribe evening course Workshop ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Nov 17, 2015 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ Optimizely Experience ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Oct 13, 2015 _Building your Optimization Dream Team_ ](/presentations/building-your-optimization-dream-team) [ ![Meet Magento Belarus Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Belarus ![Flag of BY](/_astro/by.1aK_jGOd_1xxQem.svg?dpl=6a5162b0635346000861050b) Minsk β€” Sep 21, 2015 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Euroflorist Icon](/_astro/euroflorist.CR_5EsfX_Z25wvul.webp?dpl=6a5162b0635346000861050b) Euroflorist ![Flag of GB](/_astro/gb-eng.Lbyn-mv9_1xxQem.svg?dpl=6a5162b0635346000861050b) Romsey β€” Jul 22, 2015 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) ![Meet Magento The Netherlands Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento The Netherlands ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” May 27, 2015 _Main event organizer_ [ ![Meet Magento Denmark Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Denmark ![Flag of DK](/_astro/dk.QTC2BsBG_1xxQem.svg?dpl=6a5162b0635346000861050b) Kolding β€” May 7, 2015 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) ![Adobe User Group Icon](/_astro/adobe.BIoauaWN_Z14NKfw.webp?dpl=6a5162b0635346000861050b) Adobe User Group ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Apr 28, 2015 _Hack your users brain_ [ ![Emerce Conversion Icon](/_astro/emerce.B2ftvuEO_Z1ua8rX.webp?dpl=6a5162b0635346000861050b) Emerce Conversion ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Apr 14, 2015 _5 Ultimate usability tips for E-commerce_ ](/presentations/5-ultimate-usability-tips-for-e-commerce) ### 2014 11 events ![Sanoma Breeze Icon](/_astro/sanoma.DvFUVbZM_hN8UK.webp?dpl=6a5162b0635346000861050b) Sanoma Breeze ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Hoofddorp β€” Nov 27, 2014 _Learnings van 9 maanden conversie optimalisatie_ [ ![ISM eCommerce Magento Enterprise event Icon](/_astro/ism.DY1CqvAh_12i5LJ.webp?dpl=6a5162b0635346000861050b) ISM eCommerce Magento Enterprise event ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Rotterdam β€” Oct 16, 2014 _Magento Community versus Enterprise_ ](/presentations/magento-community-versus-enterprise) [ ![Meet Magento New York Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento New York ![Flag of US](/_astro/um.BlGQjxCa_1xxQem.svg?dpl=6a5162b0635346000861050b) New York β€” Sep 21, 2014 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Meet Magento Germany Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Germany ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Leipzig β€” May 12, 2014 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) ![Joomladays Netherlands Icon](/_astro/joomla.CaOsDIGV_24O5pI.webp?dpl=6a5162b0635346000861050b) Joomladays Netherlands ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Zeist β€” Mar 23, 2014 _Introduction to A/B testing_ [ ![Developers Paradise Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Developers Paradise ![Flag of AT](/_astro/at.BiuoISA-_1xxQem.svg?dpl=6a5162b0635346000861050b) Kaprun β€” Jan 13, 2014 _The Future of the Magento Ecosystem_ ](/presentations/the-future-of-the-magento-ecosystem) [ ![Meet Magento Switzerland Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Switzerland ![Flag of CH](/_astro/ch.GdOfsX4R_1xxQem.svg?dpl=6a5162b0635346000861050b) Glattfelden β€” Oct 24, 2014 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Exact meets Magento Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Exact meets Magento ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Delft β€” Oct 2, 2014 _Introduction to Magento_ ](/presentations/introduction-to-magento) ![Meet Magento The Netherlands Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento The Netherlands ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” May 22, 2014 _Main event organizer_ [ ![Sanoma Breeze Icon](/_astro/sanoma.DvFUVbZM_hN8UK.webp?dpl=6a5162b0635346000861050b) Sanoma Breeze ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Hoofddorp β€” Apr 27, 2014 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Sanoma Breeze Icon](/_astro/sanoma.DvFUVbZM_hN8UK.webp?dpl=6a5162b0635346000861050b) Sanoma Breeze ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Hoofddorp β€” Mar 20, 2014 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) ### 2013 10 events [ ![Meet Magento Poland Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Poland ![Flag of PL](/_astro/pl.DlM5jFE1_1xxQem.svg?dpl=6a5162b0635346000861050b) Warsaw β€” Nov 5, 2013 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Bargento Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Bargento ![Flag of FR](/_astro/fr.CIJ3JFHc_1xxQem.svg?dpl=6a5162b0635346000861050b) Paris β€” Jun 4, 2013 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) ![Meet Magento The Netherlands Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento The Netherlands ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Ede β€” May 30, 2013 _Main event organizer_ ![ISM eCommerce Online Marketing Event Icon](/_astro/ism.DY1CqvAh_12i5LJ.webp?dpl=6a5162b0635346000861050b) ISM eCommerce Online Marketing Event ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Rotterdam β€” Feb 28, 2013 _Marketing with Magento_ [ ![Webwinkel Vakdagen Icon](/_astro/wwd.1V13CCvW_Z1DkNvf.webp?dpl=6a5162b0635346000861050b) Webwinkel Vakdagen ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Jan 23, 2013 _Introduction to Magento_ ](/presentations/persuasive-e-commerce) [ TeComm Conference ![Flag of RO](/_astro/ro.sIiGVNqr_1xxQem.svg?dpl=6a5162b0635346000861050b) Cluj-Napoca β€” Oct 24, 2013 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Meet Magento Germany Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Germany ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Leipzig β€” Jun 3, 2013 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Joomladays Netherlands Icon](/_astro/joomla.CaOsDIGV_24O5pI.webp?dpl=6a5162b0635346000861050b) Joomladays Netherlands ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Zeist β€” Apr 21, 2013 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Webwinkel Vakdagen Icon](/_astro/wwd.1V13CCvW_Z1DkNvf.webp?dpl=6a5162b0635346000861050b) Webwinkel Vakdagen ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Jan 24, 2013 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Belgento Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Belgento ![Flag of BE](/_astro/be.xl1rKKoF_1xxQem.svg?dpl=6a5162b0635346000861050b) Brussels β€” Jan 17, 2013 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) ### 2012 18 events [ NIMA Expert Class ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Dec 19, 2012 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) ![ISM eCommerce Online Marketing Event Icon](/_astro/ism.DY1CqvAh_12i5LJ.webp?dpl=6a5162b0635346000861050b) ISM eCommerce Online Marketing Event ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Rotterdam β€” Oct 18, 2012 _Marketing with Magento_ [ ![Exact meets Magento Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Exact meets Magento ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Delft β€” Oct 11, 2012 _Introduction to Magento_ ](/presentations/introduction-to-magento) [ ![Exact meets Magento Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Exact meets Magento ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Delft β€” Aug 21, 2012 _Introduction to Magento_ ](/presentations/introduction-to-magento) [ ![ISM eCommerce Webinar Icon](/_astro/ism.DY1CqvAh_12i5LJ.webp?dpl=6a5162b0635346000861050b) ISM eCommerce Webinar ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Rotterdam β€” Jun 28, 2012 _Magento Community versus Enterprise_ ](/presentations/magento-community-versus-enterprise) [ ISM eCommerce Cross-channel event ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Rotterdam β€” May 31, 2012 _Cross channel possibilities with Magento_ ](/presentations/cross-channel-possibilities-with-magento) [ ![ISM eCommerce Magento Event Icon](/_astro/ism.DY1CqvAh_12i5LJ.webp?dpl=6a5162b0635346000861050b) ISM eCommerce Magento Event ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Rotterdam β€” May 26, 2012 _Introduction to Magento_ ](/presentations/introduction-to-magento) [ Masterclass Ecommerce Magazine ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Maarssen β€” Mar 15, 2012 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Webwinkel Vakdagen Icon](/_astro/wwd.1V13CCvW_Z1DkNvf.webp?dpl=6a5162b0635346000861050b) Webwinkel Vakdagen ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Jan 25, 2012 _Persuasive E-commerce_ ](/presentations/introduction-to-magento) [ Amsterdam University of Applied Science (HvA) ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Dec 10, 2012 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Joomla! World Conference Icon](/_astro/joomla.CaOsDIGV_24O5pI.webp?dpl=6a5162b0635346000861050b) Joomla! World Conference ![Flag of US](/_astro/um.BlGQjxCa_1xxQem.svg?dpl=6a5162b0635346000861050b) San JosΓ© β€” Oct 17, 2012 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Meet Magento Brazil Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Brazil ![Flag of BR](/_astro/br.CccTb9pm_1xxQem.svg?dpl=6a5162b0635346000861050b) SΓ£o Paulo β€” Oct 8, 2012 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![ISM eCommerce Cross-channel event Icon](/_astro/ism.DY1CqvAh_12i5LJ.webp?dpl=6a5162b0635346000861050b) ISM eCommerce Cross-channel event ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Rotterdam β€” Aug 16, 2012 _Cross channel possibilities with Magento_ ](/presentations/cross-channel-possibilities-with-magento) ![OroCRM Meetup Icon](/_astro/oro.BerVcWdD_ZT7pS3.webp?dpl=6a5162b0635346000861050b) OroCRM Meetup ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” May 31, 2012 _Main event organizer_ ![Meet Magento The Netherlands Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento The Netherlands ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Ede β€” May 30, 2012 _Main event organizer_ [ ![Oxillion Lunch & Learn Icon](/_astro/oxilion.DQOALNns_ZQOHPB.webp?dpl=6a5162b0635346000861050b) Oxillion Lunch & Learn ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Enschede β€” May 24, 2012 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) [ ![Webwinkel Vakdagen Icon](/_astro/wwd.1V13CCvW_Z1DkNvf.webp?dpl=6a5162b0635346000861050b) Webwinkel Vakdagen ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Jan 26, 2012 _Introduction to Magento_ ](/presentations/introduction-to-magento) [ Byte Seminar ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Jan 13, 2012 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) ### 2011 5 events [ ![Exact meets Magento Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Exact meets Magento ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Delft β€” Dec 8, 2011 _Introduction to Magento_ ](/presentations/introduction-to-magento) [ ![Oxillion Lunch & Learn Icon](/_astro/oxilion.DQOALNns_ZQOHPB.webp?dpl=6a5162b0635346000861050b) Oxillion Lunch & Learn ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Enschede β€” Sep 15, 2011 _Introduction to Magento_ ](/presentations/introduction-to-magento) ![Meet Magento The Netherlands Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento The Netherlands ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Ede β€” May 19, 2011 _Main event organizer_ [ ![Exact meets Magento Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Exact meets Magento ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Delft β€” Nov 17, 2011 _Introduction to Magento_ ](/presentations/introduction-to-magento) [ MarketingRSLT: Summerschool ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Maarssen β€” Aug 31, 2011 _Persuasive E-commerce_ ](/presentations/persuasive-e-commerce) ### 2010 3 events [ ![Oxillion Lunch & Learn Icon](/_astro/oxilion.DQOALNns_ZQOHPB.webp?dpl=6a5162b0635346000861050b) Oxillion Lunch & Learn ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Enschede β€” Dec 16, 2010 _Introduction to Magento_ ](/presentations/introduction-to-magento) ![Joomladays Netherlands Icon](/_astro/joomla.CaOsDIGV_24O5pI.webp?dpl=6a5162b0635346000861050b) Joomladays Netherlands ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Apr 24, 2010 _Conversion optimization_ ![Meet Magento The Netherlands Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento The Netherlands ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Ede β€” May 26, 2010 _Main event organizer_ ### 2009 2 events ![Joomladays Netherlands Icon](/_astro/joomla.CaOsDIGV_24O5pI.webp?dpl=6a5162b0635346000861050b) Joomladays Netherlands ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Nieuwegein β€” Dec 6, 2009 _Main event organizer_ ![Meet Magento The Netherlands Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento The Netherlands ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Jan 27, 2009 _Main event organizer_ want me at yours? ## Invite me to speak 188 talks across 27 countries. Tell me about your event and audience. [Speaker info ](/speaker/) [See all talks ](/presentations/) --- # Source: https://gui.do/events/3xe-digital-cro-2019-02/ # 3XE Digital CRO 2019 - Dublin, IE on the road # 3XE Digital CRO February 14, 2019 Dublin, Ireland ![Flag of Ireland](/_astro/ie.CH8mcHwP_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Dublin, Ireland ![Flag of Ireland](/_astro/ie.CH8mcHwP_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/adobe-user-group-2015-04/ # Adobe User Group 2015 - Amsterdam, NL on the road # Adobe User Group April 28, 2015 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Adobe User Group logo](/_astro/adobe.BIoauaWN_1lpjF6.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Hack your users brain Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/amsterdam-university-of-applied-science-hva-2012-12/ # Amsterdam University of Applied Science (HvA) 2012 - Amsterdam, NL on the road # Amsterdam University of Applied Science (HvA) December 10, 2012 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/annual-conference-of-estonian-ecommerce-2016-04/ # Annual Conference of Estonian E-commerce 2016 - Tallinn, EE on the road # Annual Conference of Estonian E-commerce April 28, 2016 Tallinn, Estonia ![Flag of Estonia](/_astro/ee.Cqoo4cL3_PnBW.svg?dpl=6a5162b0635346000861050b) Workshop Role Speaker Topic Persuasive E-commerce Location Tallinn, Estonia ![Flag of Estonia](/_astro/ee.Cqoo4cL3_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/atmosphereconf-2026/ # ATmosphereConf 2026 - Vancouver, CA on the road # ATmosphereConf March 28, 2026 Vancouver, Canada ![Flag of Canada](/_astro/ca.C7vQNlKO_PnBW.svg?dpl=6a5162b0635346000861050b) Role Unconference session on Sifa Location Vancouver, Canada ![Flag of Canada](/_astro/ca.C7vQNlKO_PnBW.svg?dpl=6a5162b0635346000861050b) [Visit event website ](https://atmosphereconf.org/) --- # Source: https://gui.do/events/b2b-online-2022-12/ # B2B Online 2022 - Berlin, DE on the road # B2B Online December 7, 2022 Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![B2B Online logo](/_astro/b2bonline.B4zHRp9Y_Z18KgEi.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Composable Commerce & Packaged Business Capabilities Location Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Composable Commerce & Packaged Business Capabilities](/images/presentations/presentation-e3cfa42e.jpg)Composable Commerce & Packaged Business CapabilitiesDuration: 30-40 minutesFor: E-commerce decision makers looking that are interested in exploring modern commerce platform options.](/presentations/composable-commerce-packaged-business-capabilities/) --- # Source: https://gui.do/events/bargento-2013-06/ # Bargento 2013 - Paris, FR on the road # Bargento June 4, 2013 Paris, France ![Flag of France](/_astro/fr.CIJ3JFHc_PnBW.svg?dpl=6a5162b0635346000861050b) ![Bargento logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Paris, France ![Flag of France](/_astro/fr.CIJ3JFHc_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/belgento-2013-01/ # Belgento 2013 - Brussels, BE on the road # Belgento January 17, 2013 Brussels, Belgium ![Flag of Belgium](/_astro/be.xl1rKKoF_PnBW.svg?dpl=6a5162b0635346000861050b) ![Belgento logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Brussels, Belgium ![Flag of Belgium](/_astro/be.xl1rKKoF_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/belgento-2015-05/ # Belgento 2015 - Brussels, BE on the road # Belgento May 13, 2015 Brussels, Belgium ![Flag of Belgium](/_astro/be.xl1rKKoF_PnBW.svg?dpl=6a5162b0635346000861050b) ![Belgento logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic 5 Ultimate usability tips for E-commerce Location Brussels, Belgium ![Flag of Belgium](/_astro/be.xl1rKKoF_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![5 Ultimate usability tips for E-commerce](/images/presentations/presentation-ac104c5b.jpeg)5 Ultimate usability tips for E-commerceDuration: 30 minutes](/presentations/5-ultimate-usability-tips-for-e-commerce/) --- # Source: https://gui.do/events/bidfood-inhouse-2017-09/ # Bidfood (in-house) 2017 - Amsterdam, NL on the road # Bidfood (in-house) September 28, 2017 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/bikkeldag-2024-03/ # Bikkeldag 2024 - Amsterdam, NL on the road # Bikkeldag March 21, 2024 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Bikkeldag logo](/_astro/bikkelhart.BZ-Q6JBv_2uYOIV.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/braingineers-2016-12/ # Braingineers 2016 - Amsterdam, NL on the road # Braingineers December 15, 2016 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/business-online-2022-04/ # Business Online 2022 - London, GB on the road # Business Online April 6, 2022 London, United Kingdom ![Flag of United Kingdom](/_astro/gb-eng.Lbyn-mv9_PnBW.svg?dpl=6a5162b0635346000861050b) ![Business Online logo](/_astro/businesonline.Cqg5nLYn_7UOt0.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Still A/B testing your buttons? You need to think (much) bigger... Location London, United Kingdom ![Flag of United Kingdom](/_astro/gb-eng.Lbyn-mv9_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Still A/B testing your buttons? You need to think (much) bigger...](/images/presentations/Guido_Jansen_Spryker_2663.jpg)Still A/B testing your buttons? You need to think (much) bigger...Duration: 20 minutesFor: E-commerce managers, CRO Specialists](/presentations/still-a-b-testing-your-buttons-you-need-to-think-much-bigger/) --- # Source: https://gui.do/events/byte-seminar-2012-01/ # Byte Seminar 2012 - Amsterdam, NL on the road # Byte Seminar January 13, 2012 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/contentsquare-champaigne-breakfast-2020-07/ # Contentsquare Champaigne breakfast 2020 - Virtual on the road # Contentsquare Champaigne breakfast July 16, 2020 Virtual ![Contentsquare Champaigne breakfast logo](/_astro/contentsquare.DGYkP4lq_Z1709h5.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Virtual --- # Source: https://gui.do/events/conversion-conference-2016-10/ # Conversion Conference 2016 - London, GB on the road # Conversion Conference October 13, 2016 London, United Kingdom ![Flag of United Kingdom](/_astro/gb-eng.Lbyn-mv9_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location London, United Kingdom ![Flag of United Kingdom](/_astro/gb-eng.Lbyn-mv9_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/conversion-elite-london-2018-06/ # Conversion Elite London 2018 - London, GB on the road # Conversion Elite London June 6, 2018 London, United Kingdom ![Flag of United Kingdom](/_astro/gb-eng.Lbyn-mv9_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Creating an optimization culture Location London, United Kingdom ![Flag of United Kingdom](/_astro/gb-eng.Lbyn-mv9_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Creating an optimization culture](/images/presentations/presentation-8858f7b7.jpeg)Creating an optimization cultureDuration: 20-30 minutesFor: E-commerce managers and CRO Specialists.](/presentations/creating-an-optimization-culture/) --- # Source: https://gui.do/events/conversion-hotel-2015-11/ # Conversion Hotel 2015 - Texel, NL on the road # Conversion Hotel November 21, 2015 Texel, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Conversion Hotel logo](/_astro/conversion-hotel.DPBA18GN_HQScw.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Compute required Sample Size for your A/B tests (A-priori) Location Texel, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Compute required Sample Size for your A/B tests (A-priori)](/images/presentations/presentation-97ee6db4.jpeg)Compute required Sample Size for your A/B tests (A-priori)Duration: 15 minutes](/presentations/compute-required-sample-size-for-your-a-b-tests-a-priori/) --- # Source: https://gui.do/events/conversion-hotel-2016-11/ # Conversion Hotel 2016 - De Koog, Texel, NL on the road # Conversion Hotel November 19, 2016 De Koog, Texel, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Conversion Hotel logo](/_astro/conversion-hotel.DPBA18GN_HQScw.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Let's have a talk about giving talks Location De Koog, Texel, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Let's have a talk about giving talks](/images/presentations/presentation-747858ef.jpeg)Let's have a talk about giving talksDuration: 20-30 minutes](/presentations/a-talk-about-giving-talks/) --- # Source: https://gui.do/events/conversion-hotel-2017-11/ # Conversion Hotel 2017 - De Koog, Texel, NL on the road # Conversion Hotel November 11, 2017 De Koog, Texel, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Conversion Hotel logo](/_astro/conversion-hotel.DPBA18GN_HQScw.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Management buy-in for CRO Location De Koog, Texel, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/conversion-hotel-2019-11/ # Conversion Hotel 2019 - De Koog, Texel, NL on the road # Conversion Hotel November 22, 2019 De Koog, Texel, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Conversion Hotel logo](/_astro/conversion-hotel.DPBA18GN_HQScw.webp?dpl=6a5162b0635346000861050b) Role Podcast livestream host Location De Koog, Texel, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/conversion-hotel-2021-11/ # Conversion Hotel 2021 - De Koog, Texel, NL on the road # Conversion Hotel November 20, 2021 De Koog, Texel, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Conversion Hotel logo](/_astro/conversion-hotel.DPBA18GN_HQScw.webp?dpl=6a5162b0635346000861050b) Role Podcast livestream host Location De Koog, Texel, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/conversion-world-2016-04/ # Conversion World 2016 - Webinar on the road # Conversion World April 19, 2016 Webinar Role Speaker Topic Cross-cultural website optimization Location Webinar ## Related Presentations [![Cross-cultural website optimization ](/images/presentations/presentation-faa17d60.jpeg)Cross-cultural website optimization Duration: 30 minutesFor: E-commerce managers and team members selling products and/or services in multiple countries.](/presentations/cross-cultural-website-optimization/) --- # Source: https://gui.do/events/conversioncamp-2017-09/ # Conversion.Camp 2017 - Utrecht, NL on the road # Conversion.Camp September 9, 2017 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Conversion optimization Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/crocafe-unconference-1-2019-07/ # CRO.CAFE Unconference #1 2019 - Rotterdam, NL on the road # CRO.CAFE Unconference #1 July 30, 2019 Rotterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![CRO.CAFE Unconference #1 logo](/_astro/crocafe.DfCg-OGi_Z2owU1X.webp?dpl=6a5162b0635346000861050b) Role Main event organizer Location Rotterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/crocafe-unconference-2-2019-10/ # CRO.CAFE Unconference #2 2019 - Utrecht, NL on the road # CRO.CAFE Unconference #2 October 8, 2019 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![CRO.CAFE Unconference #2 logo](/_astro/crocafe.DfCg-OGi_Z2owU1X.webp?dpl=6a5162b0635346000861050b) Role Main event organizer Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/crossborder-event-2020-10/ # CrossBorder Event 2020 - Utrecht, NL on the road # CrossBorder Event October 28, 2020 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/dcongress-2020-03/ # D-Congress 2020 - Gothenburg, SE on the road # D-Congress March 5, 2020 Gothenburg, Sweden ![Flag of Sweden](/_astro/se.-wRV27xB_PnBW.svg?dpl=6a5162b0635346000861050b) ![D-Congress logo](/_astro/d-congress.CZ057PTS_Z1gttWq.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Gothenburg, Sweden ![Flag of Sweden](/_astro/se.-wRV27xB_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/ddma-dutch-cro-awards-2019-09/ # DDMA Dutch CRO Awards 2019 - n.t.b., NL on the road # DDMA Dutch CRO Awards September 26, 2019 n.t.b., Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Podcast livestream host Location n.t.b., Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/developers-paradise-2014-01/ # Developers Paradise 2014 - Kaprun, AT on the road # Developers Paradise January 13, 2014 Kaprun, Austria ![Flag of Austria](/_astro/at.BiuoISA-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Developers Paradise logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic The Future of the Magento Ecosystem Location Kaprun, Austria ![Flag of Austria](/_astro/at.BiuoISA-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [The Future of the Magento EcosystemDuration: 20 minutes](/presentations/the-future-of-the-magento-ecosystem/) --- # Source: https://gui.do/events/developers-paradise-2016-04/ # Developers Paradise 2016 - Opatija, HR on the road # Developers Paradise April 26, 2016 Opatija, Croatia ![Flag of Croatia](/_astro/hr.Bwpfjup0_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Cross-cultural website optimization Location Opatija, Croatia ![Flag of Croatia](/_astro/hr.Bwpfjup0_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Cross-cultural website optimization ](/images/presentations/presentation-faa17d60.jpeg)Cross-cultural website optimization Duration: 30 minutesFor: E-commerce managers and team members selling products and/or services in multiple countries.](/presentations/cross-cultural-website-optimization/) --- # Source: https://gui.do/events/digital-analytics-congres-2019-10/ # Digital Analytics Congres 2019 - Utrecht, NL on the road # Digital Analytics Congres October 8, 2019 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Podcast livestream host Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/digital-data-tips-tuesday-2018-03/ # Digital Data Tips Tuesday 2018 - Amsterdam, NL on the road # Digital Data Tips Tuesday March 20, 2018 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Creating an optimization culture Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Creating an optimization culture](/images/presentations/presentation-8858f7b7.jpeg)Creating an optimization cultureDuration: 20-30 minutesFor: E-commerce managers and CRO Specialists.](/presentations/creating-an-optimization-culture/) --- # Source: https://gui.do/events/divae-yearly-team-kickoff-2023-02/ # Diva-e yearly team kickoff 2023 - Munchen, DE on the road # Diva-e yearly team kickoff February 1, 2023 Munchen, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Diva-e yearly team kickoff logo](/_astro/diva-e.BKGYuKJc_uV3sB.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Crystal ball session: outlook for the coming year Location Munchen, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Crystal ball session: outlook for the coming year](/images/presentations/08.02.2022_Spryker_CEO_2636.jpg)Crystal ball session: outlook for the coming yearDuration: 30 minutesFor: E-commerce leaders](/presentations/crystal-ball-session-outlook-for-the-coming-year/) --- # Source: https://gui.do/events/ecommerce-digital-marketing-expo-greece-se-europe-2022-05/ # eCommerce & Digital Marketing EXPO Greece & SE Europe 2022 - Athens, GR on the road # eCommerce & Digital Marketing EXPO Greece & SE Europe May 14, 2022 Athens, Greece ![Flag of Greece](/_astro/gr.CZd7_nYR_PnBW.svg?dpl=6a5162b0635346000861050b) ![eCommerce & Digital Marketing EXPO Greece & SE Europe logo](/_astro/ecdm.CiAl1gZx_Z15X6ff.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Still A/B testing your buttons? You need to think (much) bigger... Location Athens, Greece ![Flag of Greece](/_astro/gr.CZd7_nYR_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Still A/B testing your buttons? You need to think (much) bigger...](/images/presentations/Guido_Jansen_Spryker_2663.jpg)Still A/B testing your buttons? You need to think (much) bigger...Duration: 20 minutesFor: E-commerce managers, CRO Specialists](/presentations/still-a-b-testing-your-buttons-you-need-to-think-much-bigger/) --- # Source: https://gui.do/events/ecommerce-insights-2016-06/ # E-commerce Insights 2016 - Utrecht, NL on the road # E-commerce Insights June 2, 2016 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Cross-cultural website optimization Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Cross-cultural website optimization ](/images/presentations/presentation-faa17d60.jpeg)Cross-cultural website optimization Duration: 30 minutesFor: E-commerce managers and team members selling products and/or services in multiple countries.](/presentations/cross-cultural-website-optimization/) --- # Source: https://gui.do/events/ecommerce-workshop-2020-02/ # Ecommerce Workshop 2020 - Oslo, NO on the road # Ecommerce Workshop February 11, 2020 Oslo, Norway ![Flag of Norway](/_astro/bv.BsEVQUQM_PnBW.svg?dpl=6a5162b0635346000861050b) Workshop Role Speaker Topic Persuasive E-commerce Location Oslo, Norway ![Flag of Norway](/_astro/bv.BsEVQUQM_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/effective-experiments-2016-02/ # Effective Experiments 2016 - Webinar on the road # Effective Experiments February 10, 2016 Webinar Role Speaker Topic Building your Optimization Dream Team Location Webinar ## Related Presentations [![Building your Optimization Dream Team](/images/presentations/presentation-b32067b9.jpeg)Building your Optimization Dream TeamDuration: 20-25 minutesFor: E-commerce manager and/or CRO specialists looking to build/expand their optimization team](/presentations/building-your-optimization-dream-team/) --- # Source: https://gui.do/events/elite-camp-2017-2017-06/ # Elite Camp 2017 2017 - Tallinn, EE on the road # Elite Camp 2017 June 17, 2017 Tallinn, Estonia ![Flag of Estonia](/_astro/ee.Cqoo4cL3_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Creating an optimization culture Location Tallinn, Estonia ![Flag of Estonia](/_astro/ee.Cqoo4cL3_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Creating an optimization culture](/images/presentations/presentation-8858f7b7.jpeg)Creating an optimization cultureDuration: 20-30 minutesFor: E-commerce managers and CRO Specialists.](/presentations/creating-an-optimization-culture/) --- # Source: https://gui.do/events/emerce-b2b-2022-05/ # Emerce B2B 2022 - Maarssen, NL on the road # Emerce B2B May 12, 2022 Maarssen, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Emerce B2B logo](/_astro/emerce.B2ftvuEO_1ucNsB.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Growth strategies for the future of B2B commerce Location Maarssen, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Growth strategies for the future of B2B commerce](/images/presentations/08.02.2022_Spryker_CEO_0311.jpg)Growth strategies for the future of B2B commerceDuration: 30 minFor: Marketeers, Product owners](/presentations/growth-strategies-for-the-future-of-b2b-commerce/) --- # Source: https://gui.do/events/emerce-b2b-dinner-session-2022-05/ # Emerce B2B Dinner session 2022 - Maarssen, NL on the road # Emerce B2B Dinner session May 12, 2022 Maarssen, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Emerce B2B Dinner session logo](/_astro/emerce.B2ftvuEO_1ucNsB.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Grow Smart or Die Fast: 5 Guidelines to Navigate the Recession Location Maarssen, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Innovate or get Kodak'ed: 5 Guiding Principles to NOT F#%K up Modern Commerce](/images/presentations/presentation-94eb2ca1.jpg)Innovate or get Kodak'ed: 5 Guiding Principles to NOT F#%K up Modern CommerceDuration: 30 minFor: Marketeers, Product owners](/presentations/innovate-or-get-kodaked-5-guiding-principles-to-not-f-k-up-modern-commerce/) --- # Source: https://gui.do/events/emerce-conversion-2015-04/ # Emerce Conversion 2015 - Amsterdam, NL on the road # Emerce Conversion April 14, 2015 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Emerce Conversion logo](/_astro/emerce.B2ftvuEO_1ucNsB.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic 5 Ultimate usability tips for E-commerce Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![5 Ultimate usability tips for E-commerce](/images/presentations/presentation-ac104c5b.jpeg)5 Ultimate usability tips for E-commerceDuration: 30 minutes](/presentations/5-ultimate-usability-tips-for-e-commerce/) --- # Source: https://gui.do/events/emerce-conversion-2017-05/ # Emerce Conversion 2017 - Pakhuis de Zwijger, Amsterdam, NL on the road # Emerce Conversion May 13, 2017 Pakhuis de Zwijger, Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Emerce Conversion logo](/_astro/emerce.B2ftvuEO_1ucNsB.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Improve CRO processes with evolutionary AI Location Pakhuis de Zwijger, Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Improve CRO processes with evolutionary AI](/images/presentations/presentation-31dac260.jpeg)Improve CRO processes with evolutionary AIDuration: 30 minutesFor: CRO/Growth Specialists.](/presentations/improve-cro-processes-with-evolutionary-ai/) --- # Source: https://gui.do/events/emerce-conversion-2019-04/ # Emerce Conversion 2019 - Amsterdam, NL on the road # Emerce Conversion April 11, 2019 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Emerce Conversion logo](/_astro/emerce.B2ftvuEO_1ucNsB.webp?dpl=6a5162b0635346000861050b) Role Podcast livestream host Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/emerce-conversion-2020-12/ # Emerce Conversion 2020 - Amsterdam, NL on the road # Emerce Conversion December 2, 2020 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Emerce Conversion logo](/_astro/emerce.B2ftvuEO_1ucNsB.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Cross-cultural website optimization Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Cross-cultural website optimization ](/images/presentations/presentation-faa17d60.jpeg)Cross-cultural website optimization Duration: 30 minutesFor: E-commerce managers and team members selling products and/or services in multiple countries.](/presentations/cross-cultural-website-optimization/) --- # Source: https://gui.do/events/emerce-ecommerce-live-2019-06/ # Emerce E-commerce Live! 2019 - Amsterdam, NL on the road # Emerce E-commerce Live! June 26, 2019 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Emerce E-commerce Live! logo](/_astro/emerce.B2ftvuEO_1ucNsB.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Cross-cultural website optimization Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Cross-cultural website optimization ](/images/presentations/presentation-faa17d60.jpeg)Cross-cultural website optimization Duration: 30 minutesFor: E-commerce managers and team members selling products and/or services in multiple countries.](/presentations/cross-cultural-website-optimization/) --- # Source: https://gui.do/events/emerce-ecommerce-live-2022-06/ # Emerce E-commerce Live! 2022 - Amsterdam, NL on the road # Emerce E-commerce Live! June 7, 2022 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Emerce E-commerce Live! logo](/_astro/emerce.B2ftvuEO_1ucNsB.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Innovate or get Kodak'ed: 5 Guiding Principles to NOT F#%K up Modern Commerce Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Innovate or get Kodak'ed: 5 Guiding Principles to NOT F#%K up Modern Commerce](/images/presentations/presentation-94eb2ca1.jpg)Innovate or get Kodak'ed: 5 Guiding Principles to NOT F#%K up Modern CommerceDuration: 30 minFor: Marketeers, Product owners](/presentations/innovate-or-get-kodaked-5-guiding-principles-to-not-f-k-up-modern-commerce/) --- # Source: https://gui.do/events/emerce-engage-2019-11/ # Emerce Engage 2019 - Amsterdam, NL on the road # Emerce Engage November 28, 2019 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Emerce Engage logo](/_astro/emerce.B2ftvuEO_1ucNsB.webp?dpl=6a5162b0635346000861050b) Role Podcast livestream host Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/emerce-retail-2022-04/ # Emerce Retail 2022 - Maarssen, NL on the road # Emerce Retail April 14, 2022 Maarssen, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Emerce Retail logo](/_astro/emerce.B2ftvuEO_1ucNsB.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Why becoming a Marketplace should be your Next Big Initiative Location Maarssen, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Why becoming a Marketplace should be your Next Big Initiative](/images/presentations/08.02.2022_Spryker_CEO_0319.jpg)Why becoming a Marketplace should be your Next Big InitiativeDuration: 30 minutesFor: E-commerce director, CMO](/presentations/why-becoming-a-marketplace-should-be-your-next-big-initiative/) --- # Source: https://gui.do/events/emercify-2020-11/ # Emercify 2020 - Online event on the road # Emercify November 17, 2020 Online event ![Emercify logo](/_astro/emercify.D7XIG2A-_13ziSH.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Online event ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/etail-europe-2022-04/ # eTail Europe 2022 - London, GB on the road # eTail Europe April 26, 2022 London, United Kingdom ![Flag of United Kingdom](/_astro/gb-eng.Lbyn-mv9_PnBW.svg?dpl=6a5162b0635346000861050b) ![eTail Europe logo](/_astro/etail.DPb2uQ8z_Z26OSzz.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Still A/B testing your buttons? You need to think (much) bigger... Location London, United Kingdom ![Flag of United Kingdom](/_astro/gb-eng.Lbyn-mv9_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Still A/B testing your buttons? You need to think (much) bigger...](/images/presentations/Guido_Jansen_Spryker_2663.jpg)Still A/B testing your buttons? You need to think (much) bigger...Duration: 20 minutesFor: E-commerce managers, CRO Specialists](/presentations/still-a-b-testing-your-buttons-you-need-to-think-much-bigger/) --- # Source: https://gui.do/events/euroflorist-2015-07/ # Euroflorist 2015 - MalmΓΆ, SE on the road # Euroflorist July 6, 2015 MalmΓΆ, Sweden ![Flag of Sweden](/_astro/se.-wRV27xB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Euroflorist logo](/_astro/euroflorist.CR_5EsfX_Z2pIuIY.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location MalmΓΆ, Sweden ![Flag of Sweden](/_astro/se.-wRV27xB_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/euroflorist-2016-01/ # Euroflorist 2016 - Warsaw, PL on the road # Euroflorist January 12, 2016 Warsaw, Poland ![Flag of Poland](/_astro/pl.DlM5jFE1_PnBW.svg?dpl=6a5162b0635346000861050b) ![Euroflorist logo](/_astro/euroflorist.CR_5EsfX_Z2pIuIY.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Warsaw, Poland ![Flag of Poland](/_astro/pl.DlM5jFE1_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/exact-meets-magento-2011-11/ # Exact meets Magento 2011 - Delft, NL on the road # Exact meets Magento November 17, 2011 Delft, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Exact meets Magento logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Introduction to Magento Location Delft, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Introduction to Magento](/images/presentations/presentation-12ded1ac.jpeg)Introduction to MagentoDuration: 30 minutes](/presentations/introduction-to-magento/) --- # Source: https://gui.do/events/exact-meets-magento-2011-12/ # Exact meets Magento 2011 - Delft, NL on the road # Exact meets Magento December 8, 2011 Delft, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Exact meets Magento logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Introduction to Magento Location Delft, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Introduction to Magento](/images/presentations/presentation-12ded1ac.jpeg)Introduction to MagentoDuration: 30 minutes](/presentations/introduction-to-magento/) --- # Source: https://gui.do/events/exact-meets-magento-2012-08/ # Exact meets Magento 2012 - Delft, NL on the road # Exact meets Magento August 21, 2012 Delft, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Exact meets Magento logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Introduction to Magento Location Delft, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Introduction to Magento](/images/presentations/presentation-12ded1ac.jpeg)Introduction to MagentoDuration: 30 minutes](/presentations/introduction-to-magento/) --- # Source: https://gui.do/events/exact-meets-magento-2012-10/ # Exact meets Magento 2012 - Delft, NL on the road # Exact meets Magento October 11, 2012 Delft, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Exact meets Magento logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Introduction to Magento Location Delft, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Introduction to Magento](/images/presentations/presentation-12ded1ac.jpeg)Introduction to MagentoDuration: 30 minutes](/presentations/introduction-to-magento/) --- # Source: https://gui.do/events/exact-meets-magento-2014-10/ # Exact meets Magento 2014 - Delft, NL on the road # Exact meets Magento October 2, 2014 Delft, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Exact meets Magento logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Introduction to Magento Location Delft, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Introduction to Magento](/images/presentations/presentation-12ded1ac.jpeg)Introduction to MagentoDuration: 30 minutes](/presentations/introduction-to-magento/) --- # Source: https://gui.do/events/frmwrk-inhouse-event-2018-12/ # FRMWRK Inhouse event 2018 - Rotterdam, NL on the road # FRMWRK Inhouse event December 6, 2018 Rotterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Rotterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/google-analytics-user-conference-2020-02/ # Google Analytics User Conference 2020 - Amsterdam, NL on the road # Google Analytics User Conference February 13, 2020 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Google Analytics User Conference logo](/_astro/emerce.B2ftvuEO_1ucNsB.webp?dpl=6a5162b0635346000861050b) Role Podcast livestream host Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/growth-marketing-conference-2017-05/ # Growth Marketing Conference 2017 - Amsterdam, NL on the road # Growth Marketing Conference May 12, 2017 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Improve CRO processes with evolutionary AI Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Improve CRO processes with evolutionary AI](/images/presentations/presentation-31dac260.jpeg)Improve CRO processes with evolutionary AIDuration: 30 minutesFor: CRO/Growth Specialists.](/presentations/improve-cro-processes-with-evolutionary-ai/) --- # Source: https://gui.do/events/growth-marketing-summit-2022-06/ # Growth Marketing Summit 2022 - Frankfurt, DE on the road # Growth Marketing Summit June 15, 2022 Frankfurt, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Growth Marketing Summit logo](/_astro/gms.CISdO8fl_2bfiam.webp?dpl=6a5162b0635346000861050b) Role Podcast livestream host Location Frankfurt, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/growth-marketing-summit-2024-06/ # Growth Marketing Summit 2024 - Frankfurt am Main, DE on the road # Growth Marketing Summit June 19, 2024 Frankfurt am Main, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Growth Marketing Summit logo](/_astro/gms.CISdO8fl_2bfiam.webp?dpl=6a5162b0635346000861050b) Role Podcast livestream host Location Frankfurt am Main, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/growthtribe-evening-course-2015-11/ # GrowthTribe evening course 2015 - Amsterdam, NL on the road # GrowthTribe evening course November 17, 2015 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Workshop ![GrowthTribe evening course logo](/_astro/growthtribe.DbwaLU84_ZS7qJ4.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/growthtribe-evening-course-2016-04/ # GrowthTribe evening course 2016 - Amsterdam, NL on the road # GrowthTribe evening course April 20, 2016 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Workshop ![GrowthTribe evening course logo](/_astro/growthtribe.DbwaLU84_ZS7qJ4.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/growthtribe-evening-course-2016-10/ # GrowthTribe evening course 2016 - Amsterdam, NL on the road # GrowthTribe evening course October 4, 2016 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Workshop ![GrowthTribe evening course logo](/_astro/growthtribe.DbwaLU84_ZS7qJ4.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/growthtribe-evening-course-2017-02/ # GrowthTribe evening course 2017 - Amsterdam, NL on the road # GrowthTribe evening course February 28, 2017 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Workshop ![GrowthTribe evening course logo](/_astro/growthtribe.DbwaLU84_ZS7qJ4.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/growthtribe-evening-course-2017-11/ # GrowthTribe evening course 2017 - Amsterdam, NL on the road # GrowthTribe evening course November 7, 2017 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Workshop ![GrowthTribe evening course logo](/_astro/growthtribe.DbwaLU84_ZS7qJ4.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/how-to-web-2019-10/ # How to Web 2019 - Bucharest, RO on the road # How to Web October 30, 2019 Bucharest, Romania ![Flag of Romania](/_astro/ro.sIiGVNqr_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Data Driven Decisions meets Psychology Location Bucharest, Romania ![Flag of Romania](/_astro/ro.sIiGVNqr_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Data Driven Decisions meets Psychology](/images/presentations/presentation-998768a1.jpeg)Data Driven Decisions meets PsychologyDuration: 30-90 minutes](/presentations/data-driven-decisions-meets-psychology/) --- # Source: https://gui.do/events/ing-inhouse-event-2019-01/ # ING Inhouse event 2019 - Amsterdam, NL on the road # ING Inhouse event January 24, 2019 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![ING Inhouse event logo](/_astro/ing.MnlDEinP_ZHd6TR.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Your path to becoming a (more) Customer Centric Business Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [Your path to becoming a (more) Customer Centric BusinessDuration: 3 hours](/presentations/your-path-to-becoming-a-more-customer-centric-business/) --- # Source: https://gui.do/events/inhouse-workshop-2019-12/ # Inhouse workshop 2019 - Tiel, NL on the road # Inhouse workshop December 10, 2019 Tiel, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Workshop Role Speaker Topic Persuasive E-commerce Location Tiel, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/ism-ecommerce-crosschannel-event-2012-05/ # ISM eCommerce Cross-channel event 2012 - Rotterdam, NL on the road # ISM eCommerce Cross-channel event May 31, 2012 Rotterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Cross channel possibilities with Magento Location Rotterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [Cross channel possibilities with MagentoDuration: 20 minutes](/presentations/cross-channel-possibilities-with-magento/) --- # Source: https://gui.do/events/ism-ecommerce-crosschannel-event-2012-08/ # ISM eCommerce Cross-channel event 2012 - Rotterdam, NL on the road # ISM eCommerce Cross-channel event August 16, 2012 Rotterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![ISM eCommerce Cross-channel event logo](/_astro/ism.DY1CqvAh_AoRz2.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Cross channel possibilities with Magento Location Rotterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [Cross channel possibilities with MagentoDuration: 20 minutes](/presentations/cross-channel-possibilities-with-magento/) --- # Source: https://gui.do/events/ism-ecommerce-magento-enterprise-event-2014-10/ # ISM eCommerce Magento Enterprise event 2014 - Rotterdam, NL on the road # ISM eCommerce Magento Enterprise event October 16, 2014 Rotterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![ISM eCommerce Magento Enterprise event logo](/_astro/ism.DY1CqvAh_AoRz2.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Magento Community versus Enterprise Location Rotterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Magento Community versus Enterprise](/images/presentations/presentation-949d0184.png)Magento Community versus EnterpriseDuration: 20-30 minutes](/presentations/magento-community-versus-enterprise/) --- # Source: https://gui.do/events/ism-ecommerce-magento-event-2012-05/ # ISM eCommerce Magento Event 2012 - Rotterdam, NL on the road # ISM eCommerce Magento Event May 26, 2012 Rotterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![ISM eCommerce Magento Event logo](/_astro/ism.DY1CqvAh_AoRz2.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Introduction to Magento Location Rotterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Introduction to Magento](/images/presentations/presentation-12ded1ac.jpeg)Introduction to MagentoDuration: 30 minutes](/presentations/introduction-to-magento/) --- # Source: https://gui.do/events/ism-ecommerce-online-marketing-event-2012-10/ # ISM eCommerce Online Marketing Event 2012 - Rotterdam, NL on the road # ISM eCommerce Online Marketing Event October 18, 2012 Rotterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![ISM eCommerce Online Marketing Event logo](/_astro/ism.DY1CqvAh_AoRz2.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Marketing with Magento Location Rotterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/ism-ecommerce-online-marketing-event-2013-02/ # ISM eCommerce Online Marketing Event 2013 - Rotterdam, NL on the road # ISM eCommerce Online Marketing Event February 28, 2013 Rotterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![ISM eCommerce Online Marketing Event logo](/_astro/ism.DY1CqvAh_AoRz2.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Marketing with Magento Location Rotterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/ism-ecommerce-webinar-2012-06/ # ISM eCommerce Webinar 2012 - Rotterdam, NL on the road # ISM eCommerce Webinar June 28, 2012 Rotterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![ISM eCommerce Webinar logo](/_astro/ism.DY1CqvAh_AoRz2.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Magento Community versus Enterprise Location Rotterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Magento Community versus Enterprise](/images/presentations/presentation-949d0184.png)Magento Community versus EnterpriseDuration: 20-30 minutes](/presentations/magento-community-versus-enterprise/) --- # Source: https://gui.do/events/joomla-world-conference-2012-10/ # Joomla! World Conference 2012 - San JosΓ©, US on the road # Joomla! World Conference October 17, 2012 San JosΓ©, United States ![Flag of United States](/_astro/um.BlGQjxCa_PnBW.svg?dpl=6a5162b0635346000861050b) ![Joomla! World Conference logo](/_astro/joomla.CaOsDIGV_Xw1uI.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location San JosΓ©, United States ![Flag of United States](/_astro/um.BlGQjxCa_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/joomladays-netherlands-2009-12/ # Joomladays Netherlands 2009 - Nieuwegein, NL on the road # Joomladays Netherlands December 6, 2009 Nieuwegein, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Joomladays Netherlands logo](/_astro/joomla.CaOsDIGV_Xw1uI.webp?dpl=6a5162b0635346000861050b) Role Main event organizer Location Nieuwegein, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/joomladays-netherlands-2010-04/ # Joomladays Netherlands 2010 - Utrecht, NL on the road # Joomladays Netherlands April 24, 2010 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Joomladays Netherlands logo](/_astro/joomla.CaOsDIGV_Xw1uI.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Conversion optimization Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/joomladays-netherlands-2013-04/ # Joomladays Netherlands 2013 - Zeist, NL on the road # Joomladays Netherlands April 21, 2013 Zeist, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Joomladays Netherlands logo](/_astro/joomla.CaOsDIGV_Xw1uI.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Zeist, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/joomladays-netherlands-2014-03/ # Joomladays Netherlands 2014 - Zeist, NL on the road # Joomladays Netherlands March 23, 2014 Zeist, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Joomladays Netherlands logo](/_astro/joomla.CaOsDIGV_Xw1uI.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Introduction to A/B testing Location Zeist, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/lets-talk-business-2019-04/ # Let's Talk Business 2019 - Online event, NL on the road # Let's Talk Business April 8, 2019 Online event, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Interview about Dutchento Location Online event, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/magento-2-seminar-2016-01/ # Magento 2 Seminar 2016 - Utrecht, NL on the road # Magento 2 Seminar January 22, 2016 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Magento 2 Seminar logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/magento-2-seminar-2016-10/ # Magento 2 Seminar 2016 - Utrecht, NL on the road # Magento 2 Seminar October 21, 2016 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Magento 2 Seminar logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/magento-live-europe-2019-10/ # Magento Live Europe 2019 - Amsterdam, NL on the road # Magento Live Europe October 22, 2019 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Magento Live Europe logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Co-hosting Commerce Sneaks Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/magento-unconference-2016-03/ # Magento Unconference 2016 - Berlin, DE on the road # Magento Unconference March 13, 2016 Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Magento Unconference logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Building your Optimization Dream Team Location Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Building your Optimization Dream Team](/images/presentations/presentation-b32067b9.jpeg)Building your Optimization Dream TeamDuration: 20-25 minutesFor: E-commerce manager and/or CRO specialists looking to build/expand their optimization team](/presentations/building-your-optimization-dream-team/) --- # Source: https://gui.do/events/magento-unconference-2016-10/ # Magento Unconference 2016 - Fort a/d Klop, Utrecht, NL on the road # Magento Unconference October 14, 2016 Fort a/d Klop, Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Magento Unconference logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Let's have a talk about giving talks Location Fort a/d Klop, Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Let's have a talk about giving talks](/images/presentations/presentation-747858ef.jpeg)Let's have a talk about giving talksDuration: 20-30 minutes](/presentations/a-talk-about-giving-talks/) --- # Source: https://gui.do/events/magento-unconference-2017-08/ # Magento Unconference 2017 - Fort a/d Klop, Utrecht, NL on the road # Magento Unconference August 26, 2017 Fort a/d Klop, Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Magento Unconference logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Let's have a talk about giving talks Location Fort a/d Klop, Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Let's have a talk about giving talks](/images/presentations/presentation-747858ef.jpeg)Let's have a talk about giving talksDuration: 20-30 minutes](/presentations/a-talk-about-giving-talks/) --- # Source: https://gui.do/events/magetitans-2016-11/ # MageTitans 2016 - Manchester, GB on the road # MageTitans November 12, 2016 Manchester, United Kingdom ![Flag of United Kingdom](/_astro/gb-eng.Lbyn-mv9_PnBW.svg?dpl=6a5162b0635346000861050b) ![MageTitans logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Meet Magento Association Location Manchester, United Kingdom ![Flag of United Kingdom](/_astro/gb-eng.Lbyn-mv9_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Meet Magento Association](/images/presentations/presentation-b32067b9.jpeg)Meet Magento AssociationDuration: 10-15 minutes](/presentations/meet-magento-association/) --- # Source: https://gui.do/events/marketing-insights-event-2020-02/ # Marketing Insights Event 2020 - Utrecht, NL on the road # Marketing Insights Event February 5, 2020 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Marketing Insights Event logo](/_astro/mie20.C6ShHagk_eMPOc.webp?dpl=6a5162b0635346000861050b) Role Podcast livestream host Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/marketingrslt-summerschool-2011-08/ # MarketingRSLT: Summerschool 2011 - Maarssen, NL on the road # MarketingRSLT: Summerschool August 31, 2011 Maarssen, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Maarssen, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/masterclass-ecommerce-magazine-2012-03/ # Masterclass Ecommerce Magazine 2012 - Maarssen, NL on the road # Masterclass Ecommerce Magazine March 15, 2012 Maarssen, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Maarssen, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/measurefest-2017-11/ # Measurefest 2017 - British Library, London, GB on the road # Measurefest November 9, 2017 British Library, London, United Kingdom ![Flag of United Kingdom](/_astro/gb-eng.Lbyn-mv9_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Improve CRO processes with evolutionary AI Location British Library, London, United Kingdom ![Flag of United Kingdom](/_astro/gb-eng.Lbyn-mv9_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Improve CRO processes with evolutionary AI](/images/presentations/presentation-31dac260.jpeg)Improve CRO processes with evolutionary AIDuration: 30 minutesFor: CRO/Growth Specialists.](/presentations/improve-cro-processes-with-evolutionary-ai/) --- # Source: https://gui.do/events/meet-magento-argentina-2015-12/ # Meet Magento Argentina 2015 - Buenos Aires, AR on the road # Meet Magento Argentina December 3, 2015 Buenos Aires, Argentina ![Flag of Argentina](/_astro/ar.CWtKlAYw_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento Argentina logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Buenos Aires, Argentina ![Flag of Argentina](/_astro/ar.CWtKlAYw_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/meet-magento-belarus-2015-09/ # Meet Magento Belarus 2015 - Minsk, BY on the road # Meet Magento Belarus September 21, 2015 Minsk, Belarus ![Flag of Belarus](/_astro/by.1aK_jGOd_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento Belarus logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Minsk, Belarus ![Flag of Belarus](/_astro/by.1aK_jGOd_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/meet-magento-brazil-2012-10/ # Meet Magento Brazil 2012 - SΓ£o Paulo, BR on the road # Meet Magento Brazil October 8, 2012 SΓ£o Paulo, Brazil ![Flag of Brazil](/_astro/br.CccTb9pm_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento Brazil logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location SΓ£o Paulo, Brazil ![Flag of Brazil](/_astro/br.CccTb9pm_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/meet-magento-china-2017-08/ # Meet Magento China 2017 - Shenzhen, CN on the road # Meet Magento China August 29, 2017 Shenzhen, China ![Flag of China](/_astro/cn.DIT7i67F_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento China logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Cross-cultural website optimization Location Shenzhen, China ![Flag of China](/_astro/cn.DIT7i67F_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Cross-cultural website optimization ](/images/presentations/presentation-faa17d60.jpeg)Cross-cultural website optimization Duration: 30 minutesFor: E-commerce managers and team members selling products and/or services in multiple countries.](/presentations/cross-cultural-website-optimization/) --- # Source: https://gui.do/events/meet-magento-czech-2016-03/ # Meet Magento Czech 2016 - Prague, CZ on the road # Meet Magento Czech March 31, 2016 Prague, Czechia ![Flag of Czechia](/_astro/cz.Bn4jm3it_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento Czech logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Prague, Czechia ![Flag of Czechia](/_astro/cz.Bn4jm3it_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/meet-magento-denmark-2015-05/ # Meet Magento Denmark 2015 - Kolding, DK on the road # Meet Magento Denmark May 7, 2015 Kolding, Denmark ![Flag of Denmark](/_astro/dk.QTC2BsBG_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento Denmark logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Kolding, Denmark ![Flag of Denmark](/_astro/dk.QTC2BsBG_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/meet-magento-germany-2013-06/ # Meet Magento Germany 2013 - Leipzig, DE on the road # Meet Magento Germany June 3, 2013 Leipzig, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento Germany logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Leipzig, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/meet-magento-germany-2014-05/ # Meet Magento Germany 2014 - Leipzig, DE on the road # Meet Magento Germany May 12, 2014 Leipzig, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento Germany logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Leipzig, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/meet-magento-germany-2015-05/ # Meet Magento Germany 2015 - Leipzig, DE on the road # Meet Magento Germany May 7, 2015 Leipzig, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic 5 Ultimate usability tips for E-commerce Location Leipzig, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![5 Ultimate usability tips for E-commerce](/images/presentations/presentation-ac104c5b.jpeg)5 Ultimate usability tips for E-commerceDuration: 30 minutes](/presentations/5-ultimate-usability-tips-for-e-commerce/) --- # Source: https://gui.do/events/meet-magento-greece-2015-10/ # Meet Magento Greece 2015 - Athens, GR on the road # Meet Magento Greece October 9, 2015 Athens, Greece ![Flag of Greece](/_astro/gr.CZd7_nYR_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento Greece logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Athens, Greece ![Flag of Greece](/_astro/gr.CZd7_nYR_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/meet-magento-greece-2017-10/ # Meet Magento Greece 2017 - Athens, GR on the road # Meet Magento Greece October 12, 2017 Athens, Greece ![Flag of Greece](/_astro/gr.CZd7_nYR_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento Greece logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Athens, Greece ![Flag of Greece](/_astro/gr.CZd7_nYR_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/meet-magento-indonesia-2016-08/ # Meet Magento Indonesia 2016 - Jakarta, ID on the road # Meet Magento Indonesia August 29, 2016 Jakarta, Indonesia ![Flag of Indonesia](/_astro/id.BcIG0v3x_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento Indonesia logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Jakarta, Indonesia ![Flag of Indonesia](/_astro/id.BcIG0v3x_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/meet-magento-new-york-2014-09/ # Meet Magento New York 2014 - New York, US on the road # Meet Magento New York September 21, 2014 New York, United States ![Flag of United States](/_astro/um.BlGQjxCa_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento New York logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location New York, United States ![Flag of United States](/_astro/um.BlGQjxCa_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/meet-magento-nl-2019-2019-04/ # Meet Magento NL 2019 2019 - Den Haag, NL on the road # Meet Magento NL 2019 April 18, 2019 Den Haag, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento NL 2019 logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Main event organizer Location Den Haag, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/meet-magento-poland-2013-11/ # Meet Magento Poland 2013 - Warsaw, PL on the road # Meet Magento Poland November 5, 2013 Warsaw, Poland ![Flag of Poland](/_astro/pl.DlM5jFE1_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento Poland logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Warsaw, Poland ![Flag of Poland](/_astro/pl.DlM5jFE1_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/meet-magento-romania-2017-10/ # Meet Magento Romania 2017 - Cluj-Napoca, RO on the road # Meet Magento Romania October 17, 2017 Cluj-Napoca, Romania ![Flag of Romania](/_astro/ro.sIiGVNqr_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento Romania logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Creating an optimization culture Location Cluj-Napoca, Romania ![Flag of Romania](/_astro/ro.sIiGVNqr_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Creating an optimization culture](/images/presentations/presentation-8858f7b7.jpeg)Creating an optimization cultureDuration: 20-30 minutesFor: E-commerce managers and CRO Specialists.](/presentations/creating-an-optimization-culture/) --- # Source: https://gui.do/events/meet-magento-spain-2015-10/ # Meet Magento Spain 2015 - Madrid, ES on the road # Meet Magento Spain October 28, 2015 Madrid, Spain ![Flag of Spain](/_astro/es.CGzi5tm8_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento Spain logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Building your Optimization Dream Team Location Madrid, Spain ![Flag of Spain](/_astro/es.CGzi5tm8_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Building your Optimization Dream Team](/images/presentations/presentation-b32067b9.jpeg)Building your Optimization Dream TeamDuration: 20-25 minutesFor: E-commerce manager and/or CRO specialists looking to build/expand their optimization team](/presentations/building-your-optimization-dream-team/) --- # Source: https://gui.do/events/meet-magento-sweden-2016-03/ # Meet Magento Sweden 2016 - Stockholm, SE on the road # Meet Magento Sweden March 14, 2016 Stockholm, Sweden ![Flag of Sweden](/_astro/se.-wRV27xB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento Sweden logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Stockholm, Sweden ![Flag of Sweden](/_astro/se.-wRV27xB_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/meet-magento-switzerland-2014-10/ # Meet Magento Switzerland 2014 - Glattfelden, CH on the road # Meet Magento Switzerland October 24, 2014 Glattfelden, Switzerland ![Flag of Switzerland](/_astro/ch.GdOfsX4R_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento Switzerland logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Glattfelden, Switzerland ![Flag of Switzerland](/_astro/ch.GdOfsX4R_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/meet-magento-the-netherlands-2009-01/ # Meet Magento The Netherlands 2009 - Utrecht, NL on the road # Meet Magento The Netherlands January 27, 2009 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento The Netherlands logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Main event organizer Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/meet-magento-the-netherlands-2010-05/ # Meet Magento The Netherlands 2010 - Ede, NL on the road # Meet Magento The Netherlands May 26, 2010 Ede, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento The Netherlands logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Main event organizer Location Ede, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/meet-magento-the-netherlands-2011-05/ # Meet Magento The Netherlands 2011 - Ede, NL on the road # Meet Magento The Netherlands May 19, 2011 Ede, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento The Netherlands logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Main event organizer Location Ede, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/meet-magento-the-netherlands-2012-05/ # Meet Magento The Netherlands 2012 - Ede, NL on the road # Meet Magento The Netherlands May 30, 2012 Ede, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento The Netherlands logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Main event organizer Location Ede, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/meet-magento-the-netherlands-2013-05/ # Meet Magento The Netherlands 2013 - Ede, NL on the road # Meet Magento The Netherlands May 30, 2013 Ede, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento The Netherlands logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Main event organizer Location Ede, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/meet-magento-the-netherlands-2014-05/ # Meet Magento The Netherlands 2014 - Utrecht, NL on the road # Meet Magento The Netherlands May 22, 2014 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento The Netherlands logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Main event organizer Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/meet-magento-the-netherlands-2015-05/ # Meet Magento The Netherlands 2015 - Utrecht, NL on the road # Meet Magento The Netherlands May 27, 2015 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento The Netherlands logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Main event organizer Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/meet-magento-the-netherlands-2016-05/ # Meet Magento The Netherlands 2016 - Utrecht, NL on the road # Meet Magento The Netherlands May 12, 2016 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento The Netherlands logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Main event organizer Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/meet-magento-the-netherlands-2017-05/ # Meet Magento The Netherlands 2017 - Jaarbeurs, Utrecht, NL on the road # Meet Magento The Netherlands May 10, 2017 Jaarbeurs, Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento The Netherlands logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Main event organizer Location Jaarbeurs, Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/meet-magento-the-netherlands-2018-06/ # Meet Magento The Netherlands 2018 - Jaarbeurs, Utrecht, NL on the road # Meet Magento The Netherlands June 1, 2018 Jaarbeurs, Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento The Netherlands logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Main event organizer Location Jaarbeurs, Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/meet-magento-uk-2018-06/ # Meet Magento UK 2018 - London, GB on the road # Meet Magento UK June 13, 2018 London, United Kingdom ![Flag of United Kingdom](/_astro/gb-eng.Lbyn-mv9_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento UK logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Creating an optimization culture Location London, United Kingdom ![Flag of United Kingdom](/_astro/gb-eng.Lbyn-mv9_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Creating an optimization culture](/images/presentations/presentation-8858f7b7.jpeg)Creating an optimization cultureDuration: 20-30 minutesFor: E-commerce managers and CRO Specialists.](/presentations/creating-an-optimization-culture/) --- # Source: https://gui.do/events/meet-magento-uk-2019-06/ # Meet Magento UK 2019 - London, GB on the road # Meet Magento UK June 19, 2019 London, United Kingdom ![Flag of United Kingdom](/_astro/gb-eng.Lbyn-mv9_PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento UK logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Magento Association Location London, United Kingdom ![Flag of United Kingdom](/_astro/gb-eng.Lbyn-mv9_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Meet Magento Association](/images/presentations/presentation-b32067b9.jpeg)Meet Magento AssociationDuration: 10-15 minutes](/presentations/meet-magento-association/) --- # Source: https://gui.do/events/meet-magento-vietnam-2015-08/ # Meet Magento Vietnam 2015 - Hanoi, VN on the road # Meet Magento Vietnam August 22, 2015 Hanoi, Vietnam ![Flag of Vietnam](/_astro/vn.gYJrTGO__PnBW.svg?dpl=6a5162b0635346000861050b) ![Meet Magento Vietnam logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Hanoi, Vietnam ![Flag of Vietnam](/_astro/vn.gYJrTGO__PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/mug-rotterdam-2017-06/ # MUG Rotterdam 2017 - Rotterdam, NL on the road # MUG Rotterdam June 29, 2017 Rotterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![MUG Rotterdam logo](/_astro/magento.DhT7pi57_Z2gpgMc.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Creating an optimization culture Location Rotterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Creating an optimization culture](/images/presentations/presentation-8858f7b7.jpeg)Creating an optimization cultureDuration: 20-30 minutesFor: E-commerce managers and CRO Specialists.](/presentations/creating-an-optimization-culture/) --- # Source: https://gui.do/events/nagarro-hackathon-india-2024-08/ # Nagarro Hackathon India 2024 - Gurugram, IN on the road # Nagarro Hackathon India August 1, 2024 Gurugram, India ![Flag of India](/_astro/in.Cx-QR_TB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Nagarro Hackathon India logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Organizer & Event host/moderator Location Gurugram, India ![Flag of India](/_astro/in.Cx-QR_TB_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/nima-expert-class-2012-12/ # NIMA Expert Class 2012 - Utrecht, NL on the road # NIMA Expert Class December 19, 2012 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/nomadmage-2017-10/ # Nomadmage 2017 - Webinar on the road # Nomadmage October 24, 2017 Webinar Role Speaker Topic Data Driven Decisions meets Psychology Location Webinar ## Related Presentations [![Data Driven Decisions meets Psychology](/images/presentations/presentation-998768a1.jpeg)Data Driven Decisions meets PsychologyDuration: 30-90 minutes](/presentations/data-driven-decisions-meets-psychology/) --- # Source: https://gui.do/events/optimizely-experience-2015-10/ # Optimizely Experience 2015 - Amsterdam, NL on the road # Optimizely Experience October 13, 2015 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Building your Optimization Dream Team Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Building your Optimization Dream Team](/images/presentations/presentation-b32067b9.jpeg)Building your Optimization Dream TeamDuration: 20-25 minutesFor: E-commerce manager and/or CRO specialists looking to build/expand their optimization team](/presentations/building-your-optimization-dream-team/) --- # Source: https://gui.do/events/orocrm-meetup-2012-05/ # OroCRM Meetup 2012 - Amsterdam, NL on the road # OroCRM Meetup May 31, 2012 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![OroCRM Meetup logo](/_astro/oro.BerVcWdD_Z1l0D5K.webp?dpl=6a5162b0635346000861050b) Role Main event organizer Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/oxillion-lunch-learn-2010-12/ # Oxillion Lunch & Learn 2010 - Enschede, NL on the road # Oxillion Lunch & Learn December 16, 2010 Enschede, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Oxillion Lunch & Learn logo](/_astro/oxilion.DQOALNns_ZQJpdi.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Introduction to Magento Location Enschede, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Introduction to Magento](/images/presentations/presentation-12ded1ac.jpeg)Introduction to MagentoDuration: 30 minutes](/presentations/introduction-to-magento/) --- # Source: https://gui.do/events/oxillion-lunch-learn-2011-09/ # Oxillion Lunch & Learn 2011 - Enschede, NL on the road # Oxillion Lunch & Learn September 15, 2011 Enschede, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Oxillion Lunch & Learn logo](/_astro/oxilion.DQOALNns_ZQJpdi.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Introduction to Magento Location Enschede, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Introduction to Magento](/images/presentations/presentation-12ded1ac.jpeg)Introduction to MagentoDuration: 30 minutes](/presentations/introduction-to-magento/) --- # Source: https://gui.do/events/oxillion-lunch-learn-2012-05/ # Oxillion Lunch & Learn 2012 - Enschede, NL on the road # Oxillion Lunch & Learn May 24, 2012 Enschede, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Oxillion Lunch & Learn logo](/_astro/oxilion.DQOALNns_ZQJpdi.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Enschede, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/pan-european-strategy-forum-retail-2017-05/ # Pan European Strategy Forum Retail 2017 - Copenhagen, DK on the road # Pan European Strategy Forum Retail May 20, 2017 Copenhagen, Denmark ![Flag of Denmark](/_astro/dk.QTC2BsBG_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Copenhagen, Denmark ![Flag of Denmark](/_astro/dk.QTC2BsBG_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/performance-marketing-update-2015-12/ # Performance Marketing Update 2015 - 's-Hertogenbosch, NL on the road # Performance Marketing Update December 9, 2015 's-Hertogenbosch, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location 's-Hertogenbosch, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/retail-arena-2017-10/ # Retail Arena 2017 - Bucharest, RO on the road # Retail Arena October 26, 2017 Bucharest, Romania ![Flag of Romania](/_astro/ro.sIiGVNqr_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Bucharest, Romania ![Flag of Romania](/_astro/ro.sIiGVNqr_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/rockstart-answers-2015-04/ # Rockstart Answers 2015 - Amsterdam, NL on the road # Rockstart Answers April 16, 2015 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Usability Testing Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [Usability TestingDuration: 5 minutes](/presentations/usability-testing/) --- # Source: https://gui.do/events/sanoma-breeze-2014-03/ # Sanoma Breeze 2014 - Hoofddorp, NL on the road # Sanoma Breeze March 20, 2014 Hoofddorp, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Sanoma Breeze logo](/_astro/sanoma.DvFUVbZM_Z1N12WB.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Hoofddorp, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/sanoma-breeze-2014-04/ # Sanoma Breeze 2014 - Hoofddorp, NL on the road # Sanoma Breeze April 27, 2014 Hoofddorp, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Sanoma Breeze logo](/_astro/sanoma.DvFUVbZM_Z1N12WB.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Hoofddorp, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/sanoma-breeze-2014-11/ # Sanoma Breeze 2014 - Hoofddorp, NL on the road # Sanoma Breeze November 27, 2014 Hoofddorp, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Sanoma Breeze logo](/_astro/sanoma.DvFUVbZM_Z1N12WB.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Learnings van 9 maanden conversie optimalisatie Location Hoofddorp, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/savant-ecommerce-congress-2016-09/ # Savant E-commerce Congress 2016 - Amsterdam, NL on the road # Savant E-commerce Congress September 21, 2016 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Cross-cultural website optimization Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Cross-cultural website optimization ](/images/presentations/presentation-faa17d60.jpeg)Cross-cultural website optimization Duration: 30 minutesFor: E-commerce managers and team members selling products and/or services in multiple countries.](/presentations/cross-cultural-website-optimization/) --- # Source: https://gui.do/events/shopping-today-2018-09/ # Shopping Today 2018 - Utrecht, NL on the road # Shopping Today September 19, 2018 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Shopping Today logo](/_astro/shopping-today.DyNdwWr7_wAO5M.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/shopping-today-2020-10/ # Shopping Today 2020 - Utrecht, NL on the road # Shopping Today October 29, 2020 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Shopping Today logo](/_astro/shopping-today.DyNdwWr7_wAO5M.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/smartosc-devexperience-2021-12/ # SmartOSC Dev-Experience 2021 - Online event on the road # SmartOSC Dev-Experience December 11, 2021 Online event ![SmartOSC Dev-Experience logo](/_astro/smartosc.-Gs1XauA_2eoGES.webp?dpl=6a5162b0635346000861050b) Role Panellist Location Online event --- # Source: https://gui.do/events/space-academy-2026/ # Space Academy 2026 - London, GB on the road # Space Academy May 7, 2026 London, United Kingdom ![Flag of United Kingdom](/_astro/gb-eng.Lbyn-mv9_PnBW.svg?dpl=6a5162b0635346000861050b) ![Space Academy logo](/_astro/experimentationelite.U-hgL5vp_Z1dDLi4.webp?dpl=6a5162b0635346000861050b) Role Advisor & Podcast host Β· Sifa unconference session Location London, United Kingdom ![Flag of United Kingdom](/_astro/gb-eng.Lbyn-mv9_PnBW.svg?dpl=6a5162b0635346000861050b) [Visit event website ](https://experimentationelite.com/?utm%5Fsource=gui.do&utm%5Fmedium=events&utm%5Fcampaign=space-academy-2026) --- # Source: https://gui.do/events/spryker-customer-day-2021-10/ # Spryker customer day 2021 - Berlin, DE on the road # Spryker customer day October 6, 2021 Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Spryker customer day logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Your path to becoming a (more) Customer Centric Business Location Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [Your path to becoming a (more) Customer Centric BusinessDuration: 3 hours](/presentations/your-path-to-becoming-a-more-customer-centric-business/) --- # Source: https://gui.do/events/spryker-customer-day-2022-02/ # Spryker customer day 2022 - Online event on the road # Spryker customer day February 16, 2022 Online event ![Spryker customer day logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Online event --- # Source: https://gui.do/events/spryker-customer-day-2022-05/ # Spryker customer day 2022 - Berlin, DE on the road # Spryker customer day May 23, 2022 Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Spryker customer day logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/spryker-customer-day-2022-06/ # Spryker customer day 2022 - Nashville, US on the road # Spryker customer day June 21, 2022 Nashville, United States ![Flag of United States](/_astro/um.BlGQjxCa_PnBW.svg?dpl=6a5162b0635346000861050b) ![Spryker customer day logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Nashville, United States ![Flag of United States](/_astro/um.BlGQjxCa_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/spryker-customer-day-2022-10/ # Spryker customer day 2022 - Berlin, DE on the road # Spryker customer day October 25, 2022 Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Spryker customer day logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/spryker-excite-2022-05/ # Spryker EXCITE 2022 - Berlin, DE on the road # Spryker EXCITE May 24, 2022 Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Spryker EXCITE logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Mainstage event host Location Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/spryker-excite-2023-09/ # Spryker EXCITE 2023 - Berlin, DE on the road # Spryker EXCITE September 14, 2023 Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Spryker EXCITE logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Mainstage event host Location Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/spryker-excite-2025-09/ # Spryker EXCITE 2025 - Berlin, DE on the road # Spryker EXCITE September 25, 2025 Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Spryker EXCITE logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Mainstage event host Topic Connected Commerce: Powering the Hybrid Future Location Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) [Visit event website ](https://spryker.com/events/) --- # Source: https://gui.do/events/spryker-excite-hackathon-2024-09/ # Spryker EXCITE Hackathon 2024 - Berlin, DE on the road # Spryker EXCITE Hackathon September 24, 2024 Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Spryker EXCITE Hackathon logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/spryker-excite-hackathon-2025-09/ # Spryker EXCITE Hackathon 2025 - Berlin, DE on the road # Spryker EXCITE Hackathon September 24, 2025 Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Spryker EXCITE Hackathon logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Topic Connected Commerce: Powering the Hybrid Future Location Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) [Visit event website ](https://spryker.com/events/) --- # Source: https://gui.do/events/spryker-hackathon-2023-09/ # Spryker Hackathon 2023 - Berlin, DE on the road # Spryker Hackathon September 13, 2023 Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Spryker Hackathon logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/spryker-hackathon-2024-03/ # Spryker Hackathon 2024 - Berlin, DE on the road # Spryker Hackathon March 13, 2024 Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Spryker Hackathon logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Organizer & Event host/moderator Topic Double your development speed Location Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/spryker-partner-hackathon-2022-07/ # Spryker Partner Hackathon 2022 - Vienna, AT on the road # Spryker Partner Hackathon July 8, 2022 Vienna, Austria ![Flag of Austria](/_astro/at.BiuoISA-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Spryker Partner Hackathon logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Spryker update Location Vienna, Austria ![Flag of Austria](/_astro/at.BiuoISA-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/spryker-partner-hackathon-2023-07/ # Spryker Partner Hackathon 2023 - Hamburg, DE on the road # Spryker Partner Hackathon July 8, 2023 Hamburg, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Spryker Partner Hackathon logo](/_astro/towa.XJXRY8PT_Z1FvP6X.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Spryker update Location Hamburg, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/spryker-user-group-2023-08/ # Spryker User Group 2023 - Online event on the road # Spryker User Group August 29, 2023 Online event ![Spryker User Group logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Online event --- # Source: https://gui.do/events/spryker-user-group-2023-09/ # Spryker User Group 2023 - Online event on the road # Spryker User Group September 26, 2023 Online event ![Spryker User Group logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Online event --- # Source: https://gui.do/events/spryker-user-group-2023-10/ # Spryker User Group 2023 - Online event on the road # Spryker User Group October 26, 2023 Online event ![Spryker User Group logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Online event --- # Source: https://gui.do/events/spryker-user-group-2023-11/ # Spryker User Group 2023 - Online event on the road # Spryker User Group November 28, 2023 Online event ![Spryker User Group logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Online event --- # Source: https://gui.do/events/spryker-user-group-2024-01/ # Spryker User Group 2024 - Online event on the road # Spryker User Group January 31, 2024 Online event ![Spryker User Group logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Online event --- # Source: https://gui.do/events/spryker-user-group-2024-02/ # Spryker User Group 2024 - Online event on the road # Spryker User Group February 28, 2024 Online event ![Spryker User Group logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Online event --- # Source: https://gui.do/events/spryker-user-group-2024-03/ # Spryker User Group 2024 - Online event on the road # Spryker User Group March 26, 2024 Online event ![Spryker User Group logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Online event --- # Source: https://gui.do/events/spryker-user-group-2024-04/ # Spryker User Group 2024 - Online event on the road # Spryker User Group April 29, 2024 Online event ![Spryker User Group logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Online event --- # Source: https://gui.do/events/spryker-user-group-2024-05/ # Spryker User Group 2024 - Online event on the road # Spryker User Group May 28, 2024 Online event ![Spryker User Group logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Organizer & co-host/moderator Location Online event --- # Source: https://gui.do/events/spryker-user-group-2024-06/ # Spryker User Group 2024 - Online event on the road # Spryker User Group June 27, 2024 Online event ![Spryker User Group logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Organizer & co-host/moderator Location Online event --- # Source: https://gui.do/events/spryker-user-group-2024-08/ # Spryker User Group 2024 - Online event on the road # Spryker User Group August 27, 2024 Online event ![Spryker User Group logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Organizer & co-host/moderator Location Online event --- # Source: https://gui.do/events/spryker-user-group-2024-09/ # Spryker User Group 2024 - Online event on the road # Spryker User Group September 26, 2024 Online event ![Spryker User Group logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Organizer & co-host/moderator Location Online event --- # Source: https://gui.do/events/spryker-user-group-2024-10/ # Spryker User Group 2024 - Online event on the road # Spryker User Group October 30, 2024 Online event ![Spryker User Group logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Organizer & co-host/moderator Location Online event --- # Source: https://gui.do/events/spryker-user-group-2024-11/ # Spryker User Group 2024 - Online event on the road # Spryker User Group November 28, 2024 Online event ![Spryker User Group logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Organizer & co-host/moderator Location Online event [Visit event website ](https://commercequest.space/) --- # Source: https://gui.do/events/spryker-user-group-2025-02/ # Spryker User Group 2025 - Online event on the road # Spryker User Group February 27, 2025 Online event ![Spryker User Group logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Organizer & co-host/moderator Location Online event [Visit event website ](https://commercequest.space/) --- # Source: https://gui.do/events/spryker-user-group-2025-03/ # Spryker User Group 2025 - Online event on the road # Spryker User Group March 25, 2025 Online event ![Spryker User Group logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Organizer & co-host/moderator Location Online event [Visit event website ](https://commercequest.space/) --- # Source: https://gui.do/events/spryker-user-group-2025-04/ # Spryker User Group 2025 - Online event on the road # Spryker User Group April 29, 2025 Online event ![Spryker User Group logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Organizer & co-host/moderator Location Online event [Visit event website ](https://commercequest.space/) --- # Source: https://gui.do/events/spryker-user-group-2025-05/ # Spryker User Group 2025 - Online event on the road # Spryker User Group May 27, 2025 Online event ![Spryker User Group logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Organizer & co-host/moderator Location Online event [Visit event website ](https://commercequest.space/) --- # Source: https://gui.do/events/spryker-user-group-2025-06/ # Spryker User Group 2025 - Online event on the road # Spryker User Group June 26, 2025 Online event ![Spryker User Group logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Organizer & co-host/moderator Location Online event [Visit event website ](https://commercequest.space/) --- # Source: https://gui.do/events/spryker-user-group-2025-07/ # Spryker User Group 2025 - Online event on the road # Spryker User Group July 30, 2025 Online event ![Spryker User Group logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Organizer & co-host/moderator Location Online event [Visit event website ](https://commercequest.space/) --- # Source: https://gui.do/events/spryker-user-group-2025-09/ # Spryker User Group @ Turbine Kreuzberg 2025 - Berlin, DE on the road # Spryker User Group @ Turbine Kreuzberg September 10, 2025 Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Spryker User Group @ Turbine Kreuzberg logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Organizer & co-host/moderator Location Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) [Visit event website ](https://commercequest.space/) --- # Source: https://gui.do/events/startupweek-tallinn-2019-11/ # Startupweek Tallinn 2019 - Tallinn, EE on the road # Startupweek Tallinn November 14, 2019 Tallinn, Estonia ![Flag of Estonia](/_astro/ee.Cqoo4cL3_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Tallinn, Estonia ![Flag of Estonia](/_astro/ee.Cqoo4cL3_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/t3con19-2019-10/ # T3con19 2019 - The Hague, NL on the road # T3con19 October 17, 2019 The Hague, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Building your Optimization Dream Team Location The Hague, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Creating an optimization culture](/images/presentations/presentation-8858f7b7.jpeg)Creating an optimization cultureDuration: 20-30 minutesFor: E-commerce managers and CRO Specialists.](/presentations/creating-an-optimization-culture/) --- # Source: https://gui.do/events/target-2019-11/ # Target 2019 - Tallinn, EE on the road # Target November 14, 2019 Tallinn, Estonia ![Flag of Estonia](/_astro/ee.Cqoo4cL3_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Tallinn, Estonia ![Flag of Estonia](/_astro/ee.Cqoo4cL3_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/tecomm-conference-2013-10/ # TeComm Conference 2013 - Cluj-Napoca, RO on the road # TeComm Conference October 24, 2013 Cluj-Napoca, Romania ![Flag of Romania](/_astro/ro.sIiGVNqr_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Cluj-Napoca, Romania ![Flag of Romania](/_astro/ro.sIiGVNqr_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/teleflor-international-conference-2016-11/ # Teleflor International Conference 2016 - Amsterdam, NL on the road # Teleflor International Conference November 3, 2016 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Workshop Role Speaker Topic Online sales for florists Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/the-talent-institute-2016-01/ # The Talent Institute 2016 - Amsterdam, NL on the road # The Talent Institute January 21, 2016 Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Workshop Role Speaker Topic Persuasive E-commerce Location Amsterdam, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/tio-ecommerce-week-2019-11/ # TIO Ecommerce Week 2019 - Utrecht, NL on the road # TIO Ecommerce Week November 25, 2019 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Cross-cultural website optimization Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Cross-cultural website optimization ](/images/presentations/presentation-faa17d60.jpeg)Cross-cultural website optimization Duration: 30 minutesFor: E-commerce managers and team members selling products and/or services in multiple countries.](/presentations/cross-cultural-website-optimization/) --- # Source: https://gui.do/events/towa-office-warming-2023-02/ # TOWA office warming 2023 - Hamburg, DE on the road # TOWA office warming February 16, 2023 Hamburg, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![TOWA office warming logo](/_astro/towa.XJXRY8PT_Z1FvP6X.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Crystal ball session: outlook for the coming year Location Hamburg, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Crystal ball session: outlook for the coming year](/images/presentations/08.02.2022_Spryker_CEO_2636.jpg)Crystal ball session: outlook for the coming yearDuration: 30 minutesFor: E-commerce leaders](/presentations/crystal-ball-session-outlook-for-the-coming-year/) --- # Source: https://gui.do/events/turbine-hackathon-2024-05/ # Turbine Hackathon 2024 - Berlin, DE on the road # Turbine Hackathon May 13, 2024 Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) ![Turbine Hackathon logo](/_astro/spryker.Dl4dk4Lk_Z1DDfR4.webp?dpl=6a5162b0635346000861050b) Role Organizer & Event host/moderator Topic Security Location Berlin, Germany ![Flag of Germany](/_astro/de.Cy8EGtuB_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/united-wardrobe-2018-06/ # United Wardrobe 2018 - Utrecht, NL on the road # United Wardrobe June 29, 2018 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/utrecht-university-2018-02/ # Utrecht University 2018 - Utrecht, NL on the road # Utrecht University February 28, 2018 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/webwinkel-vakdagen-2012-01/ # Webwinkel Vakdagen 2012 - Utrecht, NL on the road # Webwinkel Vakdagen January 25, 2012 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Webwinkel Vakdagen logo](/_astro/wwd.1V13CCvW_Z25e1HW.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Persuasive E-commerce Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Introduction to Magento](/images/presentations/presentation-12ded1ac.jpeg)Introduction to MagentoDuration: 30 minutes](/presentations/introduction-to-magento/) --- # Source: https://gui.do/events/webwinkel-vakdagen-2013-01/ # Webwinkel Vakdagen 2013 - Utrecht, NL on the road # Webwinkel Vakdagen January 23, 2013 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Webwinkel Vakdagen logo](/_astro/wwd.1V13CCvW_Z25e1HW.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Introduction to Magento Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg)Persuasive E-commerceDuration: 40 minutes - 4 hoursFor: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology](/presentations/persuasive-e-commerce/) --- # Source: https://gui.do/events/webwinkel-vakdagen-2016-01/ # Webwinkel Vakdagen 2016 - Utrecht, NL on the road # Webwinkel Vakdagen January 21, 2016 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Webwinkel Vakdagen logo](/_astro/wwd.1V13CCvW_Z25e1HW.webp?dpl=6a5162b0635346000861050b) Role Speaker Topic Cross-cultural website optimization Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ## Related Presentations [![Cross-cultural website optimization ](/images/presentations/presentation-faa17d60.jpeg)Cross-cultural website optimization Duration: 30 minutesFor: E-commerce managers and team members selling products and/or services in multiple countries.](/presentations/cross-cultural-website-optimization/) --- # Source: https://gui.do/events/webwinkel-vakdagen-2019-01/ # Webwinkel Vakdagen 2019 - Utrecht, NL on the road # Webwinkel Vakdagen January 23, 2019 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Webwinkel Vakdagen logo](/_astro/wwd.1V13CCvW_Z25e1HW.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/events/webwinkel-vakdagen-2020-01/ # Webwinkel Vakdagen 2020 - Utrecht, NL on the road # Webwinkel Vakdagen January 29, 2020 Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) ![Webwinkel Vakdagen logo](/_astro/wwd.1V13CCvW_Z25e1HW.webp?dpl=6a5162b0635346000861050b) Role Event host/moderator Location Utrecht, Netherlands ![Flag of Netherlands](/_astro/bq.Dz8sXo2-_PnBW.svg?dpl=6a5162b0635346000861050b) --- # Source: https://gui.do/podcasts/ # Guido's Podcasts on the mic # Podcasts I host & produce Podcasting is a great way to learn, share, and get to know people. I've published over 250 episodes across a few different shows. [ Sheeptank A lighthearted, fast-paced format: one interesting business case (pitched by the sheep) and a final verdict (from the wolves). Listen ](https://sheeptank.transistor.fm/)[ CRO.CAFE Conversion rate optimization and business experimentation, with episodes in English, Dutch, Spanish and German. Listen ](https://www.cro.cafe)[ Spryker Community Stories from the community, sharing insights and best practices. Listen ](https://www.youtube.com/results?search%5Fquery=spryker) fresh from the feed ## Recent episodes your turn ## Want to come on a show? Got a business case for Sheeptank, an experimentation story for CRO.CAFE, or an idea for a collaboration? Tell me about it. [Get in touch ](/contact/) --- # Source: https://gui.do/post/ # Writing the writing # Articles & field notes Psychology, experimentation, community building, AI workflows, open tech and homelabbing: what I'm learning, mostly in the open. All (52) Open Source Experimentation AI Community Technology AT Protocol Development Psychology Website Update Business [ ![](/_astro/heroImage.CuJm14VY_2c2uT4.webp?dpl=6a5162b0635346000861050b) AT ProtocolIdentity Your identity isn't your username Your handle is a label; your identity is a key you own. atproto splits who you are from what you're called, so you can rename freely, prove who you are with a domain you control, and carry one identity across the apps you use. Part of 'Apps as Views, Not Vaults': the things you make are yours; apps are just the viewers. Jul 1, 2026 9 min Read ](/post/atproto-series-02-your-identity-isnt-your-username/)[ ![](/_astro/heroImage.K8zGSQIr_ExWnh.webp?dpl=6a5162b0635346000861050b) AT ProtocolCommunity Who actually owns your network? Every time I moved a community to a new platform, the exit cost members and history. Platforms come and go; the lock-in architecture underneath is why. Part of 'Apps as Views, Not Vaults': the things you make are yours; apps are just the viewers. Jun 25, 2026 8 min Read ](/post/atproto-series-01-you-dont-own-your-network/)[ ![](/_astro/heroImage.DCOEpj27_Zevin9.webp?dpl=6a5162b0635346000861050b) TechnologyDevOps Outsource your GitHub CI to a VPS: cheaper, faster, and a free backup server too Self-hosted GitHub Actions runners on a small Hetzner VPS cut my CI wall-clock from \~12 minutes to \~3 minutes for about half the price of the GitHub-hosted minutes I was burning. Here's the full setup. Jun 1, 2026 11 min Read ](/post/self-hosted-github-runner-vps/)[ ![](/_astro/heroImage.Cz7ZhLft_Z1fvjPp.webp?dpl=6a5162b0635346000861050b) TechnologyAT Protocol Make links to your blog render the custom "View publication" card + CTA Short guide. The mechanism is simpler than it looks, and it doesn't involve any /.well-known file or DNS TXT record. May 31, 2026 10 min Read ](/post/standard-site-card-on-bluesky/)[ ![](/_astro/heroImage.Ds108bv3_Z2cUXxY.webp?dpl=6a5162b0635346000861050b) TechnologyAT Protocol ATmosphere Conf 2026: the internet built for people, not platforms 370 people in Vancouver, 500 online, all working on the same question: what does the internet look like when users own their data? Highlights from the AT Protocol community conference. Mar 31, 2026 4 min Read ](/post/atmosphere-conf-2026/)[ ![](/_astro/heroImage.DXI0hJaO_QD6I9.webp?dpl=6a5162b0635346000861050b) TechnologyAT Protocol Running Doom over the AT Protocol Every keystroke becomes a record. Every frame becomes a blob. A technical walkthrough of making the AT Protocol do something it was never designed for. Mar 30, 2026 9 min Read ](/post/doom-over-at-protocol/)[ ![](/_astro/heroImage.C1LjrfTl_Z176hDu.webp?dpl=6a5162b0635346000861050b) AICommunity AI slop is drowning communities. Verifiable track records can fix it. AI-generated junk content is flooding every community platform. Traditional moderation can't keep up. Portable, cross-platform contribution history is a structural fix that addresses the root cause. Mar 6, 2026 11 min Read ](/post/ai-slop-reputation/)[ ![](/_astro/heroImage.DAWzGKFG_ZKVFaB.webp?dpl=6a5162b0635346000861050b) CommunityOpen Source Barazo: community forums where members own their data I'm building an open source forum platform on the AT Protocol. Members log in with their Bluesky account, posts live on their own data server, and reputation follows them across communities. Feb 14, 2026 6 min Read ](/post/introducing-barazo-community-forums/)[ ![](/_astro/heroImage.DQlsOLzr_TqMqN.webp?dpl=6a5162b0635346000861050b) AIFiction Better Not Waste It A story about token limits, AI companions, and the sunk cost of unused mana. Feb 4, 2026 5 min Read ](/post/better-not-waste-it/)[ ![](/_astro/homelab-stack.Cx-0K2fd_Z1qeoid.webp?dpl=6a5162b0635346000861050b) PrivacyOpen Source BigTech independence update: cleaning house for local AI Three months after my original BigTech independence article, here's what changed and why I'm building infrastructure for local AI. Jan 5, 2026 5 min Read ](/post/bigtech-independence-update-cleaning-house-for-local-ai/)[ ![](/_astro/puzzle-key.haKJKPNY_Z1YwxEz.webp?dpl=6a5162b0635346000861050b) PrivacyOpen Source A practical guide to building your own antifragile tech stack Seven principles for evaluating technology choices, reducing vendor lock-in, and building a more resilient digital setup. The decision-making framework behind the tools. Dec 4, 2025 6 min Read ](/post/practical-guide-to-building-antifragile-tech-stack/)[ ![](/_astro/heroimage.De4xqmJP_Z1V2RTT.webp?dpl=6a5162b0635346000861050b) CommunityDevRel Start building Anti-Fragile communities, your community deserves it Over 20 years building communities around open-source platforms, I've watched a pattern repeat. Communities feel invincible until the moment they collapse. Learn how to build anti-fragile communities that gain strength from change instead of breaking under stress. Oct 29, 2025 11 min Read ](/post/start-building-anti-fragile-communities/)[ ![](/_astro/heroImage.75HJwXce_ZigoK0.webp?dpl=6a5162b0635346000861050b) CommunityDevRel Ditching "One community idea per month": Our hackathon path to 80+ community projects Learn how we transformed community engagement through hackathons instead of monthly idea quotas, creating 80+ community projects while building better understanding between community and product teams. Oct 16, 2025 9 min Read ](/post/ditching-one-community-idea-per-month/)[ ![](/_astro/fairphone.CBznaWU-_ZqxV9k.webp?dpl=6a5162b0635346000861050b) PrivacyOpen Source How I reduced my BigTech dependencies in 2025 (and why you should too) A detailed guide on moving away from vendor lock-in and Big Tech subscriptions to build a more robust, privacy-friendly, and antifragile tech setup using open source alternatives. Oct 1, 2025 9 min Read ](/post/how-i-reduced-my-bigtech-dependencies-in-2025/)[ ![](/_astro/heroImage.DbXlZXdg_WtLU1.webp?dpl=6a5162b0635346000861050b) HardwareDevelopment RPi Pirate audio side project Building a custom audio project with Raspberry Pi and Pirate Audio hardware - a fun side project exploring hardware and software integration. Sep 4, 2025 2 min Read ](/post/rpi-pirate-audio-side-project/)[ ![](/_astro/heroImage.Dv5XAMnc_24nSeF.webp?dpl=6a5162b0635346000861050b) AIDevelopment 7 Hard-(l)earned lessons for building reliable AI workflows Practical insights and lessons learned from building and deploying AI workflows in production environments. Jun 8, 2025 4 min Read ](/post/7-hard-learned-lessons-for-building-reliable-ai-workflows/)[ ![](/_astro/heroImage.Lwxt9c4q_keAS9.webp?dpl=6a5162b0635346000861050b) CommerceBusiness The Collapse of Traditional Commerce - Why Innovation is No Longer Optional Explore how traditional commerce models are being disrupted and why businesses must innovate to survive in the rapidly evolving landscape of global commerce. Feb 26, 2025 5 min Read ](/post/the-collapse-of-traditional-commerce-why-innovation-is-no-longer-optional/)[ ![](/_astro/535A3984.D3IsPmaj_14NepO.webp?dpl=6a5162b0635346000861050b) AIDevelopment Concerns with AI programming An analysis of the potential challenges and concerns surrounding AI in software development over the medium to long term. Jan 24, 2025 3 min Read ](/post/mid-to-long-term-concerns-with-ai-programming/)[ ![](/_astro/customize-ai.CTgflj9R_2pTgjT.webp?dpl=6a5162b0635346000861050b) AIDevelopment 4 options to customize your LLM Explore four great ways to customize Large Language Models for your specific use case, from prompt engineering to fine-tuning and RAGs & MCPs. Jan 10, 2025 4 min Read ](/post/4-options-to-customize-your-llm/)[ ![](/_astro/heroImage.DufxRG8K_2qs8yf.webp?dpl=6a5162b0635346000861050b) Website Update Website moved to Astro After almost 7 years, it was time for another switch: Moved the website from Webflow to Astro. Dec 31, 2024 2 min Read ](/post/website-moved-to-astro/)[ ![](/_astro/heroImage.wJYIwvw-_4kKz0.webp?dpl=6a5162b0635346000861050b) BusinessMarketing The Art of Clear Messaging at Trade Shows - What We Can Learn from Food Trucks How food trucks master clear, instant communication and what trade show exhibitors can learn from their approach to messaging. Apr 24, 2024 4 min Read ](/post/the-art-of-clear-messaging-at-trade-shows-what-we-can-learn-from-food-trucks/)[ ![](/_astro/heroImage.Ect1uVF4_ZGHjTk.webp?dpl=6a5162b0635346000861050b) AIDevelopment Beyond Code: Software Developers in the Age of AI Exploring how software developers can adapt and thrive in an era where AI is transforming the development landscape. Mar 19, 2024 2 min Read ](/post/beyond-code-software-developers-in-the-age-of-ai/)[ ![](/_astro/1685262983791.-mhJz-6n_Z2nJSaG.webp?dpl=6a5162b0635346000861050b) DataGrowth Why Every Moment Looks Like a Turning Point in Exponential Growth Discover why exponential growth charts can be misleading and why "today" isn't a special turning point despite what many trend analyses suggest. May 28, 2023 5 min Read ](/post/why-every-moment-looks-like-a-turning-point-in-exponential-growth/)[ ![](/_astro/1676216469253.C9jYsy9k_2t7mAw.webp?dpl=6a5162b0635346000861050b) CommunityBusiness How to Build an Online B2B Community Learn how to create and maintain a successful B2B community, overcome unique challenges, and leverage the benefits for your business growth and customer engagement. Feb 12, 2023 15 min Read ](/post/how-to-build-an-online-b2b-community/)[ ![](/_astro/heroImage.CTG2Wt01_ZDz7hp.webp?dpl=6a5162b0635346000861050b) Open SourceSpryker Often Confused Commerce Terms Let's set the record straight about some often mixed up terms in commerce Mar 15, 2022 8 min Read ](/post/often-confused-commerce-terms/)[ ![](/_astro/heroImage.QyqnNhX1_EGAJN.webp?dpl=6a5162b0635346000861050b) Experimentation Optimization hierarchy of evidence A CRO/Experimentation variant of the scientific hierarchy of evidence Aug 10, 2020 1 min Read ](/post/optimization-hierarchy-of-evidence/)[ ![](/_astro/heroImage.C7I9R04A_Z1cpAji.webp?dpl=6a5162b0635346000861050b) Psychology Are you LEFT or RIGHT brain? Surprise: you're both You've probably heard about this divide between the functions of the Left Brain versus the Right Brain. There is no divide. Jul 9, 2020 1 min Read ](/post/are-you-left-or-right-brain-surprise-youre-both/)[ ![](/_astro/heroImage.DgBxq15k_1akD5E.webp?dpl=6a5162b0635346000861050b) Spryker The Story of Spryker with CEO Boris Lokschin Building the commerce platform of the future Dec 23, 2019 2 min Read ](/post/the-story-of-spryker-with-ceo-boris-lokschin/)[ ![](/_astro/heroImage.jkfN9E_4_rCcjR.webp?dpl=6a5162b0635346000861050b) PodcastExperimentation First episode of CRO.CAFΓ‰ is live! As announced in November I would be starting a new (Dutch) podcast series this year about CRO. Today the first episode launched! Jan 7, 2019 1 min Read ](/post/first-episode-of-cro-cafe-is-live/)[ ![](/_astro/heroImage.BmJ9KK2M_7NblF.webp?dpl=6a5162b0635346000861050b) Video Recording: Creating An Optimization Culture Recording of my session about creating an optimization culture Oct 23, 2018 1 min Read ](/post/recording-creating-an-optimization-culture/)[ ![](/_astro/heroImage.C20JhD7Y_Z2cmI4M.webp?dpl=6a5162b0635346000861050b) Website Update Website moved to Webflow Amazing new visual SaaS CMS system! Feb 15, 2018 1 min Read ](/post/website-move-to-webflow/)[ ![](/_astro/heroImage.N4UZ73Re_Z1RNCa1.webp?dpl=6a5162b0635346000861050b) StatisticsExperimentation Can you afford not to know? Can you afford to be wrong? How far do you go? What do you test? And is it sometimes ok NOT to test something? Jan 22, 2018 2 min Read ](/post/can-you-afford-not-to-know-can-you-afford-to-be-wrong/)[ ![](/_astro/heroImage.CgzNcDsW_1dsGtM.webp?dpl=6a5162b0635346000861050b) StatisticsExperimentation Texas sharpshooter fallacy To help remember statistical constructs I've started telling stories about statistics and the first one is about the Texas Sharshooter Dec 11, 2017 3 min Read ](/post/texas-sharpshooter-fallacy/)[ ![](/_astro/heroImage.BWZ-peVB_Z2rq2s5.webp?dpl=6a5162b0635346000861050b) Psychology Data Driven Decisions meets Psychology On October 24th, I gave a session at Nomad Mage about using psychology and data to make the decisions to improve your webshop. Oct 24, 2017 2 min Read ](/post/data-driven-decisions-meets-psychology/)[ ![](/_astro/heroImage.Z6ASCtLe_1uJs9n.webp?dpl=6a5162b0635346000861050b) Website Updates New domain and CMS! Switched to gui.do and Grav CMS Oct 5, 2017 1 min Read ](/post/new-domain-and-cms/)[ ![](/_astro/heroImage.BxP63pGU_20TRwS.webp?dpl=6a5162b0635346000861050b) Experimentation Questions on Experimentation Designing great experiments Sep 20, 2017 2 min Read ](/post/questions-on-experimentation/)[ ![](/_astro/heroImage.DAim2S_m_1SMFu3.webp?dpl=6a5162b0635346000861050b) Travel Learnings from Shenzhen Some (random) notes/learnings from my trip to Shenzhen China Sep 3, 2017 3 min Read ](/post/learnings-from-shenzhen/)[ ![](/_astro/heroImage.D4rcSqnq_Z1QTgWe.webp?dpl=6a5162b0635346000861050b) Experimentation Proving the monetary value of A/B testing How to go from β€œ4% conversion uplift” to β€œβ‚¬636K β€” €854K extra profit this year” Jul 28, 2017 5 min Read ](/post/proving-the-monetary-value-of-a-b-testing/)[ ![](/_astro/heroImage.Y3YRuhFb_fWg0i.webp?dpl=6a5162b0635346000861050b) Experimentation The CRO Process White-paper on the CRO Process Feb 6, 2017 3 min Read ](/post/the-cro-process/)[ ![](/_astro/heroImage.CixTreOD_NdgSn.webp?dpl=6a5162b0635346000861050b) Interview Intervju: Guido Jansen ska ta reda pΓ₯ varfΓΆr kunderna inte handlar This is a re-post of an interview with me by the Swedish magazine eHandel Mar 21, 2016 5 min Read ](/post/intervju-guido-jansen-ska-ta-reda-pa-varfor-kunderna-inte-handlar/)[ ![](/_astro/heroImage.JWJ8PtJm_Gdz4k.webp?dpl=6a5162b0635346000861050b) Branding Combining personal & business online: 5 guidelines/tips. 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Jun 1, 2010 1 min Read ](/post/optimize-magento-for-speed/)[ ![](/_astro/heroImage.pwEQGeu2_1lKCuu.webp?dpl=6a5162b0635346000861050b) Magento 101 ways to speed up your Magento e-commerce website Let's optimize your webshop for speed! May 18, 2010 10 min Read ](/post/101-ways-to-speed-up-your-magento-e-commerce-website/)[ ![](/_astro/heroImage.BsxZfKna_1XYMSS.webp?dpl=6a5162b0635346000861050b) E-commerce Top 8.5 tips for getting started in ecommerce For business owners that have a retail store or a complete new business model but have little to no experience in the e-commerce field: this post is for you.\\ Jan 4, 2010 5 min Read ](/post/top-tips-for-getting-started-in-ecommerce/)[ ![](/_astro/heroImage.BFZRNTp3_ZPiTtM.webp?dpl=6a5162b0635346000861050b) 9.999 on 09.09.09 09:09 Fun coincidence! Sep 9, 2009 1 min Read ](/post/999999999/)[ ![](/_astro/heroImage.G_XI2_9a_dgIE8.webp?dpl=6a5162b0635346000861050b) Website Updates New Website Online Created a new website based on Mambo CMS Dec 30, 2004 3 min Read ](/post/nieuwe-website-online/)[ ![](/_astro/heroImage.BVKScx09_nb9Ao.webp?dpl=6a5162b0635346000861050b) Website Update Website Online My first personal website! Feb 8, 2001 1 min Read ](/post/website-online/) No articles in this category yet. Newsletter ### Subscribe to Guido's Golden Nuggets a few times a year Join subscribers Occasional field notes on **community, experimentation, AI & open tech**. The things I'd tell a friend over coffee, not a content calendar. Email addressSubscribe Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click You'll receive a confirmation email. No spam, unsubscribe anytime. --- # Source: https://gui.do/post/101-ways-to-speed-up-your-magento-e-commerce-website/ # 101 ways to speed up your Magento e-commerce website [ Magento ](/categories/magento/) # 101 ways to speed up your Magento e-commerce website [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ May 18, 2010 β€’ 10 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: 101 ways to speed up your Magento e-commerce website](/_astro/heroImage.pwEQGeu2_1YdY9D.webp?dpl=6a5162b0635346000861050b) As you probably know by now, Google is Using site speed in web search ranking. And I couldn’t agree more: speed is important for your site, and not only for Google but mainly for the User Experience (UX) on your site. Research from Google and Microsoft shows that slower websites convert less and that the effect of a slow website is lasting. _Sidenote: As a psychologist this might be a form of [DΓ©formation professionnelle](http://en.wikipedia.org/wiki/D%C3%A9formation%5Fprofessionnelle), but I kinda hate it when people always talk about optimizing for search engines/ Google. Don’t optimize for Google, keep in mind that you optimize for your users!_ Ok, so nothing new so far (I hope), but what about the speed of your Magento platform? If you’re serious about e-commerce, 9 out of 10 times Magento will be your best choice overall when looking at features, flexibility and TCO. But there are some complaints about Magento being a very slow system and as I just explained: that isn’t good for your UX. And although most of these complaints aren’t always fair (off course you’re Magento site is slow when you put it on a cheap shared hosting with 200 other websites!), we all know that of the box Magento isn’t the fastest boy in the class. So that’s where this list comes in… Below is the list with 101 ways to speed up your Magento site… Well ok, at the moment I have only 30 45 54, but if you help me out we can make it to 101! When new suggestions come in, I’ll update this post with additional ways to speed up your website. When more tips come in I’ll probably start categorizing them to maintain an overview. The tips: ### A) Hosting environment/ General tips 1. Get a dedicated server or a VPS from a poster specialised in Magento. 2. Host your site in the country (or at least on the continent) where your customers are. If you have customers worldwide, use a CDN (see tips below on CDN). 3. Don’t host files on your web server that you do not use, large or small. 4. Goto MySQL Admin and select all the tables and repair and then optimize them. Small effect but good to check. Do things in MySQL break often? Get a new hoster. 5. IF you have PHP6 or lower: Use a PHP accelerator like APC, ZendOptimizer+ or Xcache. No longer needed with PHP7. 6. APC – . Increased the APC.shm.size to something like 128 to allow more data to be cached by apc. 7. Xcache 8. Only install necessary database modules. 9. Swap Apache for NginX or Litespeed. 10. \[REPLACED by nginx\_pagespeed\] Use Apache mod\_expires and be sure to set how long files should be cached. You could use the example below for your Apache virtualhost config: \# Turn on Expires and set default to 0 ExpiresActive On ExpiresDefault A0 \# Set up caching on media files for 1 year (forever?) ExpiresDefault A29030400 Header append Cache-Control β€œpublic” \# Set up caching on media files for 2 weeks ExpiresDefault A1209600 Header append Cache-Control β€œpublic” \# Set up 1 week caching on commonly updated files ExpiresDefault A604800 Header append Cache-Control β€œproxy-revalidate” \# Force no caching for dynamic files ExpiresActive Off Header set Cache-Control β€œprivate, no-cache, no-store, proxy-revalidate, no-transform” Header set Pragma β€œno-cache”\\ 11. \[REPLACED by nginx\_pagespeed\] Enable Gzip Compression in htaccess. > REPLACED by nginx\_pagespeed 12. Compress output, use zlib.output\_compression or mod\_deflate. 13. Use a Content Delivery Network (CDN) for parallel transfer of static content. There is a Magento extension that can help you do this with category and product images: the [One Pica Image CDN](http://www.magentocommerce.com/magento-connect/One+Pica/extension/1279/one-pica-image-cdn). But… (see next tip). 14. Don’t use too many different external sources (for images, iframes, (twitter/facebook)feeds etc.) because every DNS lookup takes extra time and you create an extra dependancy (on some 3rd party server) for your site to load properly. 15. (If you still use Apache) Enable Apache KeepAlives: Make sure your Apache configuration has KeepAlives enabled. KeepAlives are a trick where multiple HTTP requests can be funneled through a single TCP connection. The setup of each TCP connection incurs additional time, this can significantly reduce the time it takes to download all the files (HTML, JavaScript, images) for a website. More info at [Apache.org](http://httpd.apache.org/docs/2.2/mod/core.html#keepalive). Be carefull though, I’ve heard from some that this create (a lot of) extra load on the server and might crash the server on high traffic moments! 16. Minimize redirects. 17. Make your output W3C compliant at least do cross-browser testing. Errors slow down the browser. 18. Turn off or at least reduce web server logging (reduces disk writes). 19. Disable Access Time Logging. For Linux servers, if you have access-time logging enabled on any of your mysql, web server or cache partitions, try turning it off for a performance boost. If you’re using ext3 or reiserfs there may be faster journal write methods you can use. 20. Compile MySQL from source instead of your OS’s package manager. You can also use Percona or MariaDB. 21. Always upgrade to the latest Magento version. Not only will you get more features and bug- and security fixes, but with every update Magento performs better. 22. Query Cach size: [Magento Blog](http://www.magentocommerce.com/blog/performance-is-key-notes-on-magentos-performance): Modify the configuration for your MySQL server to take better advantage of your server’s RAM. Most Linux distributions provide a conservative MySQL package out of the box to ensure it will run on a wide array of hardware configurations. If you have ample RAM (eg, 1gb or more), then you may want to try tweaking the configuration. An example my.cnf is below, though you will want to consult the MySQL documentation for a complete list of configuration directives and recommended settings. A proper MySQL setup is very important with Magento. 23. set β€˜php\_value memory\_limit 512M’ in your php configuration or add it to your .htaccess file to ensure you don’t run out of memory. 24. Use a memory-based filesystem for dynamic data. If you store dynamic data (**var/cache**, **var/session**) on RAMdisk or tmpfs, the disk I/O is decreased. Use Redis / RedisSession 25. Change realpath\_cache\_size in php.ini. realpath\_cache\_size=1M (careful, this is per apache process) realpath\_cache\_ttl=86400 (ok for production site) 26. Memcache (for the hardcore) is documented in . Or use Redis. 27. Disable the PHP open\_basedir directive. 28. Eliminate directory structure scans for .htaccess files. Or use nginx. 29. Recommended innodb\_buffer\_pool\_size. 30. Combined web and db server, 6 GB RAM: **2-3 GB** 31. Dedicated database server, 6GB RAM: **5 GB** 32. Dedicated database server, 12 GB RAM: **10 GB** 33. innodb\_thread\_concurrency. 34. **2 \* \[numberofCPUs\] + 2** 35. Query Cach: query\_cache\_size: 64MB, query\_cache\_limit: 2MB. Depends on the server though. 36. Usually 1 (fat) server should be able to handle everything. If you do a lot of backend work during peak hours however you could consider using a seperate backend server to handle admin users, process backend activity (cron), pre generate full page caching and to handle media queries. 37. If 1 fat server isn’t enough: use multiple web nodes (frontend servers) to handle browsing and checkout. 38. Use [Varnish reverse proxy caching](https://www.varnish-cache.org/). If you use EE, just use FPC since it’s easier to tweak compared to Varnish. 39. If you have a popular site that is heavily crawled by searchengines, you can save some resources by tweaking your robots.txt. 40. Try some of these cache extensions: 41. 42. 43. 44. Install the [Yireo DisableLog](http://www.yireo.com/software/magento-extensions/disablelog) addon. It prevents Magento writing tons of stuff to your database which is useless when you’re already using something like Google Analytics. 45. Use Magento with HHVM (HipHop Virtual Machine). Facebook uses this too and they reported 6x to 9x server performance improvement. See . ### B) Template 1. Optimize all your (template) images- Most if not all should be at least below 10kb. Use nginx\_pagespeed. 2. Crop the white space using your image editor. 3. Use PNG8 Files or GIF files rather than Jpegs and don’t use transparency (depending on how many colors you use and how large the image is, but try for yourself). 4. Scale images: make images in the dimensions you need and not resizing them in the editor. 5. Use image compression (you can use [smush.it](http://developer.yahoo.com/yslow/smushit/) to do it for you). 6. Use[ CSS Sprites](http://css-tricks.com/css-sprites/), there even are [CSS Sprite Generators](http://www.google.nl/search?q=css+sprite+generator). 7. Minify your Css, remove unused code. Use nginx\_pagespeed. 8. Minimize Javascript use. Use nginx\_pagespeed. 9. Use a lightweight template as a basis for your template. 10. Specify Image dimensions. 11. Use [Block cache and HTML output](http://www.magentocommerce.com/wiki/development/block%5Fcache%5Fand%5Fhtml%5Fouput) in your extensions. 12. Apply Javascript [Lazy Loader for prototype](http://www.bram.us/projects/js%5Fbramus/lazierload/). 13. Move all JavaScript to the end of the page . ### C) Magento configuration 1. Uninstall any extensions that you don’t actually use. 2. Disable modules that you don’t use: _System -> Configuration -> Advanced -> Advanced._ 3. This is an example setting\[/caption\] 4. ## Enable all Magento Caches: \*System -> Cache Management. \\ 5. Use an offsite Stats Tracker like Google Analytics and not an onsite one. Most of this will use Javascript, host the Javascript yourself. 6. , whichever works best for you.\\ 7. Try some of the Magento performance extensions. Research the extensions, ask around fir experiences. 8. Enable the Magento [Flat Catalog](http://www.magentocommerce.com/blog/comments/magento-version-130-is-now-available/). 9. Don’t use layered navigation if you don’t really need it, it’s resource intensive. 10. Don’t use Magento’s Compilation feature. Use Aoe\_ClassPathCache instead. 11. Use the correct session storage, choose file system or database (during setup). Most installations should use β€œfile system” because it’s faster and doesn’t cause the database to grow. If you’re on a cluster, use RedisSession. 12. If it’s good for your conversion, show more products. But be aware that showing more product on a category page will increase page load. But conversion trumps page load so test it. 13. Set only those attribute frontend properties to β€˜Yes’ that you’re actually going to use. Set all other to β€˜No’. Don’t use in quick search, advanced search compare, etc etc.: _Catalog -> Attributes -> Manage Atributes -> Frontend Properties._ _Enterprise only tip:_ * Disable Enterprise\_CatalogEvent. Go to Admin -> System -> Configuration -> Catalog -> Catalog Events. Then you want to turn off the settings for β€œEnable Catalog Events Functionality” and β€œEnable Catalog Event Widget”. * Enable Solr search, it’s quicker compared to the default setup, especially when you have lots of products (>10k). * Enable Full Page Caching. ### D) Speed testing, analysing, monitoring 1. Test your Magento site with [Magento Speed Test](http://www.magespeedtest.com/) or look for the TTFB in your inspector. 2. Run your site through [websiteoptimization.com](http://www.websiteoptimization.com/services/analyze/). 3. Use Google Page Speed Firefox extension or [Yahoo Yslow](http://developer.yahoo.com/yslow/) for some tips from Google and Yahoo. 4. Implement Google Speed measurements in Analytics: [Measure Page Load Time with Site Speed Analytics Report](http://analytics.blogspot.com/2011/05/measure-page-load-time-with-site-speed.html) 5. Speed monitoring and downtime alerts. \\ 6. [Mon.itor.us](http://mon.itor.us/) 7. [Pingdom](http://www.pingdom.com/) 8. Send logs to a logging service like laggy for useful alerts. See ### Bonus Tips (because it doesn’t actually speed up the frontend but only the backend): * Use [K-Meleon](http://kmeleon.sourceforge.net/) if you are on Windows for your general Admin work. It renders Magento’s heavy JS back-end significantly faster than any other browser. * Use the [GoogleGears extension from Yireo.com](http://www.yireo.com/software/magento-extensions/googlegears-for-magento) to cache static files locally. * Use a local pc/mac application to manage Magento (like [mag-manager.com](http://www.mag-manager.com/)). ### So to summarize: * Use a big fat server configured by a Magento specialist. Hardware helps, but configuration is key. * Use nginx + nginx\_pagespeed and use mod\_pagespeed to tweak. * Use the latest PHP version (currently 7) or HHVM * Use a CDN like Cloudflare. I do realize that you probably can’t use all of the above tips but it’s not about using them all, and sometimes you just make the choice to give a functionality a priority over performance and that’s OK. If you can only apply some of them you will still increase speed and gain in user experience. And remember: because speed depends on many variables, some of the tips might not have an impact on your website at all while others can have a huge impact. So always test the impact of every step you take and take actions accordingly. **Do you have any tips? Post them in the comments and I’ll add them to the list!** #### Sources: My own experience :) | Google Page Speed | Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/4-options-to-customize-your-llm/ # 4 options to customize your LLM [ Ai ](/categories/ai/) [ Development ](/categories/development/) # 4 options to customize your LLM [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Jan 10, 2025 β€’ 4 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: 4 options to customize your LLM](/_astro/customize-ai.CTgflj9R_bfOm9.webp?dpl=6a5162b0635346000861050b) If you want to customize an LLM of choice with more context about you/your project/your company, you have a couple of options to do so. For most people **(re)training** their own AI is **not** an option because it requires quite some hardware/resources. OpenAI has revealed that to train GPT-4 (so not even the latest models) it cost them $100M and took 100 days, using 25,000 NVIDIA A100 GPUs. 😱 So yeah, let’s not do that. But you still have some very powerful options for customizing pre-trained models that are either free or at least far below $100M… πŸ‘‡ ## 1\. Stuff your prompts with context The most accessible way to customize LLM behavior is prompt engineering: crafting specific instructions that guide the model’s responses. There are thousands of ways to structure prompts (and YouTube videos on how to do it), but specifically for enriching your LLM with context you can add/upload documents, files, or even just plain text. You can include any additional context in the prompt (plain text or documents). This is also what happens when you add β€œinstructions” or β€œprojects” with files. You store documents that the LLM will include in _every_ prompt. However: there is a limit to this called the β€œcontext” or β€œtoken” limit [What are tokens?](https://help.openai.com/en/articles/4936856-what-are-tokens-and-how-to-count-them). Google Gemini 1.5 Pro has over 2M token limit, Claude Sonnet 3.5 has 200K, GPT-01-mini has 128K. One site where you can check these limits for many models is [OpenRouter](https://openrouter.ai/models). **Tip 1**: You can (also) provide examples of what the end result should look like. If you want the AI to use a certain tone of voice, structure text in a certain way or always include certain elements: instead of only **telling** it to do so, it really helps if you can actually show it what a desired outcome looks like. This method does NOT change the models’ knowledge base or weights or anything, but it can definitely help the model understand the desired behavior and tune it towards your needs. **Tip 2**: If you want to save on tokens, for most LLMs, PDFs or images are much more token-heavy than plain text. So if you can, use plain text, or export your document as a markdown file first (Google Docs can do this). ## 2\. Fine-Tuning Fine-tuning does adjust the model’s weights to better align with your use case and/or based on any specific data that you provide. It requires substantial data, can still be expensive, and will need re-training with every update. ## 3\. RAG (Retrieval-Augmented Generation) RAG retrieves relevant information from an external knowledge base and feeds it into the generation. This lets you go beyond context windows and doesn’t require re-training when the data changes. So if your data source is up-to-date, so will your LLM responses be. But it does require you to have a vector database and retrieval system set up. ## 4\. MCP (Model Context Protocol) This is a connector/interface/tool the LLM can use. Example: connect to Google Docs or Asana to search for documents or add tasks. If the API allows the action, your LLM can now use or even execute it. You don’t need to put all this info through every prompt. But any text/document that is requested to be used by the LLM will still add to the context limit, so you can’t just pull in your whole Gdoc database with 100s of files. On Github you can find [a list of MCPs that are available](https://github.com/modelcontextprotocol), but you can also β€œsimply” ask your AI to create its own MCP tool if you use it in a tool that allows this (like Cline for VSCode). MCPs are always β€œlive”: if the information updates, through the LLM, your LLM will have access to the latest info but it is not in any way trained on this info. ## Conclusion It depends on what kind of information you want to include and how much and what you want to do with it. For simplicity and flexibility, I usually use a combination of #1 (adding context to my prompts) and #4️ (using MCPs). _How do you structurally customize your AI experience?_ Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/7-hard-learned-lessons-for-building-reliable-ai-workflows/ # 7 Hard-(l)earned lessons for building reliable AI workflows [ Ai ](/categories/ai/) [ Development ](/categories/development/) # 7 Hard-(l)earned lessons for building reliable AI workflows [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Jun 8, 2025 β€’ 4 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) β€’ [ 3 interactions ](#juttu-comments) ![Cover image for article: 7 Hard-(l)earned lessons for building reliable AI workflows](/_astro/heroImage.Dv5XAMnc_1DBSp4.webp?dpl=6a5162b0635346000861050b) Watching your AI workflows derail because it tried to β€˜think’ instead of execute? Trying to get started with your first workflows and getting stuck? I have some useful tips for you… ❕Disclaimer: I don’t want to claim to be an expert who has implemented thousands of AI workflows, this is not something I do full-time for a living. But I have built maaany automation workflows in the past 15 years (For both my job and personal use), from Zapier’s early days to awesome new (and open source!) platforms like n8n. Many of my workflows failed their initial concept, and I had to rework many (all?) of them. Adding an AI-node opens the door to many new possibilities. But let’s be clear: it’s not magic. This year, as I’ve rebuilt personal workflows using generative AI, clear patterns emerged: some old guidelines that still hold true since I started building automation workflows 15 years ago, and some new ones that apply to working with AI. Both categories still very relevant today. These aren’t corporate case studies but field notes from someone knee-deep in prototyping. Whether you’re automating client outreach or personal knowledge management, here’s what I wish I knew before my first AI workflow exploded in a RAG cloud of hallucinated notes… ## Tip 1\. Process first, AI second Your AI is only as good as your underlying process. If your manual workflow is chaotic, AI will amplify that chaos at scale. Map and execute your process manually before adding any automation. Solid processes + quality data = AI success. Vague processes + poor data = expensive disappointment. ## Tip 2\. Think subtasks, not magic solutions β€œAnalyze all clients for churn risk” is a recipe for mediocre results. Instead, break it down: extract engagement metrics, identify usage pattern changes, analyze support ticket sentiment, score individual risk factors. The more specific the AI task, the better the output quality. > β€œIf your workflow exceeds 20-25 steps, you’ll probably need to rethink your workflow” You may have seen some people post these excessively elaborate n8n workflows. These makes no sense to me as it will make it very hard to manage and debug your workflows. There will always be exceptions, but I think as a general rule of thumb: if your workflow exceeds 20-25 steps, you’ll probably need to rethink this and break it up into sub-tasks (One neat thing about n8n is that one workflow can trigger another workflow, which is extremely useful). ## Tip 3\. Give AI just enough context, no more Give AI exactly what it needs to succeed, no more, no less. Analyzing one client? Don’t flood it with data from all 500 customers. The Goldilocks principle applies: just-right context beats information overload. ## Tip 4\. Skip AI for simple tasks Don’t use AI to sort a list alphabetically. Use code. AI introduces variability where you need consistency. Reserve AI for interpretation, transcription, text summaries, pattern recognition, and other things LLMs are good at. For deterministic tasks, stick with traditional programming, it’s faster, cheaper, and more reliable. ## Tip 5\. Specialized tools beat swiss army knives Stop trying to make ChatGPT do everything. Use Whisper for transcription, GitHub Copilot or Claude for code, Midjourney for images, Veo for video, Elevenlabs for audio. Specialized models for your specific needs. Each one is built for particular tasks, so lean on that specialization for better results. Sidenote: the shitty thing here is that the optimal model for a specific task might change weekly. I haven’t yet found a definitive solution for this, but watching the popular models in [OpenRouter](https://openrouter.ai/rankings) helps. ## Tip 6\. Start where you already excel > β€œIf you can’t do the task manually with unlimited time, AI probably can’t either.” The most successful AI implementations build on existing strengths rather than attempting entirely new capabilities. Or at least it really helps a ton to already have the experience under your belt before you venture into new capabilities. If you can’t do the task manually with unlimited time, AI probably can’t either. Begin with familiar processes you understand deeply. ## Tip 7\. Human-AI collaboration beats replacement The winning formula is AI + humans, not AI vs. humans. Position AI as an intelligent assistant handling data processing and pattern recognition while humans make decisions, handle exceptions, and manage relationships. I don’t trust AI to send out any communication to anyone, so I don’t. But it doesn’t mean I don’t let it help me with anything. What you need to do is build human-in-the-loop steps where you check the AI’s work. Especially for new workflows this is invaluable. Once you trust the workflow more and more, you could remove the human-in-the-loop nodes. ## The bottom line: AI amplifies what you do well and exposes what you do poorly. Start with solid foundations, think in subtasks, and remember the goal: support human judgment, don’t replace it. What’s your biggest challenge in implementing AI workflows? Or the biggest time saver you have implemented? Share your experience below, I’d love to help and learn! Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/999999999/ # 9.999 on 09.09.09 09:09 [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Sep 9, 2009 β€’ 1 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: 9.999 on 09.09.09 09:09](/_astro/heroImage.BFZRNTp3_1D4eWW.webp?dpl=6a5162b0635346000861050b) Today is a special day! First off, it’s the 9th day of the 9th month of the year (20)09 aka 09/09/09\. Taking time into account, it’s getting even better at 09:09:09 in the morning (and also in the evening for those working with a 12-hour time format). Although this is pretty cool in itself (yes I’m a geek), it’s getting even better for me personally: Today is the day I become 9.999 days old! So I’m 9.999 days old, on 09/09/09 on 09:09. That are 9 9’s, how is that for a coincidence? Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/ai-slop-reputation/ # AI slop is drowning communities. Verifiable track records can fix it. [ Ai ](/categories/ai/) [ Community ](/categories/community/) [ Open Source ](/categories/open-source/) # AI slop is drowning communities. Verifiable track records can fix it. [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Mar 6, 2026 β€’ 11 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: AI slop is drowning communities. Verifiable track records can fix it.](/_astro/heroImage.C1LjrfTl_1KwsvR.webp?dpl=6a5162b0635346000861050b) In my [last post introducing Barazo](/post/introducing-barazo-community-forums/), I said I’d cover trust and identity next. Turns out this is less about [Barazo](https://barazo.forum/) specifically and more about a problem hitting every online community right now. ## The slop problem Generated content that exists to fill space, game algorithms, or fake engagement. Wordvomit that doesn’t add any value, and it’s getting worse fast. Slop and β€œgaming the algorithms” existed before AI, but volume exploded when content generation costs neared zero (thx LLMs!) and the tools to detect it fall behind. Not all AI-generated content is bad, but the ratio of generated noise to genuine signal is climbing in every community I participate in (hello LinkedIn, YouTube, Reddit and microblogging platforms). And then there’s content pretending to be human when it’s not. I’m fine with getting an AI answer on a product forum that’s trained on that product and can instantly get me on the right path. I just want to move forward and don’t care who gave the answer. But in many other contexts, the source **does** matter. I’ve run communities on Slack, Discord, Vanilla, and self-hosted forums (remember vBulletin and phpBB? #YesImOld). The moderation load has changed: where the old playbook (spam filters, manual review, rate limiting) was built for human-speed abuse, this completely breaks down when one person with a script can flood your forum with plausible-looking posts faster than your mod team can read them. ## Why traditional moderation fails Most community platforms handle moderation at the content level: you flag a post, review a post, remove a post, repeat. Against AI slop, this is a losing game. Volume is one part: a human moderator can review maybe 100 posts per hour, while a slop generator can produce 100 posts per minute. The math doesn’t work. Then there’s the quality: where early AI spam was obviously fake, current slop is harder to spot. It uses correct grammar, references real concepts, and sometimes even makes valid points. The tells are subtle, and I’d expect LLMs to only get better at this since that’s what they’re being designed to do. And the persistence: * Ban an account, they create another. * IP blocks? VPN. * Email verification? Disposable addresses. Every barrier you add costs real members more than it costs bad actors. They update their scripts once and move on. Content-level moderation is necessary, but nowhere near enough on its own. ## Account-level trust helps (but only locally) The bigger social platforms have already moved beyond content-level moderation: instead of evaluating each post in isolation, they look at the person posting it. Account age, contribution history, how the community responded to their previous posts. Stack Overflow’s reputation system, Reddit’s karma, Discourse’s trust levels all work this way. [Discourse](https://www.discourse.org/) probably has the most thought-out system here. Five trust levels (TL0 through TL4), where new users start sandboxed (limited links, images, and posting frequency) and earn privileges by actually reading and participating. TL3 requires months of consistent engagement and is revocable if you go inactive. They even added [LLM-based spam detection](https://meta.discourse.org/t/ai-powered-spam-detection/343543) in late 2024 after Akismet stopped catching AI-generated content, scanning posts from low-trust users to check whether they’re actually engaging with the thread or just producing filler. And it works, _IF_ you have scale. A platform like LinkedIn or Reddit has millions of users and tons of activity, so a three-year-old account with hundreds of helpful answers gets treated differently than one created five minutes ago. A mid-sized Discourse forum with a few thousand active members generates enough signal for the trust levels to be meaningful too. On smaller forums you don’t have that luxury. When most of your active members are relatively new and have a handful of posts, account-level trust gives you almost no signal. You’re basically guessing. The big platforms don’t need cross-platform trust because they have enough internal data, but smaller communities would benefit a lot from knowing that a new member already has a solid track record somewhere else. And the current setup creates a massive opening for AI slop: if everyone starts at zero everywhere, there’s no way to tell a new genuine member from a new bot account. ## Portable track records What if your contribution history could follow you across communities? A verifiable record of what you did, where, and when… that you control instead of it being locked inside one platform’s database. This idea isn’t new: [Klout](https://en.wikipedia.org/wiki/Klout) tried it from 2008 to 2018, aggregating social media activity into a single 0-100 influence score. Got acquired for $200M and then shut down. The problems: an opaque algorithm that was trivially gamed (follower count was basically the score), a single context-free number that meant nothing ([Goodhart’s Law](https://en.wikipedia.org/wiki/Goodhart%27s%5Flaw) in action), and dependency on platform APIs that could cut access anytime. Kred, PeerIndex, and Skorr tried the same model and failed the same way. The lesson imho: a single score across contexts is meaningless. What someone contributed only means something within the context where the action happened. A β€œreputation score: 742” tells you nothing about whether someone is helpful in a Shopware forum or active in an ecommerce community. Those are different things. So what I’m building works differently: activity data stays with each community; what travels between communities are contribution records and context labels, not a score. Each community decides how to interpret them. When a member joins a new community, their history from other communities is visible. The content stays local, but the activity record travels: what they contributed, how the community received it, and whether they were flagged for abuse. So what changes? **Zero trust by default.** First posts go through review, and as contributions prove genuine, restrictions loosen automatically. At Spryker we built something similar (new-account trust ramps), and it worked well even without cross-community data. But established members with verified contributions across three communities don’t need their posts pre-screened. They’ve earned that through behavior, not time. The big one: **slop accounts can’t fake history.** You can generate a thousand plausible forum posts. You can’t fake two years of helpful contributions that other real people actually engaged with across independent communities. This is the bit that makes the biggest difference, I think. And **bad behavior follows you.** Get flagged for abuse in one community, that information is available to other communities as signal, not as an automatic ban. Each community still makes its own moderation decisions. ## How this works on AT Protocol I’m building Barazo on [AT Protocol](https://atproto.com/) because it makes portable contribution history possible without a central authority. **Decentralized identity.** Your AT Protocol identity (your Bluesky handle) isn’t owned by any single application, and you can move it between providers. Your track record is tied to an identity you control, not an account some company controls. **User-owned data.** When you post in a Barazo forum, that content is written to your Personal Data Server (PDS). Every topic, reply, and reaction is a record on your PDS. Barazo’s backend indexes a copy for fast browsing and search, but the PDS is the source of truth. No platform can inflate or erase your contributions because they don’t control the source data. ![How AT Protocol makes cross-community track records possible: content flows from your forum through your PDS to the firehose, where other forums and a global aggregator can index your activity](/_astro/at-protocol-flow.Ca7gab6X_1RcOst.webp?dpl=6a5162b0635346000861050b) AT Protocol’s firehose broadcasts all public PDS records, and that’s what makes cross-community track records possible: when you react to a post in Forum A, that reaction propagates through the firehose and any other forum’s backend can index it. The raw activity data (posts, replies, reactions you gave and received) is accessible to the whole network, not locked in one forum’s database. Now you might wonder: if users own their PDS, can’t they fake the inputs? They could write fake reaction records, sure. But your track record doesn’t come from your own reactions, it comes from how _other_ real people responded to your contributions, and those reactions live on _their_ PDS, not yours. Creating fake accounts to upvote yourself doesn’t work either: the trust algorithm ([EigenTrust](https://en.wikipedia.org/wiki/EigenTrust)) that runs internally for abuse detection only propagates trust from accounts that are themselves already trusted, and cluster detection catches coordinated groups. **Show your work.** I’ve been thinking about this a lot, and computed scores are the wrong abstraction for displaying trust: a number like 0.72 means nothing to a human, and the more real you make a score, the more it can be used to exclude people. That’s counterintuitive: we want professional contributions to matter, but a single number claiming to represent someone’s professional worth is structurally a social credit system regardless of how transparent the algorithm is. πŸ˜… So profiles display descriptive activity data: what you did, where, when, and how the community received it. Humans draw their own conclusions from the evidence. EigenTrust runs internally for sybil detection and spam filtering, but its output is never surfaced to users as scores, tiers, or ranks. **Multiple signals.** The activity data covers how others responded (genuine engagement vs. ignored posts), consistency over time, and diversity across communities. Gaming one type of activity is easy, but faking all of them simultaneously across independent communities… much harder. Each forum instance decides how much weight to give external activity: a technical community might care most about contribution quality in similar communities, while a local community might prioritize local participation. The activity data is shared; the interpretation is local. And contributions aren’t permanent fixtures: old activity matters less than recent ones, and if someone had a bad period, sustained good behavior rebuilds trust. People change, and the system should reflect that. ## Beyond forums AI slop is hitting every platform: forums, social media, comment sections, all of it. And the trust problem (starting from zero everywhere, contribution history locked in silos) exists across the entire internet. What I’m building with Barazo is a starting point, but the more I work on this, the more I see it going beyond community forums. Think about professional identity: your LinkedIn profile is basically self-reported claims with endorsements from people who clicked a button. What if your professional identity was backed by verifiable contributions from actual communities where people engaged with your work? A track record of consistently helpful answers in your field, across independent communities, verified by real people. That’s harder to fake than a self-reported β€œ10 years of experience.” AT Protocol’s open nature means any application can participate. A contribution to an open source project, a helpful answer in a forum, expertise demonstrated in a professional community… these could all feed into a portable track record that travels with your identity. Contextual activity data, published as open records that any application can read and interpret. I’m working on pieces of this that go beyond Barazo itself. The protocol infrastructure already exists, and the question is building the right layers on top. ## What this doesn’t solve Cross-community track records are harder to game than single-platform systems, but coordinated groups could still try to inflate each other’s activity. The multi-signal data, trust seed propagation, and cluster detection help. Sybil clusters (fake accounts that only interact with each other) get near-zero trust because trust can’t propagate through a cluster with no genuine connections to the legitimate network. No system is bulletproof though. A risk I keep coming back to: the line between β€œshow your work” and social credit scoring is thinner than it looks. If you’ve seen Black Mirror’s β€œNosedive” (the one where everyone rates every interaction and your score determines your access to housing, flights, and social circles πŸ˜…), you know the dystopian version. The more verifiable and cross-platform you make contribution data, the closer you get to that world. Choosing to display activity data instead of scores is a design guardrail, not a permanent solution. I don’t have a clean answer here, and I’m skeptical of anyone who claims they do. I’d rather figure it out in the open than pretend the risk doesn’t exist. Privacy is a real tradeoff: your activity in one community becomes visible to others. That’s the point… but it’s also a fair concern. The system needs controls for what you share, where, and with whom. Still working through the right defaults here. Cold start is another one: not everyone has community activity from day one. Other signals help (cryptographically verified identities, social graph connections, account age) and fill the gap until contributions accumulate. A newcomer’s profile is simply sparse… it fills in as they participate. And even with rich activity data, communities still need human moderators making judgment calls. Track records add signal, they don’t replace human decisions. Then there’s adoption: a system like this is only as useful as the network participating in it. One forum’s activity data is a data point; a thousand forums’ data (plus professional networks, social platforms, and other applications reading and contributing to the same layer) is an ecosystem. Getting there takes time… same chicken-and-egg problem every protocol faces. ## Where this is going AI-generated content is only going to increase. Within a year or two, I think the difference between human-written and AI-generated text will be nearly undetectable by automated tools. Content-level moderation can’t win this arms race alone. Verifiable track records that carry real weight across platforms, tied to identities that people actually invest in, make it structurally unattractive to produce slop. The current internet architecture (isolated platforms, siloed identities, starting from zero everywhere) was built before AI content generation existed. It doesn’t fit a world where content is cheap and trust is scarce. We need trust infrastructure that works across the open web, beyond individual platforms. I’d rather build something that works for the world we’re actually living in than keep patching what we have. [Barazo is open source](https://github.com/orgs/singi-labs/repositories) and the trust system is being built in the open. If you’re working on similar problems or have thoughts on this, I’d like to hear from you. What’s your community’s strategy for dealing with AI-generated content? And does a portable track record sound like something you’d actually use? Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/are-you-left-or-right-brain-surprise-youre-both/ # Are you LEFT or RIGHT brain? Surprise: you're both [ Psychology ](/categories/psychology/) # Are you LEFT or RIGHT brain? Surprise: you're both [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Jul 9, 2020 β€’ 1 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Are you LEFT or RIGHT brain? Surprise: you're both](/_astro/heroImage.C7I9R04A_1UD8qr.webp?dpl=6a5162b0635346000861050b) Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/atmosphere-conf-2026/ # ATmosphere Conf 2026: the internet built for people, not platforms [ Technology ](/categories/technology/) [ At Protocol ](/categories/at-protocol/) [ Community ](/categories/community/) [ Open Source ](/categories/open-source/) # ATmosphere Conf 2026: the internet built for people, not platforms [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Mar 31, 2026 β€’ 4 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) β€’ [ 33 interactions ](#juttu-comments) ![Cover image for article: ATmosphere Conf 2026: the internet built for people, not platforms](/_astro/heroImage.Ds108bv3_18f6hX.webp?dpl=6a5162b0635346000861050b) Last week I flew to Vancouver for ATmosphere Conf, the second edition of the worldwide AT Protocol community conference. Four days. 370 people on-site, around 500 more online, all working on one question: what does the internet look like when it’s built for people instead of platforms? ## The energy was the highlight The biggest thing for me wasn’t a specific talk or a launch, it was the energy in the rooms and the hallway conversations. Optimistic about the future of the internet in a way I haven’t felt in the open source/tech world in probably 10+ years. People were excited and actually collaborating, not just networking. The participant mix was interesting too. Older folks (like me) who remember the openness and promises of the early internet in the 90s, alongside a younger generation that’s fed up with Big Tech treating them as data to monetize instead of people to serve. Both groups showing up for the same reason, and it clicked immediately. ## Talk highlights **[Toni Schneider](https://sifa.id/p/toni.bsky.team)’s first public speech as Bluesky’s new CEO.** He laid out an ambition the whole room could get behind: Bluesky should not be a big app on a small AT Protocol pie, but a small app on a much bigger AT Protocol pie. That matters, coming from the company that is the protocol’s largest player by far. (He also registered and completed his [Sifa](https://sifa.id/) profile, which I appreciated.) **[Erin Kissane](https://sifa.id/p/kissane.myatproto.social) opened the main conference day with β€œLandslide”**, a keynote about what’s happening to our ability to collectively know things. She used kelp and holdfasts as a metaphor: the parts that anchor the whole organism to rock while everything around it gets battered by waves. That’s what our information infrastructure needs, and we don’t have it right now. As she put it afterwards on Bluesky: β€œFelt wild to be able to be that honest.” She also [wrote up her notes](https://www.wrecka.ge/landslide-a-ghost-story/) if you want the full version. **[Amber Case](https://sifa.id/p/case.bsky.social)’s β€œWaiting for the Future to Load”** was one of those talks that pulls you in deeper with every minute. A cyborg anthropologist’s take on why our visions of the future are stuck in the past: people building tech are either trying to recreate their childhood or trying to make money. She connected the Wizard of Oz to Norbert Wiener’s cybernetics to automotive history, and somehow got to β€œdesign is governance” in a way that actually made sense. People on Bluesky were calling it one of the best talks at the conference, and I’d agree. **[Jay Graber](https://sifa.id/p/jay.bsky.team) and [Paul Frazee](https://sifa.id/p/pfrazee.com) launched Attie**, an AI assistant that lets you build your own algorithms and custom feeds on Bluesky. You can even change the Bluesky interface if you want to (for example, hide handles). The key line from Jay: β€œAI should serve people, not platforms.” **[Daniel Holmgren](https://sifa.id/p/dholms.at) walked through the protocol’s dependencies on Bluesky** and what the community should be doing to become truly independent. He got into the specifics: which parts of the infrastructure still rely on Bluesky, what the alternatives are, and what’s missing. I don’t think I’ve ever been at a conference where a commercial company’s head of protocol told everyone exactly how to not depend on them. **[Alex Komoroske](https://sifa.id/p/komorama.bsky.social) and [Mike Masnick](https://sifa.id/p/masnick.com) did a fireside chat on Resonant Computing**, a manifesto for software that adapts to you instead of optimizing for engagement metrics. Five principles: private, dedicated, plural, adaptable, prosocial. They sound obvious until you realize almost nothing we use today meets them. [Dietrich Ayala](https://sifa.id/p/burrito.space) [summed up the ecosystem’s fragility](https://bsky.app/profile/burrito.space/post/3mi4ymt3lqs2k) in a post during the conference: > the ecosystem is delicate. there’s a LOT of enthusiasm + talent, but: no magical investor monies, grant options are THIN, many first time founders, many don’t want investment, few other options, scary macro env. it’s a collective challenge. we can just pay for things? ## I’m building on the AT Protocol too I’m now building on the AT Protocol too: [**Barazo**](https://barazo.forum/) is a federated forum (think Discourse, but your members’ data lives on their own Personal Data Server and their identity is portable across apps). I wrote more about the architecture and motivation in [a previous post](/post/introducing-barazo-community-forums/). [**Sifa**](https://sifa.id/) (already at 250 users) is a professional network where your reputation comes from actual community contributions, not self-reported endorsements, and without the performative stuff we see on LinkedIn. The sustainability question Dietrich raised applies directly. These are open source tools for communities, not VC-backed growth plays. They need real business models. ## IETF makes it official The IETF just approved a formal AT Protocol working group to turn this into a proper internet standard. That gives the protocol a path to the same kind of legitimacy that HTTP and email have, not dependent on any single company’s goodwill. ## Thanks to the organizers Big thanks to [Boris Mann](https://sifa.id/p/bmann.ca), [Ted Han](https://sifa.id/p/knowtheory.net), Chad Kohalyk, and all the volunteers who made this happen. 370 people, four days, and everything ran smoothly. ## Back to the backlog So now I’m home, and my backlog of ideas and community integrations got considerably longer. That’s the best kind of conference outcome. Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/atproto-series-01-you-dont-own-your-network/ # Who actually owns your network? [ At Protocol ](/categories/at-protocol/) [ Community ](/categories/community/) [ Open Source ](/categories/open-source/) # Who actually owns your network? [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Jun 25, 2026 β€’ 8 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Who actually owns your network?](/_astro/heroImage.K8zGSQIr_Z2cOBGL.webp?dpl=6a5162b0635346000861050b) If your LinkedIn account vanished tomorrow, your contacts wouldn’t survive the move. Yet it doesn’t have to be this way. I’ve moved communities and networks between platforms more times than I’d like: Slack, Facebook Groups, LinkedIn, Meetup, forums, Twitter, sometimes as the main channel, sometimes a side tool. Every move charged a huge tax on the way out: the people who didn’t follow to the new place, the years of conversations stranded in a database neither I nor the members controlled. Realistically, half the audience never makes the jump. It’s built that way on purpose. Platforms like LinkedIn don’t want you to leave: they want everyone to stay put and become dependent on them. But making it impossible to leave with your own contacts and your content is less of a happy relationship and more akin to a hostage situation. Platforms come and go. However big one looks today, there’s a new hype around the corner. What keeps costing you, and your contacts, is the lock-in architecture underneath them all. Part 1 of 7 Apps as Views, Not Vaults. A plain-spoken series for AT Protocol-curious people; Seven pieces on quitting the rent-your-life internet. [See the whole series](/series/atproto/) ## The tax is built in Take Slack’s free plan: After 90 days your message history vanishes. Not deleted though, just hidden: they keep your data on their servers (and may well keep training on it), then charge you to see your own conversations again. You wrote it, they store it, you rent access to it. SaaS platforms change their pricing simply because they can and the math stops working for you. Twitter didn’t just rename to X, the whole environment changed. Discord decided my community suddenly needed ID verification. None of these were about us, they were business decisions at companies I didn’t own, and every time my contacts or community members paid part of the bill. And you can’t take your LinkedIn, Instagram or Twitter contacts to a different platform. Not because it’s technically impossible, but because whoever built it made sure the door only opens one way. That’s purposeful architecture, not just the way it HAS to be. It should be about the people, not the platform (nicely put by [Anuj Ahooja](https://mu.social/profile/quillmatiq.com)). ## You already accept the opposite, every day Think about your phone number. You switch carriers and keep it. You call anyone, on any network, and it just works. Same with e-mail. Now picture a phone that only let you call people on your exact carrier, and the day you switched, you lost every contact and every past conversation. Absurd, right? Nobody would sign up for that. But that’s how social platforms of the past 20 years work. Your contacts only exist inside one app, and you can’t bring them with you. You know what the (yes, boring but important) difference is between social networks and things like e-mail and phone networks? Protocols. ## Apps as views, not vaults Open Protocols work for e-mail and phone numbers. They can work for social media too. Picture a protocol where the things you make, your posts, your photos, your follows, your reviews, are all yours, stored and shown off in something like a display cabinet that others can view, but you own and control. Apps are just the viewers that look into it. You can swap the app, and just give them access to your cabinet. ![A single display cabinet with nine labelled compartments (Posts, Books, Photos, Films & reviews, a private compartment marked "?" for Episode 6, Professional profile, Code repo, Events, Publishing), surrounded by atproto apps reading from different compartments as views: Bluesky, mu.social and Blacksky, Sifa, Popfeed, Tangled, Leaflet, Offprint and more. Caption: your cabinet, your data, one per person, rent the space or self-host. Apps are views, not vaults. Swap the app, your cabinet stays.](/_astro/apps-as-views.DklgDGbO_Z1JNdhO.webp?dpl=6a5162b0635346000861050b) [Dan Abramov](https://bsky.app/profile/danabra.mov) wrote a great technical explainer of this in his [β€œA Social Filesystem”](https://overreacted.io/a-social-filesystem/). If you ever want the mechanics: read this. The series you are reading now comes at it from the other side: what living through the alternative actually costs you and me, and why that should change how you pick the tools you depend on. The specific protocol we are talking about is called [AT Protocol](https://atproto.com/) (atproto for short). The wider ecosystem of apps and servers built on top has its own name: the _Atmosphere_, and the single account you have (that gives you access to all apps and the whole cabinet) is thus called your _Atmosphere account_. Bluesky, the app most people have heard of, is just one app in the Atmosphere. Not the protocol itself. Just one view among many. (Also see [Roel van Hooydonck’s](https://bsky.app/profile/roel.vanhooydonck.nl) [β€œthe Atmosphere is already here”](https://donckrr.offprint.app/a/3mlgssxt6xa23-the-atmosphere-is-already-here)) When someone wants a feature Bluesky doesn’t have (like a lot of users keep screaming about wanting an edit button), the answer is increasingly β€œjust use a different app on the same network.” Apps like [mu.social](https://mu.social) or [Skywalker](https://play.google.com/store/apps/details?id=com.gmail.mfnboer.skywalker&hl=en-US) read the exact same posts and followers, and they do have the edit button Bluesky lacks. Same data, a different view, different features. And it isn’t only microblogging. Any app can add a new kind of content type to the cabinet, so it can hold almost anything: writing, photos, films you’ve rated, events, even a code repo. One app shows your photos, another your writing, another your reviews. Some apps even show you multiple content types. And all are just looking into the same cabinet. (Episode 4 gets into how.) Sidenote: The cabinet and everything in it is yours: what you make, and your identity. But you don’t have to own the building it sits in: most people let a host keep the cabinet (often free), some self-host. Either way you can move the whole thing elsewhere whenever you want. It still feels like a bit of magic, even after years in closed systems: you can move all your content to a new host, yet your links don’t break, and every app you use keeps working, nothing to change. And if you ever tried to do this with Mastodon and are afraid this is going to be hard: the UX is actually surprisingly good and simple. That’s the opposite of a vault like LinkedIn or Instagram, where your stuff sits in their building, behind their lock: you can leave, but they keep all your contacts and content. ## One company runs most of this today Before this turns into a sales pitch: today, one company ([Bluesky PBC](https://en.wikipedia.org/wiki/Bluesky#Corporate%5Fstructure)) created and still runs most of the atproto infrastructure, the main data server, the relay, the app most people use. The protocol is decentralized in its architecture. The operation, right now, isn’t. The whole bet of this series is that this changes, that the protocol outlives any single company. If you watched email get swallowed by a handful of inboxes, that skepticism is earned, and I’m not going to argue you out of it. But it’s already changing fast: [Blacksky](https://blacksky.community/) already hosts over 35K accounts, [Eurosky](https://eurosky.tech/) is a European non-profit that hosts over 20K accounts, now runs its own independent slice of the stack and also shipped [mu.social](https://mu.social/), a full replacement for the Bluesky app. And they all can just do this without asking anyone (including Bluesky) for permission. That’s the thing about a protocol: nobody has to. Concrete alternative infrastructure is running right now, governed by people who aren’t the original company. The bet’s starting to pay out. Of course atproto isn’t the only attempt at an open social web: The fediverse (Mastodon and friends) runs on an older protocol, ActivityPub, and has been at it longer. I build on atproto, so that’s what this series follows. My bet’s on it because, in my view, it does two things better: your account is portable (take it, contacts and all, to another provider without starting over), and a whole range of apps read and write the same data instead of each walling off its own. Episode 7 compares them in more detail. ## What changes when you own the cabinet When your data and your contacts live in a place you actually control, a few important things change: * Your contacts are yours, not the platform’s, and can be shared between apps. * Apps compete on how good the view is, not on how well they onboard you and trap your data so you won’t leave. * When an app dies (and apps die), your data always survives it. You can feel the incentive shift in small things. On most platforms like LinkedIn and X, posting a link quietly costs you reach, because they’d rather you didn’t send users elsewhere. Bluesky’s COO [Rose Wang](https://bsky.app/profile/rose.bsky.team) put it the other way round: [β€œwe don’t de-promote your links. Post all the links you want, Bluesky is a lobby to the open web.”](https://www.nbcnews.com/tech/social-media/bluesky-x-becomes-social-media-rcna181685) When an app doesn’t own your audience, it has less reason to hold it hostage. Another concrete example: I’m building [Sifa ID](https://sifa.id/), a professional profile on atproto, the useful parts of LinkedIn (your work history, your skills, your contacts) living in your own cabinet, not in Sifa’s database. If Sifa disappears tomorrow, you keep your profile, your CV and your contacts, and any other app can still read them. That’s how building on this protocol works, and it’s pretty much the opposite of the LinkedIn problem in the opening above. Episode 4 walks through the wider ecosystem of apps already doing this. ## Still early, and worth watching This is all still young: Bluesky only opened to the public in February 2024, and the protocol under it dates to 2023\. Early enough that the momentum is hard to look away from, and early enough that plenty still needs fixing. The rest of this series digs into both. This also brings us to an interesting next step that is getting some heated discussions lately: who are you actually? If your posts and contacts are yours, what actually proves you’re you, and not someone who grabbed your name/handle? That’s where this whole thing could either fall apart or hold together. Let’s talk about that in Part 2. --- _Part 1 of 7\. Full series at . I’m building two products on atproto (details on the series page)._ Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/atproto-series-02-your-identity-isnt-your-username/ # Your identity isn't your username [ At Protocol ](/categories/at-protocol/) [ Open Source ](/categories/open-source/) # Your identity isn't your username [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Jul 1, 2026 β€’ 9 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Your identity isn't your username](/_astro/heroImage.CuJm14VY_ZsARTM.webp?dpl=6a5162b0635346000861050b) When I first registered at Bluesky, my handle was β€œ@gxjansen.bsky.social”. Some months later I changed it to my current one: @gui.do. My followers didn’t notice. My posts didn’t break. My data didn’t move. Instagram, LinkedIn and other legacy social media providers will (mostly) let you rename yourself too. What’s different on atproto is what sits underneath the name. On a closed platform your identity is theirs: your account, your followers and your posts all live in one company’s database and it only works inside their app. You are just renting your little space in it. On atproto it’s yours. Your identity becomes a key you own, and everything hangs off it, so you can change your name, move your data to a different host, open a different app, or publish in a different format, and it’s still you, still yours and your followers can still access your content. On the platforms you’re used to, you can change your name but you can’t own it. On atproto, you can do both. Part 2 of 7 Apps as Views, Not Vaults. A plain-spoken series for AT Protocol-curious people; Seven pieces on quitting the rent-your-life internet. [See the whole series](/series/atproto/) ## The problem: Identity as a row in their database Think about what your identity actually is on a closed platform. You don’t own your handle: it’s a name they let you use, one row in their database with your posts and connections hanging off it. Useful for them, fragile for you. Delete that row and you stop existing there. Get suspended, and your name can be handed to someone else. You can’t take it with you, and you can’t run it anywhere they don’t allow. Because your name, your identity and your followers are all fused into that one row, the name carries all the weight: lose it and you’ve lost the person, the handle gets reassigned, old links break, and there’s nothing underneath to fall back on. ## atproto doesn’t tie your identity to… ### …your name [Dan Abramov](https://bsky.app/profile/danabra.mov) puts it well in his [β€œOpen Social”](https://overreacted.io/open-social/): _β€œYour internet handle being something you actually own is the most user-visible aspect of open social apps.”_ Start with the name, since it’s the part everyone sees. On a closed platform your @name is a slug you rent in the company’s namespace: they can reclaim it or reassign it, because it’s theirs, not yours. On [AT Protocol](https://atproto.com/) your handle can be a name you genuinely own, a domain like `gui.do`. Either way it’s just a label pointing at your real identity underneath, so you can change it whenever you like and nothing attached to you moves. The display cabinet from [Episode 1](https://gui.do/post/atproto-series-01-you-dont-own-your-network/) fits this exactly. Your cabinet has a serial number etched into the wood: permanent, yours, not a row in someone’s ledger. Your handle is a label on the door. Peel it off, swap it for a new one, and nothing inside changes. Swapping the label is the easy part. Owning the name, and the cabinet it’s stuck to, is the point. ### …your host If you own your own domain name, you already had this flexibility since the beginning. Switching to another e-mail provider is easy: your own address @ your own domain stays the same whether Google, Fastmail, Proton or your own server is delivering it, because it belongs to your domain, not the provider. Same with your phone number: switch carriers, keep the number, nothing breaks. The thing you hold stays put: the company behind it is swappable. atproto brings that same portability to where your identity is hosted. Dan Abramov did exactly this recently: he [moved his hosting from Bluesky to Eurosky](https://overreacted.io/there-are-no-instances-in-atproto/) (the European non-profit from Episode 1) and his handle, his followers and his posts didn’t budge, same as repointing your domain at a new e-mail host. As he puts it, where your data is hosted and who you are were never the same thing: _β€œhosting and aggregation are two separate things.”_ ### …a single app If you make things for an audience, your name is your reputation, and on a closed platform that reputation lives inside one app. Illustrator and author [Debbie Ridpath Ohi](https://bsky.app/profile/debbieohi.com) wrote a [clear non-technical explainer](https://debbieohi.leaflet.pub/3mpdy5a53z22u) of why this matters to creators: _β€œReaders will recognize you, not which app you’re using.”_ On closed platforms your audience is recognising an account inside an app, and that account only exists there. The same person is a fresh, unconnected account on every other network. When your identity is a key you own, recognition attaches to _you_ instead, and the app becomes just today’s viewer. You can see this already. [Flashes](https://flashes.blue/) shows your photos to the same Bluesky followers you already have. [Leaflet](https://leaflet.pub/) lets you publish long-form under that same identity. One name, recognisably the same person in each, because it’s one identity underneath, not separate accounts that happen to share a name. ### …one content format Each platform centres one format and rewards it above the rest. Instagram leans on photos and short video, YouTube on video, blogs on long text, podcasts on audio, microblogging on short text. They’ve all bolted on the others (Instagram has text Notes and Threads, YouTube has Shorts and podcasts), but the audience you build still lives inside that one app, so you’re pushed toward the shape it favours, whether it suits the work or not. If you publish in more than one format, the old platforms make you choose: stop doing it, force everything into a single app’s shape, or run multiple accounts and grow a separate audience on each. Of course there are (strained) workarounds: people post Instagram β€œstories” that are really just text on a coloured background, because that’s the only way to say something wordy to an Instagram crowd. Musicians upload a track to YouTube as a still image over audio, because that’s where the listeners are. The format is wrong for the medium: the reach is the only thing keeping them there. atproto doesn’t fully fix this: an app still shows what it’s built to show. But the app can actually show multiple formats (e.g. both [Sifa ID’s activity stream](https://sifa.id/p/gui.do/activity) and [sill.social](https://sill.social) already do this). And because your identity, your followers and your posts are yours, not locked inside one app, a new medium doesn’t mean a new identity or starting from zero. You publish in whatever format fits, under the same you, and the people who know you can pick it up wherever it lives. (Episode 4 gets into how apps share posts and audiences across formats.) ![A wireframe display cabinet holding your things (Posts, Videos, Photos, Contacts, Profile, Notes). A "@gui.do" handle card sits on the door with the note "a card you can slide out and swap", while the old handle "@gxjansen.bsky.social" lies faded to one side, set aside. Etched into the base is a serial number, "did:plc:45uheisi25szrjvjurfpritx", marked "etched in, permanent, yours", with an arrow noting "everything hangs off this, not the label". Caption: change the name, the location, the content types, or how you view it. It's yours regardless.](/_astro/handle-and-key.C65obTy9_2aLFqQ.webp?dpl=6a5162b0635346000861050b) ## Verifying who’s behind the key And there’s a flip side to the old world where anyone can spin up a handle: squatters grab names, and impersonators try to pass themselves off as you to hoover up your followers. So once your identity is just a key, how does anyone know the key belongs to who it claims? The domain handle from earlier answers that too: a name you own doubles as proof it’s really you. Take a New York Times journalist with the handle `@jane.nytimes.com`: provably someone the Times put on its own domain, because only the Times controls `nytimes.com`. No blue-check approval queue, no central authority deciding who’s real. If you own the domain, you own the proof. I use `gui.do` as my handle for exactly this reason: the handle _is_ the credential. This is also what takes the wind out of squatters. Because your handle is your domain, it’s yours on every atproto app at once, including ones that don’t exist yet. There’s no separate username to claim on each new app, no landgrab, no racing to register `@yourname` before someone else grabs it. Sign into a brand-new app and you’re already `@gui.do` there, because you’re the only one who can be. That whole β€œquick, claim your handle before it’s gone” reflex just stops being a thing. Domain verification like this is the floor, not the ceiling. The harder question, β€œis this really who they say they are, beyond owning a domain?”, still stands, because someone can always register a domain that looks like yours. It’s a challenge I’ve been working on with a couple of others: a [draft proposal](https://discourse.atprotocol.community/t/verification-on-the-open-social-web/860) for verifying specific _claims_ (that you finished a course, that you work where you say you do) as scoped, public attestations by someone in a position to vouch, instead of a government-ID upload or a checkmark handed down from above. Whether that beats today’s blue checks, I don’t know yet. Not solved, but definitely being worked on! ## Where we still need improvement Two worries you might have (that are actually up to you, not atproto): 1. your handle being a domain: domains expire, get sold, or have their DNS hijacked, the same risk you’d run using your own domain for e-mail ([Rescorla wrote up the weak points early](https://educatedguesswork.org/posts/atproto-firstlook/)). The saving grace is that losing the domain costs you the _label_, not the identity underneath, so you point a new handle at the same key and carry on. Just make sure you enable auto-renew for your critical domains and pay the invoices on time, and you should be good. And of course properly protect your domain registrar login, which brings us to the next point… 2. the plain old stolen password, which no one has really solved for big audiences. It’s your job to take care of a unique password in a password manager, and two-factor or a passkey wherever your app supports it. Both for your atproto account and for your domain registrar. One issue that’s still atproto’s to fix (or rather: its ecosystem) is the directory that turns your key into something apps can look up: it’s still mostly run by one company (Bluesky). The overall protocol is decentralised, but that lookup layer, in practice, isn’t yet. Moving it to an independent non-profit is in progress, and it’s not the only group working on it: Eurosky, the non-profit from earlier, already runs its own copy of that directory and most of the rest of the plumbing. Until it’s genuinely spread across many hands, β€œyour identity is yours” is true by design and still partly on loan in operation. But the network is still young and a lot of initiatives to address these issues are quickly being rolled out. ## So how about the actual place where you store your data? Ok so your identity is a unique key you hold, and your handle is a label you can change at will without losing a single follower. That fixes who you are. And you already got a glimpse of the rest moving with it: people are already switching from Bluesky to Eurosky, to Blacksky, or even self-hosting their content, and when they do, it all comes along. So if your content doesn’t live in the app… where DO your posts, your articles, your photos, five years of history actually sit? And what happens to all of it when it’s not you leaving, but the app you used shuts down for good? See you in Episode 3. --- _Episode 2 of 7\. Full series at . I’m building two products on atproto (details on the series page)._ Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/better-not-waste-it/ # Better Not Waste It [ Ai ](/categories/ai/) # Better Not Waste It [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Feb 4, 2026 β€’ 5 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) β€’ [ 1 interactions ](#juttu-comments) ![Cover image for article: Better Not Waste It](/_astro/heroImage.DQlsOLzr_1K5RKl.webp?dpl=6a5162b0635346000861050b) REALMS ONLINE β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–‘β–‘ 80% CLASS: Viber 42 REALM: Sisyphean Max STAMINA: β–ˆβ–ˆβ–ˆβ–ˆβ–‘β–‘β–‘β–‘ SESSION: 4h 32m QUEST: "Reinforce the Eastern Ward" \> Sysopus is waiting for your command... ``` ╔══════════════════════════════════════════════════════════════╗ β•‘ REALMS ONLINE β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–‘β–‘ MANA: 80% β•‘ ╠══════════════════════════════════════════════════════════════╣ β•‘ CLASS: Viber 42 REALM: Sisyphean Max STAMINA: β–ˆβ–ˆβ–ˆβ–ˆβ–‘β–‘β–‘β–‘ β•‘ β•‘ ────────────────────────────────────────────────────────── β•‘ β•‘ ACTIVE QUEST: "Reinforce the Eastern Ward" β•‘ β•‘ SESSION: 4h 32m remaining WEEKLY RESETS IN: 4 days β•‘ β•‘ β•‘ β•‘ > Sysopus is waiting for your command... β•‘ β•šβ•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β•β• ``` --- 10PM. Dinner done. Dishes… later. Same as every night. Gametime. The interface is ancient. All glyphs and command lines, like something from the old net. Same feeling as playing NetHack on the family PC in the 90s. This week’s mana supply will reset in 4 days. It doesn’t carry over to next week. _Better not waste it._ GUIDO$ sanctum-keeper SYSOPUS \[22:02:42\] Welcome Keeper. The Sisyphean Spire awaits your command. Mana bar appears: β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–‘β–‘ 80% ⏱ 4h 32m The scrying pool flickers. Dark spirits are probing the Eastern Ward. Three incursions in the scrying pool. I’ll clear them all tonight and turn in early. --- I invoke Sysopus, my bound construct, to reinforce the Eastern Ward. Conjuring… SYSOPUS Found the breach point! A hairline fracture in the outer sigils. I’ve reinforced the ward and added a secondary barrier. The spirits won’t find purchase there now. I walk to the Eastern Chamber. The ward hums with fresh power. I trace the new sigils with my fingers. Solid work. I summon a minor shade to test the barrier. It bounces off. The ward holds. One command, threat neutralized. The rush of making something happen quickly. The dopamine hits different when you can move THIS fast. Good session. I could stop here. But there’s mana left. And it doesn’t carry over. Next incursion. β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–‘β–‘β–‘ 70% ⏱ 4h 08m Nice, plenty of mana left. --- _The Threshold Chamber_. Too many entities breaching simultaneously. The ward is flickering under the assault. Weaving… SYSOPUS Done! I’ve added a binding throttle. After 5 failed attempts, intruders are frozen in the threshold for 15 minutes. Also reinforced the detection crystals for monitoring. Defense complete! I check the scrying pool. The chamber looks stable. I trigger a test assault, sending a wave of bound shades at the threshold. Failure. Three shades slip through. I send Sysopus the failure glyphs. Deciphering… SYSOPUS Fixed! The throttle was using old resonance patterns that didn’t account for the new barrier. Should hold now. I run the test again. Different failure. The Nexus Array is flickering. Enchanting… SYSOPUS Fixed! There was a timing conflict my changes exposed. Wait. The Nexus Array? I didn’t touch the Nexus Array. Reweaving… SYSOPUS Fixed! Resolved a resonance issue in the Binding Core. All tests pass now. Three failures. Two in chambers I haven’t touched in months. C’mon, stop going places I don’t want you to go! SYSOPUS Apologies. Let me repair only the specific test failures. Tests finally pass. Wait. Now the Eastern Ward is flickering again? The spirits found a new gap. Aaargh. β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–‘β–‘β–‘β–‘β–‘ 48% ⏱ 3h 16m Where did all my mana go?! --- Whack-a-mole time. SYSOPUSFixed! Test fails. SYSOPUSResolved! New breach. SYSOPUSComplete! No. No, it isn’t. The Eastern Ward is still flickering. SYSOPUS You’re absolutely right. I overlooked the resonance cascade from the earlier changes. Patched now. If you knew to fix it when I pointed it out, why didn’t you catch it yourself? One more command. SYSOPUS Done! All wards stable, all tests pass. It actually works. For a moment I feel like a genius. Wait. I recognize this pattern from psychology class: β€œVariable ratio reinforcement”. Same as slot machines. Same as those 2am NetHack sessions that swallowed entire weekends. Am I being played here? You know what? Fine. GUIDO $ sanctum-keeper β€”dangerously-let-sysopus-do-whatever SYSOPUS AUTONOMOUS MODE ENABLED Ward confirmations disabled. Sysopus may reshape at will. One more command. β–ˆβ–ˆβ–ˆβ–ˆβ–‘β–‘β–‘β–‘β–‘β–‘ 40% ⏱ 2h 57m ⚠ ATTUNEMENT LOW --- Mana doesn’t carry over. Whatever I don’t spend before the weekly attunement vanishes. Already paid for it. Funny how the tower never runs out of incursions to spend it on. So even when I should stop, there’s this pull. Not using the allocation feels like leaving power on the altar. --- Two hours into a β€œtwenty-minute fix.” If I dismiss Sysopus now, I lose all this context. I’d have to explain the tower’s layout again and watch it make the same confident mistakes in a different order. And if I don’t dismiss it, how long before the attunement forces the same thing anyway? One more try… Ultrathink! Channeling… SYSOPUS Completed deep analysis. Root cause was a circular resonance between the Eastern Ward and the Binding Core. Each was drawing power from the other in a feedback loop. I’ve restructured both systems with independent power feeds. All wards stable, verified the full perimeter. I check the scrying pool. Eastern Ward holds. Threshold holds. Everything holds. I check the change manifest. Four hundred sigils modified across six chambers. I don’t understand half of them. If this breaks tomorrow, I can’t fix it without summoning Sysopus again… Works, though. β–ˆβ–‘β–‘β–‘β–‘β–‘β–‘β–‘β–‘β–‘ 8% ⏱ 1h 41m ⚠ ATTUNEMENT CRITICAL Wait. only eight percent mana left Γ‘nd the attunement is critical?! The summoning circle flickers. Sysopus hesitates. ✧ † β—† ψ β€» ☽ ✧ † β—† ψ β€» ☽ β—† Re-attuning... condensing our bond to what matters most... (condensing... ) When Sysopus returns, it remembers I’m in the tower. It doesn’t remember _which_ ward I reinforced first, or why the circular resonance mattered. So much for not dismissing it earlier… Ok, finishing touches. Small task. Change the color of the warning beacon from blue to orange. Transmuting… SYSOPUSDone! Updated to specified hue. Beacon’s orange. But its guide-light is gone. I can’t navigate the wards anymore. Noooooo. I start speaking the invocation… β–‘β–‘β–‘β–‘β–‘β–‘β–‘β–‘β–‘β–‘ 0% ⏱ 1h 23m SESSION MANA DEPLETED Mana refills in 1h 23m Mana depleted. The tower locked me out. I look at the clock. Shit, it’s 1 AM. I was going to β€œplay for an hour after dinner.” The tower’s defenses work, but I can’t explain how. I’m more dependent on my construct than I was three hours ago… And weirdly, I still feel like I accomplished something. Time to sleep, I guess. GUIDO/exit SYSOPUS \[01:14:23\] Session terminated by user \[01:14:23\] Saving state… \[01:14:24\] Logout complete. Rest well, Keeper. REGENERATING... β–‘β–‘β–‘β–‘β–‘β–‘β–‘β–‘β–‘β–‘β–‘β–‘β–‘β–‘β–‘ β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ 7:15 AM. Morning. Ceiling. Alarm. Not a crystal chime. Back to reality. My hand finds the laptop before my eyes open. The navigation’s still broken. Quick fix before my first meeting…? Terminal opens. Fingers find the keys. GUIDO$ claude Token bar appears. β–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆβ–ˆ 100% ⏱ 5h 00m Weekly reset in 3 days. _Better not waste it._ Conjuring… Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/beyond-code-software-developers-in-the-age-of-ai/ # Beyond Code: Software Developers in the Age of AI [ Ai ](/categories/ai/) [ Development ](/categories/development/) # Beyond Code: Software Developers in the Age of AI [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Mar 19, 2024 β€’ 2 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Beyond Code: Software Developers in the Age of AI](/_astro/heroImage.Ect1uVF4_Z4POvt.webp?dpl=6a5162b0635346000861050b) I’ve yet to meet the first developer that is afraid they will lose their job because of AI πŸ€– I don’t think this sentiment stems from ignorance (or wishful thinking) but rather from the inherent adaptability ingrained in the mindset of successful developers. ## Evolution of (web) developers Ever since Tim Berners-Lee created the first web server and graphical web browser in 1990 and we all started browsing with Mosaic and Netscape Navigator (yes I’m that old πŸ‘΄πŸΌ), developers have kept reshaping how websites get built. And since then, the methods of website creation haven’t stayed still for even a year. From HTML 1 to 5, CSS, PHP and JavaScript to the pile of frameworks available today, web developers have worked through a constant churn of new browsers, screen sizes, and devices, building for more and more use cases and audiences, and shaping the internet we live on now. ## Beyond writing code It might have begun with developers solely tasked with writing lines of code. Today they’re problem solvers, engineers and architects of digital solutions, digging into technical challenges and looking for better ways to tackle them. How? By constantly adjusting, tinkering with new tech and (re)training. AI might be one of the bigger steps along the way, but web development has always been about taking steps into the unknown. Software development means adaptability, evolution, and that back-and-forth between human intellect and technology. Even with AI, even one as good as Devin, you still need human insight to understand the problem, test the solution, and check the outcome. ## Anticipating changes That is not to say nothing will change, or that the changes will be small. Some tasks or maybe even whole jobs might change. But that has been the same story ever since Mosaic. Or as the old philosophers already said: > The Only Constant in Life Is Change. For developers, adding AI to their toolkit is just another chapter in the same story. It’s like picking up a new skill set or a new programming language. You roll with the change and use AI to build and solve problems in new ways. If there’s any group that has been training to be ready for AI, it’s software developers. πŸš€ The rise of AI opens up a new era of possibilities. We’re ready for it and it’s a huge privilege to be a facilitator and to witness this transformation up close. πŸ™ Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/bigtech-independence-update-cleaning-house-for-local-ai/ # BigTech independence update: cleaning house for local AI [ Privacy ](/categories/privacy/) [ Open Source ](/categories/open-source/) [ Technology ](/categories/technology/) [ Ai ](/categories/ai/) # BigTech independence update: cleaning house for local AI [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Jan 5, 2026 β€’ 5 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) β€’ [ 5 interactions ](#juttu-comments) ![Cover image for article: BigTech independence update: cleaning house for local AI](/_astro/homelab-stack.Cx-0K2fd_1gjN8z.webp?dpl=6a5162b0635346000861050b) Three months ago I wrote about [reducing my BigTech dependencies](/post/how-i-reduced-my-bigtech-dependencies-in-2025/). The response was great: I had several people asking some detailed questions and also for updates. So here we are! The short version is that I’ve been cleaning house. Not the most exciting stuff, but more like organizing that drawer you’ve been avoiding for years. Something I actually also did last week. πŸ˜… ## Foundations for a local family LLM I could’ve jumped straight to the exciting stuff like voice assistants, AI interfaces, smart automations. But a fancy AI assistant isn’t very useful if it doesn’t know who you are, what your preferences are, or where to find your documents. I won’t convince my family to use a local LLM if it’s just a slightly worse version of ChatGPT with no added benefits. So I’ve been building infrastructure. One of the major additions to the stack is [Paperless-ngx](https://docs.paperless-ngx.com/) (which documents sit inside one of my [Obsidian](https://obsidian.md/) workspaces) which means an LLM could actually search our household documents. The Obsidian setup (where I keep notes, manuals, projects) is already structured for retrieval and LLM use with several workspaces. [FreshRSS](https://freshrss.org/) could feed relevant news into a daily briefing. ## What got done **Dedicated Home Assistant device**: Got a [Home Assistant Green](https://www.home-assistant.io/green/) with a ZBT-2 for all Zigbee connections. **New (to me) laptop**: Picked up a secondhand ThinkPad X1 Carbon running [CachyOS](https://cachyos.org/). Runs incredibly smooth and is now my main laptop. It’s (probably) not as indestructible as its reputation, but this is one heck of a sturdy device! **FreshRSS is running.** This was on my β€œafter that” list in October. I’m still recovering from the Google Reader sunset in 2013\. Having RSS back feels very nice, it’s such a good protocol! **Paperless-ngx for documents.** Insurance papers, manuals, government stuff, utilities… From now on it’s all searchable and OCR’d. This one doesn’t sound exciting until you need to find that warranty document from 2019\. Also will be a great base/source for future family LLM. **Every service has its own subdomain now.** This might seem like a small thing, but it’s been a huge quality-of-life win. Instead of remembering IP addresses and port numbers, everything runs on clean URLs. Or we just access them directly from the central β€œlocal services” [Homepage](https://gethomepage.dev/). **Public access without VPN.** A selection of the local services (e.g. media, ebooks) is now accessible remotely through [Cloudflare Tunnel](https://www.cloudflare.com/products/tunnel/). Same https:// URL works at home and away. No [Tailscale](https://tailscale.com/) required for basic access. No changing the URL between local and remote. The Spouse Approval Factor on this one is high Cloudflare, SSL certificates, reverse proxies… I have avoided them for years: these sounded VERY daunting to me. I can’t say that it’s super simple now, but it turns out that with the help of [Claude Code](https://docs.anthropic.com/en/docs/claude-code/overview), it became an easy hurdle to overcome. And now that the steps are established, adding new services to the local network takes just a couple of minutes. ## Details on the current stack All of this (except Home Assistant, which runs on its own dedicated device) is hosted on my Synology DS920+ via Docker/Portainer. So far it’s handling (almost) everything remarkably well. The one exception are Immich’s machine learning tasks (e.g. face recognition and smart search), these were crushing the Synology’s CPU and especially on the first import could run for days. The fix was to spin up an Immich ML container on my MacMini and configured it as the primary ML server, with the Synology as fallback. Now Immich flies through ML tasks without melting the NAS. I might upgrade to a dedicated homelab server in the future, but the current RAM prices make the Synology look nicer every day πŸ˜‚ ### Infrastructure * [Portainer CE](https://www.portainer.io/)(Docker management) * [Homepage](https://gethomepage.dev/)(dashboard) * [Glances](https://nicolargo.github.io/glances/)(system monitoring) * [Uptime Kuma](https://uptime.kuma.pet/)(service uptime monitoring) * [Diun](https://crazymax.dev/diun/)(Docker update notifications to Telegram) ### Networking & Security * [Firewalla](https://firewalla.com/)(router/firewall with ad blocking) * [Cloudflare Tunnel](https://www.cloudflare.com/products/tunnel/)(secure public access without port forwarding) * [Tailscale](https://tailscale.com/)(mesh VPN for private access) ### Media Stack * [Plex](https://www.plex.tv/)(media server) * [LazyLibrarian](https://lazylibrarian.gitlab.io/)(books & audiobooks) * [Calibre-web](https://github.com/janeczku/calibre-web)(ebook web interface) * [Audiobookshelf](https://www.audiobookshelf.org/)(audiobook player) * \*arr stack ### Photos * [Immich](https://immich.app/)(Google Photos replacement) ### Home Automation * [Home Assistant](https://www.home-assistant.io/)(with ZHA coordinator) ### Documents & Reference * [Paperless-ngx](https://docs.paperless-ngx.com/)(document management) * [FreshRSS](https://freshrss.org/)(RSS reader) * [Kiwix](https://www.kiwix.org/)(offline Wikipedia) ### Automation & Data * [n8n](https://n8n.io/)(workflow automation) * [NocoDB](https://nocodb.com/)(open source Airtable alternative) ### Gaming * Minecraft server ## What’s next A few smaller UX improvements first. I’m setting up a messenger bot to upload images and documents directly to Paperless (probably with help of [n8n](https://n8n.io/)). Right now you need to open the web interface. Good enough for me, too much friction for family use. Once these systems are stable and in use, the next step is a local LLM interface with access to all these documents. [OpenWebUI](https://openwebui.com/) or [LibreChat](https://www.librechat.ai/) (self-hosted ChatGPT-style interfaces) are high on the list of candidates. The goal: an AI assistant that actually knows us and our stuff, running entirely at home and able to control the home. I think a purchase of the [Home Assistant Voice](https://www.home-assistant.io/voice-pe/) is in my future. πŸ˜… I’ll share an update again in a couple months how this went (or how it terribly went wrong…)! --- _This is a follow-up to [How I reduced my BigTech dependencies in 2025](/post/how-i-reduced-my-bigtech-dependencies-in-2025/)._ Running any of this at home? What would you want a local AI to manage first? Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/can-you-afford-not-to-know-can-you-afford-to-be-wrong/ # Can you afford not to know? Can you afford to be wrong? [ Statistics ](/categories/statistics/) [ Experimentation ](/categories/experimentation/) [ Psychology ](/categories/psychology/) # Can you afford not to know? Can you afford to be wrong? [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Jan 22, 2018 β€’ 2 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Can you afford not to know? Can you afford to be wrong?](/_astro/heroImage.N4UZ73Re_Z90vjx.webp?dpl=6a5162b0635346000861050b) Our brains are naturally trained against taking risk, a bias psychologists call loss aversion: it’s the feeling that giving something up is much worse, than the joy of acquiring something new. So often when we make choices, our brain estimates if the potential loss is an affordable loss. In other words: can you afford to be wrong? Now I think you should test as many things as possible within the resources you have. At some companies (like Microsoft or [booking.com](https://www.booking.com)) they even have the capacity to A/B test all bugfix releases. And as CRO specialists we are trained to be courageous risk-takers and run experiments. We might actually be biased the other way around and want to experiment on everything. Which is good, but I do think there are still exceptions where it’s ok NOT to test something. And here’s a story to illustrate that. > Two statisticians are hiking in the woods. Big glasses, cargo pants, big wellies, the nerds were well prepared. At some point during their hike however it starts to rain which is still a bit uncomfortable so they start looking for shelter. After a couple of minutes they find a cave and the first statistician says that he will go inside to check if it’s safe. So while the second statistician waits outside, the first one moves in and about 5 seconds after the first statistician rounds the first corner in the cave, there is a loud roar and ruffling noise of a big hairy beast. And then… silence.. > So the statistician outside goes like: that was only one person so not a large sample size. We also didn’t have a control group, he wasn’t a good representative sample of statisticians and there might be lots of confounders going on… BUT I’m not going inside. Because if there is a bear in there, I don’t **want** to know. On your website, you usually **do** want to know. If you’re wrong and spend a few hundred bucks testing a new hypotheses, there is no bear coming out to eat you. And if you run experiments systematically, over time you’ll learn a lot and can greatly improve the way you communicate with your website visitors. So when you ask: are there decisions that are **too** risky… Yes, there are. But then you consciously decide between **knowing** and **risk** and sometimes you might decide that the risk is so great that you don’t want to know. I’ll wait outside the cave and become wet, that’s ok. As long as you know that’s what you did. _The β€œbear in the cave” story came from [Lukas Vermeer](https://lukasvermeer.github.io/)!_ Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/color-persuasion/ # How Color Persuasion Works [ Persuasion ](/categories/persuasion/) # How Color Persuasion Works [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Nov 22, 2011 β€’ 4 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: How Color Persuasion Works](/_astro/heroImage.DGXwgYZH_Z106KEB.webp?dpl=6a5162b0635346000861050b) Color persuasion involves the philosophy behind colors and how consumers (knowingly or not) interact with those colors. Certain colors, for example, may subconsciously make a person feel safe. If your website influences the users with color, you may be able to set a tone or mood that is necessary to make your ecommerce business successful. Color is not an exact science. Different cultures focus on the same color in different ways. For example, yellow can represent courage in Japan, while yellow in the Western culture can be referring to cowardice. Because colors have different meanings for different people, it is important to relate your website with the colors suitable for the target audience. For the Western civilization, colors represent a variety of moods and feelings when they’re viewed:\\ * The color red is often associated with things like Valentine’s Day or Christmas. The context of the color is important. For Valentine’s Day, you’d likely see red paired with white and pink, while a Christmas red is generally paired with green, silver, and gold. However, without context, red also has other connotations. It can be used to represent anger, danger, or anxiety. Red is used for stop signs and stop lights, which also refers to danger. Red also can physically cause the heart rate to increase, as well as the metabolism and respiration. * Orange can be used to represent a call to action, changes, joy, or aggression. It is between a red and yellow, so it does share some aspects of both colors. Orange is generally associated with autumn. * Yellow, on the other hand, is a positive color. It represents optimism, sunshine, and hope. It is a great way to add a burst of energy and cheerful color to a website. In the Western cultures, yellow might be associated with cowardice, so it should not be overused on a site. * If you’d like to give a trustworthy or friendly vibe off on your site, try using the color blue. Blue is often used by banks or social networking sites. However, a bank might use blue with green, the color of money, to make you feel that the money is secure in its location. * Green, while a symbol of wealth, can also be representative of the environment, jealousy, and envy. Green is the easiest color to look at, so the context and alternate colors used are an important factor when being used in combination. * Purple can be used to represent creativity or royalty, as well as wisdom. Love and romance can sometimes be represented by light shades of purple, like lavender or periwinkle. Combined with pink, which represents calm, friendship, love, and romance, purple could be used to represent a loving and romantic site. * White is a color most often used in combination. This color can represent emptiness when left alone, as it is a stark color. It generally is associated with positive connotations. This could be used with black, for instance, which represents power, elegance, and a feeling of classiness. * Gold is often used to represent wealth or prestige. This color is not usually used as the main color on a webpage, but may be used as a secondary color scheme. Gold is very similar to yellow, so if it were to be used as the main color it would take on the same meanings as yellow. * Silver is also used to represent prestige; however, it is colder in nature. This means it is not going to evoke as happy an emotion as gold might in the same circumstance. The psychology of colors used on a website can help improve the visibility and memorability of a site. Logos often use a color scheme that makes them memorable. For one example, yellow and blue is used for the Build-A-Bear logo. This evokes a happy, cheerful, and friendly feeling. Other logos might use red and black to represent aggressive, but classy, activities, such as cards or gambling. The way you represent your site can be changed to influence your consumers very simply by changing the colors and theme of the page. Color has been shown to influence brand recognition by up to 85 percent. Agressive, but classy: the colors in a card deck\[/caption\] In other research about the philosophy behind color persuasion, 93 percent of respondents stated that color was important to their purchase. A total of 85 percent stated that color was the reason for a purchase. Then, 80 percent agreed that the color of a brand represents consumer quality. For an example of how these statistics can be applied, take the color red. You’d normally see this near a clearance section. This increases the heart rate of consumers, creates urgency, and gets their attention. Green may be in areas of expensive pieces. Green is used to associate the items with wealth and is used to help the consumer relax. Keeping these color associations and the cultural deviations in mind while designing your webshop is a great way to use color persuasion in a way that benefits your business. How do you make use of the colors on your webshop? What emotions are you trying to evoke? If you want to read more about Color Psychology, I’d highly recommend reading [Color Psychology by Brian Cugelman](https://www.behavioraldesign.academy/color-psychology). Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/compute-required-sample-size-for-your-ab-tests/ # Compute required Sample Size for your A/B tests [ Experimentation ](/categories/experimentation/) # Compute required Sample Size for your A/B tests [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Oct 24, 2015 β€’ 2 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Compute required Sample Size for your A/B tests](/_astro/heroImage.BXY1HaXL_dRl5b.webp?dpl=6a5162b0635346000861050b) So if you want to get started with A/B testing, you should calculate up front if you have enough users and conversions to see if it is even possible to perform an A/B test on your site. There are some general rules of thumb out there that say β€œdon’t go A/B testing when you have < 1000 conversions”, which is fine, but probably not really helpful in your situation. _Direct link to the [Google Sheets Template Preview](https://drive.google.com/previewtemplate?id=1PT0KHNPtkjZ7mCgT8QwLaRSRxOx1lQT0UykVUFg8Xs8&mode=public)._ It really depends on a lot of variables to know if you can run a specific test on your site (7 to be exact). For simple, one-off calculations you can use Evan Millers website () and it’ll quickly tell you the sample size for your website: If your **baseline is 5% conversion**, you want to detect a **10% relative change**, have **90% power** with a **5% significance level**, you need over 40K users to hit each variation in your test. If you know the **number of variants** you want to test, the **duration of the test** and lookup the **number of users** you have in that period of time you know if it’s feasible to even run the test. This is a great tool to do a couple of calculations, but what if you have multiple websites and maybe multiple segments within those websites? What if you want to know to check the testability not only for transaction, but also for other (micro)conversions. And numbers change over time so you might want to recalculate or do a separate calculation for peak season That is A LOT of manual calculations. **I’m way too lazy for that.** So I spend many hours over the last days couple of days (yes, irony…) building a spreadsheet that does this automatically. And I created a Google Sheets Template out of it to share with you so you can use it too! Overview of the testability of your websites: Detailed view of the numbers of one website: Go to the [Google Sheets Template Preview](https://drive.google.com/previewtemplate?id=1PT0KHNPtkjZ7mCgT8QwLaRSRxOx1lQT0UykVUFg8Xs8&mode=public). It’s as simple as entering the data (use [Supermetrics](http://supermetrics.com/product/supermetrics-for-googledocs/) to automate that too), selecting the variables and _poof_ you know for all websites or segments if you can run a reliable test there! There is a detailed instruction in the first tab of the sheet. I also created an [explainer video](https://youtu.be/46Yjm2lZHEg) to take you through the different settings. Let me know if you have any questions/remarks! Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/data-driven-decisions-meets-psychology/ # Data Driven Decisions meets Psychology [ Psychology ](/categories/psychology/) # Data Driven Decisions meets Psychology [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Oct 24, 2017 β€’ 2 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Data Driven Decisions meets Psychology](/_astro/heroImage.BWZ-peVB_ZbekWb.webp?dpl=6a5162b0635346000861050b) #### After a short introduction, I spoke about these 3 topics: 1. [why psychology is important when selling online](https://medium.com/@gxjansen/data-driven-decisions-meets-psychology-8622194c9626#2b9b); 2. [how to build an optimization team](https://medium.com/@gxjansen/data-driven-decisions-meets-psychology-8622194c9626#d498); 3. [how to work on your optimization culture](https://medium.com/@gxjansen/data-driven-decisions-meets-psychology-8622194c9626#2c28). I hope [my session](https://nomadmage.com/product/data-driven-decisions-meets-psychology/) inspired you to work on this, but I don’t have the illusion that my 1,5 hour general session gave you all the information you need for your specific situation. So to help you get started, below you will find many notes and further readings on the topics around this session t get you started on implementing this in your organization. Need more help? Send me your questions on Twitter ([@guido](https://medium.com/r/?url=https%3A%2F%2Ftwitter.com%2Fguido)) or send an e-mail to x at gui.do. ‍ Part 1: Persuasive E-commerce **Slidedeck:** Data Driven Decisions meets Psychology by Guido JansenDuring the Nomadmage session, Guido will show you… 1) why psychology is important when you’re selling online, 2) how…slides.com _Expanded version of me talking about Persuasive E-commerce:_ [ Play ](https://youtube.com/watch?v=64Th5UUHzuY) Video where I talk about our experiments with running multivariate tests with Machine Learning through Sentient Ascend: [ Play ](https://youtube.com/watch?v=fyrix-EARyE) **Cognitive biases:** * List of cognitive biases - * Cognitive bias cheat - **Tools I’m using on a daily/weekly basis:** * [Convert](https://www.convert.com/) (A/B testing) * Sentient Ascend (Experiment with Machine Learning) * Effective Experiments (Project Management for A/B tests) * Hotjar (Heatmaps, funnel/form analysis, questionaires) * Google AnalyticsGoogle Data Studio (Data analysis) * Supermetrics for Google Drive (Data analysis) * RStudio (Data Analysis) **Books you should read:** * [Thinking, Fast and Slow](https://bookhive.buzz/books/bk%5FlymQD4PAS4QzUhlPhMYT) \- Daniel Kahneman * [Influence](https://bookhive.buzz/books/bk%5FcZ07xDAyoVccvZGGA3y2) \- Robert Cialdini * [Predictably Irrational](https://bookhive.buzz/books/bk%5FwNmQZx7MGgIn1hng1yJT) \- Dan Ariely * [Nudge](https://bookhive.buzz/books/bk%5Fcakv6Mrb42m9vLPLCgpZ) \- Richard Thaler ## Part 2: Building an Optimization Dream Team **Slidedeck:** [http://slides.com/gxjansen/team-data-building-a-data-driven-optimization-team](https://medium.com/r/?url=http%3A%2F%2Fslides.com%2Fgxjansen%2Fteam-data-building-a-data-driven-optimization-team%2Ffullscreen) Also see my posts [The CRO Process](/post/the-cro-process/). **Mentioned tools:** * [Compute required sample size for your A/B tests](/post/compute-required-sample-size-for-your-ab-tests/) * [PXL framework for prioritization](https://conversionxl.com/blog/better-way-prioritize-ab-tests/) **Further reading:** * [How to Build and Structure a Conversion Optimization Team](https://conversionxl.com/blog/conversion-optimization-team/) * [Hiring an Optimizer? Look For These 8 Traits](https://conversionxl.com/blog/traits-of-successful-optimizers/) * [How to Recognize Great Conversion Optimization People](https://conversionxl.com/blog/recognize-great-conversion-optimization-people/) ## Part 3: Optimization Culture **Slidedeck:** [Optimization culture by Guido Jansen](http://slides.com/gxjansen/optimization-culture#/) **Further reading:** * [The Culture Map: Breaking Through the Invisible Boundaries of Global Business](https://bookhive.buzz/books/bk%5FqscKoRQRi6xbmO10JAcZ) ### Left with questions? Reach out on [Twitter](https://twitter.com/guido)! Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/ditching-one-community-idea-per-month/ # Ditching "One community idea per month": Our hackathon path to 80+ community projects [ Community ](/categories/community/) [ Devrel ](/categories/devrel/) # Ditching "One community idea per month": Our hackathon path to 80+ community projects [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Oct 16, 2025 β€’ 9 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) β€’ [ 2 interactions ](#juttu-comments) ![Cover image for article: Ditching "One community idea per month": Our hackathon path to 80+ community projects](/_astro/heroImage.75HJwXce_ZNyDVL.webp?dpl=6a5162b0635346000861050b) A question popped up recently in a product community: β€œShould we commit to implementing one community idea per month?” The underlying tension will be recognizable for many community managers: * Your community members share ideas and feel like they disappear into a void. * Product teams are drowning in suggestions and struggling to show they’re listening. I’ve learned that promising to pick one idea per month (or whatever your number and frequency is) doesn’t really solve either problem. Let me share what worked for us, even in our small-scale enterprise-community setting. _(Note that while I’ve applied this to a developer-community, this can also work for a non-developer community, see further below)_ ## The problem with fixed quotas When you promise to implement one community idea per month, you’re creating a system that sounds fair but can actually work against you. * **Ideas are cheap.** The product team is already drowning in them. * **Ideas might not align** with your product direction or desired impact. * **Ideas vary in size.** A lot. You’re also setting up a competitive dynamic where community members are essentially competing for limited slots and you also cap your potential upside. That’s not the kind of culture and practice most of us want to build. ## What we did instead: the hackathon approach We started running regular public hackathons in 2024 at our own offices and at partner or customer locations. Resulting in over 80 public projects now live on the [Spryker Community GitHub](https://github.com/spryker-community), with typically 3-5 teams participating per hackathon. The approach was surprisingly simple but had some specific elements that made it work: > **We pushed every team to publish their results to GitHub under an MIT license as reusable modules.** We provided boilerplates to make this easier. We also recorded team presentations at the end of each hackathon. This meant what teams created was: 1. Instantly reusable by the community the very next day, or ready to be developed further in a future hackathon; 2. Documented, including the team’s vision and ideas for future use; 3. Ready to be picked up by the product team if they chose to do so. ![Hackathon team presentations at the Berlin office, September 2025, with multiple members from the Spryker Product and Tech teams on-site.](/_astro/image1.CGFTUAeP_kxfjT.webp?dpl=6a5162b0635346000861050b) _Hackathon team presentations at the Berlin office, September 2025, with multiple members from the Spryker Product and Tech teams on-site._ ## Making success independent of product team pickup **The biggest challenge for any hackathon participant is making sure the β€œwhat’s in it for them” is clear, immediate, and not dependent on whether the product team picks up their work.** For developers, this was somewhat easy: They could have a great hackathon simply by learning from building something with others, nerd out about the latest tech and have a pizza and beer together. Regardless of what happened afterward with their code. We stimulated participation with prizes, which helped with motivation, but the intrinsic value was already there. I’ve also done this format at other companies with product managers and designers. The output is less directly usable, but when it’s something tangible like a wireframe, user research result, or video explaining the ideas, it still provides value and makes it much more interesting to a product team than β€œan idea”. Potentially counterintuitive but important: **We never force these teams to work on specific features.** Instead, we discussed hackathon themes with the product team beforehand (and set technical winning criteria that were the same accross all hackathons), but we always left the exact features open. As facilitators, my team makes sure that the community efforts both: * Stayed away from things already in active development (preventing duplicate work) * Focused on either things the product team wanted to build β€œnext” (to get POCs/MVPs of different solution directions) OR work on things that the product team specifically would NOT build so it could live on as a community module and provide value that way. This gave participants lots of freedom and resulted in a good mix of funny, innovative and also serious enough projects that contributed to our north star: getting more community-driven innovation into our core product. ![Hackathon team presenting their Apple Vision Pro shopping project. Did it make it in to the project? No. Was it innovative, fun and a great learning experience? Heck yeah!](/_astro/image2.CWtyc9n9_1t4gIW.webp?dpl=6a5162b0635346000861050b) _Hackathon team presenting their Apple Vision Pro shopping project. Did it make it in to the project? No. Was it innovative, fun and a great learning experience? Heck yeah!_ ## The trade-off: you need some volume The challenge with this approach: **to get a meaningful amount of actual product innovations, you need volume.** By leaving topics open, you create space for creativity but you also accept that not every project will be product-ready or even product-relevant. Some will be experimental. Some will be quirky. Some will be brilliant but not aligned with your roadmap. That’s actually fine. It’s a feature, not a bug. It’s a great motivational and bonding event for the participants. Who doesn’t want the freedom to solve that pesky problem or to play with that new tech no scrum master ever gave the green light? But it does mean you can’t run one small hackathon and expect five ready-to-implement features. You need enough hackathon participants over time to generate the right mix of projects. ## Increasing the chances of product team pickup Of course, we still wanted good ideas to make it into the product, that’s still the north start we are working towards. To improve those odds, we took several steps: We aligned on themes and what NOT to work on. We discussed the ideal handover format for the product team, which is why we added team videos and required proper documentation. We always had someone from the product team attend hackathons on-site and ideally in preparation sessions where we set themes and topics. We presented results to the product team afterward and referred them to detailed documentation per team, topic, and idea. And sometimes we also had Spryker developers actually join the hackathon teams, which made this learning even more powerful (and again increase the chance of being picked up). ## Two deeper benefits I didn’t expect Looking back, the hackathon approach delivered two bonus benefits I hadn’t fully appreciated before we started this program: **First, it helped community members understand that ideas alone aren’t enough.** An in-depth request or prototype that’s well thought out has a much higher chance of being seriously considered by the product team than a single-sentence suggestion. This realization changed how people approached feedback. **Second, and maybe more important, community members who actually worked on solving problems gained a much deeper understanding of why things are the way they are.** Even when the hackathon didn’t solve the issue, participants came away with higher appreciation for the product/tech team and how they make choices (hat tip here to Volodymyr Lunov, Denis Turkov, Helen Laktionova & Andriy Tkachenko often being the ones taking time to explain deeper product/architectural decisions and provide recommendations to the teams πŸ™). ## Not a universal solution I want to be clear: This is specifically aimed at **community managers and DevRel specialists who work with a developer community on one side and a product team on the other.** If your community isn’t primarily developers, or if your product doesn’t support extensibility, this exact approach won’t translate. But I do think the underlying principles can: * Make community participation valuable on its own, not contingent on product team action * Help community members understand the complexity of implementation, creating goodwill * Create opportunities for community members to work alongside product team members * Provide clear pathways for mature ideas to reach the product team ## The research backs this up Recent studies (see below for links) on open source contributions show that intrinsic motivation drives far more sustainable engagement than external rewards. When developers contribute because they’re learning, building relationships, or solving problems that matter to them personally, they stick around longer and contribute more meaningfully. Research on hackathons specifically shows they’re effective at building community, generating innovation, and creating lasting value when structured properly. The key is making the event itself rewarding, not just positioning it as a gateway to getting features implemented. Community-driven innovation works best when it empowers local expertise and creates genuine ownership. That matches what we saw: when community members built something themselves, they were invested in it regardless of whether it made it into the core product. ## So what’s the alternative to monthly quotas? Instead of committing to β€œone community idea per month,” I’d suggest to: * **Create opportunities for community members to develop their ideas into something more substantial.** Whether that’s through hackathons, community modules, detailed RFC processes, or something else entirely. * **Make sure the product team is actively present in these processes.** Not just observing, but participating and explaining their thinking. * **Focus on bringing more mature ideas and proof-of-concepts to the product team** rather than raw suggestions. This makes their job easier and increases the chance of implementation. * **Work on increasing community understanding and appreciation for how product decisions get made.** This might sound like lowering expectations, but I found it actually increased satisfaction because people understood the β€œwhy” behind decisions. ## Our two-part solution So essentially, our approach worked on two fronts: 1. **Make it more appealing for the product team to implement things** by bringing more mature ideas, POCs, and MVPs rather than raw feature requests. 2. **Increase community understanding and appreciation** for unsolved or unaddressed ideas by having them work on the challenges themselves. Both of these reduce friction and increase the actual value exchange between community and product team. ## Want to try this? If you’re a community manager or DevRel professional thinking about running hackathons, I’ve documented our entire process in a [Hackathon Blueprint](https://commercequest.space/events/hackathon-blueprint/) that covers everything from planning to execution to follow-up. It’s practical, detailed, and designed to help you avoid the mistakes we made along the way. And if something is missing, feel free to send in a PR πŸ˜‰ ## How would you approach this? I’m genuinely curious how other community managers and DevRel folks handle this tension between community expectations and product roadmap reality. Have you tried fixed quotas? Do you have a different structure that works well? What challenges have you faced in making community members feel heard while also protecting your product team’s ability to execute on their roadmap? For those working with less technical communities, how do you create similar value exchanges without the ability to produce working code? What am I missing in this approach? I’d love to hear your experiences in the comments! PS: If you’re a community lead or DevRel manager wrestling with this exact tension between community expectations and product reality, that’s the kind of work I take on as an advisor. Details at [/retainer](/retainer/). --- ### Research links 1. Motivations and Incentives of Participation in Open-Source Software (β€œOSS”): 2. The Shifting Sands of Motivation: Revisiting What Drives Contributors in Open Source (2021): 3. Why We Engage in FLOSS: Answers from Core Developers (2018): 4. Motivation, values, and work design as drivers of participation in the R open source project (2015): 5. Motivation of Open Source Developers (2009): These papers collectively highlight that intrinsic motivators (e.g. learning, altruism, fun, community sense) drive sustained and more meaningful engagement than purely extrinsic rewards. Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/doom-over-at-protocol/ # Running Doom over the AT Protocol [ Technology ](/categories/technology/) [ At Protocol ](/categories/at-protocol/) # Running Doom over the AT Protocol [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Mar 30, 2026 β€’ 9 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) β€’ [ 74 interactions ](#juttu-comments) ![Cover image for article: Running Doom over the AT Protocol](/_astro/heroImage.DXI0hJaO_Z1bN1TB.webp?dpl=6a5162b0635346000861050b) INFO **Update (June 2026):** I took the server down after about three months. It was sitting mostly idle on a VPS (no surprise: it’s an unplayable proof-of-concept). The code’s still public though, so you can run it yourself: [singi-labs/doom-atproto](https://github.com/singi-labs/doom-atproto). Someone ran Doom through DNS. [Adam Rice stored the entire game in TXT records](https://blog.rice.is/post/doom-over-dns/) and it actually worked. I saw that and, being at an AT Protocol conference, thought: can the AT Protocol do the same thing? Store the game and actually play it, with every player input and every rendered frame traveling through the protocol? The answer is yes. Sorta. It plays terribly. No-one should want this. But it works. [The code’s on GitHub if you want to run it yourself.](https://github.com/singi-labs/doom-atproto) Fair warning: this is a technical post. ## The data flow Every piece of data travels through AT Protocol records. The architecture is a hybrid: Jetstream for input delivery (because the player’s PDS is on bsky.social), direct localhost PDS polling for frame delivery (because it’s faster than waiting for the relay network to crawl a new self-hosted PDS). ![Data flow diagram: Browser sends keyboard input via WebSocket to the client server, which writes input records to the player's PDS on bsky.social. Jetstream delivers those events to the game server, which runs the Doom WASM engine, encodes the frame as PNG, and writes it to the game server's self-hosted PDS. The client server polls the localhost PDS for new frame records and sends the PNG blob via WebSocket to the browser's canvas.](/_astro/diagram-dataflow.D3IaoEDp_2dqSjM.webp?dpl=6a5162b0635346000861050b) When you press a key: 1. Your browser captures the keyboard event and encodes it as a bitmask 2. The client server writes that bitmask as a `dev.singi.doom.input` record to your PDS (probably bsky.social) 3. Jetstream (AT Protocol’s real-time event stream) delivers that record to the game server 4. The game server queues your input and flushes it before the next tick batch 5. The Doom WASM engine ticks (5 ticks per batch), renders a frame at 320x200 6. A custom PNG encoder compresses the frame to 8-37KB 7. The game server writes that PNG as a blob-backed `dev.singi.doom.frame` record to its own self-hosted PDS 8. The client server polls the localhost PDS every 100ms for new frame records 9. It fetches the PNG blob and sends it to your browser via WebSocket 10. Your browser renders it to a canvas Every step goes through AT Protocol records. That’s the whole point (and the whole self-induced problem). ## The game engine I’m using [doomgeneric](https://github.com/ozkl/doomgeneric), a portable C implementation of the Doom engine designed for β€œbring your own I/O.” It exposes six callbacks that you implement yourself: init, draw frame, sleep, get ticks, get key, and set window title. Most of those are no-ops here because there’s no actual display to manage. Compiled to WebAssembly via Emscripten, the engine produces a 325KB `.wasm` file running at 320x200 resolution. ### Why it runs in a Worker thread The WASM `doom_tick()` call is synchronous and takes 2-20ms depending on the scene complexity. That doesn’t sound like much, but at the frame rates I’m targeting it would block Node.js’s event loop enough to starve HTTP request handling. Running the engine in a Worker thread keeps the main thread responsive for WebSocket connections, OAuth callbacks, and frame delivery. ### Key event queuing Key events from Jetstream arrive asynchronously while the engine may be mid-tick. Sending key events to the Worker during an active `doom_tick()` caused WASM memory corruption (β€œmemory access out of bounds”). The fix: queue key events in the main thread and flush them to the Worker only between tick batches. ### Frame encoding Doom renders with a 256-color palette, which is great for indexed-color PNG. Claude Code wrote a minimal PNG encoder that: 1. Scans the RGBA framebuffer for unique colors (always under 256 for Doom) 2. Builds a palette 3. Writes palette-indexed scanlines 4. Compresses with zlib deflate (level 6) Result: 8-37KB per frame, compared to \~90KB with standard RGB PNG. Encoding takes about 5ms. The frames fit comfortably within AT Protocol blob size limits. ## Player input The browser captures keyboard events and encodes them as a 19-bit bitmask: ![Bitmask layout diagram: bits 0-3 for movement (forward, backward, left, right), bits 4-7 for actions (fire, use, strafe, speed), bits 8-15 for weapon selection (8 weapon slots), and bits 16-18 for menu (escape, enter, tab).](/_astro/diagram-bitmask.DA5JCvBN_1sDuJi.webp?dpl=6a5162b0635346000861050b) | Bits | Purpose | | ----- | ---------------------------------------- | | 0-3 | Movement: forward, backward, left, right | | 4-7 | Actions: fire, use, strafe, speed | | 8-15 | Weapon selection (8 slots) | | 16-18 | Menu: escape, enter, tab | Key state changes (not every keypress) are batched and written to the player’s PDS as `dev.singi.doom.input` records every 500ms. That keeps the write rate at \~2 records/sec. The game server subscribes to those input records via Jetstream, diffs each bitmask against the previous state to generate press/release events, and queues them for the next tick batch. ### Stale event filtering Jetstream replays events from its buffer on reconnection. Without filtering, old input records from previous sessions would replay, navigating through menus and starting games automatically. Both the server (inputs) and client (frames) skip any event with a `createdAt` timestamp older than 10 seconds. ## Authentication Players authenticate via AT Protocol OAuth with granular scopes. The consent screen only asks for permission to write `dev.singi.doom.input` records. No access to your posts, profile, or DMs. If a PDS doesn’t support granular scopes, the client falls back to `transition:generic`. The OAuth keypair is persisted to disk so it survives container restarts. Without persistence, each restart generates a new key, but the player’s PDS caches the old JWKS, causing β€œinvalid\_client” errors until the cache expires. The game server itself uses an app password on its self-hosted PDS, so no OAuth needed for server-to-PDS writes on localhost. ## Why a self-hosted PDS Early versions wrote frame records to bsky.social, which has rate limits: 5,000 write points per hour, with each record creation costing 3 points. Quick math: at just 2 frames per second, that’s 6 points per second, 360 per minute, 21,600 per hour. You blow through the hourly limit in about 14 minutes. And on top of the documented limits, there’s undocumented anti-abuse throttling. One test session wrote 1,664 records in 2 minutes and locked the account for over 12 hours, well beyond the documented rate limit windows. I now also cycle through multiple game bot accounts, automatically switching when one approached its rate limit budget. Only needed if some wacko plays this for over 45 minutes so I think we’re ok. This runs on a dedicated Hetzner CX23 VPS running a self-hosted AT Protocol PDS alongside the game engine. Frame writes go to `localhost:3000` with near-zero latency and no rate limits. The PDS federates with the AT Protocol network via `plc.directory` for identity resolution. This is arguably the architecturally correct setup anyway. The game server is the authority on frame data, so it should host that data on its own PDS. Federation at work! ## Jetstream and the hybrid architecture The first implementation used `listRecords` polling every 200ms for everything. Three problems: 1. **Record ordering was wrong.** TIDs (AT Protocol’s timestamp-based IDs) sort differently than I expected, so records arrived out of order. 2. **Wasted API calls.** Polling burns requests even when nothing changed. 3. **Latency floor.** 200ms minimum, no matter what. Switching to Jetstream for input delivery solved all three. It’s the AT Protocol’s real-time event firehose, delivered over WebSocket. Events arrive within \~50-200ms of record creation. The server subscribes filtered by the player’s DID and the `dev.singi.doom.input` collection. But: frame delivery went _back_ to polling. A newly self-hosted PDS needs to be crawled by the relay network before Jetstream sees its events, and that can take minutes or fail silently. Since the game server and client run on the same machine as the PDS, polling localhost at 100ms is actually faster than waiting for relay propagation. So the final architecture is a pragmatic hybrid: Jetstream where it’s the only option (cross-PDS input delivery from bsky.social), direct PDS polling where it’s faster (same-machine frame delivery). Jetstream might be one of the most underappreciated pieces of AT Protocol infrastructure. It’s a general-purpose real-time event system that works for any application built on AT Protocol records. It’s what got this from β€œcompletely unplayable” to β€œtechnically playable”. If you’re generous with the word β€œplayable”… ## The lexicons Five custom lexicons define the game’s data schema: | Lexicon | Purpose | | ----------------------- | --------------------------------------------------------------- | | dev.singi.doom.defs | Shared types: key bitmask, frame metadata, encoding tokens | | dev.singi.doom.session | Game session metadata: WAD, player DID, status, tick rate | | dev.singi.doom.input | Player input: array of key bitmasks per record | | dev.singi.doom.frame | Rendered frame: PNG blob reference, dimensions, sequence number | | dev.singi.doom.artifact | Game asset storage for chunked blobs (the β€œDNS mode”) | The `artifact` lexicon enables a second mode inspired directly by the DNS project: store the entire Doom WAD and engine as chunked blobs on a PDS, fetch them, and run locally. The AT Protocol equivalent of Adam Rice’s 2,000 DNS TXT records, except you only need about 5 blob records. ![Lexicon relationship diagram: Session record contains WAD reference and player DID. Input records reference the session and contain arrays of bitmasks. Frame records reference the session and contain PNG blob references. Artifact records stand alone and contain chunked game assets.](/_astro/diagram-lexicons.vDDdggjB_ZOWrgJ.webp?dpl=6a5162b0635346000861050b) ## Performance and bottlenecks Here’s where the latency lives: | Step | Time | | ------------------------------------ | --------------- | | WASM tick | 2-20ms | | PNG encode | \~5ms | | PDS write (localhost) | \~5-20ms | | Localhost frame poll interval | 100ms | | Jetstream input delivery | \~50-200ms | | **Full round-trip (input to frame)** | **\~200-500ms** | | Metric | Value | | -------------------------- | ------------------------------------ | | Visible FPS | 5-15 (varies with Jetstream latency) | | Game ticks per write batch | 5 | | Write interval | 500ms | ![Latency breakdown diagram: horizontal bar showing where time is spent in the round-trip. WASM tick and PNG encoding are small slivers. PDS writes take a modest chunk. Jetstream propagation dominates the input path. Frame delivery via localhost polling is fast. Total: 200-500ms per round-trip.](/_astro/diagram-latency.CFOLO1Pk_1iau7q.webp?dpl=6a5162b0635346000861050b) The bottleneck is Jetstream propagation on the input path (\~50-200ms). Frame delivery is fast now that it polls localhost directly instead of waiting for relay propagation. The WASM engine and PNG encoding are negligible. ### What would it take for higher framerates? Not much you can do within the protocol constraints. The frame delivery side is already fast (localhost polling at 100ms). The remaining bottleneck is Jetstream input delivery (\~50-200ms), which you can’t eliminate because the player’s PDS is on some remote PDS (e.g. bsky.social). Some things that could help: * **Colocating with a Jetstream endpoint** could shave network latency off the input hop. * **Running your own relay** would remove the relay hop entirely, but at that point you’re basically building a direct connection with extra steps. * **Predictive rendering on the client** could mask latency by running the engine locally and reconciling with server frames when they arrive. Possible, but complicated. The realistic ceiling is probably \~15-20fps with favorable Jetstream latency. For comparison, a direct WebSocket between client and server would give 60fps easily. But doing that defeats the entire point of the project. ## What I learned **AT Protocol is very flexible.** Custom lexicons, blob storage, OAuth with granular scopes, federation… the building blocks for applications far beyond social media are already there. I’m building [Barazo](https://barazo.com) and [Sifa ID](https://sifa.id) as serious projects on the protocol. This was the fun side project that showed me how much room there is to experiment. **Self-host your PDS if you’re building anything non-trivial.** The AT Protocol is designed for federation. Running your own PDS does more than dodge rate limits: it makes you the authority for your data. The game server produces frame data, so it should host that data on its own PDS. This also eliminates dependency on relay crawling delays. **Jetstream deserves more attention.** Any application built on AT Protocol records can use it for real-time event delivery. Feed generation is the obvious use case, but it works for anything. And it’s what makes this game β€œplayable”. **Rate limits are the real boss.** The hardest part wasn’t the WASM engine or the protocol integration. It was staying within bsky.social’s rate limits for both the server and the user PDS. The documented limits (5,000 points/hour) are only part of the story: there’s also undocumented anti-abuse throttling that can lock accounts after burst writes. **WASM engines are surprisingly fragile at high tick rates.** The doomgeneric WASM engine crashes with memory access violations when key events are sent mid-tick or when tick rates exceed what the engine expects. Careful sequencing (queue events, flush before tick, await completion) is the only thing that works reliably. Also: DO NOT use your main account/PDS for testing. I got rate-limited for 12 hours and couldn’t use my account during #ATmosphereConf. Not ideal. ## Stack * **Game engine**: doomgeneric, compiled to WebAssembly via Emscripten (320x200, 325KB) * **Runtime**: Node.js 22, TypeScript, pnpm monorepo * **AT Protocol**: @atproto/api, @atproto/oauth-client-node, Jetstream * **PDS**: Official Bluesky PDS 0.4 (self-hosted, Docker) * **Deployment**: Hetzner CX23 VPS, Caddy, Docker Compose --- What else would you build on the AT Protocol that isn’t social media? I’m curious what other β€œdeliberate misuse” projects people come up with. Run it yourself: [singi-labs/doom-atproto](https://github.com/singi-labs/doom-atproto) Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/first-episode-of-cro-cafe-is-live/ # First episode of CRO.CAFΓ‰ is live! [ Experimentation ](/categories/experimentation/) # First episode of CRO.CAFΓ‰ is live! [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Jan 7, 2019 β€’ 1 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: First episode of CRO.CAFΓ‰ is live!](/_astro/heroImage.jkfN9E_4_Z1VEIwF.webp?dpl=6a5162b0635346000861050b) As announced in November I would be starting a new (Dutch) podcast series this year about CRO. Today the first episode launched! In this first episode I spoke with Helene Hallebeek, CRO specialist at Transavia, an Amsterdam-based airline company that is part of the Air France KLM group. Transavia participated in the CRO Awards that were organized in fall and we discuss the winning and loosing cases they submitted and what happened with those so far. Listen here: [CRO.CAFΓ‰ - Conversie optimalisatie bij Transavia, met Helene Hallebeek](https://cro.cafe/nl/episodes/conversie-optimalisatie-bij-transavia-met-helene-hallebeek/) Big shoutout towards [Effective Experiments](https://effectiveexperiments.com/) and [Convert.com](https://www.convert.com/) for being sponsors of CRO.CAFΓ‰ right out of the gate! Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/how-i-reduced-my-bigtech-dependencies-in-2025/ # How I reduced my BigTech dependencies in 2025 (and why you should too) [ Privacy ](/categories/privacy/) [ Open Source ](/categories/open-source/) [ Technology ](/categories/technology/) # How I reduced my BigTech dependencies in 2025 (and why you should too) [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Oct 1, 2025 β€’ 9 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) β€’ [ 2 interactions ](#juttu-comments) ![Cover image for article: How I reduced my BigTech dependencies in 2025 (and why you should too)](/_astro/fairphone.CBznaWU-_Z2g0Ufe.webp?dpl=6a5162b0635346000861050b) Have you been paying for a subscriptions, only to every year see the prices go up and the value go down…? How about the privacy violations and [the dark patterns](https://www.linkedin.com/feed/update/urn:li:activity:7379112533552693248) (h/t [Abi Hough](https://uk.linkedin.com/in/abihough))? How would it feel if all these things you consider β€œyours” would be taken down tomorrow, completely legally? I don’t like this situation. So in 2025 I’ve continued moving towards a more resilient (or in some cases even antifragile) setup. And let’s not sugarcoat this: I’ve been in it way too deep and it’s taken me many evenings and weekends to get here. And I’m not done yet. But hopefully by sharing what I did I can A) inspire you to make similar moves and B) make your path a bit shorter and easier than mine. ## Why change? * I have too many subscriptions and don’t truly own β€œmy” stuff. * Vendor lock-in, limited mobility and service quality going down. I don’t like companies forcing their (negative) changes on me while I keep paying the same (or sometimes even more). * Privacy: While paying for these services (e.g. Gmail, LLMs, phones), many still use/sell my data. * General annoyance with how many Big Tech companies are behaving. * I like tinkering with these tools and learning new things along the way ← a lot depends on this if you want to go down this route… ## Why now? I’ve been an open source user since I first came into contact with Mambo CMS in 2003, so nothing new in that sense. And unknowingly I made some decent antifragility choices (e.g. using my own e-mail domain). But over the years I’ve also accrued some sloppy/easy/bad choices and I found myself increasingly uncomfortable with being locked into too many places. * More and better alternatives keep becoming available and easier to start using and customizing (especially with access to tools like Claude Code and a NAS or cheap VPS) * Because increasingly, the vendors that have achieved some form of lock-in just do whatever like raising prices while simultaneously making the service worse (Check this rant by [Louis Rossmann on why paying for a service nowadays often gets you a worse experience](https://www.youtube.com/watch?v=o4GZUCwVRLs)). Just being confronted with changes I didn’t sign up for is not the experience I like to have. * Europe (where I live) is leaning more into open source and technological sovereignty because it’s more secure, cost‑effective, flexible, and innovative when done right. Several roadmaps and analyses point to open technologies as a lever for digital autonomy and sustainability in Europe (something which I fully support for all (united) countries, not just Europe). ## Preferences/Principles that keep this realistic * **Open source first**, open standards second: I prefer tools where I can see the code (Astro, Firefox, Immich, Obsidian) and use non-proprietary formats (Markdown, CalDAV). * **Data ownership**: I own my data or can export it completely. GDPR-respecting by default. * **Cross platform tools**: Prefer tools that I can use on macOS, Windows and Linux. Saves me on mental gymnastics when moving around on different devices when the tools can stay the same. * **Pragmatic, not pure**: I’m not dogmatic about self-hosting everything. I use SaaS when lock-in is low (Netlify, OpenRouter) or I already have lifetime licenses (Plex). The goal is _mobility_, not ideology. * **Incremental migration**: Run old and new systems in parallel. Switch when the new setup is β€œboringly reliable.” * **Identity independence**: Keep email/2FA/domains separate from apps. This makes future migrations dramatically easier. ## My starting points & current status I already have the items below in my setup that are already a decent fit for the above preferences: * Synology NAS (DS920+ as main, DS418 as backup), no public ingress; anything public runs on managed hosting (e.g Elestio or VPS) or SaaS. The Synology completely replaced my need for paid Google Drive/Dropbox storage. * [Signal](https://signal.org/) \- messaging * [Firewalla router](https://firewalla.com/products/firewalla-gold-pro) that blocks a lot of ads/domains (at least when at home and/or using Tailscale) * [Bitwarden](https://bitwarden.com/) \- Password manager * [Obsidian](https://obsidian.md/) \- Personal notes (completely replaced Evernote/Notion) * [Tailscale](https://tailscale.com/) \- Personal VPN (completely replaced paid VPNs) * [Ollama](https://ollama.com/) \- Local LLMs * [OpenRouter](https://openrouter.ai/) for the majority of LLMs. Not self-hosted, but makes me extremely flexible in the LLMs I’m using. * [BlueSky](https://bsky.app/profile/gui.do) (I haven’t used Twitter or Instagram for over a year) * [OBS Studio](https://obsproject.com/) \- video recording and live-streaming * [Homebrew](https://brew.sh/) \- MacOS package manager * [VLC](https://www.videolan.org/) \- Media player * [Plex](https://www.plex.tv/) \- Media management/ player. I bought a lifetime pass many years ago, I doubt I would buy it again. But since I have it anyway… * [Zed](https://zed.dev/) / [VSCodium](https://vscodium.com/) \- Code editor But… at the beginning of the year, I also still had way too many media subscriptions (e.g. Netflix, Disney+, Amazon Prime, Youtube Premium) and still stuck with that pesky Google Workspace… Things I’ve changed so far in 2025: * Added the [\*arr stack](https://www.reddit.com/r/selfhosted/comments/1g44l4p/full%5Fguide%5Fto%5Finstall%5Farrstack%5Falmost%5Fall%5Farr/) to my Plex setup to replace streaming services. Works great for English content, not great yet for 4/6 yo kids that want to watch things in Dutch. * Audible/YouTube Music β†’ [PlexAmp](https://www.plex.tv/plexamp/) (which is also used in my [RPi Pirate audio side project](https://gui.do/post/rpi-pirate-audio-side-project/)). * Google Photos β†’ [Immich](https://immich.app/) * Authy β†’ [Aegis](https://getaegis.app/) (+ YubiKey for hardware keys) * Webflow β†’ [Astro](https://astro.build/) (on Netlify) for both [gui.do](https://gui.do/) and [cro.cafe](https://www.cro.cafe/) * Self-hosting [NocoDB](https://nocodb.com/) for various backend purposes, one of which is being a backend for [cro.cafe](https://www.cro.cafe/) * [Self-hosting Cal.com](https://cal.com/docs/self-hosting/installation) for scheduling meetings instead of using Reclaim.ai/Google Calendar. * YouTube β†’ [GrayJay](https://grayjay.app/) (both on Desktop and Mobile) * ARC β†’ [Firefox](https://www.firefox.com/) ARCs multi-window sync is superior, but not open source and [development is dead now](https://www.youtube.com/watch?v=NXsId9C4zpg) * Moved more chatgroups from Whatsapp to Signal (only some parent groups still stuck on Whatsapp) * Started building more automations and workflows between my (increasingly more open and self-controlled) apps with [n8n](https://www.n8n.io). * Replaced Ghostty CLI with [Alacritty](https://alacritty.org/) as that works cross-platform. * Got a [Fairphone 6](https://shop.fairphone.com/nl/the-fairphone-gen-6) to replace my dying Samsung Galaxy S21 Ultra. * Got a [Supernote Manta](https://supernote.com/pages/supernote-manta) for note-taking and e-books. Works with Obsidian. * Replaced Sonos speaker β†’ [Raspberry Pi Zero](https://www.raspberrypi.com/products/raspberry-pi-zero/) with [Pirate audio HAT](https://shop.pimoroni.com/products/pirate-audio-line-out) (see [this blog](https://gui.do/post/rpi-pirate-audio-side-project/)) * Started self-hosting Minecraft (on the Synology) to provide a safe environment for my kids when playing the game. * Moved (almost) all e-mail domains, calendar, contacts to Fastmail. I first transitioned to Proton for my e-mail/calendar needs. And although the service itself is good, I mainly ran into issues when I wanted to automate things with my calendar. Proton’s calendar has no CalDAV/CardDAV support (and this is also not on the roadmap) and that’s what made me ultimately move on to Fastmail instead. (Check out [Fastmail](https://www.fastmail.com/) if you’re looking for an alternative.) Transition targets underway: * Google Workspace β†’ Fastmail (The main thing left is to untangle Google SSO sign‑ins) * Adobe CC β†’ Affinity + Darktable/RawTherapee + [DaVinci Resolve](https://www.blackmagicdesign.com/products/davinciresolve/) (this is mainly a habit thing I need to change) After that: * I wouldn’t recommend buying a Synology today, but as long as the devices still function, I don’t see why I should replace them. At least not their NAS function. I do have more and more Homelab containers running which is beginning to stretch its CPU and memory limits so a dedicated docker server (NUC?) might be in my future. * Replace Tailscale with [Headscale](https://headscale.net/stable/) and Bitwarden with [Vaultwarden](https://www.vaultwarden.net/)? Not sure if that is worth the hassle. * Self-host an office suite like [Cryptpad](https://cryptpad.org/). * Setup [FreshRSS](https://freshrss.org/)? Still haven’t recovered from the Google Reader sunset in 2013 πŸ˜… Note that you can start small by moving some smaller apps like some mentioned above. If you want to seriously improve your antifragility, start the work with freeing your core identity and authentication: * **Get your own e-mail domain.** I can’t stress enough how important this one is. You need to own your own identity and a very important key to that is to have control over your e-mail as everything is connected to that. Even if you want to keep using gmail: use it with your own domain. If you ever want to get rid of Google (or whoever you are hosting your e-mail with) it is very hard to move away if you only ever used an @gmail.com address. I used Google Workspace for many years, using it with my own e-mail address allows me to switch e-mail providers from one day to another without losing any e-mails. * **For any service/app signup: use e-mail, not SSO.** I get that it saves a couple of seconds, but it also locks you in. Especially annoying when the service you are using doesn’t allow you to switch to another form of SSO or e-mail (looking at you Anthropic and Tailscale). So instead: signup for new services using your e-mail and maybe setup SSO as a secondary way to sign in if you really want. And of course always setup 2FA/MFA when available. Untangling all kinds of services from your SSO provider is NOT fun… * **Open Authenticator**: speaking of 2FA/MFA: use an independent/open source app for this. You don’t want your free Auth app to suddenly stop its service or start charging (or charging more). I moved from Authy to Aegis which means logging in to a service with Authy 2FA, disabling 2FA and enabling it again with Aegis. Annoying? Yes. Satisfying? Very. And as always: make exports/backups (which Aegis actually allows, Authy did not). ## The big kicker What might be the biggest shift of all: [Claude Code](https://claude.com/product/claude-code) \+ [n8n](https://www.n8n.io) \+ self-hosting. It gives everyone the ability to just build small tools instead of subscribing to yet another service. Or more easily re-use something you found on Github and integrate it into your stack. Custom scrapers, specific integrations, tiny utilities that do exactly what I need. Previously these used to require finding (and paying for) niche SaaS products or hiring developers. Now I build them myself in a couple of hours. This democratization of software creation might be the biggest step yet towards software sovereignty. YOU are becoming the toolmaker now. I left out a lot, and I’m happy to go deeper on any specific area if there’s interest, let me know in the comments! --- ## Terms Explainer **Antifragile**: A concept by [Nassim Taleb](https://en.wikipedia.org/wiki/Nassim%5FNicholas%5FTaleb) describing systems that actually benefit from shocks and volatility. In tech terms, it means your setup gets stronger when things change or break, not weaker. Think: having your own email domain means you can switch providers easily if one fails or raises prices. **Open Source**: Software where the source code is publicly available for anyone to inspect, modify, and improve. Unlike proprietary software, you can see exactly what it does with your data. **Open Standards**: File formats or protocols that anyone can use without restrictions (like Markdown, CalDAV, RSS). This prevents vendor lock-in since multiple tools can work with the same data. **SSO (Single Sign-On)**: β€œLogin with Google/Apple/Facebook” buttons. Convenient but creates dependency on that provider. **2FA/MFA (Two-Factor/Multi-Factor Authentication)**: Extra security requiring a second verification (like a code from an app) beyond your password. **NAS (Network Attached Storage)**: A dedicated device for storing files on your home network. Think of it as your personal cloud. **VPS (Virtual Private Server)**: A rented server where you can host your own services and websites. **CalDAV/CardDAV**: Open standards for syncing calendars and contacts across devices and apps. **\*arr stack**: Collection of media automation tools (Sonarr, Radarr, etc.) that work with Plex for media management. Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/how-to-build-an-online-b2b-community/ # How to Build an Online B2B Community [ Community ](/categories/community/) [ Business ](/categories/business/) # How to Build an Online B2B Community [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Feb 12, 2023 β€’ 15 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: How to Build an Online B2B Community](/_astro/1676216469253.C9jYsy9k_Z19M3em.webp?dpl=6a5162b0635346000861050b) Online communities have become a key tool for businesses looking to connect with customers, partners, and other stakeholders. For B2B companies, building a strong online community can pay off in a few ways: more brand visibility, a reputation as a thought leader, more leads, better customer engagement, and real connections with industry peers. However, building and maintaining a successful B2B community is not always easy. It requires careful planning, a clear understanding of your target audience, and a commitment to providing engaging content and opportunities for interaction and collaboration. On top of that, B2B communities tend to have some additional challenges (compared to many B2C communities) like a limited number of members (your pool is often only as big as the number of B2B customers you have) and many of them can come in with high expectations. In the sections below, I’ll answer the following questions in detail: 1. [What is a B2B community (incl. examples)?](#1-what-is-a-b2b-community) 2. [Additional challenges of building a B2B community](#2-additional-challenges-of-building-a-b2b-community) 3. [What are the risks of not tending to your B2B community?](#3-what-are-the-risks-of-not-tending-to-your-b2b-community) 4. [How do you build a B2B community?](#4-how-do-you-build-a-b2b-community) By the end you’ll know what a B2B community is, what it can do for your business, and the steps to build and maintain one. Whether you’re a seasoned B2B marketer or just starting out, this should give you the knowledge and mindset to build a community that meets your business’s needs and goals. So let’s get into it. ## 1) What is a B2B community? A B2B community refers to a virtual platform where businesses and individuals from different organizations can connect, collaborate, and exchange information and ideas. The main purpose of B2B communities is to provide a space for customers and industry professionals to network and share best practices, insights, and expertise with one another. B2B communities can take many different forms (see below) that give businesses a place to engage with peers, build relationships, and stay up-to-date on industry trends. When industry professionals connect and collaborate like this, both the individual members and their organizations benefit. ### 1.1) Why do customers join a B2B community? There are plenty of benefits to becoming a member of a (your!) B2B community, including: 1. **Faster, potentially better answers**: Any support team can only do so much, and can have only so much experience. An active (worldwide) community has the potential to provide answers faster, and also from different perspectives and experience levels, greatly improving the chances of members to resolve their issues as fast as possible. 2. **Networking Opportunities**: B2B communities provide a platform for businesses and individuals to connect and network with one another. By participating in these communities, your customers can build relationships with peers, industry professionals and expand their network. This greatly correlates with their retention in using your product or services. 3. **Knowledge Sharing**: B2B communities are a great place to exchange ideas, share best practices, and learn from the experiences of others. By participating in these communities, members can gain valuable insights and stay up-to-date on industry developments. 4. **Collaboration**: B2B communities can facilitate collaboration among businesses and individuals, helping to drive innovation and new ideas. Whether members are looking to partner with others on a project or simply exchange insights and experiences, a B2B community can be a valuable resource. 5. **Access to Resources**: B2B communities often provide access to a wealth of information, including documentation, tools, and experts in the field. 6. **Increased Visibility**: By participating in a B2B community, members can increase their own visibility and establish themselves as a thought leader in your industry or even an ambassador for your product/service. By joining a B2B community, your customers get access to resources, knowledge, and expertise that help them and their business succeed. Often much more, and much faster, than your employees can. ### 1.2) Why put all the effort in running a B2B community? As we’ll get into later: building a B2B community takes up a lot of resources and you’ll need patience for it to pay off. But it has enough benefits to make it worth the investment. Some of the key benefits include: 1. **It’s our natural way of doing things**: Humans all search for a place to belong, a place where we can be part of something bigger than ourselves. Building communities on shared values and/or goals gives people another avenue or layer of meaning. 2. **Establishing thought leadership**: A thriving B2B community can help establish your brand as a thought leader in your industry. 3. **Generating leads**: By connecting with potential customers in a B2B community, you have the opportunity to generate leads for your business. 4. Building customer loyalty: A B2B community provides a platform for customers to connect with your brand and receive support and feedback, helping to build customer loyalty over time. 5. **Sharing information and ideas**: B2B communities provide a space for individuals to share information, exchange ideas, and collaborate on projects. 6. **Improve your customer support load and experience**: as mentioned in 1.1.1, an active community can be seen as a 1st line support channel for your business, that might even be faster and better than your own support can ever be, freeing up time for your internal support team to focus on the more challenging issues. 7. **Great channel to get feedback on your product/service**: by building a closer, trusted relationship, more feedback will reach you, and probably also sooner. ### 1.3) What are great examples of B2B communities? Some general forms of communities include: 1. Generic online Forums such as Quora and Reddit and to some degree LinkedIn Groups, provide a space for businesses to engage with others in their industry and discuss common challenges and best practices. Not owned by the company that produces the service or product the community talks about, but it can provide instant access to a huge user base. 2. Niche-Specific Platforms: There are many communities that are specifically designed for (B2B) communities catering towards users of a specific product or service, industry professionals or interest groups. These communities are often fully owned by a product/service company, and you’ll often need to start from scratch. 3. Industry-Specific Conferences and Trade Shows: Attending (or organizing) industry-specific conferences and trade shows can provide opportunities for businesses to connect with others in their industry, share ideas, and network. 4. B2B Marketplaces: B2B marketplaces, such as [Sourceability](https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fspryker%2Ecom%2Fcustomers%2Fsourceability&urlhash=-7fF&trk=article-ssr-frontend-pulse%5Flittle-text-block), provide a platform for businesses to connect with other businesses and find potential customers, suppliers, and partners. A strong B2B community brings real benefits, and these different forms are a starting point for figuring out which one fits your needs and goals. There are plenty of successful B2B communities out there, each with its own focus. Here are a few examples to get you thinking: 1. [Salesforce Trailblazers](https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Ftrailhead%2Esalesforce%2Ecom%2Ftrailblazers&urlhash=-k%5Fw&trk=article-ssr-frontend-pulse%5Flittle-text-block): Learning community for certified SalesForce users. 2. B2B Marketing Exchange: An international network of LinkedIn groups for B2B marketers to network and discuss industry trends. 3. [GrowthHackers](https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fcommunity%2Egrowthhackers%2Ecom%2F&urlhash=WcB0&trk=article-ssr-frontend-pulse%5Flittle-text-block): A community of growth professionals dedicated to driving sustainable growth through data-driven decision making. 4. [Uncommon](https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ecommonroom%2Eio%2Funcommon%2F&urlhash=O-Q9&trk=article-ssr-frontend-pulse%5Flittle-text-block): Niche community analytics tool CommonRoom that has an active and helpful Slack community for Community Managers/Analysts. 5. [Docker](https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Edocker%2Ecom%2Fcommunity%2F&urlhash=Krz%5F&trk=article-ssr-frontend-pulse%5Flittle-text-block): Over 200+ meetups around the world, a monthly virtual user group and a great ambassador program (Docker Captains) for this container tool that is used by many developers worldwide. 6. Magento: Great example of a fast growing international B2B community in the ecommerce industry (that I was part of) with its heydays around 2010-2018\. During these years, many agencies and companies providing 3rd party services were founded and have been extremely successful. (And then Adobe bought it in 2018 and pretty much let it die out…) These communities have all done a good job of bringing like-minded people together and giving them a place to connect, collaborate, and exchange ideas. ## 2) Additional challenges of building a B2B community Building a successful B2B community requires overcoming a number of unique challenges that you see less in other (B2C) communities. Some of the most common challenges include: ![B2B Community Challenges](/_astro/1676659930606.07UhSqSg_ZCt4MA.webp?dpl=6a5162b0635346000861050b) [_Image by Adrian Krebs_](https://twitter.com/krebs%5Fadrian/status/1481335539685072904) 1. **Lower number of community members**: B2B communities often have a smaller pool of potential members compared to B2C communities. For B2C, your target audience is often β€œall consumers”, while a B2B community can be very limited to β€œAll developers on the payroll of our B2B clients that are working on our product”. This can make it more difficult to build a critical mass of active members and can require more effort to keep the community engaged. Also see [The 90-9-1 Rule for Participation in Online Communities](https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Enngroup%2Ecom%2Farticles%2Fparticipation-inequality%2F&urlhash=UcZJ&trk=article-ssr-frontend-pulse%5Flittle-text-block). 2. **Limited engagement**: B2B communities can be more focused on exchanging information and ideas, rather than socializing and building personal connections. This can lead to limited engagement and lower levels of participation, compared to more social B2C communities. 3. **High expectations**: B2B community members are often highly knowledgeable and experienced, and may have higher expectations for the quality and value of the content and interactions in the community. 4. **Competition for attention**: B2B communities may compete with other professional networks, such as LinkedIn, for the attention of potential members. It’s also more likely that your user are only logging in to your community during business hours. 5. **Concerns for anonymity**: Often B2B communities are not anonymous, and asking questions or participating in discussions might give away what a company is working on, or it might even be seen as a personal failure that you need to ask a support question. 6. **Complex approval processes**: To get started, B2B communities may require approval from multiple stakeholders, such as legal, marketing, and IT departments. Not saying these apply to each and every B2B community, or that they never happen in other communities. But B2B communities tend to see more of them, and it’s good to be aware of them. None of this is a dealbreaker though. If you understand these challenges and work around them, you can still build a community that drives growth, gets people collaborating, and makes the customer experience better. ## 3) What are the risks of not tending to your B2B community? Neglecting your B2B community can have serious consequences, including a lack of engagement, declining customer base, and a negative impact on your brand. 1. **Lack of engagement**: If your community is not well-tended, members may become disengaged and lose interest. This can lead to a decline in participation and a decrease in the value that your community provides. 2. **Churn**: Neglecting your community can also lead to a decline in customers, as members leave in search of more active and engaging communities. 3. **Negative impact on brand**: A poorly managed or neglected community can also have a negative impact on your brand, as members may associate your brand with a lack of commitment or a lack of attention to their needs. 4. **Loss of control/visibility**: The community might start somewhere else where you have less control and visibility. To avoid these risks, you need to invest in your B2B community and give it the resources and support it needs. That means regularly creating engaging content, getting people to interact and collaborate, and giving members chances to connect and grow. ## 4) How do you build a B2B community? Granted, this very much depends on your audience, the product/service that you sell and your starting point. But below are some points that most of us need to consider: ### 4.1) Define your community’s purpose and goals 🎯 Before you start building your B2B community, it’s important to define its purpose and goals. This will help you to focus your efforts, attract the right members, and create a community that truly meets the needs of your business and its members. When defining your community’s purpose and goals, consider the following questions: 1. What do you want to achieve through your B2B community? 2. Who are your target members and what do they need from the community? 3. What kind of content and activities do you want to offer to your members? Once you’ve answered these, you can use them to write a clear vision and mission statement for your community. Keep it short, make it spell out the purpose and goals, and it’ll guide all your community-building efforts from there on. ### 4.2) Identify your target audience πŸ’β™‚οΈ Identifying your target audience is a critical step in building a successful B2B community. Knowing who your target members are will help you to create content and activities that are relevant and engaging, and to attract the right people to your community. To identify your target audience, consider the following: 1. Industry: What industry does your business operate in and what industries are your target members a part of? 2. Demographics: What are the age, gender, and location of your target members? 3. Job Roles: What job roles do your target members hold within their organizations? 4. Interests and Needs: What are the interests and needs of your target members and how does your community meet those needs? Once you have a clear picture of your target audience, you can use it to create content and activities that fit their needs and interests, and to attract the right people to your community. It’s also not uncommon to have multiple audiences combined in a single community. Like at [Spryker](https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fspryker%2Ecom%2F&urlhash=lmOI&trk=article-ssr-frontend-pulse%5Flittle-text-block) our community exists not only of our direct customers (enterprise merchants), but also solution partners (agencies), technology partners (like AWS and payment providers) and freelancers. And in all of these cases, these members could lean more to the business side, or more on the technology/development side. ### 4.3) Choose the right platform πŸš‰ The platform you choose to host your B2B community can have a significant impact on its success. With a wide range of options available, it’s important to choose a platform that is both accessible and suitable for your target audience, and that provides the features and functionality you need to meet your community’s goals. When choosing a platform, consider the following: 1. Accessibility: Is the platform easily accessible for your target audience, and does it work well on a range of devices and browsers that your audience might use? 2. Features and Functionality: Does the platform offer the features and functionality you need to support your community’s goals, such as group discussions, content sharing, and member profiles? Do you want the platform to be open or closed? 3. User Experience: Is the platform user-friendly and does it provide a positive experience for your members? Does it integrate well with the other tools in your ecosystem? 4. Cost: πŸ’° Does the platform offer the level of support and resources you need at a cost that is within your budget? I’m currently right in the middle of a procurement process for a community platform, so this pain is very tangible for me at this moment πŸ˜„ ### 4.4) Create engaging content πŸ‘ Creating engaging content is key to building a successful B2B community. Give people useful information, resources, and things to discuss, and you’ll attract and keep members, and build a real sense of community. When creating content for your B2B community, consider the following: 1. Relevance: Make sure that your content is relevant and valuable to your target audience, and addresses their needs and interests. 2. Variety: Offer a range of content, including articles, videos, podcasts, and webinars, to keep your members engaged and interested. 3. Interactivity: Encourage interaction and discussion among your members, and provide opportunities for members to contribute their own content and ideas. 4. Timeliness: Keep your content up-to-date and timely, and stay responsive to the changing needs and interests of your members. ❗️Do note that although you need engaging content, you need to have (or get) access to a great marketing/content team that can create this content. A community team should bring important topics to light and connect to and facilitate community creators, but creating the actual content should IMHO not be on a community teams todo list. ### 4.5) Get people interacting and collaborating 🀝 Interaction and collaboration are the cornerstone of any successful B2B community. Give members chances to connect, share ideas, and work together, and you’ll build a real sense of community and some genuinely useful connections. When you’re getting people to interact and collaborate in your B2B community, consider the following: 1. Encourage discussion: Provide opportunities for members to share their thoughts and ideas, and to discuss topics of interest. 2. Facilitate networking: Encourage members to connect with one another and build relationships through features like member profiles, private messaging, and virtual events. 3. Promote collaboration: Encourage members to work together on projects, and to share resources and information to support common goals. 4. Provide support: Make sure that members have access to the resources and support they need to succeed, and that they feel valued and appreciated. Get people interacting and collaborating, and you end up with a lively, supportive B2B community that’s worth the effort for both members and your organization. --- ## Wrapping up --- Building an online B2B community is a big step for businesses that want to connect with other professionals in their industry. A community gives businesses a space to exchange information, collaborate, and connect, which tends to lead to more business opportunities, better relationships, and better overall performance. Follow the steps in this article and you can build an engaged community that supports your long-term success. Whether that’s through LinkedIn groups, niche social networks, online forums, industry events, or B2B marketplaces, there are plenty of ways to connect with others and grow your business. So why not start building yours today? --- ### Additional resources If you made it this far down then A) I’m impressed and B) you might be eager to learn even more about this topic. Here are some good resources: 1. Blogposts: * [3 ways B2B Community is Changing in 2023](https://www.mightynetworks.com/pro/learn/b2b-community-building), by [Mighty Networks](https://www.linkedin.com/company/mightynetworks/) * [The SPACES model for defining community’s business value](https://cmxhub.com/the-spaces-model/), by [David Spinks](https://www.linkedin.com/in/davidspinks/) 2. Books: * [The Art of Community](https://bookhive.buzz/books/bk%5FPqcq0sjg22AJAzijNFqq) and [People Powered](https://bookhive.buzz/books/bk%5F2rystELfSp2SEcZqiYU7) by [Jono Bacon](https://www.linkedin.com/in/jonobacon/) * [The Businesss of Belonging](https://bookhive.buzz/books/bk%5FjajqzPJlfB41rrmdmYHQ) by [David Spinks](https://www.linkedin.com/in/davidspinks/) 3. Podcasts: * [In Before The Lock](https://ib4tl.fm/), by Erica Kuhl and [Brian Oblinger](https://www.linkedin.com/in/brianoblinger/) * [The Community-Led Growth show](https://open.spotify.com/show/7eQhR01Fs098yMZ5qXtvjC), by [Joel Primack](https://www.linkedin.com/in/joel-primack/) * [Community Signal](https://communitysignal.com/) by [Patrick O’Keefe](https://www.linkedin.com/in/patrickokeefe/) * [Lessons From The NEW Community Manager Handbook](https://communityroundtable.com/what-we-do/resources/community-management-podcasts/cmgr-handbook-podcast/), by [The Community Roundtable](https://www.linkedin.com/company/the-community-roundtable/) * [The B2B Growth Show](https://sweetfishmedia.com/b2b-growth) > TIP: If your community is catering towards a technical audience with a lot of developers, I can highly recommend the content of [Mary Thengvall](https://www.linkedin.com/in/marythengvall?trk=article-ssr-frontend-pulse%5Flittle-mention) ([website](https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Emarythengvall%2Ecom%2Fblog&urlhash=-oLt&trk=article-ssr-frontend-pulse%5Flittle-text-block)) and [Developer Relations](https://bookhive.buzz/books/bk%5Fn0nVY8zEFPJMo0Z2pTyd) by [Caroline Lewko](https://ca.linkedin.com/in/carolinelewko?trk=article-ssr-frontend-pulse%5Flittle-mention) , and for you to check out content everywhere marked [#DevRel](https://www.linkedin.com/feed/hashtag/devrel?trk=article-ssr-frontend-pulse%5Flittle-text-block). Dig into these and you’ll get a better sense of how to build a successful B2B community, and how to use it to drive growth and get people collaborating around your business. --- Good luck and let me know your thoughts in the comments! PS: If you’re building or scaling a B2B community and want a senior thinking partner alongside the person already doing the work, I take on a few advisory engagements at a time. Details at [/retainer](/retainer/). Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/intervju-guido-jansen-ska-ta-reda-pa-varfor-kunderna-inte-handlar/ # Intervju: Guido Jansen ska ta reda pΓ₯ varfΓΆr kunderna inte handlar [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Mar 21, 2016 β€’ 5 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Intervju: Guido Jansen ska ta reda pΓ₯ varfΓΆr kunderna inte handlar](/_astro/heroImage.CixTreOD_Z16AzsY.webp?dpl=6a5162b0635346000861050b) Original: [http://www.ehandel.se/Guido-Jansen-ska-ta-reda-pa-varfor-kunderna-inte-handlar,7465.html ](https://www.ehandel.se/Guido-Jansen-ska-ta-reda-pa-varfor-kunderna-inte-handlar,7465.html) **Euroflorist anstΓ€llde fΓΆrra Γ₯ret en psykologichef som ska analysera kundernas beteende och fΓΆrhoppningsvis fΓ₯ dem att handla mer.** Guido Jansen, som har en bakgrund inom psykologi och beteendevetenskap, har i juni arbetat som Chief Psychology Officer pΓ₯ Euroflorist under ett Γ₯rs tid. Hans uppgift Γ€r att studera kundbeteende inom e-handeln fΓΆr att ta reda pΓ₯ hur hans fΓΆretag kan bygga relationer med sina kunder och fΓΆrstΓ₯s fΓ₯ dem som inte handlar att handla, och de som handlar att handla mer. > _\- Jag tittar pΓ₯ hur vΓ₯ra kunder beter sig och pΓ₯ hur mΓ€nniskor som kanske vill bli vΓ₯ra kunder beter sig. Och pΓ₯ hur vi kan fΓΆrbΓ€ttra vΓ₯r service och bygga en bΓ€ttre relation med vΓ₯ra kunder och i fΓΆrlΓ€ngningen fΓΆrstΓ₯s tjΓ€na mer pengar, fΓΆrklarar han._ Att titta pΓ₯ beteende innebΓ€r mer exakt att analysera data och att kombinera det man fΓ₯r fram med undersΓΆkningar och kundintervjuer. Det kan till exempel handla om att kunderna fΓ₯r testa olika versioner av hemsidan fΓΆr att se vilken som gΓ₯r bΓ€st hem, eller att Euroflorist, utan att sΓ€ga vilket fΓΆretag som ligger bakom, fΓΆrser ett antal potentiella kunder med en dator eller en telefon och en uppmaning att kΓΆpa blommor till en viss person. > _\- Ibland gΓ₯r de dΓ₯ till vΓ₯r sida och ibland till en konkurrents sida. Eller sΓ₯ handlar de bara nΓ₯got via Google. Det hjΓ€lper oss att fΓΆrstΓ₯ hur kunderna tar beslut._ ### **NorrmΓ€n gillade inte rabatter** Guido Jansen tycker att Euroflorist Γ€r ett extra intressant fΓΆretag att jobba fΓΆr eftersom de flesta av kunderna handlar Γ₯t nΓ₯gon annan, vilket inte alltid Γ€r fallet med annan e-handel. DΓ₯ blir det kanske extra viktigt att allt - frΓ₯n produkten i sig sjΓ€lv till leverans och betalningsmodell - fungerar precis som kunden vill ha det. > _\- Det Γ€r intressant att titta pΓ₯ mΓ€nniskors beteenden, och med en bakgrund inom psykologin sΓ₯ vet man vad som lockar folks uppmΓ€rksamhet, vad mΓ€nniskor har fΓΆr begrΓ€nsningar nΓ€r det gΓ€ller att vara uppmΓ€rksamma, vad de ser, vad de inte ser, och sΓ₯ vidare. PΓ₯ sΓ₯ sΓ€tt kan man fΓΆreslΓ₯ fΓΆrbΓ€ttringar, fΓΆrklarar Guido Jansen._ **Kan samma metoder anvΓ€ndas i alla branscher?** > _\- Ja, ΓΆverallt. Samma svar funkar inte ΓΆverallt men det finns vissa principer som Γ€r giltiga fΓΆr alla branscher. Du mΓ₯ste dock fortfarande gΓΆra research, det som funkar fΓΆr en bank kanske inte funkar fΓΆr en blomsterbutik._ Enligt Guido Jansen finns det stora skillnader mellan hur kunder beter sig i olika lΓ€nder. Det Γ€r alltsΓ₯ nΓ₯got som kan vara viktigt att ta hΓ€nsyn till om man som e-handlare Γ€r verksam pΓ₯ flera marknader. ![](/_astro/Guidopres.rlTPcQUw_1u1Gy2.webp?dpl=6a5162b0635346000861050b) _‍Guido Jansen Γ₯ker ofta omkring i vΓ€rlden och fΓΆrelΓ€ser om vikten av psykologi om man vill ha lojala kunder_ > _\- Ja, det var faktiskt dΓ€rfΓΆr jag bΓΆrjade arbeta pΓ₯ Euroflorist, fΓΆr att jag tyckte att det var intressant med kulturella skillnader. Vi sΓ€ljer samma produkt, blommor, ΓΆverallt och har i stort sett likadana sidor i vΓ₯ra olika lΓ€nder men mΓ€nniskor uppfΓΆr sig fortfarande annorlunda._ Han har inte varit tillrΓ€ckligt lΓ€nge pΓ₯ Euroflorist fΓΆr att uttala sig om sΓ₯ mΓ₯nga konkreta exempel men sΓ€ger sig ha hΓΆrt frΓ₯n kollegor att rabatter tidigare inte fungerade sΓ₯ bra i Sverige, och framfΓΆr allt inte i Norge. Bilden var att norska personer uppfattade sig sjΓ€lva som ganska rika och att rabatter dΓ€rfΓΆr inte var nΓΆdvΓ€ndiga. > _\- Jag vet inte om det Γ€r sant men effekten var att rabatterna inte fungerade. Men de senaste Γ₯ren har vi sett en skillnad i Norge, sΓ₯ kanske det Γ€r sΓ₯ att den yngre generationen har en annan syn pΓ₯ rabatter, funderar han._ ### **”Funkar inte att fokusera pΓ₯ snabb vinst”** Ett annat exempel Γ€r att sidan med β€œterms and conditions” Γ€r vΓ€ldigt populΓ€r i Tyskland jΓ€mfΓΆrt med andra lΓ€nder dΓ€r de flesta enligt Guido Jansen bara klickar pΓ₯ ok utan att lΓ€sa sΓ₯ noga vad det stΓ₯r. I Tyskland dΓ€remot lΓ€gger mΓ₯nga kunder sΓ₯ lΓ₯ng tid som fem minuter pΓ₯ att gΓ₯ igenom den sidan, Γ€ven om de handlar i mobilen. > _\- DΓ₯ blir det helt enkelt ett fΓΆrtroendeproblem fΓΆr e-handeln om den informationen inte Γ€r tydlig. DΓ₯ gΓ₯r kunderna till en annan webshop, konstaterar han._ **Vad gΓΆr fΓΆretag oftast fΓΆr fel nΓ€r det gΓ€ller psykologi och kundbeteende?** > _\- Att de inte tittar pΓ₯ det alls. En sak jag verkligen gillar med Euroflorist Γ€r att vi fΓΆrsΓΆker att locka kunder genom att fΓΆrbΓ€ttra vΓ₯r sida. MΓ₯nga fΓΆretag fΓΆrsΓΆker kΓΆpa kunder genom att lΓ€gga alla sina pengar pΓ₯ marknadsfΓΆring i stil med till exempel Google Adwords, men nΓ€r du slutar med det Γ€r kunderna borta. Det skapar ingen bra relation till kunden. MΓ₯nga fΓΆretag kan fΓΆrbΓ€ttra den biten. Man fΓ₯r inte glΓΆmma bort att skapa relationer med kunderna, sΓ€ger Guido Jansen och fortsΓ€tter:_ > _\- MΓ₯nga fΓΆretag fokuserar pΓ₯ siffror och pΓ₯ snabb vinst men det funkar inte sΓ₯. Du kan prova massor och fΓΆrbΓ€ttra mΓ₯nga smΓ₯saker men du mΓ₯ste verkligen titta pΓ₯ och fΓΆrbΓ€ttra hela kundresan. Det Γ€r mycket mer effektivt Γ€n att till exempel Γ€ndra fΓ€rg pΓ₯ en knapp._ **Men finns det inte en risk att kunderna blir trΓΆtta av fΓΆr mΓ₯nga undersΓΆkningar?** > _\- Jo, absolut. Det Γ€r dΓ€rfΓΆr vi har mest nytta av att titta pΓ₯ data. Sen har vi anvΓ€ndarstudier som mΓ€nniskor anmΓ€ler sig till frivilligt. Online frΓ₯gar vi inte sΓ₯ mycket. Har vi nΓ₯gon ytterligare frΓ₯ga som vi inte kan fΓ₯ svar pΓ₯ genom data eller studier, sΓ₯ fΓΆrsΓΆker vi vΓ€lja ut en specifik andel av kunderna att frΓ₯ga pΓ₯ nΓ€tet. Det Γ€r viktigt att undersΓΆkningen inte kΓ€nns stΓΆrande fΓΆr kunden._ NΓ€r vi frΓ₯gar Guido Jansen om han har nΓ₯gra sΓ€rskilda tips till svenska e-handlare avrΓ₯der han frΓ₯n att se kundundersΓΆkningar som komplexa och tidskrΓ€vande. Ibland kan det rΓ€cka lΓ₯ngt med att sΓ€tta sig med ett fΓ₯tal kunder och prata med dem om hur de upplever ens sida. > _\- GΓΆr en anvΓ€ndarstudie ΓΆver en enda dag. Eller tillbringa en dag med att sitta hos kundservice. Det kan vara vΓ€ldigt vΓ€rdefullt._ Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/introducing-barazo-community-forums/ # Barazo: community forums where members own their data [ Community ](/categories/community/) [ Open Source ](/categories/open-source/) [ Devrel ](/categories/devrel/) # Barazo: community forums where members own their data [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Feb 14, 2026 β€’ 6 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) β€’ [ 20 interactions ](#juttu-comments) ![Cover image for article: Barazo: community forums where members own their data](/_astro/heroImage.DAWzGKFG_1Rrw6F.webp?dpl=6a5162b0635346000861050b) I’ve started communities from zero three (and a half) times now. Mambo/Joomla!, Dutchento (the Dutch Magento community), CRO.CAFE, Spryker’s developer ecosystem. Each time, the same thing happened: years of member contributions, relationships, and reputation… locked inside a platform that neither I (as admin) or the members actually controlled. Enshittification all around. Slack continuously putting up all kinds of new restrictions on small/open-source communities (e.g. all your messages disappearing after 90 days), Discord adding mandatory ID verification, Vanilla getting more expensive every year. And Twitter… well… And your members? They start over every time they switch platforms. New account, new identity, zero history. No reputation you can bring with you. Moving to a better place is hard if you need to leave everything behind. And on top of that, AI-slop posts that are getting harder to counter. This is only going to get worse (by a lot). These patterns bugged me enough to try building something different. (Apparently β€œjust build it yourself” is how my brain handles frustration.) ## What is Barazo? [![Barazo banner: Your identity. Your communities. Everywhere. Built on the AT Protocol.](/_astro/barazo-banner.V8HxOqgS_ZENhPY.webp?dpl=6a5162b0635346000861050b)](https://barazo.forum) Barazo is an open source community forum built on the [AT Protocol](https://atproto.com/) (the protocol behind [Bluesky](https://bsky.app/)). Inspired by Joomla (which comes from β€œjumla”), the name comes from the Swahili word β€œbaraza,” meaning council or assembly. A place where people come together to discuss. Three things make it different from Discourse, Flarum, Circle, or any other forum platform: **1\. Portable identity** Members log in with their AT Protocol account (like their Bluesky handle). No new account to create. Their identity works across every Barazo forum, and it belongs to them, not to any single community. A bit like how you only need a single Slack or Discord account to access all workspaces/servers. **2\. User data ownership** When someone creates a topic or posts a reply, that content is written to their own Personal Data Server (PDS), not Barazo’s database. Barazo maintains an index for fast searching and browsing, but the source of truth lives with you. If a forum shuts down, your content doesn’t disappear with it. (You don’t have to host your own PDS. Just create a Bluesky account and you’re good.) **3\. Cross-community reputation** Activity and contributions are tracked across forum instances (even self-hosted ones). A member who’s helpful in three different communities carries that reputation with them. No current forum platform (or even Discord or Slack) does this because they’re all isolated silos. ## Why AT Protocol? I’ve written before about [building anti-fragile communities](/post/start-building-anti-fragile-communities/). Communities built on platforms you don’t control are structurally fragile. One vendor decision can wipe out years of work. AT Protocol solves this at the protocol level. Identity is portable (you can move your account between providers). Data lives on personal data servers. And applications are β€œviews” into the protocol data instead of walled gardens holding it hostage. ActivityPub (Mastodon, Lemmy) tried something similar but ran into sync problems. Lemmy’s federation is fragile: comments routinely fail to sync between instances, and when an instance goes down, there’s no way to recover what was lost. AT Protocol’s architecture avoids this: user data lives on PDSs that are independent of any single app. The protocol is still young, but it already has 40M+ users through Bluesky. That’s 40M+ people who can log into any Barazo forum without creating a new account. ## How it works The architecture has three main pieces (I’ll keep this brief… the repos have all the details): ![Barazo architecture: three main components (Lexicons, AppView, Frontend) with user data flowing from PDS through the firehose to the AppView](/images/post/barazo-architecture.svg) **Lexicons** define the data structure. I’ve registered the `forum.barazo.*` namespace with record types for topics, replies, reactions, and user preferences. Think of them as the shared contract between all the pieces. Published as an [open source TypeScript package](https://github.com/singi-labs/barazo-lexicons). **The AppView** (the [backend API](https://github.com/singi-labs/barazo-api)) subscribes to the AT Protocol firehose through [Tap](https://github.com/bluesky-social/indigo), filtering for `forum.barazo.*` records. It indexes everything into PostgreSQL for fast reads, handles authentication via AT Protocol OAuth, and exposes a REST API for all forum operations. **The frontend** ([Next.js app](https://github.com/singi-labs/barazo-web)) consumes that API and renders the forum. Server-side rendered, accessible (targeting WCAG 2.2 AA), with full-text search, moderation tools, notifications, and an admin panel. A nice bonus: every new topic can automatically cross-post to Bluesky with a link card back to the forum. Free distribution to the entire Bluesky network without extra work from members or moderators. ## What’s built so far This is alpha software, but it’s functional. Staging environment is already up-and-running (Hetzner VPS, EU-hosted, privacy-first). Five repos, all open, all tested, and probably all in need of more eyeballs: * [barazo-lexicons](https://github.com/singi-labs/barazo-lexicons): AT Protocol schemas + generated TypeScript types (MIT) * [barazo-api](https://github.com/singi-labs/barazo-api): Fastify backend with OAuth, firehose, full REST API (AGPL-3.0) * [barazo-web](https://github.com/singi-labs/barazo-web): Next.js frontend (MIT) * [barazo-deploy](https://github.com/singi-labs/barazo-deploy): Docker Compose for self-hosting (MIT) The backend is AGPL (protecting the core from closed-source forks), while the frontend and lexicons are MIT (encouraging adoption and custom frontends). ## What’s next * **Migration tools**: CLI to import from Discourse, Flarum, and phpBB * **Managed hosting**: For communities that don’t want to self-host (EUR 19-99/month) * **Plugin system**: Core features (search, notifications, moderation) are already built as plugins internally, which validates the architecture for third-party extensions * **Global aggregator**: barazo.forum itself will run in β€œglobal mode,” showing activity across all Barazo forums, like a Reddit for the decentralized web ## Why this stack? I wanted everything open source, EU-hostable, and something I could actually maintain as a solo builder. That led to: | **Layer** | **Technology** | | ---------- | ---------------------------------------------------------- | | Runtime | Node.js 24 LTS, TypeScript (strict mode) | | Backend | Fastify, Drizzle ORM, PostgreSQL 16, Valkey | | Frontend | Next.js 16, React 19, TailwindCSS, Radix UI | | Protocol | @atproto/api, @atproto/oauth-client-node, @atproto/tap | | Search | PostgreSQL full-text + pgvector (optional semantic search) | | Hosting | Hetzner VPS + Bunny.net CDN (EU-based) | | Monitoring | GlitchTip (self-hosted, Sentry SDK compatible) | Everything open source. Everything EU-hosted. No tracking, no ads, no engagement-for-extraction metrics. ## Challenges **Adoption chicken-and-egg.** AT Protocol has 40M+ users through Bluesky, but β€œlog in with Bluesky” is still unfamiliar to most people. I’m betting on the protocol growing, but it’s a bet. **Moderation at the AppView level.** Since Barazo doesn’t control users’ data servers, all moderation happens at the indexing layer. It can remove content from its index, but can’t delete it from someone’s PDS. That’s a feature (censorship resistance), but it means moderation requires more thought. I’ve built first-post queues, burst detection, cross-community ban propagation, and new-account trust ramps to handle this. **Solo builder.** I’m building this with AI assistance (more on that in a separate post), which is great and also limiting. The architecture is solid, the code is tested, but there’s only one person making product decisions. I probably have blind spots. ## How you can help This is alpha. Best time to tell me something’s wrong is now, before it gets harder to change. If you build communities: does portable identity + user data ownership matter to you? What am I missing? If you write code: the [repos are open](https://github.com/orgs/singi-labs/repositories). Issues, PRs, architectural feedback… all welcome. Or just tell me what you think. Comment below, DM, whatever works. Check it out at [barazo.forum](https://barazo.forum) (for now just a direct link to the Github org, website is pending) What would convince you to move your community to a platform where members actually own their data? PS: I’ll write about the Barazo/ATproto reputation system next. This is not necessarily a forum-specific issue, but in these days of fast-growing AI-slop content an important one to address from the foundational level. PPS: If you’re rethinking your own community platform or trying to design portable, antifragile community infrastructure at your company, I take on a few advisory engagements at a time. Details at [/retainer](/retainer/). Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/learnings-from-shenzhen/ # Learnings from Shenzhen [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Sep 3, 2017 β€’ 3 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Learnings from Shenzhen](/_astro/heroImage.DAim2S_m_ZkdFxB.webp?dpl=6a5162b0635346000861050b) 1. You need WeChat for basically everything and it’s quite impressive what you can do with it (translations, payments, taxi, bicycle rent, movie tickets, hotel bookings, pay for your utilities,…). 2. QR codes are actually a (big) thing here. 3. Merchants want to move away from Alibaba. There is so much competitions on the marketplace and no way to present your own brand differently in ways that matter. 4. Factories are moving away from Shenzhen because employees are getting too expensive and less and less employees are available in Shenzhen. 5. Good software engineers or MBAs get paid much more in Shenzhen than in Silicon Valley. 6. People are accustomed to shipping taking around 3 days. 7. Besides culture, the language barrier itself is already quite a tough bridge to cross, even with translators. It’s definitely improving: younger people (< 30) often had English in their education, but often not much real practice actually communicating with foreigners. Which makes them hesitant/shy to try speaking English. I have the same with German and French. 8. If you want to start selling in China, having an existing western or worldwide brand will give you an advantage. China might be known for copycats, but most people do recognize and prefer real brands. 9. China is working on IP regulations. This means that the copycat business might be getting more and more restricted. 10. CRM/Customer retention doesn’t seem to be a thing: business focus on, it’s all about getting to that single sale and move to the next customer. 11. Besides a power adapter, bring a VGA adapter. 12. People in Shenzhen work insane days and start early in the morning. Which means that after 21/22h, all social activities will be done and the streets get empty quickly. 13. If you are 1.86m/6.1ft and have blond hair: no-one will miss you (that’s for all of Asia by the way). 14. the social events (dinner mainly) after/before the conference are more important than the conference itself even more so than in western countries. 15. [Kuba ZwoliΕ„ski](https://medium.com/@kubazwolinski) tought us this: If invited to dinner, you should start eating as soon as the food hits the table. The host will probably invite you for rounds and rounds of toasts with rice wine (18%–25%). Since you’ll be standing up for each toast, it’s good to slow the alcohol absorption with the food asap to make sure that after 2 hours you still can actually stand up… ;) 16. Getting into Shenzhen is quite easy. No need to arrange visa up-front, you can apply for 5 day visa at the border. It will most likely cost you 168 RMB (€21.60/$25.61). ![](/_astro/5a2c56714584a600012805e3_1_ooVJHfwd_7mD_pJMHXw_ug.CCt_xc5G_1palIs.webp?dpl=6a5162b0635346000861050b) Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/mid-to-long-term-concerns-with-ai-programming/ # Concerns with AI programming [ Ai ](/categories/ai/) [ Development ](/categories/development/) # Concerns with AI programming [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Jan 24, 2025 β€’ 3 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Concerns with AI programming](/_astro/535A3984.D3IsPmaj_1s2qt9.webp?dpl=6a5162b0635346000861050b) Updated: Jan 26, 2025 I’ve been programming with AI on the side a bit for the last months. While it’s an amazing experience on the one hand, it also raised some concerns on the other. I’m not a full-time developer, so I’m looking forward to learn from more experienced developers how they see this… 1. The ease with which LLMs generate solutions leads to a decline in/ erosion of critical thinking. Why argue with a PhD level intelligence? You’ll stop evaluating AI produced code, accepting the 1st answer, reducing the ability to solve problems and making decisions independently. 2. LLMs tend to suggest common/popular solutions, even when better/more up-to-date alternatives exist β†’ adoption of suboptimal technologies simply because they are the default suggestion from the LLM, rather than making an informed decision based on updated best practices. 3. LLMs output is not neutral; its influenced by the training data (and selection… see also point 4 ↓), reinforcement learning, and post-processing steps. LLMs are systems that generate words/code in the most common/likely order. But what if the LLMs are trained on average code which is not that great…? Without being aware of these issues, you limit potential superior alternatives β†’ the code ecosystem will become less diverse and innovative. 4. Companies may use LLMs to promote their own products and services, creating a closed ecosystem where developers may not realize they are opting (or locking) into a specific company’s entire stack. 5. LLMs tending to reinforce what is already popular will greatly hinder the adoption of new libraries, languages, and frameworks. The common denominator that the AI builds upon is never going to be that new innovative framework that you don’t yet know about. This could make it more difficult for innovative new technologies to gain traction, as developers may not be exposed to alternatives outside of what the LLM commonly suggests. 6. Not really worried about AI replacing human developers completely just yet: AI is still mainly about the β€œplumbing” not about great system design/architecture. But what about the process of training the humans that have the capacity to go beyond the plumbing? Until now, getting to that next/higher level often did include a lot of plumbing. How do we get humans there without doing the plumbing first (fun challenge for our education specialists). 7. Contributed by [Julliette Reinders Folmer](https://www.linkedin.com/in/julietterf): AIs are often trained on copyrighted code from other people which - pending many lawsuits - makes the use of AI is basically theft of intellectual property. This can cause issues with code licensing: what if the AI is trained on GPL-licensed code? That basically means that YOUR (AI generated) code MUST now be GPL licensed as well as it can be considered a derivative work… What do you think? Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/new-domain-and-cms/ # New domain and CMS! [ Website Updates ](/categories/website-updates/) # New domain and CMS! [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Oct 5, 2017 β€’ 1 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: New domain and CMS!](/_astro/heroImage.Z6ASCtLe_Z1Xz36J.webp?dpl=6a5162b0635346000861050b) I managed to purchase the gui.do domain name (yes, very proud of this nerdy achievement) and switched the website to Grav CMS. I’m quite intrigued by the simplicity and flexibility of a flat file system, and I’m looking forward to see how it will work out. This also means that after 13 year, I’ve moved away from hosting my website with Mambo/Joomla! Last website: September 2017: ![](/_astro/SCR-20240626-uqpw.CLTv4g-y_Z1PxbS8.webp?dpl=6a5162b0635346000861050b) Januari 2014: ![](/_astro/SCR-20240627-bndm.5uJ1CgNc_Z2t6ly7.webp?dpl=6a5162b0635346000861050b) Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/nieuwe-website-online/ # New Website Online [ Website Updates ](/categories/website-updates/) # New Website Online [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Dec 30, 2004 β€’ 3 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: New Website Online](/_astro/heroImage.G_XI2_9a_Z1Cfi8v.webp?dpl=6a5162b0635346000861050b) _Translated from the Dutch original (see below):_ After nearly 4 years, I’ve given GuidoJansen.nl a new look. The website now uses one of the better Content Management Systems (Mambo) and has received a fresh appearance. I’ve also put the domain name under my own name and moved the website to my own hosting. The new site is available for everyone to view from today, December 30, 2004. I’d like to thank Moonshot Internet Solutions, and particularly Frank Uittenbogaard, for setting up the old website and for years of hosting and service. Below is more information about the functions of this renewed website. * Guestbook: Post your comments, suggestions, news, etc. * News items: Of course, this has remained, but it’s no longer immediately on the first page. It’s now in the menu under β€˜news’ * Web links: Here you can find links to fun and interesting websites, now divided into categories. * Photo album: A website can’t be without one! * Archive: Here you can find old news items. * Comments: You can now post a message under each news item. * Send me an email? It’s now even easier via the contact form! Since going online in early February 2001, there have been 16,327 pageviews of this website. On the busiest day, 120 people visited the site. 88.2% of visitors came from the Netherlands, 4.0% from Belgium, 1.8% from the US, 1.1% from Canada, 2.6% from the rest of Europe, and 2.5% from somewhere else. The day that most visitors have visited my site over those years is Wednesday (16.6%), with peak hours from 2 to 3 PM (7.7%) and from 8 to 9 PM (7.5%). --- Na bijna 4 jaar heb ik GuidoJansen.nl in een nieuw jasje gestoken. De website maakt nu gebruik van één van de betere Content Management Systemen (Mambo) en heeft een nieuw fris uiterlijk gekregen. Ook heb ik de domeinnaam nu op mijn eigen naam laten zetten en is de website verhuist naar mijn eigen hosting. De nieuwe site is vanaf vandaag, 30 december 2004, voor iedereen te bekijken. Bij deze wil ik Moonshot Internet Solutions en met name Frank Uittenbogaard bedanken voor het opzetten van de oude website de jarenlange hostingen en service. Hieronder volgt wat meer info over de functies van deze vernieuwde website.\\ * Gastenboek. Plaats je opmerkingen, suggesties, nieuws etc. etc. * Nieuwsberichten. Uiteraard is dit gebleven, het staat nu echter niet meer meteen op de eerste pagina, maar in het menu onder β€˜nieuws’ * Weblinks: hier kun je links naar leuke en interessante websites vinden. Nu onderverdeeld in categorieΓ«n. * Fotoalbum: een website kan niet zonder! * Archief: hier kun je de oude nieuwsberichten terugvinden. * Commentaar: Onder elk nieuwsbericht kun je nu een berichtje plaatsen. * mij een mailtje sturen? Dat kan nu nog makkelijker via het contactformulier!\\ Sinds het online gaan in begin februari 2001 zijn er 16327 pageviews geweest van deze website. Op de drukste dag waren er 120 mensen die de site hebben bezocht. 88,2% van de bezoekers kwam uit Nederland , 4,0% uit BelgiΓ«, 1,8% uit de VS, 1,1% uit Canada, 2,6% uit de rest van Europa en 2,5% ergens anders vandaan. De dag dat de meeste bezoekers mijn site in die jaren hebben bezocht is woensdag (16,6%, piekuren zijn van 14 tot 15 uur (7,7%) en van 20 tot 21 uur (7,5%).\\ Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/often-confused-commerce-terms/ # Often Confused Commerce Terms [ Open Source ](/categories/open-source/) [ Spryker ](/categories/spryker/) # Often Confused Commerce Terms [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Mar 15, 2022 β€’ 8 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Often Confused Commerce Terms ](/_astro/heroImage.CTG2Wt01_Z1trXjW.webp?dpl=6a5162b0635346000861050b) Recently I’ve seen some (often absolute) statements going around, generally in the line of β€œopen source commerce platforms are a terrible idea”. Now of course different solutions always have different pros and cons. But I see quite a bit of attributes being assigned to open source software that are either not at all representative of all open source solutions OR not at all exclusive to open source. Terms like **open source**, **monolithic**, **single-tenant** and **on-premise** are put in a box on one side of the equation and **microservices, multi-tenant** and **hosted/SaaS** on the other hand, often implying that everything in the box is the same. Sure, these terms are related and some might often co-exist. But they are far from the same thing and understanding the difference is crucial when you’re doing research for your next commerce platform. > Just like **green**, **apple** and **fruit** are related, it’s silly to state that all fruits are apples, all apples are green or all green things are fruits. That just doesn’t make sense. ## Terminology Before going through some specific statements I’ve seen around, let’s start with a boring terminology list (with additional commerce context) so we’re all on the same page. Please note that I’m by no means the gatekeeper of commerce terms, but I thought it would be useful for others that are also confused by these terms to provide some clarity on things. * **Open source:** this could refer to two things: (1) is the source code β€œpublic/visible” to everyone who wants to see it and/or (2) the type of license model of the software determining the legal use of the software (see [opensource.org](https://opensource.org/licenses) for an overview). For example: Shopware has both (1) and (2), Spryker has (1) and Adobe Commerce Cloud has neither. * **On-premise:** software that is hosted at the location or at least on servers owned/maintained by the merchant itself (or by a 3rd party hired by the merchant). * **Monolithic:** a single piece of software that combines a lot of related features that are often intertwined and not easily separated. Adobe Commerce is often mentioned as an example here (see [Monolithic Application](https://en.wikipedia.org/wiki/Monolithic%5Fapplication)). * **Microservice:** Microservices - also known as the microservice architecture - is an architectural style that structures an application as a collection of services that are (see [Microservices](https://en.wikipedia.org/wiki/Microservices)). To run a full-fledged commerce store, you’d need tens if not hundreds of microservices that tie together. * **Packaged Business Capabilities:** PBCs represent a middleground between microservices and monolithic platforms. Their ability to work independently of other PBCs allows agile updates, changes and extensions, with no interference to the tech stack as a whole. Some example PBCs: PIM, Offer management, Tax management, CMS, Storefront, Gift cards… etc etc ![](/_astro/Webflow%20gui.do.C_oqsq3E_17ifVS.webp?dpl=6a5162b0635346000861050b) * **Single-tenant**: A single instance of the software and supporting infrastructure serve a single customer. Essentially, there is no sharing happening with this option. * **Multi-tenant**: A single instance of the software and its supporting infrastructure serves multiple customers. Each customer shares the software application and often also shares a single database. Each tenant’s data is isolated and remains invisible to other tenants. * **SaaS**: Software as a Service: Applications which are managed and delivered by a third-party vendor, to its users. A majority of SaaS applications run directly through your web browser. Example: Shopify. * **PaaS**: Platform as a Service: a complete development and deployment environment in the cloud, with resources that enable developers to deliver everything from simple cloud-based apps to sophisticated, cloud-enabled enterprise applications. Example: Spryker. I don’t want to write a whole PaaS vs SaaS explainer here, but [PaaS, Saas or Both](https://spryker.com/en/blog/paas-saas-or-both?utm%5Fsource=gui.do&utm%5Fmedium=website&utm%5Fcampaign=Guido%5FX%5FJansen) is nice blog post explaining the differences if you want to dive deeper into that. Spryker also created a nice [PaaS or SaaS or on-premise decision tree](https://spryker.com/en/decision-tree-cloud?utm%5Fsource=gui.do&utm%5Fmedium=website&utm%5Fcampaign=Guido%5FX%5FJansen) for you to get a feel for the differences: ![](/_astro/Webflow%20gui.do%20(1).BGKiQSn0_2ffR4G.webp?dpl=6a5162b0635346000861050b) ## Debunking the statements So now that we have some basics covered, let’s circle back to some of the specific statements I’ve encountered and how I personally see these. I’ve copied these 1-on-1 from some posts. ### **_”Open source has to be deployed/run/managed on your own. Need people on call 24/7”_** **All** software has to be deployed/run/managed, open source or otherwise. As a merchant you can pull these tasks/responsibilities towards you or move it away from you: * You can have your own people to do it. * You can hire a 3rd party agency / system integrator to do it. * You can let the company that made the software do it and maybe they even host it for you. There are several open source commerce platforms that offer their software in a SaaS/PaaS variant, sometimes in addition to an on-premise variant: [Spryker](https://spryker.com?utm%5Fsource=gui.do&utm%5Fmedium=website&utm%5Fcampaign=Guido%5FX%5FJansen), [Woocommerce](https://woocommerce.com/), [Shopware](https://www.shopware.com/) and also PIM solutions like [Akeneo](https://www.akeneo.com/) all do this. So it’s **perfectly possible** to run open source as a SaaS service and not having to worry about deploying/running/managing it as a merchant. The β€œon your own”’ part is also not valid. Lot’s of agencies thrive by implementing the open source software platforms mentioned above and maintaining it for merchants (whether that’s hosted on-premise or through specialized hosting services or even on SaaS platforms). Of course it is very true that when you compare software that you host on your own servers versus a SaaS or a PaaS solution that the latter will β€œrelease” you as the merchants from a lot of work in deploying/running/managing the software. You basically outsource that responsibility to the vendor and that’s why you pay them a monthly fee. ### **_”Open source by definition is versioned.”_** No, that’s not in the definition of β€œOpen Source”. But yes: unless the piece of software was released once and never been updated or maintained it probably is versioned. As is all software: this has nothing to do with the software being open source. From a customer point of view, most SaaS offerings are indeed β€œversionless”: you still get new versions and there is no work from your side and new features of bugfixes just seem to appear. And most of the time, all customers will be on the same version, which means much less maintenance for the vendor. This is not a flawless system as APIs might be updated/created/deprecated along the way, but obviously requires much less from the merchant compared to any self-hosted software (including but not limited to open source). ### **_”As new updates are available, you have to deploy/manage them yourself. Urgent security patch? You need to apply and deploy immediately. Yourself”_** That’s your choice: you can probably use services provided by either the software vendor itself, use an agency in their ecosystem or indeed deploy/manage these yourself. Not every piece of open software will have a software vendor or agencies to do this for you, but the popular open source commerce platforms do. Many (open source and other) platforms have semi-automated or even fully automated update features, like Spryker and Woocommerce do. And yes: clicking a couple buttons is more work then the automagic updates that SaaS products provide, but ass long as you follow the coding standards, updating your system has just a minor impact on your overall workload in maintaining those systems. And in case you add (a lot of) custom code or external services to your SaaS service, like for example a VueJS or React frontend, you will still have this update β€œproblem”, maybe not for your core commerce product, but you do for any customizations. So whichever way you go: at the end of the day someone needs to deal with updates to parts of the system. At least when the code is open, things are visible and as a merchant you can have control if you want to. When using PaaS/SaaS you replace that control with trusting and external party to do so which some merchants don’t like to do. Your SaaS provider might just as well have many unpatched systems running, you’re just not made aware of it (until things go horribly wrong). Is that inherently better…? ### **_”Open source is most likely to be monolithic in nature…”_** I don’t know about the statistics of this. But since open source has been around for a long time and non-monolithic commerce platforms are relatively new this is probably true. But again this applies when you consider **all** software and **all** commerce platforms and this is **not** an inherent feature of open source. ### **_”…because you wouldn’t want a large community to have to run dozens of individual microservices”_** If a good functioning community can maintain a big monolithic system, I don’t see why they couldn’t maintain a system based on microservices. Since everything is decoupled I would actually argue it’s easier, because all functions are isolated and you don’t have to always keep thinking about the impact you might have on the system as a whole. And that’s again not a hypothetical: lot of people **do** maintain microservices. But exactly **because** these are _**micro**_services, you don’t register these as β€œa large community that runs dozens of individual microservices”. But that doesn’t mean it doesn’t happen: there’s [Docker](https://www.docker.com/), [Terraform](https://www.terraform.io/), [K8 helm charts](https://helm.sh/) and more tools that facilitate this. So this actually already happens. A lot. ### **_”Open source requires that you layer your updates over the top of the code, thereby tightly coupling your code to the open source code”_** This seems to be more of a monolithic versus decoupled/microservices argument. There’s some truth in this statement in that case, but again has nothing to do with the code being open source. ### **_”There’s no incentive for an open source community to build a big multi tenant SaaS application for a vendor to run.”_** We have Wordpress/WooCommerce, Shopware, Akeneo and Spryker to prove this wrong. Open source projects don’t have to be run by a community of volunteer developers that have no incentive to do so: These open source projects are all backed or simply run by companies that apparently have enough incentive to do so. ## Recap So I hope this gives some clarity. If you need more clarification on some of the explanations above or have your own thoughts about this? Put them in the comments! ## Next time… …I’ll post an article on the β€œCommerce is a Commodity” versus β€œCommerce is Custom” movements. _PS: if you want to read more about this, Sander Mangel also published an article about this topic today titled [β€œWhy SaaS vs. Open Source doesn’t have a clear cut answer”](https://www.linkedin.com/pulse/why-saas-vs-open-source-doesnt-have-clear-cut-answer-sander-mangel/?published=t) and I highly recommend you give that a read._ ‍ Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/one-year-com-in-retrospect/ # One year .com in retrospect [ Website Update ](/categories/website-update/) # One year .com in retrospect [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Jul 19, 2011 β€’ 2 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: One year .com in retrospect](/_astro/heroImage.Dm_uvCgQ_ZjtKQH.webp?dpl=6a5162b0635346000861050b) _Note: in December 2017, the website was moved to gui.do_ Although I’ve been blogging in English for quite some years now, today one year ago I switched my website from being local (guidojansen.nl since 2001) to global (gxjansen.com). It feels much more logical to have a .com instead of a .nl when you blog for an international audience right? I had no idea up-front if this would indeed broaden my audience but when I look at my Google Analytics stats I think that the switch was a great success! **Improved statistics** Before this year 39% of my visitors came from outside of The Netherlands, but last year, this increased to 83%! And not only did the ratio change, also traffic in general increased by 470%! It’s also great to see a larger percentage of returning visitors, lower bounce rates, more pages are being visited with every visit and doubled time-on-site. For me enough reasons to believe it was a good choice to switch to a .com domain and to continue adding even more awesome blogposts! :)\\ Some other stats for those who’re interested: Around 5% of my visitors uses a mobile device (and uses the mobile-optimized version of my website). Most popular browsers are Firefox (48%) and Chrome (28%), the most popular OS is Windows (65%) followed by Mac (21%). **Biggest traffic sources:** 1. Google (organic) 2. Direct 3. Magento.com 4. RSS feeds 5. Twitter **The most popular posts for this year:** 1. 101 ways to speed up your Magento e-commerce website 2. Want a Quora invite? 3. Magento Master E-course 4. The Psychology of E-commerce 5. Update: 101 ways to optimize Magento for speed Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/optimization-hierarchy-of-evidence/ # Optimization hierarchy of evidence [ Experimentation ](/categories/experimentation/) # Optimization hierarchy of evidence [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Aug 10, 2020 β€’ 1 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Optimization hierarchy of evidence](/_astro/heroImage.QyqnNhX1_ZrfW0P.webp?dpl=6a5162b0635346000861050b) A hierarchy of evidence (or levels of evidence) is a heuristic used to rank the relative strength of results obtained from scientific research. I’ve created a version of this chart/pyramid applied to CRO which you can see below. It contains the options we have as optimizers and tools and methods we often use to gather data. ![](/_astro/Optimization%20Hierarchy%20of%20Evidence%20(1).CEYNsu8t_2gwX2T.webp?dpl=6a5162b0635346000861050b) See Wikipedia for more explanation about [the scientific use of a hierarchy of evidence](https://en.wikipedia.org/wiki/Hierarchy%5Fof%5Fevidence). Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/optimize-magento-for-speed/ # Update: 101 ways to optimize Magento for speed [ Magento ](/categories/magento/) # Update: 101 ways to optimize Magento for speed [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Jun 1, 2010 β€’ 1 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Update: 101 ways to optimize Magento for speed](/_astro/heroImage.DImxpNhZ_24S8ec.webp?dpl=6a5162b0635346000861050b) Less than two weeks ago I did a blogpost about β€˜[101 ways to speed up your Magento e-commerce website](https://www.gui.do/post/101-ways-to-speed-up-your-magento-e-commerce-website/)’ that made my blog stats skyrocket. This blogpost is a quick update about two things: more tips and a Magento site to prove to you Magento can be fast. To begin with the first: thanks for all the great reactions to my list. I know I cheated a little with the title (I only started out with 30 tips), but with your help the list is now up to 43 tips and some additional bonus tips. That’s great! Thank you guys for sharing and showing all those people complaining about Magento speed that there just plain wrong. So again proof that Magento Γ­s build for speed! Do you also run a Magento store or are you a Magento developer and have some additional tips I can add to [the list](https://www.gui.do/post//101-ways-to-speed-up-your-magento-e-commerce-website/)? Please let me know in the comments so we can improve the list and use it as a reference document! Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/personal-brand-combining-personal-business-online-5-guidelinestips/ # Combining personal & business online: 5 guidelines/tips. [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Dec 17, 2015 β€’ 4 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Combining personal & business online: 5 guidelines/tips.](/_astro/heroImage.JWJ8PtJm_Z2fCijU.webp?dpl=6a5162b0635346000861050b) During dinner two weeks ago in Buenos Aires, Ben Marks told me I should write a book on how I - as a (semi)public person - am active on social media (he didn’t specifically use the term β€œoversharing” but I got the hint), yet remain a (healthy?) balance between a business and a personal life. There may or may not have been some strong Argentinian Caipirinha involved with that request and I doubt Ben remembers it. A book also seems a tad bit over the top but I thought I could at least write a blogpost about it. I’m airborne for 12 hours without wifi anyway, what else is there to do? ## Personal brand or business brand? If you are active on social media and your work involves the internet then you’re activity is part of your own (personal and business) brand. For many people the line between a personal/business life became more blurred over the last years and it’s sometimes hard to use a social network for either your business or personal network. Do you connect with your colleagues on Facebook? Do you want your family to follow you on Twitter? Do you want potential customers to see your Instagram feed? There are a few different aspects and approaches and I wanted to share mine with you. First of: I don’t advocate keeping your business and personal life completely separate. What’s a comfortable level will be different from person to person. And it’s also not about having a split personality: I (like to) think I behave pretty much the same whether it’s a business or private context. It’s not that I don’t talk about what I do for a living with my friends. But I don’t necessarily want my friends and family pulled into my business life or the other way around. For their sake Γ‘nd mine. I make deliberate choices about what I include or exclude in whatever I publish online (where in my case the audience is mainly from my business life). Below are my own guidelines/tips. I believe these can be useful for you too, let me know what you think in the comments! ## My 5 tips 1) If it only involves me, it’s fine to post whatever. BUT as soon as people from my personal life get involved OR business people who themselves are not (that) public or nor that active on Social Media I become much more restrictive. Restrictive in sharing their names and pictures of them that is, I can still post about the activity. On the other hand: If that person itself is usually open and active online, I become a lot less restrictive. So when it comes to @benmarks I have no limits ;p… ![](/_astro/5a2d24b97cc425000194325b_AAEAAQAAAAAAAAZVAAAAJGEwZjhlYzA1LTQ3ZTEtNGM4MC05MmQyLTMyMjg3Yzg0NDExMQ.D40K8XTG_Z107fYk.webp?dpl=6a5162b0635346000861050b) ‍https://twitter.com/guido/status/675077508295991296 2) Shares are not restricted to business related info. On the contrary. I share pictures of my home, things I do outside work, food and travel pictures… I work a lot (which I enjoy) you’ll usually see work related stuff, but not all serious. I’m still me ;). But that’s usually (on the side) intended to build a better/ more personal relationship and have fun with all my business friends. 3) Discuss your choices with your friends and ask what would and would not be ok for them. If you never include them on social media channels which they do read/see, it might be very weird to them if you never include them. They might feel as if they aren’t a part of your life. Especially initiate this talk with you significant other and close family. That I don’t share that much about them doesn’t mean I don’t value them or don’t see them as a part of my life, it’s me being protective :). 4) If your friends/family are also active online: consider creating different accounts. I don’t have that issue because most of my friends and small family don’t actively use social media (they are mainly lurking, high mom!) so for me there is nothing to separate. It might make sense when there is a lot of overlap and issues coming from that, but that does main maintaining double accounts… 5) If there are offline events: do bring your family or friends to them sometimes. It’s fun for them to see what you do and meet the people you work with (and Tweet or Skype with all night long…). And also fun for your business friends to get a peek into your personal life and ask your family β€œis/was he always this weird…?” So how do you maintain a healthy separation/balance and built your personal brand? Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/persuasion-profiling-dawn-of-a-new-marketing-era/ # Persuasion profiling: Dawn of a New Marketing Era [ Persuasion ](/categories/persuasion/) # Persuasion profiling: Dawn of a New Marketing Era [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ May 29, 2011 β€’ 2 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Persuasion profiling: Dawn of a New Marketing Era](/_astro/heroImage.s6SVZi7D_Q957e.webp?dpl=6a5162b0635346000861050b) How would you like to know what makes your visitors β€˜tick’ (or in this context: β€˜click’), even when that visitor never visited your site ever before? What if you wouldn’t be limited to creating a website for β€˜the average visitor’ (that probably doesn’t exist), but that you’re website would automatically adapt itself to every specific visitor? Still not interested? What if I tell you this will increase your conversion rates not by mere percentages, but with twenty or forty percent? Yeah I know this sounds too good to be true. But this reality is getting here sooner then you might think… **Welcome to a new way of marketing that is called _Persuasion Profiling_.** Last week, I had a meeting with a select group (the PersuasionAPI Dream Team ;) ) at Arjan Haring’s place where he told us all about a new service he is building with [Maurits Kaptein](http://www.linkedin.com/in/mauritskaptein) called **PersuasionAPI**. In short, this service does the following:\\ 1. You create several different variants of parts of your webshop (images or text), much like you would do with a regular A/B test. Each variant aims at a different persuasion technique like social proof, scarcity, authority figures, etc. 2. Presenting these variants to your visitors gives PersuasionAPI the ability to learn what persuasion technique gets a visitor (linked to a cookie/ IP-adress) to buy stuff on your site. Because the system can compare behavior of new visitors with existing profiles, it’s getting faster and easier to profile new visitors. 3. All this data is gathered into one big database where everyone who joins can get access to already existing profiles. This means you don’t have to build all data yourself and you don’t need a massive amount of traffic to make this work for you. 4. Visitor behavior isn’t fixed but changes over time and visitors might be sensitive to different stimuli on different websites. That is why PersuasionAPI will continually keep testing other persuasion techniques to see what triggers your visitors. How great would it be to have this tool (or similar) integrated into your (Magento) e-commerce platform? I’ll be going to the Magento Developers Paradise at Ibiza next week, You can be sure I’ll be asking around to get something like this into Magento 2.0… \\ Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/practical-guide-to-building-antifragile-tech-stack/ # A practical guide to building your own antifragile tech stack [ Privacy ](/categories/privacy/) [ Open Source ](/categories/open-source/) [ Technology ](/categories/technology/) # A practical guide to building your own antifragile tech stack [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Dec 4, 2025 β€’ 6 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) β€’ [ 6 interactions ](#juttu-comments) ![Cover image for article: A practical guide to building your own antifragile tech stack](/_astro/puzzle-key.haKJKPNY_Z1mPADP.webp?dpl=6a5162b0635346000861050b) A few weeks ago I wrote about [how I reduced my BigTech dependencies in 2025](/post/how-i-reduced-my-bigtech-dependencies-in-2025/). I got some nice supportive responses to that, but also some follow-up questions. Where to start? What trade-offs are acceptable? How do you avoid spending months on a migration? Fair questions. My original post was heavy on the β€œwhat” but light on the β€œhow.” Let’s fix that. Here are the principles I use when evaluating any piece of technology. Consider this the decision-making framework behind the tools. ## 1\. Own your data, or at least be able to leave Before adopting any tool, ask: how hard is it to export everything? If the answer is β€œimpossible” or β€œrequires an engineering degree,” think twice (or better: just don’t do it). _Example:_ I use [Obsidian](https://obsidian.md/) for notes because everything is stored as plain Markdown files on my own drive. If the Obsidian team would quit tomorrow, the app itself would still work, and every note would still open in any text editor. Notion requires their servers to function. Obsidian runs entirely on your machine, so company troubles don’t lock you out of your own notes. _Trade-off:_ You can take care of syncing yourself, but I still pay for [Obsidian Sync](https://obsidian.md/sync) because the convenience (especially on mobile) is worth it. But the ($4 USD/month) subscription is for the syncing service, not for access. My files remain mine regardless. Plus: paying for Sync supports a small team building on open standards with a thriving plugin ecosystem. I’m not against paying creators, I’m against paying rent on my own data. ## 2\. Prioritise open standards Proprietary formats create invisible lock-in. Open standards mean your data works across tools, now and in the future. _Example:_ For email and calendar, I use Fastmail with standard protocols (IMAP, CalDAV, CardDAV). My contacts and calendars sync with any app that speaks these protocols. No ecosystem required. _Trade-off:_ Some open-standard tools lack the polish of their proprietary alternatives. CalDAV supports collaboration basics like invitations and shared calendars, but you’ll miss Google-specific conveniences like Meet integration. For my needs, independence outweighs convenience. YMMV. ## 3\. Local-first, cloud-optional Services that require constant internet connectivity are services that can fail when you need them most. Look for tools that work offline first, with cloud sync as an enhancement rather than a requirement. _Example:_ My home automation runs on a [Home Assistant Green](https://www.home-assistant.io/green/). If my internet goes down, the lights still work, the automations still run and you can even have [local AI voice control](https://www.home-assistant.io/voice-pe/). Compare that to cloud-dependent smart home systems that become useless when AWS has a bad day, or when the company decides to sunset your device. _Example:_ I migrated photos from Google Photos to Immich (self-hosted, [v2.0 stable has been released last October!](https://immich.app/blog/stable-release)). The transition took time, but the result is a photo library that doesn’t require Google’s continued goodwill. ## 4\. Apply the bankruptcy test Before buying hardware, ask: what happens if this company goes under? Will the device still function, or will it become e-waste? _Example:_ When choosing smart home devices, I look for ones with local API access and Home Assistant compatibility. If the manufacturer disappears, the hardware keeps working. A Sonos speaker keeps some functionality offline, but you’re still dependent on Sonos for streaming, setup, and long-term software support. A Zigbee light bulb still works with any compatible hub. _Trade-off:_ This sometimes means paying more or accepting fewer features. The cheapest smart plug might be cloud-only (because you’re β€œpaying” with your data). The Home Assistant-compatible alternative might cost a few euros extra. I consider that a good tradeoff. ## 5\. Resist subscription creep, but accept strategic subscriptions Subscriptions aren’t inherently bad, but they add up and create ongoing dependencies. Be intentional about which ones you accept. _Example:_ I avoid subscriptions for tools where a one-time purchase exists. [Affinity Photo](https://www.affinity.studio/) (now free since Canva’s acquisition, previously a one-time purchase) instead of Adobe Photoshop. But I do pay for [Elestio](https://elest.io/) to selfhost services like [n8n](https://n8n.io/) and [Cal.com](https://cal.com/) that need to be publicly accessible, because the alternative (exposing my home network) creates risks and uptime requirements I’m not (yet) willing to take. ## 6\. Favour EU-based and privacy-respecting tools GDPR exists for a reason. Tools built in jurisdictions with strong privacy laws tend to treat your data more respectfully by design. _Example:_ My domains are registered with Gandi (France). My managed hosting runs through Elestio (Ireland). ## 7\. Replace gradually, not all at once The goal isn’t to rebuild everything overnight. That’s a recipe for frustration and abandoned projects. Replace things as they break, expire, or become intolerable. Run old and new systems in parallel until the new setup is boringly reliable. _Example:_ I’m still de-Googling, years into the process. Gmail, Gcal, Translate, Drive, Search and YouTube are all replaced, but I’m still trying to find a proper Google Maps alternative (that can also ingest my many POIs). My gaming PC still runs Windows. Hardware that still works doesn’t get replaced just for ideology. And my Fairphone still runs Android, don’t expect that to change any time soon. --- ## Own your identity first All these principles do assume one thing: that you control your own digital identity. Your email address is the key to everything else. Every account recovery, every signup, every 2FA setup flows through it. If you don’t own that, you risk every aspect of your digital life being controlled by someone else. ### Where to start * **Get your own email domain.** This is the single most important step. Your email is your digital identity. Everything connects to it. Even if you keep using Gmail for now, use it with your own domain. When you eventually want to switch providers, you can do it overnight without losing anything. * **Prefer email signups over SSO**, paired with a password manager and 2FA/MFA where possible. β€œLogin with Google” is convenient but creates lock-in that’s painful to undo. (Note that if you’re not using a password manager with unique passwords and 2FA everywhere, SSO might actually be the safer choice. But please use a password manager and 2FA everywhere.) * **Use an open-source authenticator.** Move your 2FA codes to something like Aegis that lets you export and backup your tokens. You don’t want your authentication app to suddenly start charging or shut down. These three steps give you identity independence. Once you own your identity, everything else becomes easier to migrate. --- ## The point isn’t purity Every system involves trade-offs. The question is whether you’re moving in a direction that gives you more control and fewer single points of failure. Start with one thing. Maybe it’s moving your notes to Markdown. Maybe it’s checking whether your smart home devices work offline. Maybe it’s just asking β€œcan I export this?” before signing up for the next shiny service. Figure out what your biggest pain point is and start there. Small steps compound. A year from now, you’ll probably be surprised how far you’ve come. Which principle fits your own situation best? Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/proving-the-monetary-value-of-a-b-testing/ # Proving the monetary value of A/B testing [ Experimentation ](/categories/experimentation/) # Proving the monetary value of A/B testing [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Jul 28, 2017 β€’ 5 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Proving the monetary value of A/B testing](/_astro/heroImage.D4rcSqnq_1gukLO.webp?dpl=6a5162b0635346000861050b) How to go from β€œ4% conversion uplift” to β€œβ‚¬636K β€” €854K extra profit this year”. Example calculation sheet included! I’ve created a method to calculate the impact of A/B testing in terms of yearly profit. And not unimportant: this has been accepted by the whole company. This method isn’t perfect, but it gives you as a CRO manager quite some power to prove the effect of your team. The prerequisites to do this: * showing what you normally would expect to get in terms of traffic, number of orders and average revenue (or even average profit) per order for the next 12 months. If you don’t have this, you could take data of the past 12 months as an alternative baseline. * You ran some **successful A/B test** :). _\* I take 12 months so I don’t have to worry about any seasonal effects._ Our BI/Finance team can already provide me with the baseline prediction (based on current numbers and including predictions on competitors, market changes, investments etc. etc.) so I don’t have to worry about that. Of course we also have some successful A/B tests at our disposal. Now I can perform these steps: 1. Calculate the extra profit by just running this single A/B test. 2. Prediction/extrapolation: A) Increase the baseline 12 month prediction with the changes in conversion rate and/or average order value proven by the test.B) Make some corrections on A) to make sure you’re not overselling yourself. ### **1) Calculate the extra profit by just running this single A/B test** This is just a simple calculation only based on your A/B test data. You calculate the revenue (or better: profit) from your original variant and all other variants. Then you calculate the difference if you would have had the original running 100% versus running the test with all your variants. This works for all tests (successful or not) and tells you if you made any loss/gain during the test itself. Of course you only implement the winner, but if you test multiple variants it could be that the net result during the testing period is negative. This helps you to get a grip on the monetary cost/risk of performing A/B test. ### **2A) Increase the baseline 12 month prediction** This one is actually quite simple: you take your prediction (we have it on a day-by-day basis) and apply the changes in conversion rate and average order value that we saw in the test. ### **2B) Make some corrections** Now this is where it gets tricky. 2A) will get you a very precise (and usually quite high) number which I feel will need some corrections (downwards) to make it realistic. I also prefer to put it in a range instead of just one single number. Some of the assumptions/corrections I do: * I assume a diminishing effect per month. I’ve set this to 2% which means that after a full year, you will only have 78% of the original effect left. * When I do a test in a single or just a couple of countries, I always assume the effect will be less when applied in other countries. In the same region I’ve set this to 25%, for countries outside the tested region this is set to 50% (this is not included in the example sheet below). * A correction for the significance level (we test at 95%). This correction makes no sense when applied to one test, but when you do this for all experiments that you implement, you can assume a certain part (around 23%, After all corrections I turn the single number that comes out of this equation into the upper limit of a range and subtract a percentage to get to a lower limit. For a country this is 20%, when applied to the same region it’s 40% and for the rest of the group this is 50%. All arbitrary numbers. And the result of all this? Instead of saying _β€œwe have improved conversion by 4%”_ I can now claim _β€œafter implementation this test gives us €636K β€” €854K extra profit this year”_. ### **Try it yourself!** For obvious reasons I can’t share our own internal sheet (containing our complete budget), but I made a simplified version in Google Sheets that should make the basic calculations clear: ![](/_astro/Proving%20A-B%20Testing%20Value.D7pXQ1Ei_BvSdj.webp?dpl=6a5162b0635346000861050b) _Example of the calculation sheet (the Google Spreadsheet is no longer available)_ Let me know if you think some things are off or if you have any improvements. ### **Write down your assumptions** I highly recommend writing down all your assumptions in your calculation sheet. You will need to make quite some of them to make this work and writing it down makes it tangible and easier to adjust afterwards if you have more data to update your assumptions and the calculations based on them. Some more written down assumptions I have in my sheet: * We work across 12 countries with different currencies while the budget predictions are all int he same currency. Changes in exchange rates will not be taken into account. * During A/B tests we optimize for CR and AOV but the testing system cannot optimize for profit (technical limitation). Profit is a percentage of AOV but this is different for different countries and different products. This calculation assumes a stable relation between AOV and profit which is the best we can do right now. This also helps when sharing this sheet internally because: buy-in! ### **Don’t do this on your own, get buy-in** Now I didn’t build this sheet on my own: I also got our business analyst and our financial controller involved to check the numbers, the calculations and all assumptions. They helped improving the sheet to match how finance calculate numbers and to get an official stamp of approval. ### **Some final remarks** Of course this is just a prediction and even in hindsight after 12 months you will not be able to calculate if the changes in your numbers were a result of your A/B test implementation. This fact means it still feels a bit weird to me to do such a prediction. But because we made this together with BI/Finance this is currently the best way we have to quantify the effect of our experiments. It also provide us with a way to compare our experiments. But the best reason to do this is that it works really well. Putting a dollar sign in your experiment reports makes a lot more people interested in the results and helps you to increase your budget. Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/questions-on-experimentation/ # Questions on Experimentation [ Experimentation ](/categories/experimentation/) # Questions on Experimentation [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Sep 20, 2017 β€’ 2 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Questions on Experimentation](/_astro/heroImage.BxP63pGU_2uWbgq.webp?dpl=6a5162b0635346000861050b) _Sometimes I get questions from people about my work. If relevant to a wider audience, I also post the answers here :)_ A good testing process involves all stakeholders, is structured and facilitates an easy flow of the experiments from ideation to reporting. At Euroflorist I implemented an online tool to which everyone has access and involves them in the experiment process. It also provides a clear overview of all past research, learnings and reports making it an essential database of our customer knowledge. Roughly the experiment process follows these stages: Idea β†’ Hypothesis β†’ Complete test plan β†’ Designing β†’ Development β†’ Q&A β†’ Approval β†’ Live β†’ Analysis β†’ Report. See also slides 48–54 In my presentation on [building an optimization dream team](/presentations/building-your-optimization-dream-team/). Key metrics for experiments will mainly follow company wide KPIs and the micro conversions that lead to these main KPIs: * **Immediate goal:** Does the user reach the β€œnext step”? * **Session goal:** Does the user end up using the product/ creating an account? * **Lifetime goal:** Does the user return X times to use the product (at least until the β€œaha” moment). How many new users start using the product through this user? Important elements for a good optimization culture are: * A broad data literacy * Leadership & trust * An inquisitive, questioning culture * Iterative, learning culture * Bottom-up * Share learnings widely * Clear north star goal For more on culture, see my presentation on [Optimization Culture](/presentations/creating-an-optimization-culture/). In the end success will be determined in how much we contribute to the main goal(s) of the company. Ideas on the above? Let me know in the comments! Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/recording-creating-an-optimization-culture/ # Recording: Creating An Optimization Culture [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Oct 23, 2018 β€’ 1 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Recording: Creating An Optimization Culture](/_astro/heroImage.BmJ9KK2M_Z2pBOM2.webp?dpl=6a5162b0635346000861050b) At Meet Magento UK last July I shared my ideas on how to create an optimization culture at you company, today the organisation released the video recording of my session so here you go! Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/rpi-pirate-audio-side-project/ # RPi Pirate audio side project [ Development ](/categories/development/) # RPi Pirate audio side project [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Sep 4, 2025 β€’ 2 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) β€’ [ 13 interactions ](#juttu-comments) ![Cover image for article: RPi Pirate audio side project](/_astro/heroImage.DbXlZXdg_Z2lAwaG.webp?dpl=6a5162b0635346000861050b) Had a fun evening side-project today: built my own standalone Wifi speaker! Did I tell you I love tinkering with small software/hardware projects? I was looking for a Wifi audio player for playing audiobooks in my kids bedrooms for when they go to sleep (they love listening to some fairytales while falling asleep). I wasn’t really happy with the (closed, proprietary and expensive) commercial options and especially wanted to stay away from Sonos (I have one and they messed up badly last year). So what I have now: * Connect the device to a power source and it automatically loads the default playlist (based on files that are loaded onto the SD card) and play right away with a single click (even without wifi/internet in case that is down) * Control play/pause/next/previous and volume levels on the device * Control with mobile phone if you want (mobile page or Snapcast app) * Potentially connect to a streaming service or local Plex server to play audio from there. And most importantly: no monthly fees, no tracking, no ads πŸŽ‰ And since it doesn’t require wifi or internet to function, I can also just take these with us when we go on holiday with the kids and they will work out of the box! Ingredients: * Raspberry Pi Zero 2 WH * Pimoroni Ltd Pirate audio HAT ([shop.pimoroni.com](https://shop.pimoroni.com/search?q=pirate%20audio)) * Mopidy music server Cost? 46 EUR + an evening of your time + some tweaking with Claude Code. Definitely beats a $200 (or more) commercial speaker (at least for this usecase)! The Pirate audio speaker variant is perfect for this usecase as 1) it makes this very compact and 2) the volume needs to be low (they are using it to fall asleep after all). If you want to use it to listen to music yourself / on a higher volume I’d highly recommend using one of the other Pirate audio HATs (like with line out or headphone amp) and connect it to a speaker (you probably have one laying around) for better audio at higher volumes. Had to customize the installation somewhat to make the buttons and Mopidy play nice, you can find the code on my GitHub at [github.com/gxjansen/pirate-audio-mopidy-setup](https://github.com/gxjansen/pirate-audio-mopidy-setup) if you’re interested. Now I only need to figure out a decent case that fits the RPI Zero 2 + the HAT and we are set (is this the project that finally makes me buy a 3D printer…? Lets see πŸ˜…)! Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/self-hosted-github-runner-vps/ # Outsource your GitHub CI to a VPS: cheaper, faster, and a free backup server too [ Technology ](/categories/technology/) [ Open Source ](/categories/open-source/) # Outsource your GitHub CI to a VPS: cheaper, faster, and a free backup server too [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Jun 1, 2026 β€’ 11 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) β€’ [ 25 interactions ](#juttu-comments) ![Cover image for article: Outsource your GitHub CI to a VPS: cheaper, faster, and a free backup server too](/_astro/heroImage.DCOEpj27_Z1gUfLw.webp?dpl=6a5162b0635346000861050b) I spent $60 on GitHub Actions minutes last month. The CI run on my biggest repo was crawling at \~12 minutes per PR, long enough that I’d context-switch and lose the thread before it finished. So instead of throwing more money at GitHub, I rented a small VPS for about half the price and pointed my workflows at it. CI now finishes in \~3 minutes. Same workflows, same tests, just running on a different box. As a bonus, that same VPS can now also double as an encrypted backup target. If you’re already comfortable with GitHub Actions and currently paying €30+/month for hosted minutes (or just waiting too long for green checks), this guide is for you πŸ‘‡ ## What’s actually happening here GitHub Actions has two kinds of runners: * **GitHub-hosted runners**: the default `ubuntu-latest` VMs. Convenient, but on private repos you pay per minute, and the 2-core/8GB shape is modest for anything beyond toy projects. * **Self-hosted runners**: your own machine, registered with GitHub. The runner agent polls GitHub for jobs, executes them locally, and reports results back. No inbound ports. No managed-service complexity. [GitHub doesn’t charge you for self-hosted runner minutes today](https://docs.github.com/en/actions/concepts/billing-and-usage). They [floated a $0.002/min platform fee for self-hosted earlier this year but postponed it](https://resources.github.com/actions/2026-pricing-changes-for-github-actions/) past the announced March 2026 start. So right now: a self-hosted runner costs you exactly what the box costs. A β€œbox” here can be a refurbished mini PC under your desk, a Raspberry Pi cluster, your homelab, or (easiest) a cheap VPS. I went with the VPS route because I wanted something always-on, with predictable network performance. ### Quick note if you’re on Tangled instead of GitHub If you’ve already moved your code to [Tangled](https://tangled.org/) (the atproto-native git forge): you also have this option. You just run a [Spindle](https://blog.tangled.org/ci/) on it instead of a GitHub Actions runner. Spindles are Tangled’s CI runners, self-hosted by design: they subscribe to pipeline events from your knot over a websocket, spin up a Docker container per run, and pull dependencies from nixpkgs. The same β€œrent a small VPS, run the runner there” maths works exactly the same way. Setup is in the [official Spindle blog post](https://blog.tangled.org/ci/), and the YAML syntax is close enough to GitHub Actions that porting workflows is mostly mechanical. If you want to keep using something other than Spindle’s native pipelines, take a look at [mitchellh.com/tack](https://tangled.org/mitchellh.com/tack), which helps you stitch arbitrary CI into Tangled. The rest of this guide is GitHub-specific, but the sizing, security, and β€œwhat else to do with the box” sections are the same. ## The problem with paying GitHub for hosted minutes Four things that bit me: * **The price stacks up fast if you actually use it.** I blow through the allotted 3,000 minutes (that come with the paid plan) in a few busy days, then pay $0.008/min compute + $0.002/min platform fee for every additional minute on a 2-core runner. Bigger runners cost more. For context, last month (May 2026) my org burned **14,987 Linux minutes** across active repos: $89.92 gross, $55.28 net after the included minutes. The bulk of that ($60) came from one repo with a heavy Next.js build + test suite. That’s heavy active development, not β€œa few PRs a day”, but the maths scales linearly: cut your usage in half and you’re still well past the free tier on any non-toy project. * GitHub’s **`ubuntu-latest` is small.** 2 cores, 8GB RAM. Fine for linting, painful for a Next.js build plus a typecheck plus a vitest suite plus an audit job. * **Wall-clock is bounded by node-startup overhead.** Even when your actual job is fast, GitHub has to pick up the job, allocate a runner, and bring it online before any of your steps execute. On a hot self-hosted runner, that startup is near zero. * GitHub’s reliability is not great lately. Trying to make myself more and more independent of it is just a smart way to go about it imho… The result: I pay more, wait longer, and have less control over the runtime. ## What I did instead I rented a single 8 vCPU / 16 GB RAM Hetzner Cloud VPS (CPX42, AMD EPYC, 320GB NVMe storage, \~€32/month at the time of writing). [Hetzner adjusted prices on 1 April 2026](https://docs.hetzner.com/general/infrastructure-and-availability/price-adjustment/), so check the current rate. If you are happy to host outside the EU, cheaper options are available. On that box I run four parallel runner agents, all registered to the same self-hosted pool with a shared label. Each runner picks up one job at a time, so the box can chew through four CI jobs concurrently. That matters a lot once you split your test suite into shards. The CI workflow then asks for that pool by label, and the GitHub-hosted aggregator step only kicks in at the end to fan-in the results. > Most of the speed-up comes from dropping the β€œone CI job at a time” default: once you control the box, you can run several jobs in parallel and shard slow suites across them. End result on my biggest repo: \~12 minutes down to \~3-4 minutes wall-clock, for about half the monthly cost. ## What you need to make this work Before you start, make sure you have: * A VPS or any always-on Linux box. I’ll use Hetzner Cloud as the concrete example, but Scaleway, OVH, Netcup, Hostinger, your homelab Proxmox, or that old Intel NUC in a drawer all work the same way. Sizing: 4 vCPU / 8 GB RAM is ok for non-trivial JS/TS projects. 8 vCPU / 16 GB lets you run more parallel runners. * Admin access on your GitHub repo or org: you’ll need to register the runner under Repository Settings, then Actions, then Runners. Org-level if you want to share runners across repos. * SSH access to the box, and basic comfort with systemd, ufw, and Docker (or a capable LLM to do that for you). * A workflow you can change. If your CI is locked down by policy, talk to whoever owns it before pointing it at infrastructure you control. A note on security: a self-hosted runner runs whatever your workflow tells it to run. For private repos this is fine, because only people who can push to the repo can trigger jobs. Do not connect a self-hosted runner to a public repo unless you really know what you’re doing. A malicious PR can execute arbitrary code on your box. GitHub [warns about this explicitly](https://docs.github.com/en/actions/how-tos/manage-runners/self-hosted-runners/add-runners#self-hosted-runner-security). ## The setup, step by step Here’s the setup step by step for you to execute, or to point your LLM to. In my experience, agents can do a pretty good job of handling this much faster than you can manually. ### 1\. Provision the VPS I use Hetzner Cloud, which is a few clicks: Ubuntu 24.04, the size you want, an SSH key. Same idea on any box/provider. Once it’s up, harden it the usual way: ``` # As root, the moment the box is reachable adduser deploy usermod -aG sudo deploy rsync --archive --chown=deploy:deploy ~/.ssh /home/deploy # Lock down SSH (PermitRootLogin no, PasswordAuthentication no) sed -i 's/^#\?PermitRootLogin.*/PermitRootLogin no/' /etc/ssh/sshd_config sed -i 's/^#\?PasswordAuthentication.*/PasswordAuthentication no/' /etc/ssh/sshd_config systemctl restart ssh # Firewall: nothing inbound except SSH. The runner is outbound-only. ufw allow OpenSSH ufw --force enable ``` The runner doesn’t need any open inbound ports, it polls GitHub over HTTPS. Nice security property: the VPS has no public attack surface beyond SSH. ### 2\. Install whatever your jobs need Whatever was implicit on `ubuntu-latest` you now have to install explicitly. For a typical JS/TS project that means: ``` # Node (via your favourite manager: fnm, nvm, or apt) curl -fsSL https://fnm.vercel.app/install | bash fnm install 22 && fnm default 22 # pnpm/npm. Note that Node 26+ dropped corepack from default installs, # so don't assume `corepack enable` works on a fresh box. npm install -g pnpm@10 # Git, build tools apt-get install -y git build-essential # Docker, if your tests use containers (e.g. Postgres for integration tests) curl -fsSL https://get.docker.com | sh usermod -aG docker deploy ``` Don’t underestimate this part. Every transitive dependency the GitHub-hosted image bundled for you (ImageMagick, Chrome, headless browsers, language runtimes) you may need to install or pull on demand. Take note of what your workflow currently uses. ### 3\. Register one runner In GitHub: open Repo (or Org) Settings, then Actions, then Runners, then β€œNew self-hosted runner”. Pick Linux x64\. GitHub shows you a download and configure block that looks roughly like this: ``` mkdir -p /opt/actions-runner-1 && cd /opt/actions-runner-1 curl -o actions-runner-linux-x64.tar.gz -L \ https://github.com/actions/runner/releases/download/vX.Y.Z/actions-runner-linux-x64-X.Y.Z.tar.gz tar xzf actions-runner-linux-x64.tar.gz ./config.sh \ --url https://github.com/YOUR_ORG/YOUR_REPO \ --token YOUR_REGISTRATION_TOKEN \ --name runner-1 \ --labels self-hosted-ci \ --unattended ``` The label matters: it’s how your workflow targets this pool. Pick something specific to your team, not the generic `self-hosted`. Then install it as a systemd service so it survives reboots: ``` ./svc.sh install deploy ./svc.sh start ``` You should now see β€œrunner-1, Idle” on the GitHub Settings page. That alone is enough to run jobs. ### 4\. Run multiple runners on the same box This is where the speed-up really comes from ⚑. A 16GB box can comfortably host 3-4 concurrent JS/TS jobs. Repeat step 3 with different directories and names: ``` mkdir -p /opt/actions-runner-{2,3,4} # Get a fresh registration token from GitHub for each # ./config.sh ... --name runner-2 ... # ./svc.sh install deploy && ./svc.sh start ``` All four runners share the `self-hosted-ci` label. When a CI run kicks off four matrix jobs, GitHub hands one to each idle runner. They execute in parallel, on the same box, no coordination needed. Reality check on sizing: each Node `pnpm install` \+ `pnpm build` can briefly spike RAM hard. On a 16GB box with 4 runners, I’ve occasionally seen one shard get OOM-killed during peak. If you see that, drop to 3 runners or move to a bigger box. CPU isn’t usually the bottleneck, memory is. ### 5\. Point your workflow at the runner pool In your workflow file: ``` jobs: test: runs-on: ${{ vars.CI_RUNNER || 'self-hosted-ci' }} strategy: fail-fast: false matrix: shard: [1, 2, 3] steps: - uses: actions/checkout@v4 - uses: ./.github/actions/setup - run: pnpm vitest run --shard=${{ matrix.shard }}/3 ``` Two things to notice. **The `vars.CI_RUNNER` fallback.** This reads a [repository variable](https://docs.github.com/en/actions/learn-github-actions/variables) if it’s set, otherwise defaults to your self-hosted label. If your VPS dies at 2am, you set `CI_RUNNER=ubuntu-latest` in repo settings and every workflow falls back to GitHub-hosted runners on the next push. No code change, no PR. This one variable buys you a lot of sleep. **The shard matrix.** Vitest, Jest, Playwright, and most modern test runners support `--shard=N/total`. With four runners idle and a 3-way shard, your test job runs in roughly a third of the previous wall-clock. Tune the shard count to the slowest job, not the average. ### 6\. Keep one job on GitHub-hosted as a safety net In my setup, every job moved to self-hosted except the final aggregator: ``` check: needs: [lint, typecheck, test, build, audit] runs-on: ubuntu-latest # intentionally stays GitHub-hosted if: always() steps: - name: Fail if any dependency failed or was cancelled if: contains(needs.*.result, 'failure') || contains(needs.*.result, 'cancelled') run: exit 1 - name: Success run: echo "All jobs passed" ``` I did this because the aggregator is the required check that gates merges. If your self-hosted box goes down mid-run, jobs that haven’t started yet get stuck in β€œqueued” forever, but the aggregator on `ubuntu-latest` will still resolve and at least give you a clean failure signal. It’s also a near-zero-cost job: GitHub-hosted minutes for a 5-second `exit 0` are noise on the bill. ### 7\. (Optional) Keep e2e on GitHub-hosted My Playwright e2e workflow still runs on `ubuntu-latest`. It’s a separate workflow file, runs nightly, and the marginal cost is small. Keeping it isolated means flaky browser tests don’t tie up my CI runner pool during the day. Pick which jobs go where based on frequency times duration, no need for a blanket β€œeverything self-hosted”. ## The trade-offs As always, things have pros and cons… * **It’s a box you own now.** Patching, monitoring, security, log rotation, disk filling up: that’s all on you. Budget an hour every few weeks. * **Clean-room becomes a choice you have to make.** GitHub-hosted runners are fresh every time by default, you don’t think about it. On a self-hosted box you pick: leave the runner persistent (caches stay hot, `node_modules`, Docker layers, and build caches all survive between runs, faster, but a stale cache can occasionally hide a bug that only surfaces on a clean checkout), or run ephemeral container-based runners like [myoung34/github-runner](https://github.com/myoung34/docker-github-actions-runner) (fresh container per job, same guarantee as GitHub-hosted, slightly more setup and a bit slower because nothing’s cached). I default to persistent for the speed and add a periodic `actions/runner` wipe job. If stale-cache bugs become a pattern, flip to ephemeral. Both are valid, it’s just a knob you now own. * **One box, one failure domain.** If the VPS hard-fails, all your CI is down until you provision a new one or flip the `CI_RUNNER` variable. Probably good to plan the rollback drill before you need it πŸ˜… * **Security model is different.** Anyone who can merge to a branch that runs CI can execute code on the box. Don’t reuse this VPS for anything sensitive. Treat it as compromised-at-any-time and keep secrets in GitHub, not on the runner. For private-repo work where the team is small and trusted, these are all manageable. For a public open-source project, the security trade-off alone is often disqualifying. ## Bonus: what else to do with the box The CI workload is bursty: peaks during the workday, idle most evenings and weekends (well… it should be at least… 😳). That’s a lot of compute and bandwidth to leave unused. A few things that pair well with a CI box without fighting it for resources: * **Encrypted backup target.** This is what I did. [restic](https://restic.net/) over SFTP, with a dedicated user on the runner box restricted to `internal-sftp` only. Daily cron pushes encrypted snapshots. CI doesn’t notice, backups don’t notice, and you save the cost of a separate backup service. * **Monitoring / metrics hub.** Run Prometheus or VictoriaMetrics plus Grafana to scrape your other servers. CI jobs are intermittent CPU spikes that don’t conflict with steady metric ingestion. * **Tailscale / WireGuard exit node** or coordination server for your homelab. * **A staging environment** for one of your projects. * **Image registry mirror** ([Harbor](https://goharbor.io/) or [Zot](https://zotregistry.dev/)): your CI pulls images anyway, might as well cache them locally. So yeah, anything steady-state low-CPU combines well with bursty high-CPU CI work. Anything bursty high-CPU that overlaps with CI hours (e.g. a heavy nightly batch job) does not. ## When to bother Worth your time if at least two of these are true: * You’re paying €30+/month on GitHub Actions and the bill is growing. * Your CI takes long enough that you’ve started waiting on it instead of immediately context-switching back to it. * You already have, or are happy to operate, one small Linux VPS or homelab box. * You have private repos with a trusted team. Not worth it if: * You’re on GitHub free tier for a public repo (CI is already free there). * You don’t want to own infrastructure (totally fair, GitHub-hosted is fine). * Your CI is mostly fast enough already. For me the maths was simple: half the price, three times the speed, and a backup target I’d otherwise have paid for separately. Three months in, the only ops work has been one Docker version bump and watching disk usage. No regrets. If you’ve done something similar, or have a clever use for the spare CPU on a CI box, I’d love to hear about it! Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/standard-site-card-on-bluesky/ # Make links to your blog render the custom "View publication" card + CTA [ Technology ](/categories/technology/) [ At Protocol ](/categories/at-protocol/) [ Open Source ](/categories/open-source/) # Make links to your blog render the custom "View publication" card + CTA [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ May 31, 2026 β€’ 10 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) β€’ [ 51 interactions ](#juttu-comments) ![Cover image for article: Make links to your blog render the custom "View publication" card + CTA](/_astro/heroImage.Cz7ZhLft_19kSq5.webp?dpl=6a5162b0635346000861050b) You may have recently started seeing really nice article URL preview cards on Bluesky with their logo, your own accent color and a neat CTA button to View or Subscribe. If you want that too for your articles on your own domain: this guide is for you! Bluesky [v1.122](https://bsky.app/profile/bsky.app/post/3mmwmla3xph26) now renders Standard.site publications as rich link cards: title, reading time, author, site name, theme colours, and an action button. The card title links to the exact post you shared. The action button (Subscribe / View publication) goes to the publication’s home, not that specific post. In the same week, WordPress shipped its [ATmosphere 1.0.0 plugin](https://activitypub.blog/2026/05/20/atmosphere-1-0-0-liftoff/), so a chunk of the open web can now publish as Standard.site too. > _One thing about the card before you set this up: it has two separate tap targets. The title, image and body go to the post you shared. The filled β€œSubscribe” / β€œView publication” button goes to the publication’s home instead. That’s intended, but it caught me out (the button is the loudest thing on the card, yet it doesn’t open the article), so I wrote it up as [a UX issue on social-app](https://github.com/bluesky-social/social-app/issues/10905)._ Let’s get you set up! ## What you need **A `site.standard.publication` record on your AT Protocol PDS, whose `url` field matches the URL of your site.** That covers the case where someone links your publication’s home URL: Bluesky matches it exactly and renders the publication card from that one record. For the rich card on an **individual post** (the one with the title, author and reading time), you also need a `site.standard.document` record for that post. Bluesky builds the match by joining `publication.url` with the document’s `path` and comparing it to the shared link, so without a matching document a post link won’t render the rich card. Bluesky compares publication URLs exactly, it doesn’t treat a post as a subpath of your home page, except on the Leaflet / pckt / Offprint hosts. The card’s reading time is also derived from the document’s stored text, so include the post body in the record if you want it shown. Either way, Bluesky’s AppView indexes these records from the firehose and matches them to post links by URL. It never loads your website. See the matching logic in [packages/bsky/src/util/standard-site.ts](https://github.com/bluesky-social/atproto/blob/main/packages/bsky/src/util/standard-site.ts). The good news: every publishing path below (Leaflet, pckt, Offprint, WordPress, Sequoia) creates both records for you. You only have to think about this if you’re rolling your own. No need to change DNS settings or place any `/.well-known/` files. ## So how to get your content on standard.site Three paths: 1. **Publish through a Standard.site app.** [Leaflet](https://leaflet.pub), [pckt.blog](https://pckt.blog), or [Offprint](https://offprint.app) all create and maintain a `site.standard.publication` record for you when you set up a publication. The publication’s `url` will be on that platform (`yourname.leaflet.pub`, etc.), so links to that URL get the card. As a bonus, the card’s action button reads **β€œSubscribe on Leaflet”** (or pckt / Offprint), because [Bluesky’s social-app ships a hardcoded allowlist of those three hosts](https://github.com/bluesky-social/social-app/blob/main/src/components/Post/Embed/StandardSiteEmbed/publishers.ts) and shows the branded button when the publication URL matches. 2. **WordPress with the [ATmosphere plugin](https://activitypub.blog/2026/05/20/atmosphere-1-0-0-liftoff/).** Installing it gives your WP site a Standard.site publication record automatically, with `url` set to your blog. The card’s button reads **β€œView publication”** with a generic arrow icon (your domain isn’t on the hardcoded allowlist, so no platform branding). Functionally identical otherwise. 3. **Roll your own.** If you have your own AT Protocol account and a static blog, you publish a `site.standard.publication` record pointing to your domain, plus a `site.standard.document` record per post (its `path` joined to the publication `url` is what Bluesky matches against the shared link). Steve Simkins’ [Sequoia CLI](https://sequoia.pub/) is the most common tool for this. He also wrote a [guide on indexing Standard.site records](https://atproto.com/blog/indexing-standard-site) that doubles as a primer on the data model. The card again reads β€œView publication.” In all three cases, the card appears in Bluesky once the AppView has indexed the record from the firehose, usually within seconds. If you don’t have Standard.site set up on your site at all yet, start there first: the [Standard.site implementations guide](https://standard.site/docs/implementations/) walks through the options for getting a publication record in place. Without that record there’s nothing for Bluesky to render, so the rest of this article (making the embed look nice) only matters once you’ve got one. Get it working, then come back here for the polish. ## What about DNS TXT and `/.well-known/` files? Some community write-ups suggest one of these is needed for the Bluesky card. They’re not. The confusion doesn’t come out of thin air though, so here’s what each one actually does: | File / record | What it does | | --------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **DNS TXT \_atproto.** with did= | [AT Protocol handle resolution](https://atproto.com/specs/handle): proves a domain maps to an AT Protocol DID. Used to make a custom domain work as a Bluesky handle. | | **/.well-known/atproto-did** (plain-text DID) | Same purpose as above: handle resolution. An alternative to the DNS TXT record, useful for hosts where you can’t set TXT records, or for handles too long for DNS. | | **/.well-known/site.standard.publication** (AT-URI) | [Standard.site’s own verification](https://standard.site/docs/verification/): proves your domain controls the publication record, so a consumer that checks it won’t trust an impersonator. The Standard.site docs call verification a best practice for production records. Bluesky’s card doesn’t check it. | So all of them have their own jobs, but none of them get the card to render on Bluesky. The AppView doesn’t load your website at all, it only reads from the PDS. ### What if your hosting blocks `/.well-known/`? A common gotcha: Ghost Pro, some managed WordPress hosts, and certain SaaS site builders block the `/.well-known/` path or don’t let you add DNS TXT records. It doesn’t matter for the Bluesky card, so the card will still appear as long as a publication record exists with `url` matching your site. What you _do_ lose on these hosts is the ability to use your custom domain as a Bluesky handle, and the ability to participate in Standard.site verification for any consumer that does check the well-known file (e.g. Sequoia, some third-party readers). If those matter to you, move to a host where you control either DNS or `/.well-known/`. Most static hosts (GitHub Pages, Netlify, Cloudflare Pages, a plain nginx) let you serve files at any path in seconds. ## Setting the card’s button colour and icon The button colour and the avatar shown on the card both come from the publication record itself. * **Colour** is the `basicTheme` block (four RGB colours). * **Icon** is a `blob` reference, square image, at least 256Γ—256, max 1MB. > _FYI: Bluesky raised its own profile-avatar upload limit to 2MB in v1.121 (April 2026), but the `site.standard.publication` lexicon still caps the publication icon at 1MB, which honestly, should be enough for an icon… The PDS validates against the lexicon, so anything larger gets rejected at record write._ If you publish through Leaflet, pckt, or Offprint, the platform sets both for you (usually matching your publication’s overall theme). For roll-your-own setups, you have to add them yourself. Here’s how: ### Colours: edit the record on pdsls.dev [pdsls.dev](https://pdsls.dev) is a web UI for browsing and editing AT Protocol records. Log in with your handle + an app password (Bluesky, then Settings, then App Passwords), navigate to your `site.standard.publication` record, and paste this `basicTheme` block into the existing JSON: ``` "basicTheme": { "$type": "site.standard.theme.basic", "accent": {"$type": "site.standard.theme.color#rgb", "r": 49, "g": 116, "b": 143}, "accentForeground": {"$type": "site.standard.theme.color#rgb", "r": 255, "g": 255, "b": 255}, "background": {"$type": "site.standard.theme.color#rgb", "r": 255, "g": 255, "b": 255}, "foreground": {"$type": "site.standard.theme.color#rgb", "r": 0, "g": 0, "b": 0} } ``` | Field | Used for | | ---------------- | ---------------------------------------------- | | accent | Button background | | accentForeground | Button text | | background | (Not used by Bluesky’s renderer at the moment) | | foreground | (Same) | Replace the RGB values with your brand colours. Only `accent` and `accentForeground` actually affect what Bluesky shows you right now (the card body stays in Bluesky’s own theme). The renderer also handles hover (5% darker) and disabled states (5% lighter) automatically from `accent`, so you don’t need to specify those. One catch: Bluesky only applies your custom pair if `accent` and `accentForeground` have a contrast ratio of at least 4.5:1\. If they don’t, it silently ignores them and falls back to its default button styling. So a nice-looking but low-contrast combination just won’t show up, with no error to tell you why. > _FYI: all four colours are required by the lexicon, so you can’t drop `background` and `foreground` even though Bluesky’s current card doesn’t use them. The PDS will reject the record without them. Other Standard.site renderers (Leaflet, pckt, Offprint) use the full set for the publication page, and Bluesky may extend the card to use them later._ Save the record. Within seconds the AppView indexes the new version and your next link on Bluesky shows the coloured button. ### Icon: reuse a blob you already have, or upload a new one In AT Protocol, blobs are content-addressed by hash and reusable across records on the same PDS. If you’ve already uploaded an image to Bluesky as your profile avatar, banner, or a post image, you can paste that exact blob object into the publication record’s `icon` field. No upload step needed. **Easiest path: reuse your Bluesky avatar.** Fetch your profile record: ``` curl -s "https://bsky.social/xrpc/com.atproto.repo.getRecord?repo=&collection=app.bsky.actor.profile&rkey=self" | jq .value.avatar ``` That returns something like: ``` { "$type": "blob", "ref": { "$link": "bafkreih7flx4skmjivhxle5eqod6jo44k4ux4ewvkbjq6ycha4iwb27j7y" }, "size": 466276, "mimeType": "image/jpeg" } ``` Copy that whole object, head back to pdsls.dev, open your `site.standard.publication` record, and paste it in as the `icon` field. Save. Done. (Same trick works for your banner, or any image you’ve posted on Bluesky. Whatever blob is already on your PDS is fair game.) **If you want a different image** that isn’t already on your PDS, you have to upload it, since pdsls.dev intentionally doesn’t expose blob upload. Two options: The [goat CLI](https://github.com/bluesky-social/goat) handles upload + record update with `goat blob upload ` followed by `goat record update --rkey `. Cleanest if you already use goat for other things. Or save this as `set-icon.sh`: ``` #!/usr/bin/env bash set -euo pipefail HANDLE="your.handle" IMAGE="${1:?usage: ./set-icon.sh path/to/image.png}" RKEY="" COLLECTION="site.standard.publication" PDS="https://bsky.social" # or your own PDS endpoint read -srp "App password: " APP_PW; echo MIME=$(file -b --mime-type "$IMAGE") SIZE=$(stat -c%s "$IMAGE" 2>/dev/null || stat -f%z "$IMAGE") SESSION=$(curl -sS -X POST "$PDS/xrpc/com.atproto.server.createSession" \ -H "Content-Type: application/json" \ -d "{\"identifier\":\"$HANDLE\",\"password\":\"$APP_PW\"}") JWT=$(echo "$SESSION" | jq -r .accessJwt) DID=$(echo "$SESSION" | jq -r .did) BLOB=$(curl -sS -X POST "$PDS/xrpc/com.atproto.repo.uploadBlob" \ -H "Authorization: Bearer $JWT" -H "Content-Type: $MIME" \ --data-binary "@$IMAGE" | jq -c .blob) CURRENT=$(curl -sS "$PDS/xrpc/com.atproto.repo.getRecord?repo=$DID&collection=$COLLECTION&rkey=$RKEY" | jq .value) NEW=$(echo "$CURRENT" | jq --argjson blob "$BLOB" '. + {icon: $blob}') curl -sS -X POST "$PDS/xrpc/com.atproto.repo.putRecord" \ -H "Authorization: Bearer $JWT" -H "Content-Type: application/json" \ -d "$(jq -n --arg repo "$DID" --arg coll "$COLLECTION" --arg rkey "$RKEY" --argjson record "$NEW" \ '{repo:$repo,collection:$coll,rkey:$rkey,record:$record}')" | jq . ``` Edit `HANDLE`, `RKEY`, and `PDS` at the top, then run: ``` chmod +x set-icon.sh ./set-icon.sh ~/path/to/your-avatar.png ``` The script logs into your PDS, uploads the image, fetches your current publication record, adds the `icon` blob ref, and writes the record back. Same propagation as the colour change: within seconds the card on Bluesky shows your avatar instead of a fallback letter. ### Where to find your rkey In pdsls.dev, your publication record’s URL ends in something like `.../site.standard.publication/3mgfeypogdk2r`. The string after the last `/` is the `rkey`. You can also list your records via the PDS API: ``` curl -s "https://bsky.social/xrpc/com.atproto.repo.listRecords?repo=&collection=site.standard.publication" | jq . ``` ## Running more than one publication on one domain One publication record per site is the common case, but you can run several on the same domain: a main blog at the root, plus a separate publication for a series or section at its own path. Jason Lengstorf set this up for CodeTV, where the main blog and the Web Dev Challenge series are two distinct publications on one site, and wrote up exactly how: [Multiple Standard Site publications on one website](https://codetv.dev/blog/multiple-standard-site-publications-on-one-website). The short version: * Each publication is its own `site.standard.publication` record, with its own `url` pointing at the relevant path, e.g. `https://codetv.dev/series/web-dev-challenge`. * Each post is a `site.standard.document` record that attaches to a publication through its `site` field (the publication’s AT-URI) and a `path` relative to that publication, e.g. `"path": "/s3/e4-rebuild-your-website-again"`. * If you also want Standard.site verification (the optional well-known file from earlier, not needed for the Bluesky card), make `/.well-known/site.standard.publication` a directory instead of a single file and nest each publication’s path under it: `/.well-known/site.standard.publication/series/web-dev-challenge`, with that file holding the publication’s AT-URI. Two things Jason flagged from doing it for real: you can’t set a per-post author on a document, so the publication itself shows up as the author, and he created the records by hand with [Taproot](https://atproto.at) rather than automating it. You can check any of this with the [Standard Site validator](https://site-validator.fly.dev/). ## Verifying it works Post a link to your publication URL on Bluesky and watch the embed render. If the card doesn’t appear: * Confirm a `site.standard.publication` record actually exists on your account’s PDS. You can browse your records with [pdsls.dev](https://pdsls.dev). * Confirm its `url` field exactly matches the URL you’re linking to. The AppView canonicalises (lowercase host, strip trailing slash, drop query/fragment) but otherwise needs a match. On the Leaflet/pckt/Offprint hosts (and their subdomains) a post link can extend the record URL with extra path segments and still match. Everywhere else the publication URL must match exactly, which is why individual posts need their own document record. * Give the firehose a minute to propagate. That’s the entire mechanism. The well-known files have their own value, but they’re not on the critical path for the Bluesky card. The publication record is. ## One record, many different apps Your `site.standard.publication` record lives on your PDS as a plain AT Protocol record, and Bluesky is just one of the apps reading it. Any app that indexes the firehose can pick up the same record and show your publication however it likes, without you signing up for anything. [Sifa ID](https://sifa.id) does exactly that: ![Sifa showing the gui.do guide under its own activity filter tabs, contrasting a plain "Basic link card" with the richer "Publication card" (title, description, gui.do avatar and a "View publication" button)](/_astro/sifa-standard-site.7i9BXLJF_F1i9I.webp?dpl=6a5162b0635346000861050b) It reads the same Standard.site records straight from the network and shows your publication in a completely different app. Same data, different readers, each taking the parts it cares about. Set the record once and you’re done: that’s the point of publishing to an open protocol instead of one platform’s API. Interoperability FTW! Hannah Shelley wrote up [putting her Neocities blog on atproto](https://hannahshelley.neocities.org/blog/2026%5F05%5F31%5FATProto.html), a nice real-world walkthrough of the roll-your-own path on a fully static host. Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/start-building-anti-fragile-communities/ # Start building Anti-Fragile communities, your community deserves it [ Community ](/categories/community/) [ Devrel ](/categories/devrel/) [ Open Source ](/categories/open-source/) # Start building Anti-Fragile communities, your community deserves it [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Oct 29, 2025 β€’ 11 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) β€’ [ 2 interactions ](#juttu-comments) ![Cover image for article: Start building Anti-Fragile communities, your community deserves it](/_astro/heroimage.De4xqmJP_ZKaHJ2.webp?dpl=6a5162b0635346000861050b) Over 20 years building communities around open-source platforms, I’ve watched a pattern repeat. Communities feel invincible until the moment they collapse. Twitter ownership changes. Reddit alters API pricing. LinkedIn tweaks the algorithm. And suddenly years of work scatters because the infrastructure you built your community on belongs to someone else. The community didn’t fail. The architecture did. A lot of communities are built on platforms they don’t control, optimized for engagement metrics that aim for extraction. Members spend years contributing, building relationships, creating value. Then one vendor decision wipes it away. Members deserve better. Your community deserves better. The difference between communities that fragment under stress and communities that emerge stronger is architecture, not luck. And you can build it starting today. --- In the early 2000s, I watched developers in the Joomla! ecosystem fork the platform, extend it, build entire businesses around it. They weren’t users. They were owners. The same pattern played out in the Magento ecosystem a decade later. These communities survived leadership changes, acquisitions, corporate pivots. Not because everything was well-managed, but because the architecture gave members real power. Today? Whatever you want to do online (websites, commerce, payments, e-mail, video calls, banking, you name it): You pick between a handful of (often USA-based) SaaS platforms. Accept their terms. And keep your fingers crossed 🀞 they don’t change their API pricing, shut down your integration or worse: kick you out overnight. A lot of people seem to have stopped believing they can shape the platforms they depend on, or even that they implement (or even create) better alternatives. That’s a failure of vision more than a failure of the tech market. And it makes every community more fragile than it needs to be. ## The fragility trap Here is what community fragility looks like: * You build on Twitter. Twitter changes ownership. Your community scatters. * You invest years in Reddit. Reddit changes API terms. Your tools break. * Your started a Slack community. Slack decides to introduce all kinds of limits on free community plans and makes the paid plans really expensive. You can’t grow there anymore. * You create value on LinkedIn or Medium. They change the algorithm. Your audience disappears. * You built an amazing website that has great SEO and lot’s of organic traffic. Search engines add AI overviews and your traffic tanks. The pattern repeats: 1. You are attracted by the ease of use and the appeal of a lot of users. 2. Onboarding is easy and cheap/free (because it’s basically subsidized growth). 3. Over time, prizes rise, the features become a lot less appealing to your usecase, you have less and less control. Your risk is concentrated. 4. When stress arrives (regulation, competition, business model changes), these systems don’t bend for you. They only care about optimizing for their business model, not yours. Often, they optimize for overall engagement which might not be helpful to you at all. 5. Your community breaks. Some of these platforms even greatly facilitate misinformation and harassment because engagement drives revenue. Is that what you want as a main driver for your community platform 😱? Digital strategist Deja Foxx named this in [her recent TED talk](https://www.youtube.com/watch?v=yWj33Ud8iag): β€œhate-for-profit business models.” Communities collapse when members realize they’re treated as products, not participants. The β€œmove-fast-and-break-things” era broke trust. Communities built on extractive platforms fragment when an existential challenge hits. I’ve watched this cycle repeat for two decades. Different platforms. Same outcome. It’s annoying. I fell in this trap myself multiple times. Don’t be me πŸ˜…. Many community leaders and programs aim for growth and resilience: bounce back from crises, survive platform migrations, weather controversies. But resilience is defensive: it’s β€œjust” about withstanding shocks. What if we designed communities that gained from change (or even shocks) instead? ## Beyond resilience: what anti-fragility means [Nassim Taleb’s framework](https://en.wikipedia.org/wiki/Antifragile%5F%28book%29) gives us better language: anti-fragile systems get stronger from stress, they don’t merely survive it. ![Book cover of Antifragile by Nassim Taleb](/_astro/image1.DLzv0MBd_1q7kHh.webp?dpl=6a5162b0635346000861050b) Let’s apply this to community architecture. Building a community is in itself an anti-fragile strategy in that it is A) an incredibly hard thing for a competitor to copy and B) increases ecosystem diversity and the options that you have as a company to weather any storms. At [CRO.CAFE Podcast](https://www.cro.cafe/) I couldn’t simply send all Facebook Group members an e-mail. So I moved from Facebook to an e-mail list. The CMS we used (Webflow) kept increasing monthly prices so I moved it to a self-hosted website ([Astro](https://astro.build/)). At [Spryker](https://spryker.com/), my team moved the community from Slack to self-hosted forums because Slack’s feature crackdown and pricing model made us vulnerable (community members on Slack really hated that older messages would just disappear after some set time period). The migration was hard work and not perfect. Lost messages. Broken workflows. Lost members. But the community emerged stronger. We’d proven we owned our infrastructure. Members trusted we wouldn’t abandon them when a vendor changed terms. We never had more community code contributions than this year. Switching platforms made the community better and increased our anti-fragility. ![Spryker community platform CommerceQuest, self-hosted on the open source Astro and Vanilla platforms. The website is completely public on our community Github pages where members can adjust the content and code.](/_astro/image2.vYNCrAXw_Z1az7Ur.webp?dpl=6a5162b0635346000861050b) I’m not claiming that the platforms or systems we moved to are perfect, not at all. The point is that you should make decisions that are sound in their (anti-fragile) direction. Also: don’t change everything at once: start with the most fragile systems or processes, let the dust settle, and move to the next. Sidenote: communities β‰  codebases. They’re living systems. The principles that make software anti-fragile (loose coupling, redundancy, graceful degradation) apply to human organizations too. The platforms we use for community building are β€œjust” there to support the community. It’s not that they β€œare” the community (as Jono Bacon also repeated in his latest video [Build a movement, not a Discord](https://www.youtube.com/watch?v=waU5Cm1FENA)). ## Characteristics of anti-fragile communities Three characteristics show up in every anti-fragile community I’ve participated in: * **Distributed ownership.** When twenty people can make decisions, losing one doesn’t break the system. Hierarchies concentrate risk. Networks distribute it. * **Productive chaos.** Encouraging experimentation even when most experiments fail. Each failure teaches. Each fork strengthens. Communities that suppress variation become brittle. * **Built-in portability.** Members can export their data. Knowledge lives in multiple formats. Communication happens across channels. Never depending on one platform for survival. The strongest communities I’ve built weren’t the ones with the best engagement metrics. They were the ones that could survive my (teams) departure. A community team needs to facilitate the community, not be the sole organizer and driver of it. ## The psychology keeping you trapped We’ve been conditioned into passivity. [Loss aversion](https://en.wikipedia.org/wiki/Loss%5Faversion) makes us stick with platforms we resent because switching feels risky. [Status quo bias](https://en.wikipedia.org/wiki/Status%5Fquo%5Fbias) makes β€œhow it’s always been” feel safer than experimenting. [Learned helplessness](https://en.wikipedia.org/wiki/Learned%5Fhelplessness) makes us believe we can’t influence platform roadmaps, so we stop trying. I’ve studied how to apply cognitive psychology to digital systems for years. The same biases that make you click β€œaccept all cookies” make you accept platform terms they’d never negotiate. We confuse convenience with agency. We mistake participation for ownership. Closed, Big Tech Platforms exploit these biases deliberately. The real lock-in isn’t technical integration. The belief that you’re powerless to change things keeps you trapped. It also took me a couple months to untangle my life from Google Workspace (after 20 years) but I made it!. Anti-fragile communities counter this by giving members genuine power over their experience. Not the illusion of feedback forms. Actual influence over what gets built and how it works. ![Meet Magento 2017 in Utrecht, The Netherlands. Lunchtime!](/_astro/image3.Ckn28Ced_Z26JFfE.webp?dpl=6a5162b0635346000861050b) When I scaled Meet Magento Netherlands from 100 to 600 attendees, the growth wasn’t what mattered. What mattered: other community leaders copied the model. Modified it. Made it their own across Europe, then globally. Same at Spryker where we built whitepapers for others to organize Meetups, Unconferences and Hackathons. The true validation is not when your community team organizes these, but when others pick it up themselves (and give it their own twist). The pattern got stronger every time someone adapted it. Anti-fragile growth through decentralized participation. Not franchise control. Not brand protection. Just a good structure becoming better through variation. The strongest community lock-in isn’t technical. It’s members believing they’re building something together that couldn’t exist anywhere else. ## What anti-fragile architecture actually looks like I’m not talking theory. I’m talking about communities operating at scale right now. [Archive of Our Own](https://archiveofourown.org/) proves this works. Founded in 2008 by fans tired of platforms deleting their work, the site operates entirely through volunteers with an elected board. No paid staff. No ads. No VC funding. Seventeen years later, over eight million users rely on it. Still thriving, not because it scaled fast, but because transparent, community-based processes gave members accountability and trust in governance. ![Archive of Our Own homepage](/_astro/image4.CHgMFKM5_TWVV3.webp?dpl=6a5162b0635346000861050b) [Diem](https://www.onediem.com/) demonstrates what privacy and security by design looks like. Founded in 2023 as a social search platform for women and non-binary folks, it saw 700% growth after the 2025 US inauguration when mainstream platforms failed people (anonymously) searching for info about friendships, birth control, toxic masculinity, harassment, chronic pain, big career moves, enthralling books, easy recipes (and everything in between). Community-governed moderation. A business model that rewards contribution, not extraction. ![Diem homepage](/_astro/image5.Che2HByd_202vIP.webp?dpl=6a5162b0635346000861050b) In general I would say all mature open source community tools would fall under this same anti-fragility umbrella making you less dependent form external sources. So these aren’t utopian experiments. They’re functional alternatives, and they prove a different model works. Three principles keep showing up: 1. **Own infrastructure where it matters.** Not everything needs to be self-hosted. But member data, core knowledge, and community governance shouldn’t depend on commercial platforms that optimize for their engagement and shareholders, not your members. Every (community) system I’ve built since 2015 starts with this question: β€œHow would we migrate if we had to?” Not if. When. 2. **Create genuine economic value for members.** The Magento agency ecosystem thrived because developers and agencies built businesses, not just projects. They stayed because they were making money, not just meaning. Self-interest is more durable than altruism. Design for both. This balance between commercial benefit and public good is what keeps communities sustainable. 3. **Distribute power intentionally.** Rotate leadership. Lower barriers to starting initiatives. Build feedback loops that actually change strategy, not just collect sentiment. Transparent decisions about why, not just what. When individuals can shape their experience, they invest differently. Communities optimized for growth under ideal circumstances fail. Communities optimized for survival under any circumstances persist. ## Why this moment matters Deja Foxx reminds us: these platforms aren’t permanent. The social media companies influencing policies and economies are younger than people born in 2000\. They feel inevitable until they’re not. This year alone we’ve witnessed mass migrations. Twitter to [Bluesky](https://bsky.app/profile/gui.do). TikTok to RedNote (idealy, use neither…). When platforms reveal their fragility, communities scatter unless they were designed not to. AI is fracturing how we interact with technology. Chat interfaces. Autonomous agents. Distributed systems. The neat platform categories we relied on are dissolving. That’s an opportunity to rebuild with better principles. Platform consolidation is hitting natural limits. Regulatory pressure in Europe. User revolts everywhere. Communities demanding better terms. The cracks are showing. The next few years determine whether we get locked into centralized AI ecosystems or whether we build genuine alternatives. Real alternatives, not open source projects that get acquired and shut down. Sustainable ecosystems that enrich the lives of individual people through decentralized participation. There’s energy for alternatives that actually promote human dignity and individual expression. Open source AI models challenging closed systems. Women-led platforms like Sunroom (creator-owned monetization) and Lore (community-governed search) proving different architectures work. The giants are betting you won’t build alternatives. The platforms are betting you’re too invested to leave. Especially with AI, everyone can be a builder now. Prove them wrong! ## Where to start: a path forward So how do we stop the community value extraction and start building something genuinely anti-fragile? I have 3 action items for you: ### #1: Recognize your fragility Audit your community architecture. Where are your single points of failure? Which platforms could destroy what you’ve built by changing terms overnight? Which vendors control your member data? What tech is making you fragile? Write it down. Ask your community ambassadors. Be honest. Most communities have more dependencies than they realize. ### #2: Start small Pick one thing to make portable, to make more anti-fragile. Your knowledge base. Your member directory. Your event archives. Your governance documentation. Prove you can move if you need to. Build one export process. Automate one backup. Document one migration path. Start with whatever you can control today. This isn’t about abandoning every commercial tool. Maintaining optionality matters. Your community’s future shouldn’t depend on someone else’s business model staying favorable. ### #3: Build with intention Stop optimizing communities for perfect conditions. Design for chaos. Give members genuine ownership over what gets built and how decisions get made. Create economic value, not just engagement metrics. Members should be able to build businesses, reputations, relationships that persist beyond your platform. Build feedback loops that actually influence roadmaps. Practice transparent governance where members understand why decisions happen, not just what got decided. The communities that will thrive aren’t the ones with the best growth numbers today. They’re the ones architected to survive whatever comes next. More chaos is always coming. The question is whether your community gains from it or gets crushed by it. I’m truly optimistic about the future of digital communities, but we need to be intentional about it, and be conscious about the foundations we’re using to build them on. **What’s your single point of failure?** PS: If you want help making your community more antifragile (soft lock-in, signal loops back to product, governance that survives platform changes), that’s the kind of work I take on as an advisor. Details at [/retainer](/retainer/). Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/texas-sharpshooter-fallacy/ # Texas sharpshooter fallacy [ Statistics ](/categories/statistics/) [ Experimentation ](/categories/experimentation/) [ Psychology ](/categories/psychology/) # Texas sharpshooter fallacy [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Dec 11, 2017 β€’ 3 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Texas sharpshooter fallacy](/_astro/heroImage.CgzNcDsW_1Bsenp.webp?dpl=6a5162b0635346000861050b) > So around a year ago, a friend of mine was looking for a house to buy somewhere around Amsterdam. Something that turned into a great hobby of his, sometimes spending hours (and hours) on housing websites. During one of these searches he found a single street with 6 houses for sale. So he told me: _β€œThat is not a good sign, there is probably something wrong with that neighborhood.”_ _Statistics is not something that everyone is equally enthusiastic about and not somethign that comes naturally to us all. However, what does come naturally and what is much easier for our brains to understand are stories._ _To to help my team understand and remember statistical constructs I’ve started telling them stories about statistics and the first one is about the Texas Sharshooter._ The human brain is basically a pattern recognition machine: even when we have deficient data, our brain tries to find patterns so it can make decisions on that. This strategy made sense in a world where we lived in caves and didn’t have that much data. Our brain had a β€œbetter safe than sorry” strategy. But that doesn’t mean our brain is right. The clustering of houses for sale could also just be a coincidence without a cause. This line of reasoning is known as the texas sharpshooter fallacy. This β€˜false cause’ fallacy is coined after a marksman (who I assume was in or from Texas) shooting randomly at barns and then painting bullseye targets around the spot where the most bullet holes appear, making it appear as if he’s a really good shot. But clusters naturally appear by chance and don’t necessarily indicate that there is a causal relationship. The same thing happened to my friend: his brain saw the clustering of houses for sale, assumed a pattern and even conjured up a reason for it: namely that there would be something wrong with the street. But just as with the bullet holes on the barn, the clustering of houses for sale could also be a coincidence. And even if it’s not, there can be many other reasons for it other than a bad neighborhood. So this is the Texas sharpshooter fallacy, also known as the clustering illusion. And it appears everywhere around us. You’ve probably seen many of these cases in the newspaper. For example when journalists find clusters of people having cancer they often quickly assume it has to be something in the environment like water or air pollution. Or when McDonald’s shows you their research that shows that out of their top 5 countries, 3 of them are in the top 10 healthiest countries on earth, and therefore their food is also healthy. To our brain, this makes perfect sense, which makes this a very tricky fallacy. Without any hypotheses these journalists take data, look for clusters and make up a reason. But like with all data, outliers will always randomly appear and that doesn’t necessarily mean that there is a significant link. So don’t go around looking for bullet holes and paint bullseyes around them. So when you are working in conversion optimization, this means for example that when we look at Google Analytics, there will always be outliers and clusters. If you have no hypothesis and weren’t looking for these clusters, you will always need a follow-up study with new data to confirm if you are looking at a significant connection or just a random fluke. So I hope this story will help you be critical about the data you see in your work. Next time I will have another fallacy story for you. And by the way: when my friend asked the estate agent about the street with 6 houses for sale the estate agent started laughing and she said: β€œIt’s a very long street” :) Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/the-art-of-clear-messaging-at-trade-shows-what-we-can-learn-from-food-trucks/ # The Art of Clear Messaging at Trade Shows - What We Can Learn from Food Trucks [ Business ](/categories/business/) # The Art of Clear Messaging at Trade Shows - What We Can Learn from Food Trucks [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Apr 24, 2024 β€’ 4 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: The Art of Clear Messaging at Trade Shows - What We Can Learn from Food Trucks](/_astro/heroImage.wJYIwvw-_BS99B.webp?dpl=6a5162b0635346000861050b) Conferences are chaotic: at major trade fairs like the Hannover Messe, where nearly 4,000 exhibitors vie for the attention of 130,000 visitors, standing out is hard. As a visitor, it’s overwhelming; as an exhibitor, getting into contact with prospects is the whole point. The primary goal for an exhibitor is to catch the eye of the right visitor and (next step) engage them in meaningful conversation. A flashy stand can help in catching that visitor, but that person walking by only has a couple of seconds to decide if you have a potential solution to their business challenge. Your logo and company name (probably) don’t do that. Unless you are a well known brand, your name/logo means nothing to the uninitiated. So please don’t make that the biggest item on your banners. Two options left: 1. **Show your product** 2. **Have a great tagline** #1 is great if you have physical products but a lot harder when you sell services or software, which leads me to #2. Many companies in this category completely miss the mark when it comes to booth messaging and for some reason use overly generic and ambiguous taglines such as (these directly come from the booths this week): * **β€œIntuition engineered”** – Too abstract, lacks indication of practical application or industry relevance. * **β€œFrom change to value faster”** – Vague; fails to specify the type of change or the nature of the value. * **β€œAccelerate your business with AI”** – Broad and nonspecific; doesn’t explain how AI will be used to accelerate the business. * **β€œInnovation never ends”** – Generic; could apply to any company in any sector, says nothing about what makes them different. * **β€œEnable the change”** – Vague; change in what context? Does not specify the industry or the type of services offered. * **β€œBusiness. People. Technology.”** – Overly broad; reads as a list of concepts without connecting them to a specific offering or outcome. **Wut?** πŸ€·β€β™‚οΈ All these taglines fail to communicate what these companies actually do and why you as a visitor should engage with them. Basically every exhibitor could use any of these taglines and no-one would notice. ## The consequence of vague messaging The danger of vague messaging is twofold: 1. Potential clients can easily bypass your booth for lack of understanding of what’s offered 2. You might end up engaging the wrong audience, wasting valuable time and resources from both you and the visitor. ## Examples of (more) effective taglines Conversely, some exhibitors had much clearer (or at least targeted) taglines, such as: * **PLM solutions for engineering & Manufacturing** * **All on one CAx solution provider** * **Industrial cybersecurity and OT protection** * **Industrial DataOps at scale** * **Next level MES for Discrete and Process Industries** * **The digital product passport for industry 4.0** ![Trade show booth with clear messaging](/_astro/1713981040713.DIIULPqt_1yADrf.webp?dpl=6a5162b0635346000861050b) Yes it’s long. It’s also very descriptive in what they offer! ![Approval reaction GIF](/_astro/1713990159880.DiEs6rCK_Z278gX9.webp?dpl=6a5162b0635346000861050b) These examples speak directly to their intended audience, with no guesswork about the services provided. For some of these I have no idea what they mean, but that’s great: then I know I’m not the right audience for them and I won’t be wasting my own or their time! πŸ˜„ ## Lesson from… the Food Trucks?! The clearest messaging lessons came from an unexpected place: the fair’s food court. Walking outside was literally a breath of fresh air, with straightforward signs like β€œGrill,” β€œFalafel Time,” and β€œBurger Shop.” There’s zero ambiguity on what they’re selling. Visitors know exactly what each vendor offers, so the decision is quick and easy. Can you imagine Food Trucks using taglines like… * **β€œFood engineered”** * **β€œYour food partner”** * **β€œFood that makes the difference”** * **β€œPeople. Ingredients. Food.”** You’d have no idea what they would actually sell! πŸ˜„ ## Ready to stand out? If you’re not fully on board yet, challenge yourself and run an experiment! For half of your trade shows, use direct, jargon-free messaging, just like our food truck example. For the other half, stick to your usual strategy. Track engagement levels, gather feedback, and see which approach drives more qualified leads. Let’s be at least as good as the food trucks. Who’s in? Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/the-collapse-of-traditional-commerce-why-innovation-is-no-longer-optional/ # The Collapse of Traditional Commerce - Why Innovation is No Longer Optional [ Business ](/categories/business/) # The Collapse of Traditional Commerce - Why Innovation is No Longer Optional [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Feb 26, 2025 β€’ 5 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: The Collapse of Traditional Commerce - Why Innovation is No Longer Optional](/_astro/heroImage.Lwxt9c4q_Z1B4px5.webp?dpl=6a5162b0635346000861050b) Earlier this month at [Spryker](https://de.linkedin.com/company/spryker) EXCITE, [Alexander Graf](https://de.linkedin.com/in/alexandergraf/en) presented a session on β€œNavigating the Future of E-commerce” (and a following fireside chat with [Oliver Kraft](https://de.linkedin.com/in/oliver-kraft-valantic), [Tim Hagemann](https://de.linkedin.com/in/tim-hagemann) and [Alessio Keller](https://ch.linkedin.com/in/alessiokeller) \- [recording available here](https://fast.wistia.com/embed/channel/717v1gsjlm?%5F%5Fhstc=258129621.d6adf293034df5e2365847e8f8732b3e.1701702120485.1727698289337.1727702237248.481&%5F%5Fhssc=258129621.1.1727702237248&%5F%5Fhsfp=443290148&wchannelid=717v1gsjlm&wmediaid=w173xxgl0n)). Some interesting questions were asked: * Does Price Win or Not? * To Copy or Cooperate? * Sell Products or Sell Reach? All leading to the overall question: is the classic model of value creation in commerce still valid today? ![Primary and Secondary Activities of Michael Porter's Value Chain](/_astro/image1.BuuArrRq_ZOsLCD.webp?dpl=6a5162b0635346000861050b) Global commerce is shifting fast, and a lot of traditional business models look shaky because of it. If you’re running a commerce company, the things that used to guarantee retail success aren’t holding up the way they used to. So let’s look at why the old ways of creating value are becoming obsolete, and why innovation is now a matter of survival. --- ## A) The end of operations as we know it Remember when getting your supply chain right was the key to winning? Those days are fading fast. Businesses are increasingly challenged to adapt to technological advancements, such as artificial intelligence (AI) and automation, which are reshaping traditional workflows and operations \[[1](https://blog.hubspot.com/marketing/biggest-consumer-behavior-shifts)\]\[[5](https://www.aspen.edu/altitude/the-future-of-work-how-ai-and-automation-are-changing-business/)\]. Companies like TEMU and SHEIN have rewritten the rulebook, growing fast by prioritizing speed and adaptability over operational perfection. TEMU went from launch to 100 million active users in the US in just six months, and expanded into 48 countries while keeping that growth going. The shift is pretty clear: agility beats efficiency in today’s market. ![TEMU's rapid growth and expansion](/_astro/image3.DVRLbg42_243QCE.webp?dpl=6a5162b0635346000861050b) ## B) The price & sustainability paradox The old wisdom said competitive pricing was the path to market dominance. SHEIN complicates that. They offer rock-bottom prices, sure, but their growth has outpaced established giants like Zalando and Zara, and the real edge isn’t the low prices (plenty of competitors have those too), it’s how fast they go from design to market. So price still matters, but it’s no longer the only thing that decides who wins. The new currency is speed-to-market and trend alignment, which pushes traditional retailers to rethink how they do product development and pricing. ![Growth comparison between SHEIN and Zalando](/_astro/image2.DTyGLKFC_xe19C.webp?dpl=6a5162b0635346000861050b) _Source: excitingcommerce.de / April 2024_ There’s a counter trend though: consumers care more about corporate responsibility, which pushes businesses toward sustainability, diversity, and inclusivity. 70% of consumers say they’re willing to pay a premium for ethically sourced and sustainable products, and 66% expect brands to understand their needs and preferences \[[3](https://www.deloitte.com/global/en/Industries/consumer/research/future-of-consumer-industry.html)\]. That move from purely profit-driven to socially responsible is becoming hard to ignore, because consumers increasingly prefer companies that reflect their values \[[2](https://businessnes.com/future-business-trends/)\]. So companies will need to build sustainability into their core strategy, with eco-friendly practices and circular economy models, to stay competitive \[[1](https://blog.hubspot.com/marketing/biggest-consumer-behavior-shifts)\]. So research shows consumers making sustainable choices, but the (SHEIN/TEMU) numbers show us that price and fast turnaround are still winning… On which strategy will you place your bets? RIP ❌ Inbound Logistics & RIP ❌ Classic Operations ## C) Marketing: from cost center to profit engine Treating marketing as a necessary expense is outdated. Hyper-personalization, driven by real-time data and AI, lets businesses serve marketing and product recommendations based on individual consumer behavior, which helps with choice overload and keeps customers happier \[[8](https://www.artefact.com/blog/ai-and-competitiveness-five-predictions-for-retail-by-2030/)\]\[[9](https://www.forbes.com/councils/forbestechcouncil/2023/07/03/the-future-of-ai-powered-personalization-the-potential-of-choices/)\]. Amazon turned its marketing division into a revenue machine, and that should be a wake-up call for the industry. Its advertising revenues have grown to rival the core retail business, so a cost center became a profit engine. That kind of shift means commerce companies have to seriously rethink how they use their marketing. ![Amazon Marketing Revenues vs Expenses](/_astro/image4.Ca4ugBiG_K2fr1.webp?dpl=6a5162b0635346000861050b) ## D) The attention economy In the new commerce world, attention is the most valuable thing you can have. Being able to aggregate and monetize user attention has become a primary source of value, which is why the platforms doing well aren’t just good at selling products, they’re good at capturing and keeping user engagement across multiple channels. More than 60% of consumers now do β€œphygital” shopping, mixing physical and digital environments \[[4](https://www.forbes.com/councils/forbestechcouncil/2024/01/26/the-data-driven-future-how-technology-is-impacting-customer-buying-habits-and-market-research/)\]. That demand for convenience means businesses have to offer connected, coherent shopping across platforms. So the takeaway is pretty clear: commerce companies have to go from being product sellers to attention brokers, or risk becoming irrelevant. RIP ❌ Classic Marketing & Sales ## E) The workforce crisis The global workforce crisis adds another complication. Automation handles repetitive tasks, but it also creates new roles focused on managing and improving those automated systems. So now you need workers skilled in data analysis, AI programming, and system management \[[5](https://www.aspen.edu/altitude/the-future-of-work-how-ai-and-automation-are-changing-business/)\]\[[6](https://www.encora.com/insights/e-commerce-4.0-the-emerging-world-of-immersive-commerce)\]. That means rethinking HR strategy around continuous learning and skill development to stay competitive. ![Global Workforce Crisis](/_astro/image5.K6EW9hyo_1Ybhwd.webp?dpl=6a5162b0635346000861050b) No more workforce? RIP ❌ Classic Outbound Logistics & RIP ❌ Classic Services --- The above trends lead to a complete breakdown of the primary activities of the classic model: ![Remember how commerce created value?](/_astro/image6.83ek5huo_WcYQB.webp?dpl=6a5162b0635346000861050b) 😱 --- # The Path Forward: Commerce 3.0 To survive in this new era, commerce companies need a very different model of value creation. As Alex mentioned in his talk, the future belongs to those who can master: * Offer aggregation: curating a diverse, fast-moving product mix that keeps up with consumer trends. * Attention flywheel: building platforms that sell products and capture and monetize user attention. * User insights: using data to understand and predict consumer behavior at a level we haven’t seen before. * Seller/buyer matchmaking: building ecosystems that connect supply with demand efficiently. ![New Value Creation: Commerce 3.0](/_astro/image7.D6c_A7_O_ZXwXE4.webp?dpl=6a5162b0635346000861050b) The market is still in a high-growth stage, driven by fast technological innovation and rising demand across sectors \[[7](https://www.grandviewresearch.com/industry-analysis/immersive-technology-market-report)\]. Companies are trying new strategies, like digitizing supply chain functions and getting human and automated systems to work together, to deal with talent scarcity and turnover \[[7](https://www.grandviewresearch.com/industry-analysis/immersive-technology-market-report)\]. ## But is it enough? Companies that hang on to outdated models of value creation risk becoming obsolete. The fast rise of new players and the reinvention of established giants shows that no company is too big to fail, or too small to disrupt. Innovation isn’t a luxury or a side project anymore, it’s how you survive in the new commerce world. So the question isn’t whether you should innovate, but how quickly you can change your whole business model to thrive. The collapse of traditional commerce models isn’t a distant threat: it’s happening now. Will your company be a casualty of it, or will you turn the volatility into value? The choice is yours, but the clock is ticking. --- ![Commerce 3.0 - The future of commerce](/_astro/image8.DoB_kndc_ZsfvvS.webp?dpl=6a5162b0635346000861050b) _The long version of Alex’ keynote will be published as a book in a few weeks._ --- Sources: * * * * * * * * * Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/the-cro-process/ # The CRO Process [ Experimentation ](/categories/experimentation/) # The CRO Process [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Feb 6, 2017 β€’ 3 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: The CRO Process](/_astro/heroImage.Y3YRuhFb_ZM4Q26.webp?dpl=6a5162b0635346000861050b) Every year, the (Dutch) Shopping Tomorrow initiative brings together a large group subject matter experts (450 this year) to tackle specific business challenges about β€” you guessed it β€” how consumers are shopping in the near future (tackling both online and offline). In 2016 I was part of the β€˜Revenue Optimization’ group for the second time. Together with 18 other experts improved on the process of optimizing on-site revenue that we first created in 2015. Here I’d like to share the main findings that we published in our (Dutch) whitepaper (the original PDF is no longer available online). _Also see my next article: [Proving the monetary value of A/B testing](/post/proving-the-monetary-value-of-a-b-testing/)._ ### **CRO Maturity** We created a model to see where you stand regarding conversion optimization in your company. We defined 7 area’s that can be scored on a scale from 1–5: 1. People 2. CRO skills 3. CRO activities 4. Testing Quantity 5. CRO Tools 6. Optimization KPI’s 7. Company-wide support The table below gives you a global idea of the different levels for each: ![](/_astro/process1.C43j3j5E_SsDCP.webp?dpl=6a5162b0635346000861050b) _\[The full table was previously available as a Google Spreadsheet, but is no longer online\]_ ### **CRO Cycle** So ok, nice to know the competencies you need and where you stand right now, but how does the process itself look like? Well, according to it will (basically) look like this for all companies on Level 2–5: ![](/_astro/process2.BukSO-d2_Z1gWfa1.webp?dpl=6a5162b0635346000861050b) _\[See full scheme in the image above\]_ CRO Priority So when you have your list of ideas, where do you start? How do you prioritize? For this we made combination of the PIE (Potential Importance Ease) model and the ConversionXL (PXL). ![](/_astro/process3.8ZKDDZZu_Z1ATBmK.webp?dpl=6a5162b0635346000861050b) _\[The prioritization spreadsheet was previously available as a Google Spreadsheet, but is no longer online\]_ If prioritizing your testing ideas is an issue for you, I’d highly recommend reading [4 Frameworks To Help Prioritize & Conduct Your Conversion Testing](https://conversionxl.com/4-frameworks-help-prioritize-conduct-conversion-testing/). ### **What to test and what to implement directly?** Looking at the CRO version of Maslovs piramid, we made the following choices: ![](/_astro/process4.BQFQflgm_ZLJVrE.webp?dpl=6a5162b0635346000861050b) For example: if you find a SSL security issue during a usability test, you’re not going to A/B test how that impacts conversion: you just implement it. But when there are issues with usability of functionality, it depends on the issue if you want to test it or implement it directly. ### **Final take-aways from the expert group** 1. Create your list of potential improvements always on basis of (qualitative or quantitative) data instead of gut feeling 2. Also use data to prioritize your list in order to get maximum impact in your KPIs with minimum effort 3. Validate potential improvements through A/B testing and setup processes to continuously learn from your target audience. The complete presentation and cases were previously available on SlideShare (in Dutch), but the link is no longer active. Hope this is useful to you, if you have any specific questions about the Dutch resources I linked to, let me know :). Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/the-story-of-spryker-with-ceo-boris-lokschin/ # The Story of Spryker with CEO Boris Lokschin [ Spryker ](/categories/spryker/) # The Story of Spryker with CEO Boris Lokschin [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Dec 23, 2019 β€’ 2 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: The Story of Spryker with CEO Boris Lokschin](/_astro/heroImage.DgBxq15k_201eY2.webp?dpl=6a5162b0635346000861050b) If you’re a merchant and you’re wondering how you’re going to retain access to your customers as technology developments continue to advance at breakneck speed, you will want to listen to Boris Lokschin, CEO of Spryker, talk about how his open source eCommerce platform can help you now, and in the future. Boris has spent 17 years working in the eCommerce industry and in that time has seen multiple tech system evolutions. I talk with him about how eCommerce has evolved and how he expects it will keep evolving in the coming years. Join Guido as he talks to Boris about the three ways of eCommerce technology that we’ve seen in the past years, his vision on the future, and how he is building a platform that prepares merchants for that future. β€œThis is the key USP bracket, there is no other platform in the market that will allow you to rapidly develop custom feature functionality on top of what we give you out of the box, than us. Because this was the DNA, you know, we designed it. This was the ultimate USP and pitch from day one.” **Key takeaways:** * Boris’ background in eCommerce * Where eCommerce technology is heading * What role the marketplaces play in the future of eCommerce in Europe * Why the big platforms own the customers * The vision for Spryker * The surprising applications that he’s seen clients use Spryker for * Spryker clients and why they’re very strong in the food industry * How to work with a co-CEO **Resources:** * [Spryker.com](https://spryker.com/) * [LinkedIn](https://www.linkedin.com/in/boris-lokschin-aba53013) * [Twitter](https://www.x.com/Boris%5FLokschin) Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/top-tips-for-getting-started-in-ecommerce/ # Top 8.5 tips for getting started in ecommerce [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Jan 4, 2010 β€’ 5 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Top 8.5 tips for getting started in ecommerce](/_astro/heroImage.BsxZfKna_2wyxH9.webp?dpl=6a5162b0635346000861050b) For business owners that have a retail store or a complete new business model but have little to no experience in the e-commerce field: this post is for you. ## Tip 1: Time and money estimates Thought about a rough budget for the project startup, the maintenance costs and how much time it will take you to run the website? Good. Now that and I will assure you it will be a lot closer to reality then your own estimates. ## Tip 2: Crawl before you walk It’s great to think big. It gives your team a goal to work towards and keep in mind what the big picture is. But don’t start running before you can walk or even crawl. This is new to you, take the adventure on but do so step by step. Slice the big picture into smaller parts, there is no shame in starting small. No-one expects you to start an e-Bay or Amazon sized business overnight. Besides, being small gives your company agility, something bigger companies don’t have so you can move faster. In every project we see people having some for of hindsight. If you start big, you can’t always use that hindsight anymore because processes are now fixed and hard to change. If you start small, you can optimize processes and products much more easily. ## Tip 3: (Be ready to) Adapt After you start your online business , the market will change and your customers will change. Recognize the trends and start your business with the assumption that things will change and you will need to adapt. Don’t start out with to many fixed processes that can’t be changed later on. Be flexible. ## Tip 4: Focus Expanding is great, but don’t start with it. Focus on your main product. Your company will be a lot more likely to succeed when it’s the leader in your space so aim for that first. There is not enough time to focus on multiple businesses. ## Tip 5: Don’t mix emotions and business I’ve seen several people making bad decisions based on the emotional connection they have with a product. Sure, it’s important to know your product, but promoting an unpopular/ loss-making product just because it’s the one you’ve put a lot of effort in isn’t the right move. Stay passionate about your business but keep yourself emotionally at some distance to the product. If it’s not working out, either make it better or move on. ## Tip 6: Get out of your cave It’s wonderful that you think you have a great idea and the product is wonderful and that every living soul craves for your product. But have you asked those souls how they think about your product? Customer surveys are an important part of finding out how your (potential) customers view your product and what you need to do to improve it and stay ahead of potential competitors. ## Tip 7: Handle it like a regular retail store. You need someone to build your store (developer), a decorator (designer) and a party to handle logistics (connections with your suppliers and backend. You also need to pay for rent and electricity (hosting costs) and the repairmen (SLA for bug fixing and upgrades). You need employees (to handle the orders and customer support), the store has to be cleaned every day (optimize product information) and there must be a sign outside your store to lure people in (ads on other websites). You need new promotions every week or month, you must spread folders and brochures to spread the word (newsletters and offline campaigns) and you need to analyze your product performance (analyze statistics) (you might want to hire a marketing and analytics company for that). I can go on some more but I think you get where I’m going here. Don’t se a shop as something you can β€œjust put online and it will work and generate profit for itself”. It needs just as much dedication from the store owner as any regular store. ## Tip 8: Be different Don’t just provide the same product/service as everyone else, just to do so a little cheaper. That’s not how you will win the war, you need to be different. Be nice to your customers. Get to know them, interact with them and engage them. Have the best product with the best service and the best conditions. Have an easy return policy. Seduce your visitors in buying your products. Have cool gadgets or deliver your products in the most beautiful gift wrap. Make a brand. ## Tip 8.5: Get help Look for guidance in your project from people with experience and hire professionals in the field to help you with those parts of the business that are not your piece of cake. Outsource parts if you need to. It’s no shame to get help, e-commerce has many facets, you can’t be an expert in all of them. Also: get a partner to help you. If you can’t even convince someone in your network to team up with you to start a new business, how likely do you think you are to succeed? I hope these tips will help anyone who thinks about starting their own online business. If you have any other tips: please leave a comment! Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/trustlogo-onderzoek/ # Trustlogo onderzoek [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Jan 27, 2012 β€’ 5 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Trustlogo onderzoek](/_astro/heroImage.D-cdYAfg_jPTFz.webp?dpl=6a5162b0635346000861050b) In een Engelstalig onderzoek naar Trust Logo’s, zie actualinsights.com, laat Matthew Niederberger zien wat het belang is van dergelijke logo’s. Het blijkt (niet geheel onverwacht) dat je beter kan zorgen voor logo’s die door de bezoekers herkend worden, dan dat je logo’s gebruikt die niemand zal herkennen. Nu leek het mij wel aardig om dit onderzoek te herhalen maar dan gericht op in Nederland veelgebruikte logo’s en met Nederlandse deelnemers. Bij deze mijn bevindingen. Net als bij het onderzoek van Matthew is ook hier de disclaimer van toepassing dat dit is géén wetenschappelijke studie, maar een ad-hoc onderzoek is om wat resultaten en β€˜food for thought’ te verzamelen. De vraagstelling kon in sommige gevallen wel beter/anders, maar om het te kunnen vergelijken heb ik deze gelijk gehouden aan het onderzoek van Matthew. ## Opzet \*\*Deel 1: Trust Logo herkenning \*\*Dit onderdeel is opgezet m.b.v. [Usabilla](http://usabilla.com/). Ik heb één afbeelding gemaakt met daarop 35 trust logo’s: Trustlogo’s in deze test Over deze afbeelding heb ik 4 vragen gesteld over wΓ©lke logo’s herkend worden en vertrouwen geven. De meeste logo’s zijn relevante e-commerce logo’s zoals het aangeven van betaal- en verzendmogelijkheden, veiligheidopties en natuurlijk de keurmerken. Van dat laatste zit er ook een niet-bestaand keurmerk tussen: Web Trader van de consumentenbond is in 2001 afgeschaft.Verder zitten er ook een paar voor e-commerce irrelevante logo’s tussen zoals het CE, EKO en Kema Keur logo. Één logo is verzonnen, deze is niet uitgegeven door een bepaalde instantie: Deelnemers zijn geworven via internet: op dit blog stond een pop-up die aan random bezoekers de vraag stelde of ze mee wilden doen aan het onderzoek, en de vraag is een paar keer op twitter geplaatst door @ismecompany en @gxjansen en een paar keer door anderen geretweet. Het resultaat is dat 82 personen hebben deelgenomen aan het Usabilla onderzoek, 74 hebben daarna ook het aanvullende Wufoo formulier ingevuld. Van die Wufoo deelnemers kan ik zien dat er 71 uit Nederland/ BelgiΓ« kwamen. Van de andere 3 ga ik er vanuit dat dit wel mensen waren die Nederlands begrepen: alle vragen en opdrachten waren tenslotte volledig in het Nederlands. Meest gebruikte OS was Windows (61%) en Chrome als browser (41%). Gemiddelde tijd die deelnemers kwijt waren voor het Usabilla onderzoekje was 1 min 29.6s, voor de Wufoo vragenlijst was dit 35s. Welke trust logo’s herken je? De meeste logo’s worden door de meeste deelnemers herkend wat goed te zien is in bovenstaande heatmap. Het bestscoren Thuiswinkel waarborg (88%), iDeal (85%), TNT Post (76%) en Maestro (74%). Aan de onderkant zien we Web of Trust (0%), Euro Safe Shop en Digikeur. Dat laatste is best opvallend omdat Euro Safe Shop en Digikeur Γ©chte Nederlandse keurmerken voor webshops zijn. Het sinds 2001 afgeschafte Web Trader keurmerk van de consumentenbond (6%) en een neplogo (11%) scoren nog beter. **Welke trust logo’s vertrouw je?** Hier al een stuk minder rood. De top-2 gaat ook hier naar iDeal (74%) en Thuiswinkel waarborg (59%) maar ten opzichte van de vorige vraag gaat Thuiswinkel er wel flink op achteruit (29 %-punt). Verder blijven Visa (48%), Maestro (46%) en TNT Post (42%) goed scoren. Meeste vertrouwenOverduidelijke winnaar hier is iDeal (40%). Op respectabele afstand volgt Thuiswinkel Waarborg (26%). De rest scoort allemaal 8% (Visa, Webshops Keurmerk) of lager. Wil je vertrouwen wekken op je shop dan lijkt bovenstaande dus duidelijk te wijzen op het gebruik van in ieder geval een iDeal en een Thuiswinkel waarborg logo. Minste vertrouwenDit stelt gerust: de meeste stemmen gaanhier namelijk naar het neplogo dat ik er tussen heb gezet. Dit logo ziet er uit als een trustlogo maar staat nergens voor. Dat vonden de meesten (13%) het ene logo dat het minst gevoel van vertrouwen geeft. Daarna volgen Web of trust (11%) en het 128BIT SSL logo (10%). Opvallend is dat plaats 4 ingenomen wordt door het Thuiswinkel waarborg logo (9%).Voor de complete lijst Usabilla resultaten kun je terecht in Belangrijk voor de webwinkelier: maar liefst 74% van de deelnemers zegt beΓ―nvloedbaar te zijn door trustlogo’s! Resultaat vergelijkbaar met voorgaande onderzoek. En ook onbekendere logo’s beΓ―nvloeden dat vertrouwen (de vraag die hier alleen niet beantwoord wordt is of dit positief of negatief is). Resultaat vergelijkbaar met voorgaande onderzoek. Ondanks dat 74% zich er wel door laat beΓ―nvloeden, zal het merendeel (59%) zich bij een aankoop niet laten tegenhouden door ontbrekende trustlogo’s. Maar toch ook een groot percentage (31%) dat hier wel naar kijkt, een tΓ© grote groep om geen aandacht aan te besteden lijkt me.Hier verschillende de resultaten met het voorgaande onderzoek: Daar liet maar liefst 61% het afweten als er geen trust logo’s aanwezig zijn tegen 26% die dat niet deden. Eigenlijk hetzelfde commentaar als bij de vorige vraag: het merendeel (54%) laat zich niet tegenhouden bij een onbekend logo. Maar ook een groot deel (34%) dat hierdoor wel degelijk ooit iets niet heeft gekocht.Weer een ander resultaat dan het eerste onderzoek waarbij 76% geen aankoop doet als aanwezige trust logo’s niet herkend worden tegen 13% die dat niet deden. Een hele geruststelling dat de meesten hier toch wel op letten. Zaak dus voor de webwinkelier om te zorgen voor een beveiligde verbinding en een geldig SSL certificaat.Hier zijn de uitkomsten weer nagenoeg gelijk aan het vorige onderzoek. ## Conclusie Qua keurmerken doen Thuiswinkel Waarborg en Webshops Keurmerk het β€˜t beste. Euro Safe Shops en Digikeur voegen volgens de consument blijkbaar niets toe aan de webshop. Goede logo’s om te gebruiken zijn iDeal, Maestro, Visa, en PayPal. Jammer alleen dat we nog niet met Maestro kunnen betalen, maar een kniesoor die daar op let. Het oude TNT Post logo (76%) herkennen meer mensen dan het nieuwe PostNL logo (67%), maar ondanks dat die switch pas een paar maanden geleden is gedaan zit de herkenning al op een erg hoog niveau. Kiala (afhaalpunten) wordt door nog geen kwart van de deelnemers herkend. Qua herkenning scoren Twitter, Facebook en ook CE en Kema Keur redelijk in de middenmoot. Qua direct vertrouwen in je shop kom je er echter niet heel ver mee. We zeggen dat we beΓ―nvloed worden door trustlogo’s, maar het overgrote deel zegt dat dit het doen van aankopen niet beΓ―nvloed. Dat laatste is opvallend anders ten opzichte van het voorgaande onderzoek waarbij dit wel degelijk voor een no-go in het aankoopproces kon zorgen. Maar ondanks dat de meerderheid zegt dat dit de aankoop niet zal verstoren, is er nog altijd een grote groep (rond de 30%) die je kan overtuigen door goed gebruik van Trust logo’s, een kans die je niet kunt laten liggen als webwinkelier! Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/website-move-to-webflow/ # Website moved to Webflow [ Website Update ](/categories/website-update/) # Website moved to Webflow [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Feb 15, 2018 β€’ 1 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Website moved to Webflow](/_astro/heroImage.C20JhD7Y_1eCQCs.webp?dpl=6a5162b0635346000861050b) Didn’t really work out with Grav, but found this amazing new visual SaaS CMS system in Webflow! Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/website-moved-to-astro/ # Website moved to Astro [ Website Update ](/categories/website-update/) # Website moved to Astro [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Dec 31, 2024 β€’ 2 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Website moved to Astro](/_astro/heroImage.DufxRG8K_2mjBt3.webp?dpl=6a5162b0635346000861050b) Because… 1. I like a challenge and learn new things 🀷 2. I like how fast static websites are 🏎️ 3. To get rid of the monthly CMS/Hosting fees for the sites I host, hopefully in the near future including the 4 CRO.CAFE podcast sites 🀞 After playing around with different systems, I decided to move my website from Webflow to [Astro](https://astro.build/). ![](/_astro/SCR-20240627-bsyb.wJ8iZi4h_28DKe2.webp?dpl=6a5162b0635346000861050b) Came across Astro some months ago and since then we also built the [CommerceQuest](https://commercequest.space/) website with it (alongside the Vanilla forum) and I really like it. * It’s a static website generator. In general, that has some benefits over more database driven websites, e.g.: * **Speed**: Faster loading and response times due to pre-built pages. * **Reliability**: More stable with fewer potential points of failure. * **Security**: Reduced vulnerabilities without databases or server-side processing. * **Hosting**: Easy to deploy and scale, handles high traffic well. * **Maintenance**: Simpler updates, typically just editing HTML or Mardkown files. * **Cost**: More economical to develop and host due to lower resource needs. * Astro resizes and compresses images automatically based on what the page requires; * Their islands concept makes so much sense (static by default, interactive where needed); * Great documentation; * Active community; * Fully Git based, so good history and rollback options; * I learn a ton, and despite not being a developer, I like working with code and figuring out new technologies, which is even easier nowadays with tools like GitHub CoPilot and Claude. ## Stack I’m basing the new system on [Astro](https://astro.build/), [Tailwind](https://tailwindcss.com/), [Keystatic](https://keystatic.com/) and [Netlify](https://www.netlify.com/). ## Archive For the history books, the previous homepage in Webflow: ![](/_astro/SCR-20240627-brai.CtxZyM84_Z29BoDQ.webp?dpl=6a5162b0635346000861050b) Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/website-online/ # Website Online [ Website Update ](/categories/website-update/) # Website Online [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ Feb 8, 2001 β€’ 1 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Website Online](/_astro/heroImage.BVKScx09_Z1kuXk1.webp?dpl=6a5162b0635346000861050b) _Translated from the original Dutch (below), posted on guidojansen.nl by my classmate that had setup the site:_ A smooth site for a fast swimmer. That’s our intention. Through this site, Guido will keep you informed about competitions, trainings, and interesting facts, and we’re far from finished building it!!!! * Lots of photos * Latest news * Guestbook * English version * etc., etc. So keep an eye on this site!!! We wish Guido lots of success with the Dutch championships. --- Een vlotte site voor een snelle zwemmer. Dat is onze bedoeling. Via deze site gaat Guido jullie op de hoogte houden van wedstrijden, trainingen en interessante weetjes en we zijn nog lang niet uitgebouwd !!!! * Veel foto’s * Laatste nieuws, * Gastenboek, * Engelse versie * etc.. etc.. Houd deze site dus in de gaten !!! We wensen Guido veel succes met de Nederlandse kampioenschappen. Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/post/why-every-moment-looks-like-a-turning-point-in-exponential-growth/ # Why Every Moment Looks Like a Turning Point in Exponential Growth [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_Z1ITv9D.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) β€’ May 28, 2023 β€’ 5 min read [ subscribers Email and open-web subscribers, combined. ](#subscribe) ![Cover image for article: Why Every Moment Looks Like a Turning Point in Exponential Growth](/_astro/1685262983791.-mhJz-6n_2eEWxD.webp?dpl=6a5162b0635346000861050b) You’re probably familiar with charts like these: ![Exponential growth chart showing a turning point](/_astro/1685266190510-00-20.CQRvDjFt_1XSh1h.webp?dpl=6a5162b0635346000861050b) The gist is always the same: * β€œBefore” growth was slow * β€œFuture” growth will be fast * The current moment represents a turning point One of the assumptions here is that the data is indeed exponential (it could just as well turn out to be an S-curve instead of a J-curve). And in addition the author(s) seemingly know about the future. Let’s ignore reality for a moment and assume for simplicity that indeed the authors are correct and the phenomenon they’re writing about is indeed exponential in both the past and the future. My big annoyance is that while those charts are technically correct, they imply that there is something special about the current moment and that this is THE moment where we switch from slow growth to fast growth. In exponential growth, there’s nothing special about the current moment. You can pick any time period on an exponential graph and those graphs will always look the same! I will prove it to you. --- ### Refresher on exponential growth Skip this section if you don’t need a refresher on exponential growth. Before we get into the explainer, let’s briefly refresh on what exponential growth is. Exponential growth refers to a pattern of data that shows greater increases with passing time, creating a curve of an exponential nature. In other words, it’s a pattern of growth where the quantity increases by a consistent percentage rate over a given period of time. For instance, if you have $100 and it grows by 5% each year, the first year you’ll have $105, the next year you’ll have $110.25, and so on. This might not seem like much of a difference at first, but over time, the amount will become much larger due to the effect of compounding. That’s how exponential growth works: it accelerates over time, as the quantity grows based on its current value. This concept is widely used in various fields including economics, biology, and technology, among others. However, while exponential growth can be a powerful tool for understanding and predicting trends, you have to interpret it correctly, as we’ll discuss in this article. --- ### Some data & graphs Let’s generate some data to illustrate what I mean. Let’s create a data set for 200 data points to represent yearly data from 1900-2100\. We use the formula y=rΛ†x to calculate the value for each year: * x = year * r = growth rate (I picked a growth rate of 1.5 (150%) for the example but any will work) * y = the value of whatever the subject is you’re interested in. [See here for the data sheet](https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fdocs%2Egoogle%2Ecom%2Fspreadsheets%2Fd%2F1BU%5FK5kAVnAGJHxmxVVWD0A1Qg5R5lcYgBNvoHVsMNA0%2Fedit%3Fusp%3Dsharing&urlhash=c02X&trk=article-ssr-frontend-pulse%5Flittle-text-block). ALL charts below will use this same data set. Now let’s zoom in on the data for time periods of say 20 years. Let’s start with 1900-1920\. Not much seems to have happened before 1910, but look at that growth after 1915, that most have been an amazing period of growth! ![Exponential growth chart showing a turning point 1900-1920](/_astro/1685266343011-20-40.BwvbMbas_Z270Ng9.webp?dpl=6a5162b0635346000861050b) Can’t wait to look at the period right after: 1920-1940\. Not much seems to be happening 1920-1930… But it skyrocketed again after 1935! ![Exponential growth chart showing a turning point 1920-1940](/_astro/1685267110362-00-40.BYuv3Iq2_CE86D.webp?dpl=6a5162b0635346000861050b) So was the first chart wrong? It doesn’t seem to flow into this second chart. Did growth slow down? ## Recommended by LinkedIn No, the growth is still the same factor 1.5x. But look at the vertical axis… We’re talking about exponential growth so these numbers go up quickly… So quick that in the following charts I’ll be using the scientific notation to represent y. So 406561177535215000 will be shown as 4.07E+17. Ok so there was some impressive growth in the early 1900’s, but let’s look at the early 2000’s, there should be much more growth visible now right? ![Exponential growth chart showing a turning point 2000-2020 and 2020-2040](/_astro/1685266343011-20-40.BwvbMbas_Z270Ng9.webp?dpl=6a5162b0635346000861050b) I assume that by now, you’re getting the point: No matter which timeslot we pick, the chart for exponential growth looks the same. Let’s perform a final check by examining the periods from 2060-2080 and 2080-2100: ![Exponential growth chart showing a turning point 2060-2080 and 208-2100](/_astro/1685267519265-60-00.m_GjwjLg_yVRAM.webp?dpl=6a5162b0635346000861050b) Same story here. Please note that the fluctuations you see on the right axis of the charts are due to Google Sheets’ arbitrary automatic selection of the maximum value for that axis, but it doesn’t influence the shape. --- ### Do exponential graphs ALWAYS look the same? No. The charts start to look different when we use different time periods. If we consider a longer period, it seems like nothing significant will happen in the upcoming years, and we’ll have to wait until the 2090s when things will really start to accelerate. ![Exponential growth chart showing a turning point 2020-2100](/_astro/1685268162219-20-00.BDhl8KP1_1FmDWX.webp?dpl=6a5162b0635346000861050b) And if we consider a shorter period, it seems like there’s definitely linear growth, but not much exponential happening here. ![Exponential growth chart showing a turning point 2023-2025](/_astro/1685268733516-23-25.De4rgXP2_Z1SkIwf.webp?dpl=6a5162b0635346000861050b) So why then do all those β€œyou are now here at this infliction point” graphs look like the first images in this article? Because the authors in those articles want to trick you in believing that something big happened recently/will happen soon. And they’re not necessarily wrong, it’s just that this is always the case with exponential growth. That’s its main feature. And of course they conveniently leave that part out. --- ### Conclusion While exponential growth charts can be a useful tool for visualizing and understanding trends over time, you have to interpret them correctly. These charts, by their very nature, will always show a period of rapid growth following a period of slower growth, regardless of the time period chosen. This can lead to the misconception that the current moment is a unique turning point in growth, which it isn’t. Remember, in exponential growth there are no actual kinks in the data representing a before and after. There’s nothing inherently special about β€œtoday”. The pattern of exponential growth remains consistent over time, and any point on the curve can appear to be a significant turning point when viewed in isolation. So, don’t let these charts trick you into thinking that β€œtoday” is a unique turning point. Instead, use them as a tool to understand trends and make informed decisions about the future. Having said that, remember this Chinese proverb: > The best time to plant a tree was 20 years ago. The second best time is today. πŸ˜„ Subscribe ## Subscribe The newsletter is where the good stuff goes: previews of what I’m building, the personal notes, and things I don’t post anywhere public. Email addressGet the newsletter Complete the verification checkbox to prove you're human No spam No tracking unsubscribe in one click Just the public posts The same posts you’d read here, in whatever reader you like. No email, nothing private: follow on the open web, or grab the RSS feed. [ Follow on the open web (opens in new tab) ](https://standard-reader.app/p/did:plc:45uheisi25szrjvjurfpritx/3mgfeypogdk2r) [ RSS ](/rss.xml) ### Comments ### About the Author [ ![Guido X Jansen's avatar](/_astro/avatar.DclQkad9_ZjR9GY.webp?dpl=6a5162b0635346000861050b) ](/authors/gxjansen) [ Guido X Jansen ](/authors/gxjansen) Community builder & cognitive psychologist at Singi Labs Guido X Jansen is a community strategist with 21+ years building technical ecosystems around open-source platforms. He's founded communities around Joomla!, Magento (Meet Magento Netherlands, scaling to 600+ attendees), created the award-winning CRO.CAFE podcast (200+ episodes), and built the community function at Spryker serving 130+ B2B Enterprise clients. #### Areas of Expertise Community Building Developer Relations E-commerce & CRO Experimentation & A/B Testing Open Source Strategy Digital Usability Community-Led Growth Developer Experience #### Credentials * BSc in Applied Cognitive Psychology * 21+ years in e-commerce and community building * Co-Founder of Meet Magento conference series * Founder of the CRO.CAFE Podcast franchise (4 languages) [View all posts by Guido X Jansen β†’ ](/post/) --- # Source: https://gui.do/presentations/ # Presentations speaking # Presentations & workshops A selection of my most-requested talks and workshops. [Get in touch](/contact/) if you'd like me to speak at your event. most requested ## Featured ![The Future of Community: Where Psychology, Tech and AI Collide](/images/presentations/presentation-53d766b9.webp?dpl=6a5162b0635346000861050b) 40 min ### [ The Future of Community: Where Psychology, Tech and AI Collide ](/presentations/the-future-of-community-where-psychology-tech-and-ai-collide/) For: B2B Community managers View presentation ![AI/n8n workflow automation for techies](/images/presentations/guido-speaking.jpg?dpl=6a5162b0635346000861050b) 50 minute demo ### [ AI/n8n workflow automation for techies ](/presentations/n8n-ai-workflow-automation/) For: Teams eager to adopt AI tools in their day-to-day, but struggling on where to start. Audience from > 20+ participants View presentation ![Data Driven Decisions meets Psychology](/images/presentations/presentation-998768a1.jpeg?dpl=6a5162b0635346000861050b) 30-90 minutes ### [ Data Driven Decisions meets Psychology ](/presentations/data-driven-decisions-meets-psychology/) View presentation ![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg?dpl=6a5162b0635346000861050b) 40 minutes - 4 hours ### [ Persuasive E-commerce ](/presentations/persuasive-e-commerce/) For: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology View presentation more sessions ## The full catalogue ![5 Ultimate usability tips for E-commerce](/images/presentations/presentation-ac104c5b.jpeg?dpl=6a5162b0635346000861050b) 30 minutes ### [ 5 Ultimate usability tips for E-commerce ](/presentations/5-ultimate-usability-tips-for-e-commerce/) View presentation ![Building your Optimization Dream Team](/images/presentations/presentation-b32067b9.jpeg?dpl=6a5162b0635346000861050b) 20-25 minutes ### [ Building your Optimization Dream Team ](/presentations/building-your-optimization-dream-team/) For: E-commerce manager and/or CRO specialists looking to build/expand their optimization team View presentation ![Building your optimization technology stack](/images/presentations/presentation-831e6cff.jpg?dpl=6a5162b0635346000861050b) 20 min ### [ Building your optimization technology stack ](/presentations/building-your-optimization-technology-stack/) For: E-commerce manager and/or CRO specialists looking to build/expand their optimization software. View presentation ![Composable Commerce & Packaged Business Capabilities](/images/presentations/presentation-e3cfa42e.jpg?dpl=6a5162b0635346000861050b) 30-40 minutes ### [ Composable Commerce & Packaged Business Capabilities ](/presentations/composable-commerce-packaged-business-capabilities/) For: E-commerce decision makers looking that are interested in exploring modern commerce platform options. View presentation ![Compute required Sample Size for your A/B tests (A-priori)](/images/presentations/presentation-97ee6db4.jpeg?dpl=6a5162b0635346000861050b) 15 minutes ### [ Compute required Sample Size for your A/B tests (A-priori) ](/presentations/compute-required-sample-size-for-your-a-b-tests-a-priori/) View presentation ![Creating an optimization culture](/images/presentations/presentation-8858f7b7.jpeg?dpl=6a5162b0635346000861050b) 20-30 minutes ### [ Creating an optimization culture ](/presentations/creating-an-optimization-culture/) For: E-commerce managers and CRO Specialists. View presentation ![Cross-cultural website optimization ](/images/presentations/presentation-faa17d60.jpeg?dpl=6a5162b0635346000861050b) 30 minutes ### [ Cross-cultural website optimization ](/presentations/cross-cultural-website-optimization/) For: E-commerce managers and team members selling products and/or services in multiple countries. View presentation ![Crystal ball session: outlook for the coming year](/images/presentations/08.02.2022_Spryker_CEO_2636.jpg?dpl=6a5162b0635346000861050b) 30 minutes ### [ Crystal ball session: outlook for the coming year ](/presentations/crystal-ball-session-outlook-for-the-coming-year/) For: E-commerce leaders View presentation ![Grow Smart or Die Fast - 5 Guidelines to Navigate the Recession](/images/presentations/presentation-4376b148.jpg?dpl=6a5162b0635346000861050b) 30 min ### [ Grow Smart or Die Fast - 5 Guidelines to Navigate the Recession ](/presentations/grow-smart-or-die-fast/) For: E-commerce managers & marketeers View presentation ![Growth strategies for the future of B2B commerce](/images/presentations/08.02.2022_Spryker_CEO_0311.jpg?dpl=6a5162b0635346000861050b) 30 min ### [ Growth strategies for the future of B2B commerce ](/presentations/growth-strategies-for-the-future-of-b2b-commerce/) For: Marketeers, Product owners View presentation ![Improve CRO processes with evolutionary AI](/images/presentations/presentation-31dac260.jpeg?dpl=6a5162b0635346000861050b) 30 minutes ### [ Improve CRO processes with evolutionary AI ](/presentations/improve-cro-processes-with-evolutionary-ai/) For: CRO/Growth Specialists. View presentation ![Innovate or get Kodak'ed: 5 Guiding Principles to NOT F#%K up Modern Commerce](/images/presentations/presentation-94eb2ca1.jpg?dpl=6a5162b0635346000861050b) 30 min ### [ Innovate or get Kodak'ed: 5 Guiding Principles to NOT F#%K up Modern Commerce ](/presentations/innovate-or-get-kodaked-5-guiding-principles-to-not-f-k-up-modern-commerce/) For: Marketeers, Product owners View presentation ![Introduction to Magento](/images/presentations/presentation-12ded1ac.jpeg?dpl=6a5162b0635346000861050b) 30 minutes ### [ Introduction to Magento ](/presentations/introduction-to-magento/) View presentation ![Let's have a talk about giving talks](/images/presentations/presentation-747858ef.jpeg?dpl=6a5162b0635346000861050b) 20-30 minutes ### [ Let's have a talk about giving talks ](/presentations/a-talk-about-giving-talks/) View presentation ![Magento Community versus Enterprise](/images/presentations/presentation-949d0184.png?dpl=6a5162b0635346000861050b) 20-30 minutes ### [ Magento Community versus Enterprise ](/presentations/magento-community-versus-enterprise/) View presentation ![Meet Magento Association](/images/presentations/presentation-b32067b9.jpeg?dpl=6a5162b0635346000861050b) 10-15 minutes ### [ Meet Magento Association ](/presentations/meet-magento-association/) View presentation ![Still A/B testing your buttons? You need to think (much) bigger...](/images/presentations/Guido_Jansen_Spryker_2663.jpg?dpl=6a5162b0635346000861050b) 20 minutes ### [ Still A/B testing your buttons? You need to think (much) bigger... ](/presentations/still-a-b-testing-your-buttons-you-need-to-think-much-bigger/) For: E-commerce managers, CRO Specialists View presentation ![Why becoming a Marketplace should be your Next Big Initiative](/images/presentations/08.02.2022_Spryker_CEO_0319.jpg?dpl=6a5162b0635346000861050b) 30 minutes ### [ Why becoming a Marketplace should be your Next Big Initiative ](/presentations/why-becoming-a-marketplace-should-be-your-next-big-initiative/) For: E-commerce director, CMO View presentation --- # Source: https://gui.do/presentations/5-ultimate-usability-tips-for-e-commerce/ # 5 Ultimate usability tips for E-commerce [ All presentations ](/presentations/) presentation # 5 Ultimate usability tips for E-commerce 30 minutes ![5 Ultimate usability tips for E-commerce](/images/presentations/presentation-ac104c5b.jpeg) I’d like to talk about how companies can implement an A/B testing process in their company to start with conversion optimization. This session wil be a combination of theory (models, best practices) and experience from doing this myself. ## Slides ## I've given the above session at the following events: ![Belgento Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Belgento ![Flag of BE](/_astro/be.xl1rKKoF_1xxQem.svg?dpl=6a5162b0635346000861050b) Brussels β€” May 13, 2015 ![Emerce Conversion Icon](/_astro/emerce.B2ftvuEO_Z1ua8rX.webp?dpl=6a5162b0635346000861050b) Emerce Conversion ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Apr 14, 2015 Meet Magento Germany ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Leipzig β€” May 7, 2015 --- # Source: https://gui.do/presentations/a-talk-about-giving-talks/ # Let's have a talk about giving talks [ All presentations ](/presentations/) presentation # Let's have a talk about giving talks 20-30 minutes ![Let's have a talk about giving talks](/images/presentations/presentation-747858ef.jpeg) Many people want to go on stage and share their knowledge and experience, but many don’t. In this open session I usually β€˜drag’ another regular speaker on stage with me and start talking about how to give talks, how to prepare, the failures I had and mistakes I made. I talk about the impostor symptom and give a lot of practical tips for people who would like to some day present a session at a conference. No slides are being used during this session. ## Video Recording ## I've given the above session at the following events: ![Magento Unconference Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Magento Unconference ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Fort a/d Klop, Utrecht β€” Aug 26, 2017 ![Magento Unconference Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Magento Unconference ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Fort a/d Klop, Utrecht β€” Oct 14, 2016 ![Conversion Hotel Icon](/_astro/conversion-hotel.DPBA18GN_i3fKz.webp?dpl=6a5162b0635346000861050b) Conversion Hotel ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) De Koog, Texel β€” Nov 19, 2016 --- # Source: https://gui.do/presentations/building-your-optimization-dream-team/ # Building your Optimization Dream Team [ All presentations ](/presentations/) presentation # Building your Optimization Dream Team 20-25 minutes For: E-commerce manager and/or CRO specialists looking to build/expand their optimization team ![Building your Optimization Dream Team](/images/presentations/presentation-b32067b9.jpeg) In this session I share my experience in building in-house Conversion optimization teams: what platforms, people and processes do you need? ## Slides ## Video Recording ## I've given the above session at the following events: T3con19 ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) The Hague β€” Oct 17, 2019 Effective Experiments 🌎 Webinar β€” Feb 10, 2016 Optimizely Experience ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Oct 13, 2015 ![Magento Unconference Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Magento Unconference ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Berlin β€” Mar 13, 2016 ![Meet Magento Spain Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Spain ![Flag of ES](/_astro/es.CGzi5tm8_1xxQem.svg?dpl=6a5162b0635346000861050b) Madrid β€” Oct 28, 2015 --- # Source: https://gui.do/presentations/building-your-optimization-technology-stack/ # Building your optimization technology stack [ All presentations ](/presentations/) presentation # Building your optimization technology stack 20 min For: E-commerce manager and/or CRO specialists looking to build/expand their optimization software. ![Building your optimization technology stack](/images/presentations/presentation-831e6cff.jpg) When starting out with a program around optimizing the conversion rate (CRO) or - a bit broader - the customer experience (CXO), you will inevitability run into some challenges around the technology stack you’ll be using. Let’s talk about that. ## Slides --- # Source: https://gui.do/presentations/composable-commerce-packaged-business-capabilities/ # Composable Commerce & Packaged Business Capabilities [ All presentations ](/presentations/) presentation # Composable Commerce & Packaged Business Capabilities 30-40 minutes For: E-commerce decision makers looking that are interested in exploring modern commerce platform options. ![Composable Commerce & Packaged Business Capabilities](/images/presentations/presentation-e3cfa42e.jpg) In today’s business landscape, agility and flexibility are key. Organizations are achieving this through a variety of methods, including composable enterprise and PBCs. But what are these two often-heard buzzwords, and how can they help your business? ## Video Recording ## I've given the above session at the following events: ![B2B Online Icon](/_astro/b2bonline.B4zHRp9Y_Z1nXKxb.webp?dpl=6a5162b0635346000861050b) B2B Online ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Berlin β€” Dec 7, 2022 --- # Source: https://gui.do/presentations/compute-required-sample-size-for-your-a-b-tests-a-priori/ # Compute required Sample Size for your A/B tests (A-priori) [ All presentations ](/presentations/) presentation # Compute required Sample Size for your A/B tests (A-priori) 15 minutes ![Compute required Sample Size for your A/B tests (A-priori)](/images/presentations/presentation-97ee6db4.jpeg) So if you want to get started with A/B testing, you should calculate up front if you have enough users and conversions to see if it is even possible to perform an A/B test on your site. There are some general rules of thumb out there that say β€œdon’t go A/B testing when you have < 1000 conversions”, which is fine, but probably not really helpful in your situation. See [the full article](/post/compute-required-sample-size-for-your-ab-tests/) for more details and an explainer video. ## Video Recording ## I've given the above session at the following events: ![Conversion Hotel Icon](/_astro/conversion-hotel.DPBA18GN_i3fKz.webp?dpl=6a5162b0635346000861050b) Conversion Hotel ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Texel β€” Nov 21, 2015 --- # Source: https://gui.do/presentations/creating-an-optimization-culture/ # Creating an optimization culture [ All presentations ](/presentations/) presentation # Creating an optimization culture 20-30 minutes For: E-commerce managers and CRO Specialists. ![Creating an optimization culture](/images/presentations/presentation-8858f7b7.jpeg) How to align CRO teams across multiple countries and timezones, all in different stages of digital maturity? During this session, Guido shares his experience and talks about the challenges of building an agile experimentation/ online optimization culture within a large international corporation. ## Slides ## I've given the above session at the following events: T3con19 ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) The Hague β€” Oct 17, 2019 Conversion Elite London ![Flag of GB](/_astro/gb-eng.Lbyn-mv9_1xxQem.svg?dpl=6a5162b0635346000861050b) London β€” Jun 6, 2018 ![Meet Magento Romania Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Romania ![Flag of RO](/_astro/ro.sIiGVNqr_1xxQem.svg?dpl=6a5162b0635346000861050b) Cluj-Napoca β€” Oct 17, 2017 Elite Camp 2017 ![Flag of EE](/_astro/ee.Cqoo4cL3_1xxQem.svg?dpl=6a5162b0635346000861050b) Tallinn β€” Jun 17, 2017 ![Meet Magento UK Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento UK ![Flag of GB](/_astro/gb-eng.Lbyn-mv9_1xxQem.svg?dpl=6a5162b0635346000861050b) London β€” Jun 13, 2018 Digital Data Tips Tuesday ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Mar 20, 2018 ![MUG Rotterdam Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) MUG Rotterdam ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Rotterdam β€” Jun 29, 2017 --- # Source: https://gui.do/presentations/cross-channel-possibilities-with-magento/ # Cross channel possibilities with Magento [ All presentations ](/presentations/) presentation # Cross channel possibilities with Magento 20 minutes Slides I used to present cross channel capabilities with Magento during the ISM eCommerce Cross Channel events. ## Slides ## I've given the above session at the following events: ![ISM eCommerce Cross-channel event Icon](/_astro/ism.DY1CqvAh_12i5LJ.webp?dpl=6a5162b0635346000861050b) ISM eCommerce Cross-channel event ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Rotterdam β€” Aug 16, 2012 ISM eCommerce Cross-channel event ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Rotterdam β€” May 31, 2012 --- # Source: https://gui.do/presentations/cross-cultural-website-optimization/ # Cross-cultural website optimization [ All presentations ](/presentations/) presentation # Cross-cultural website optimization 30 minutes For: E-commerce managers and team members selling products and/or services in multiple countries. ![Cross-cultural website optimization ](/images/presentations/presentation-faa17d60.jpeg) In this presentation I share my experience with optimizing websites across different countries/cultures. What things are the same, what things are different and what should you do when expanding internationally from a cultural standpoint? ## Slides ## I've given the above session at the following events: ![Emerce Conversion Icon](/_astro/emerce.B2ftvuEO_Z1ua8rX.webp?dpl=6a5162b0635346000861050b) Emerce Conversion ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Dec 2, 2020 ![Emerce E-commerce Live! Icon](/_astro/emerce.B2ftvuEO_Z1ua8rX.webp?dpl=6a5162b0635346000861050b) Emerce E-commerce Live! ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Jun 26, 2019 Savant E-commerce Congress ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Sep 21, 2016 Developers Paradise ![Flag of HR](/_astro/hr.Bwpfjup0_1xxQem.svg?dpl=6a5162b0635346000861050b) Opatija β€” Apr 26, 2016 ![Webwinkel Vakdagen Icon](/_astro/wwd.1V13CCvW_Z1DkNvf.webp?dpl=6a5162b0635346000861050b) Webwinkel Vakdagen ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Jan 21, 2016 TIO Ecommerce Week ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Nov 25, 2019 ![Meet Magento China Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento China ![Flag of CN](/_astro/cn.DIT7i67F_1xxQem.svg?dpl=6a5162b0635346000861050b) Shenzhen β€” Aug 29, 2017 E-commerce Insights ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Jun 2, 2016 Conversion World 🌎 Webinar β€” Apr 19, 2016 --- # Source: https://gui.do/presentations/crystal-ball-session-outlook-for-the-coming-year/ # Crystal ball session: outlook for the coming year [ All presentations ](/presentations/) presentation # Crystal ball session: outlook for the coming year 30 minutes For: E-commerce leaders ![Crystal ball session: outlook for the coming year](/images/presentations/08.02.2022_Spryker_CEO_2636.jpg) An interactive β€œCommerce Trends/Outlook 2023” session, based on the [etailment.de trends article by Alexander Graf](https://etailment.de/news/stories/etailment-expertenrat-risiken-und-chancen-das-sind-die-e-commerce-trends-2023-24244). ## Slides ## I've given the above session at the following events: ![TOWA office warming Icon](/_astro/towa.XJXRY8PT_Z27z1Ig.webp?dpl=6a5162b0635346000861050b) TOWA office warming ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Hamburg β€” Feb 16, 2023 ![Diva-e yearly team kickoff Icon](/_astro/diva-e.BKGYuKJc_Z2tqSrX.webp?dpl=6a5162b0635346000861050b) Diva-e yearly team kickoff ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Munchen β€” Feb 1, 2023 --- # Source: https://gui.do/presentations/data-driven-decisions-meets-psychology/ # Data Driven Decisions meets Psychology [ All presentations ](/presentations/) presentation # Data Driven Decisions meets Psychology 30-90 minutes ![Data Driven Decisions meets Psychology](/images/presentations/presentation-998768a1.jpeg) This is a combination of 3 session where Guido will talk about… 1. why psychology is important when you’re selling online 2. how to build an optimization team and 3. talk about optimization culture. See [this blogpost](https://www.gui.do/presentation/data-driven-decisions-meets-psychology) for all background information and additional articles. ## Slides ## Video Recording ## I've given the above session at the following events: How to Web ![Flag of RO](/_astro/ro.sIiGVNqr_1xxQem.svg?dpl=6a5162b0635346000861050b) Bucharest β€” Oct 30, 2019 Nomadmage 🌎 Webinar β€” Oct 24, 2017 --- # Source: https://gui.do/presentations/grow-smart-or-die-fast/ # Grow Smart or Die Fast - 5 Guidelines to Navigate the Recession [ All presentations ](/presentations/) presentation # Grow Smart or Die Fast - 5 Guidelines to Navigate the Recession 30 min For: E-commerce managers & marketeers ![Grow Smart or Die Fast - 5 Guidelines to Navigate the Recession](/images/presentations/presentation-4376b148.jpg) Build for the customer journeys of tomorrow and prepare your commerce platform for fast changes in customer and supplier demands. I offer you 5 guiding principles to get ready for the near future and discuss Composable Commerce and (B2B and B2C) marketplaces. ## Slides --- # Source: https://gui.do/presentations/growth-strategies-for-the-future-of-b2b-commerce/ # Growth strategies for the future of B2B commerce [ All presentations ](/presentations/) presentation # Growth strategies for the future of B2B commerce 30 min For: Marketeers, Product owners ![Growth strategies for the future of B2B commerce](/images/presentations/08.02.2022_Spryker_CEO_0311.jpg) Build for the customer journeys of tomorrow. To stay ahead of your competitors and keep winning in the next era of digital commerce, B2B companies need to collaborate with suppliers of commerce technology that help then adapt to fast changing marktets. Together with Henk Mensinga from Youwe I discussed how a composable commerce approach helps B2B companies to form a foundation for their futureproof e-commerce strategy. ## Slides ## I've given the above session at the following events: ![Emerce B2B Icon](/_astro/emerce.B2ftvuEO_Z1ua8rX.webp?dpl=6a5162b0635346000861050b) Emerce B2B ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Maarssen β€” May 12, 2022 --- # Source: https://gui.do/presentations/improve-cro-processes-with-evolutionary-ai/ # Improve CRO processes with evolutionary AI [ All presentations ](/presentations/) presentation # Improve CRO processes with evolutionary AI 30 minutes For: CRO/Growth Specialists. ![Improve CRO processes with evolutionary AI](/images/presentations/presentation-31dac260.jpeg) How do you get to the best converting layout of your website? In this case study, Guido talks about how his team is preparing for the next steps in optimizing B2B and B2C e-commerce platforms through Artificial Intelligence systems. Will AI be more efficient and can it replace the regular A/B testing process? This new AI approach is a revolution in the conversion world, with a ground breaking promise all experts are looking out for. Let’s see how it’s being used in practice! ## Slides ## Video Recording ## I've given the above session at the following events: Measurefest ![Flag of GB](/_astro/gb-eng.Lbyn-mv9_1xxQem.svg?dpl=6a5162b0635346000861050b) British Library, London β€” Nov 9, 2017 Growth Marketing Conference ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” May 12, 2017 ![Emerce Conversion Icon](/_astro/emerce.B2ftvuEO_Z1ua8rX.webp?dpl=6a5162b0635346000861050b) Emerce Conversion ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Pakhuis de Zwijger, Amsterdam β€” May 13, 2017 --- # Source: https://gui.do/presentations/innovate-or-get-kodaked-5-guiding-principles-to-not-f-k-up-modern-commerce/ # Innovate or get Kodak'ed: 5 Guiding Principles to NOT F#%K up Modern Commerce [ All presentations ](/presentations/) presentation # Innovate or get Kodak'ed: 5 Guiding Principles to NOT F#%K up Modern Commerce 30 min For: Marketeers, Product owners ![Innovate or get Kodak'ed: 5 Guiding Principles to NOT F#%K up Modern Commerce](/images/presentations/presentation-94eb2ca1.jpg) Build for the customer journeys of tomorrow and prepare your commerce platform for fast changes in customer and supplier demands. I offer you 5 guiding principles to get ready for the near future and discuss Composable Commerce and (B2B and B2C) marketplaces. ## Slides ## I've given the above session at the following events: ![Emerce E-commerce Live! Icon](/_astro/emerce.B2ftvuEO_Z1ua8rX.webp?dpl=6a5162b0635346000861050b) Emerce E-commerce Live! ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Jun 7, 2022 ![Emerce B2B Dinner session Icon](/_astro/emerce.B2ftvuEO_Z1ua8rX.webp?dpl=6a5162b0635346000861050b) Emerce B2B Dinner session ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Maarssen β€” May 12, 2022 --- # Source: https://gui.do/presentations/introduction-to-magento/ # Introduction to Magento [ All presentations ](/presentations/) presentation # Introduction to Magento 30 minutes ![Introduction to Magento](/images/presentations/presentation-12ded1ac.jpeg) An introduction to Magento’s features and it’s ecosystem. ## Slides ## I've given the above session at the following events: ![Exact meets Magento Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Exact meets Magento ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Delft β€” Oct 2, 2014 ![Exact meets Magento Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Exact meets Magento ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Delft β€” Oct 11, 2012 ![ISM eCommerce Magento Event Icon](/_astro/ism.DY1CqvAh_12i5LJ.webp?dpl=6a5162b0635346000861050b) ISM eCommerce Magento Event ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Rotterdam β€” May 26, 2012 ![Exact meets Magento Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Exact meets Magento ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Delft β€” Dec 8, 2011 ![Oxillion Lunch & Learn Icon](/_astro/oxilion.DQOALNns_ZQOHPB.webp?dpl=6a5162b0635346000861050b) Oxillion Lunch & Learn ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Enschede β€” Sep 15, 2011 ![Webwinkel Vakdagen Icon](/_astro/wwd.1V13CCvW_Z1DkNvf.webp?dpl=6a5162b0635346000861050b) Webwinkel Vakdagen ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Jan 23, 2013 ![Exact meets Magento Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Exact meets Magento ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Delft β€” Aug 21, 2012 ![Webwinkel Vakdagen Icon](/_astro/wwd.1V13CCvW_Z1DkNvf.webp?dpl=6a5162b0635346000861050b) Webwinkel Vakdagen ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Jan 26, 2012 ![Exact meets Magento Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Exact meets Magento ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Delft β€” Nov 17, 2011 ![Oxillion Lunch & Learn Icon](/_astro/oxilion.DQOALNns_ZQOHPB.webp?dpl=6a5162b0635346000861050b) Oxillion Lunch & Learn ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Enschede β€” Dec 16, 2010 --- # Source: https://gui.do/presentations/magento-community-versus-enterprise/ # Magento Community versus Enterprise [ All presentations ](/presentations/) presentation # Magento Community versus Enterprise 20-30 minutes ![Magento Community versus Enterprise](/images/presentations/presentation-949d0184.png) I created a presentation to explain some similarities and differences between the Magento community and enterprise editions. If you’re looking into using Magento but having doubt about the version, I hope this can help to make than decision. ## Slides ## I've given the above session at the following events: ![ISM eCommerce Magento Enterprise event Icon](/_astro/ism.DY1CqvAh_12i5LJ.webp?dpl=6a5162b0635346000861050b) ISM eCommerce Magento Enterprise event ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Rotterdam β€” Oct 16, 2014 ![ISM eCommerce Webinar Icon](/_astro/ism.DY1CqvAh_12i5LJ.webp?dpl=6a5162b0635346000861050b) ISM eCommerce Webinar ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Rotterdam β€” Jun 28, 2012 --- # Source: https://gui.do/presentations/meet-magento-association/ # Meet Magento Association [ All presentations ](/presentations/) presentation # Meet Magento Association 10-15 minutes ![Meet Magento Association](/images/presentations/presentation-b32067b9.jpeg) Introduction to the Meet Magento Association, of which I am Vice President for Western Europe. ## Slides ## I've given the above session at the following events: ![Meet Magento UK Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento UK ![Flag of GB](/_astro/gb-eng.Lbyn-mv9_1xxQem.svg?dpl=6a5162b0635346000861050b) London β€” Jun 19, 2019 ![MageTitans Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) MageTitans ![Flag of GB](/_astro/gb-eng.Lbyn-mv9_1xxQem.svg?dpl=6a5162b0635346000861050b) Manchester β€” Nov 12, 2016 --- # Source: https://gui.do/presentations/n8n-ai-workflow-automation/ # AI/n8n workflow automation for techies [ All presentations ](/presentations/) presentation # AI/n8n workflow automation for techies 50 minute demo For: Teams eager to adopt AI tools in their day-to-day, but struggling on where to start. Audience from > 20+ participants ![AI/n8n workflow automation for techies](/images/presentations/guido-speaking.jpg) In this presentation/demo I quickly explain the concepts of (AI) workflow automation and will goe through three - increasingly more challenging - n8n AI workflows. This session is designed for technical-leaning people that would like an introduction to n8n, see for themselves what it can do and get inspired to start building themselves. * **n8n introduction**: Quickly explain the concepts of (AI) workflow automation and will goe through three - increasingly more challenging - n8n AI workflows * **Dadjoke generator** * **Travel Assistant** * **Personal Assistant** Can be followed up by the β€œEmbedding AI in your organization” workshop. --- # Source: https://gui.do/presentations/persuasive-e-commerce/ # Persuasive E-commerce [ All presentations ](/presentations/) presentation # Persuasive E-commerce 40 minutes - 4 hours For: E-commerce teams interested in optimizing and growing their stores by diving into their buyers psychology ![Persuasive E-commerce](/images/presentations/presentation-e4967d73.jpeg) Presentation or workshop in which I teach the audience about the biases that our brain has, the mistakes we make while making decisions and how we can utilize this in an e-commerce environment. By far my most popular presentation. Started out giving this session in 2011 and it kept evolving over the years in a session I have now given in over 25 countries! ## Slides ## Video Recording ## I've given the above session at the following events: ![Bikkeldag Icon](/_astro/bikkelhart.BZ-Q6JBv_10kjy5.webp?dpl=6a5162b0635346000861050b) Bikkeldag ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Mar 21, 2024 ![D-Congress Icon](/_astro/d-congress.CZ057PTS_2j38FE.webp?dpl=6a5162b0635346000861050b) D-Congress ![Flag of SE](/_astro/se.-wRV27xB_1xxQem.svg?dpl=6a5162b0635346000861050b) Gothenburg β€” Mar 5, 2020 Inhouse workshop Workshop ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Tiel β€” Dec 10, 2019 Startupweek Tallinn ![Flag of EE](/_astro/ee.Cqoo4cL3_1xxQem.svg?dpl=6a5162b0635346000861050b) Tallinn β€” Nov 14, 2019 FRMWRK Inhouse event ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Rotterdam β€” Dec 6, 2018 Utrecht University ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Feb 28, 2018 Retail Arena ![Flag of RO](/_astro/ro.sIiGVNqr_1xxQem.svg?dpl=6a5162b0635346000861050b) Bucharest β€” Oct 26, 2017 Bidfood (in-house) ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Sep 28, 2017 ![GrowthTribe evening course Icon](/_astro/growthtribe.DbwaLU84_lyprx.webp?dpl=6a5162b0635346000861050b) GrowthTribe evening course Workshop ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Feb 28, 2017 Conversion Conference ![Flag of GB](/_astro/gb-eng.Lbyn-mv9_1xxQem.svg?dpl=6a5162b0635346000861050b) London β€” Oct 13, 2016 ![Meet Magento Indonesia Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Indonesia ![Flag of ID](/_astro/id.BcIG0v3x_1xxQem.svg?dpl=6a5162b0635346000861050b) Jakarta β€” Aug 29, 2016 ![GrowthTribe evening course Icon](/_astro/growthtribe.DbwaLU84_lyprx.webp?dpl=6a5162b0635346000861050b) GrowthTribe evening course Workshop ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Apr 20, 2016 ![Meet Magento Sweden Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Sweden ![Flag of SE](/_astro/se.-wRV27xB_1xxQem.svg?dpl=6a5162b0635346000861050b) Stockholm β€” Mar 14, 2016 ![Euroflorist Icon](/_astro/euroflorist.CR_5EsfX_Z25wvul.webp?dpl=6a5162b0635346000861050b) Euroflorist ![Flag of PL](/_astro/pl.DlM5jFE1_1xxQem.svg?dpl=6a5162b0635346000861050b) Warsaw β€” Jan 12, 2016 ![Meet Magento Argentina Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Argentina ![Flag of AR](/_astro/ar.CWtKlAYw_1xxQem.svg?dpl=6a5162b0635346000861050b) Buenos Aires β€” Dec 3, 2015 ![Meet Magento Greece Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Greece ![Flag of GR](/_astro/gr.CZd7_nYR_1xxQem.svg?dpl=6a5162b0635346000861050b) Athens β€” Oct 9, 2015 ![Meet Magento Vietnam Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Vietnam ![Flag of VN](/_astro/vn.gYJrTGO__1xxQem.svg?dpl=6a5162b0635346000861050b) Hanoi β€” Aug 22, 2015 ![Euroflorist Icon](/_astro/euroflorist.CR_5EsfX_Z25wvul.webp?dpl=6a5162b0635346000861050b) Euroflorist ![Flag of SE](/_astro/se.-wRV27xB_1xxQem.svg?dpl=6a5162b0635346000861050b) MalmΓΆ β€” Jul 6, 2015 ![Meet Magento Switzerland Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Switzerland ![Flag of CH](/_astro/ch.GdOfsX4R_1xxQem.svg?dpl=6a5162b0635346000861050b) Glattfelden β€” Oct 24, 2014 ![Meet Magento Germany Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Germany ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Leipzig β€” May 12, 2014 ![Sanoma Breeze Icon](/_astro/sanoma.DvFUVbZM_hN8UK.webp?dpl=6a5162b0635346000861050b) Sanoma Breeze ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Hoofddorp β€” Mar 20, 2014 TeComm Conference ![Flag of RO](/_astro/ro.sIiGVNqr_1xxQem.svg?dpl=6a5162b0635346000861050b) Cluj-Napoca β€” Oct 24, 2013 ![Meet Magento Germany Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Germany ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Leipzig β€” Jun 3, 2013 ![Webwinkel Vakdagen Icon](/_astro/wwd.1V13CCvW_Z1DkNvf.webp?dpl=6a5162b0635346000861050b) Webwinkel Vakdagen ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Jan 24, 2013 NIMA Expert Class ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Dec 19, 2012 ![Joomla! World Conference Icon](/_astro/joomla.CaOsDIGV_24O5pI.webp?dpl=6a5162b0635346000861050b) Joomla! World Conference ![Flag of US](/_astro/um.BlGQjxCa_1xxQem.svg?dpl=6a5162b0635346000861050b) San JosΓ© β€” Oct 17, 2012 ![Oxillion Lunch & Learn Icon](/_astro/oxilion.DQOALNns_ZQOHPB.webp?dpl=6a5162b0635346000861050b) Oxillion Lunch & Learn ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Enschede β€” May 24, 2012 ![Webwinkel Vakdagen Icon](/_astro/wwd.1V13CCvW_Z1DkNvf.webp?dpl=6a5162b0635346000861050b) Webwinkel Vakdagen ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Jan 25, 2012 MarketingRSLT: Summerschool ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Maarssen β€” Aug 31, 2011 ![Emercify Icon](/_astro/emercify.D7XIG2A-_29RmNH.webp?dpl=6a5162b0635346000861050b) Emercify 🌎 Online event β€” Nov 17, 2020 Ecommerce Workshop Workshop ![Flag of NO](/_astro/bv.BsEVQUQM_1xxQem.svg?dpl=6a5162b0635346000861050b) Oslo β€” Feb 11, 2020 Target ![Flag of EE](/_astro/ee.Cqoo4cL3_1xxQem.svg?dpl=6a5162b0635346000861050b) Tallinn β€” Nov 14, 2019 3XE Digital CRO ![Flag of IE](/_astro/ie.CH8mcHwP_1xxQem.svg?dpl=6a5162b0635346000861050b) Dublin β€” Feb 14, 2019 United Wardrobe ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Utrecht β€” Jun 29, 2018 ![GrowthTribe evening course Icon](/_astro/growthtribe.DbwaLU84_lyprx.webp?dpl=6a5162b0635346000861050b) GrowthTribe evening course Workshop ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Nov 7, 2017 ![Meet Magento Greece Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Greece ![Flag of GR](/_astro/gr.CZd7_nYR_1xxQem.svg?dpl=6a5162b0635346000861050b) Athens β€” Oct 12, 2017 Pan European Strategy Forum Retail ![Flag of DK](/_astro/dk.QTC2BsBG_1xxQem.svg?dpl=6a5162b0635346000861050b) Copenhagen β€” May 20, 2017 Braingineers ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Dec 15, 2016 ![GrowthTribe evening course Icon](/_astro/growthtribe.DbwaLU84_lyprx.webp?dpl=6a5162b0635346000861050b) GrowthTribe evening course Workshop ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Oct 4, 2016 Annual Conference of Estonian E-commerce Workshop ![Flag of EE](/_astro/ee.Cqoo4cL3_1xxQem.svg?dpl=6a5162b0635346000861050b) Tallinn β€” Apr 28, 2016 ![Meet Magento Czech Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Czech ![Flag of CZ](/_astro/cz.Bn4jm3it_1xxQem.svg?dpl=6a5162b0635346000861050b) Prague β€” Mar 31, 2016 The Talent Institute Workshop ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Jan 21, 2016 Performance Marketing Update ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) 's-Hertogenbosch β€” Dec 9, 2015 ![GrowthTribe evening course Icon](/_astro/growthtribe.DbwaLU84_lyprx.webp?dpl=6a5162b0635346000861050b) GrowthTribe evening course Workshop ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Nov 17, 2015 ![Meet Magento Belarus Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Belarus ![Flag of BY](/_astro/by.1aK_jGOd_1xxQem.svg?dpl=6a5162b0635346000861050b) Minsk β€” Sep 21, 2015 ![Euroflorist Icon](/_astro/euroflorist.CR_5EsfX_Z25wvul.webp?dpl=6a5162b0635346000861050b) Euroflorist ![Flag of GB](/_astro/gb-eng.Lbyn-mv9_1xxQem.svg?dpl=6a5162b0635346000861050b) Romsey β€” Jul 22, 2015 ![Meet Magento Denmark Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Denmark ![Flag of DK](/_astro/dk.QTC2BsBG_1xxQem.svg?dpl=6a5162b0635346000861050b) Kolding β€” May 7, 2015 ![Meet Magento New York Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento New York ![Flag of US](/_astro/um.BlGQjxCa_1xxQem.svg?dpl=6a5162b0635346000861050b) New York β€” Sep 21, 2014 ![Sanoma Breeze Icon](/_astro/sanoma.DvFUVbZM_hN8UK.webp?dpl=6a5162b0635346000861050b) Sanoma Breeze ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Hoofddorp β€” Apr 27, 2014 ![Meet Magento Poland Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Poland ![Flag of PL](/_astro/pl.DlM5jFE1_1xxQem.svg?dpl=6a5162b0635346000861050b) Warsaw β€” Nov 5, 2013 ![Bargento Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Bargento ![Flag of FR](/_astro/fr.CIJ3JFHc_1xxQem.svg?dpl=6a5162b0635346000861050b) Paris β€” Jun 4, 2013 ![Joomladays Netherlands Icon](/_astro/joomla.CaOsDIGV_24O5pI.webp?dpl=6a5162b0635346000861050b) Joomladays Netherlands ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Zeist β€” Apr 21, 2013 ![Belgento Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Belgento ![Flag of BE](/_astro/be.xl1rKKoF_1xxQem.svg?dpl=6a5162b0635346000861050b) Brussels β€” Jan 17, 2013 Amsterdam University of Applied Science (HvA) ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Dec 10, 2012 ![Meet Magento Brazil Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Meet Magento Brazil ![Flag of BR](/_astro/br.CccTb9pm_1xxQem.svg?dpl=6a5162b0635346000861050b) SΓ£o Paulo β€” Oct 8, 2012 Masterclass Ecommerce Magazine ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Maarssen β€” Mar 15, 2012 Byte Seminar ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Jan 13, 2012 --- # Source: https://gui.do/presentations/still-a-b-testing-your-buttons-you-need-to-think-much-bigger/ # Still A/B testing your buttons? You need to think (much) bigger... [ All presentations ](/presentations/) presentation # Still A/B testing your buttons? You need to think (much) bigger... 20 minutes For: E-commerce managers, CRO Specialists ![Still A/B testing your buttons? You need to think (much) bigger...](/images/presentations/Guido_Jansen_Spryker_2663.jpg) * CRO/CXO, Experiments and A/B testing have gained a lot of traction in the last years, hopefully also within your company; * When optimizing, a lot of commerce teams seem stuck experimenting with minor frontend changes like text, images or layout. * While still valuable to do this, you could benefit much more from the experimentation mindset when applying this to not just your frontend, but to across all aspects of your business * Guido shows you how using Packaged Business Capabilities can give your commerce team the freedom to do just that. ## Slides ## Video Recording ## I've given the above session at the following events: ![eCommerce & Digital Marketing EXPO Greece & SE Europe Icon](/_astro/ecdm.CiAl1gZx_Z1x1hQx.webp?dpl=6a5162b0635346000861050b) eCommerce & Digital Marketing EXPO Greece & SE Europe ![Flag of GR](/_astro/gr.CZd7_nYR_1xxQem.svg?dpl=6a5162b0635346000861050b) Athens β€” May 14, 2022 ![Business Online Icon](/_astro/businesonline.Cqg5nLYn_ZVogM1.webp?dpl=6a5162b0635346000861050b) Business Online ![Flag of GB](/_astro/gb-eng.Lbyn-mv9_1xxQem.svg?dpl=6a5162b0635346000861050b) London β€” Apr 6, 2022 ![eTail Europe Icon](/_astro/etail.DPb2uQ8z_x8aiJ.webp?dpl=6a5162b0635346000861050b) eTail Europe ![Flag of GB](/_astro/gb-eng.Lbyn-mv9_1xxQem.svg?dpl=6a5162b0635346000861050b) London β€” Apr 26, 2022 --- # Source: https://gui.do/presentations/the-future-of-community-where-psychology-tech-and-ai-collide/ # The Future of Community: Where Psychology, Tech and AI Collide [ All presentations ](/presentations/) presentation # The Future of Community: Where Psychology, Tech and AI Collide 40 min For: B2B Community managers ![The Future of Community: Where Psychology, Tech and AI Collide](/images/presentations/presentation-53d766b9.webp) As communities continue to evolve, the intersection of psychology and technology is becoming increasingly critical. I will explore the future trends that are set to redefine how consumers interact with online platforms. From AI-driven personalization to the psychological triggers that drive user engagement, we’ll delve into what the future holds and how businesses can prepare for the seismic shifts on the horizon. By the end of this session, attendees will have: * a good understanding of latest trends that combine AI and Community building; * a list of things they can implement and start experimenting with in their own community right away. --- # Source: https://gui.do/presentations/the-future-of-the-magento-ecosystem/ # The Future of the Magento Ecosystem [ All presentations ](/presentations/) presentation # The Future of the Magento Ecosystem 20 minutes The Magento community is thriving and wants to push forward fast. This presentation is about feelings and ideas that live within the community and that I’ve discussed with many at Meet Magento conferences and on IM chats in the past months. I presented this at the Magento Snowcamp in Austria in January and this week at Meet Magento in Spain. Let me know what you think in the comments! ## Slides ## I've given the above session at the following events: ![Developers Paradise Icon](/_astro/magento.DhT7pi57_Z2guzpv.webp?dpl=6a5162b0635346000861050b) Developers Paradise ![Flag of AT](/_astro/at.BiuoISA-_1xxQem.svg?dpl=6a5162b0635346000861050b) Kaprun β€” Jan 13, 2014 --- # Source: https://gui.do/presentations/usability-testing/ # Usability Testing [ All presentations ](/presentations/) presentation # Usability Testing 5 minutes Slides from my 5 minute pitch at startup accelerator Rockstart in April 2015 ## Slides ## I've given the above session at the following events: Rockstart Answers ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Apr 16, 2015 --- # Source: https://gui.do/presentations/why-becoming-a-marketplace-should-be-your-next-big-initiative/ # Why becoming a Marketplace should be your Next Big Initiative [ All presentations ](/presentations/) presentation # Why becoming a Marketplace should be your Next Big Initiative 30 minutes For: E-commerce director, CMO ![Why becoming a Marketplace should be your Next Big Initiative](/images/presentations/08.02.2022_Spryker_CEO_0319.jpg) Together with Marnix from SQLI I hosted a session about marketplaces for retail organizations. What are all marketplace variants? What is the difference between selling on a marketplace and becoming a marketplace? What are the latest developments and why do we think you really need to be the first mover in your industry when it comes to marketplaces… More info about [Sprykers Enterprise Marketplace Capabilities](https://spryker.com/platform/portfolio/enterprise-marketplace). ## Slides ## I've given the above session at the following events: ![Emerce Retail Icon](/_astro/emerce.B2ftvuEO_Z1ua8rX.webp?dpl=6a5162b0635346000861050b) Emerce Retail ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Maarssen β€” Apr 14, 2022 --- # Source: https://gui.do/presentations/your-path-to-becoming-a-more-customer-centric-business/ # Your path to becoming a (more) Customer Centric Business [ All presentations ](/presentations/) presentation # Your path to becoming a (more) Customer Centric Business 3 hours In this presentation and workshop I discuss recent industry reports, share fresh CRO research and guide you through the setup of the optimization process and how to grow it based on your current company and team maturity levels. We discuss the optimal workflow, how to increase team knowledge, how to improve management buy-in and how to prioritize. We discuss how to improve your experimentation velocity, capacity and coverage, and how to set your KPIs. We do a workshop on hypothesis setting and will show you how you can estimate long-term ROI. ## I've given the above session at the following events: ![Spryker customer day Icon](/_astro/spryker.Dl4dk4Lk_Z1DIyun.webp?dpl=6a5162b0635346000861050b) Spryker customer day ![Flag of DE](/_astro/de.Cy8EGtuB_1xxQem.svg?dpl=6a5162b0635346000861050b) Berlin β€” Oct 6, 2021 ![ING Inhouse event Icon](/_astro/ing.MnlDEinP_ZgjSHa.webp?dpl=6a5162b0635346000861050b) ING Inhouse event ![Flag of NL](/_astro/bq.Dz8sXo2-_1xxQem.svg?dpl=6a5162b0635346000861050b) Amsterdam β€” Jan 24, 2019 --- # Source: https://gui.do/press/ # Press / Media in the press # Press / Media I'm interviewed by different media regularly and appear on different (online and offline) panels. Below you can find a selection of these. Contact me if you're interested in interviewing me or having me on your event! [ Awards ](#awards)[ Videos ](#videos)[ Podcasts ](#podcasts)[ Articles ](#articles)[ Featured In ](#listings) on camera ## Video Interviews ![Preview thumbnail for video: We Automated My Entire Podcast Guest Pipeline with n8n + Apify!](https://i.ytimg.com/vi/D1PbvVzxYnA/maxresdefault.jpg) ### We Automated My Entire Podcast Guest Pipeline with n8n + Apify! December 2025 β€’ Aemal Sayer ![Preview thumbnail for video: From Psychology to Spryker - Guido Jansen](https://i.ytimg.com/vi/8pQG86R0_-c/maxresdefault.jpg) ### From Psychology to Spryker - Guido Jansen August 2025 β€’ MartechTherapy [View article ](https://martechtherapy.substack.com/p/from-psychology-to-spryker-guido) ![Preview thumbnail for video: Psychology Behind User Engagement and Community Building with Guido Jansen](https://i.ytimg.com/vi/HJf7h66S3tM/maxresdefault.jpg) ### Psychology Behind User Engagement and Community Building with Guido Jansen April 2024 β€’ nohacks.show [View article ](https://www.nohackspod.com/episode/psychology-behind-user-engagement-and-community-building-with-guido-jansen/) ![Preview thumbnail for video: #TechTalk 044: Guido X Jansen Talks About Ecommerce](https://i.ytimg.com/vi/HXL5cqpxNGQ/maxresdefault.jpg) ### #TechTalk 044: Guido X Jansen Talks About Ecommerce January 2024 β€’ Devrims [View article ](https://devrims.com/blog/guido-x-jansen-interview-techtalk-044/) ![Preview thumbnail for video: SaaS, PaaS, IaaS en open-source e-commerce platformen](https://i.ytimg.com/vi/DIUn71f86eI/maxresdefault.jpg) ### SaaS, PaaS, IaaS en open-source e-commerce platformen June 2022 β€’ Muhammed Aydogan / FRMWRK ![Preview thumbnail for video: Still A/B testing your buttons?: You should think (much) bigger](https://i.ytimg.com/vi/05S0ZR2BUbw/maxresdefault.jpg) ### Still A/B testing your buttons?: You should think (much) bigger June 2022 β€’ eCommerce & Digital Marketing Expo ![Preview thumbnail for video: Nailing Customer Value Optimization @ CVO Live Episode 6](https://i.ytimg.com/vi/K_zcCZ-n88k/maxresdefault.jpg) ### Nailing Customer Value Optimization @ CVO Live Episode 6 April 2022 β€’ Valentin Radu from Omniconvert ![Preview thumbnail for video: Applying Psychology and User Research in CRO](https://i.ytimg.com/vi/qqOsJ9o7YRk/maxresdefault.jpg) ### Applying Psychology and User Research in CRO February 2022 β€’ CustomFit.ai [View article ](https://www.customfit.ai/growth-fit-interview-series/applying-psychology-and-user-research-in-cro) ![Preview thumbnail for video: Panel @ Culture of Experimentation](https://i.ytimg.com/vi/JxK5zyyJ6Y0/maxresdefault.jpg) ### Panel @ Culture of Experimentation November 2020 β€’ Test & Learn Community (TLC) ![Preview thumbnail for video: It's Really Hard To Copy An Offline Event To An Online Event](https://i.ytimg.com/vi/LLjxMzfzqnc/maxresdefault.jpg) ### It's Really Hard To Copy An Offline Event To An Online Event November 2020 β€’ Kalen Jordan for Commerce Hero ![Preview thumbnail for video: How holiday sales will be different in 2020](https://i.ytimg.com/vi/wjDT316TH4s/maxresdefault.jpg) ### How holiday sales will be different in 2020 October 2020 β€’ Valentin Radu for Omniconvert ![Preview thumbnail for video: An Overheated Dutch Guy](https://i.ytimg.com/vi/pHKiMoapecE/maxresdefault.jpg) ### An Overheated Dutch Guy August 2020 β€’ Kalen Jordan for MageTalk ![Preview thumbnail for video: Data-Driven Decisions meets Psychology](https://i.ytimg.com/vi/crr5ndqSe5c/maxresdefault.jpg) ### Data-Driven Decisions meets Psychology January 2020 β€’ How to Web ![Preview thumbnail for video: Magento Masters Spotlight](https://i.ytimg.com/vi/xSXo2SrWFFg/maxresdefault.jpg) ### Magento Masters Spotlight January 2020 β€’ Adobe ![Preview thumbnail for video: Interview at Meet Magento UK](https://i.ytimg.com/vi/f3KGkIKj16g/maxresdefault.jpg) ### Interview at Meet Magento UK August 2019 ![Preview thumbnail for video: Magento Association: An Update](https://i.ytimg.com/vi/_B624ySafDc/maxresdefault.jpg) ### Magento Association: An Update August 2019 ![Preview thumbnail for video: Imagine 2019: Learn about the Magento Association from Magento Master Guido Jansen](https://i.ytimg.com/vi/un6cf-tO1ws/maxresdefault.jpg) ### Imagine 2019: Learn about the Magento Association from Magento Master Guido Jansen May 2019 β€’ Ben Marks for Adobe ![Preview thumbnail for video: Interview at Pan European StrategyForum Retail, Denmark](https://i.ytimg.com/vi/fFS3s2sHehw/maxresdefault.jpg) ### Interview at Pan European StrategyForum Retail, Denmark September 2017 β€’ Pan European StrategyForum Retail ![Preview thumbnail for video: Conversion Rate Optimisation & Multivariate Testing through AI](https://i.ytimg.com/vi/fyrix-EARyE/maxresdefault.jpg) ### Conversion Rate Optimisation & Multivariate Testing through AI July 2017 β€’ GrowthTribe ![Preview thumbnail for video: Creating an Optimization Culture](https://i.ytimg.com/vi/V-qfj97DVSE/maxresdefault.jpg) ### Creating an Optimization Culture June 2017 β€’ CXL ![Preview thumbnail for video: Interview with me as organizer of the Joomladays The Netherlands 2009](https://i.ytimg.com/vi/XIlotk7nMsY/maxresdefault.jpg) ### Interview with me as organizer of the Joomladays The Netherlands 2009 June 2009 β€’ Marc Nederbergh for CleverTV ![Preview thumbnail for video: Interview with me as organizer before Joomladays The Netherlands 2009](https://i.ytimg.com/vi/aSLtYq0duWs/maxresdefault.jpg) ### Interview with me as organizer before Joomladays The Netherlands 2009 April 2009 β€’ Ray Bogman for Jira ICT on the mic ## Podcast Appearances Listen on Spotify: [ Spotify ](https://open.spotify.com/episode/3ZW2obcTEHpo7urYLqJr2g) ### Psychology Behind User Engagement and Community Building with Guido Jansen April 2024 β€’ nohacks.show [View article ](https://www.nohackspod.com/episode/psychology-behind-user-engagement-and-community-building-with-guido-jansen/) Listen on Spotify: [ Spotify ](https://open.spotify.com/episode/0RnLDa3osFqoymR6d05J1l) ### SaaS, PaaS, IaaS en open-source e-commerce platformen June 2022 β€’ Muhammed Aydogan / FRMWRK Listen on Spotify: [ Spotify ](https://open.spotify.com/episode/3KMHHpQ39ZJTjyab08Y8Tx) ### The psychology of cognitive customer behavior with Guido Jansen January 2022 β€’ Brent Peterson for Talk Commerce [View article ](https://talk-commerce.com/spryker/the-psychology-of-cognitive-customer-behavior-with-guido-jansen/) Listen on Spotify: [ Spotify ](https://open.spotify.com/episode/7hbnazzIfprpRGTDPINaoc) ### De meest gestelde vragen over experimenten January 2022 β€’ Jaap Jacobs for Growth Lab Podcast [View article ](https://fingerspitz.nl/blog/de-meest-gestelde-vragen-over-experimenten/) Listen on Spotify: [ Spotify ](https://open.spotify.com/episode/1JQOINF7985dcVMc9C6bKD) ### An Overheated Dutch Guy August 2020 β€’ Kalen Jordan for MageTalk Listen on Spotify: [ Spotify ](https://open.spotify.com/episode/5UJuKMx1f8mNzJqELQA0Wx) ### Glibberige aansmeertechnieken met cognitief psycholoog Guido Jansen January 2020 β€’ Met Nerds Om Tafel [View article ](https://vriendvandeshow.nl/mnot/episodes/s06e11-glibberige-aansmeertechnieken-met-cognitief-psycholoog-guido-jansen) Listen on Spotify: [ Spotify ](https://open.spotify.com/episode/5EFVmi3Pjga34RMQkRhrH5) ### Meeting Guido X Jansen – Cognitive Psychologist, Customer Optimization Manager, Magento Master, Podcast Host and International Speaker April 2019 β€’ Sultan Semlali Listen on Spotify: [ Spotify ](https://open.spotify.com/episode/45DMHmImVV74DceRBnRE5c) ### Dutchento Interview April 2018 β€’ Ben Marks for Adobe Listen on Spotify: [ Spotify ](https://open.spotify.com/episode/7tIP7Fz3IfDXKMX5M8lUnG) ### Dutchento origins August 2017 β€’ Sander Mangel for Dutchento Listen on Spotify: [ Spotify ](https://open.spotify.com/episode/2MaVKAIBT9EvW8JicDMBvM) ### MageTalk Episode 45 – The Netherdutch Strikes Back June 2015 β€’ Phillip Jackson and Kalen Jordan ## Articles & Interviews ![Valentin Radu for Omniconvert logo](https://www.google.com/s2/favicons?domain=www.omniconvert.com&sz=32&default=/assets/document-icon.svg) ### Lessons From 17 CRO Experts: Key A-Ha Moments That Transformed Their Experimentation Strategies Published on October 2024 Written by Valentin Radu for Omniconvert Published on www.omniconvert.com [View article ](https://www.omniconvert.com/blog/lessons-from-cro-experts/) ### Spryker launches Customer Advisory Board Published on March 2022 Written by Samuel Pais for Spryker ### Creating a community is one of the few unique things that competitors can't copy. Published on February 2022 Written by Alexandra Panaitescu for Omniconvert ### Spryker Hires Recognised Community Leader and Commerce Expert as Market Momentum Accelerates Published on November 2021 Written by Spryker ![Conversion Hotel logo](https://www.google.com/s2/favicons?domain=conversionhotel.com&sz=32&default=/assets/document-icon.svg) ### Experimentation Culture Webinar Published on September 2021 Written by Conversion Hotel Published on conversionhotel.com [View article ](https://conversionhotel.com/speaker/guido-jansen-alexandre-suon/) ![Jeremy Horowitz from Messenger Mastermind logo](https://www.google.com/s2/favicons?domain=anchor.fm&sz=32&default=/assets/document-icon.svg) ### Turning Insights into Profits with CRO Published on January 2021 Written by Jeremy Horowitz from Messenger Mastermind Published on anchor.fm [View article ](https://anchor.fm/messenger-mastermind/embed/episodes/Ep--98-Turning-Insights-into-Profits-with-CRO-eonlsd/a-a4a79o4) ![Kyle Hamer for The Summit Podcast logo](https://www.google.com/s2/favicons?domain=music.amazon.com&sz=32&default=/assets/document-icon.svg) ### 4 Pillars of Great Conversion Rate Optimization Published on January 2021 Written by Kyle Hamer for The Summit Podcast Published on music.amazon.com [View article ](https://music.amazon.com/podcasts/2ca22a67-6b1e-461e-9dec-cbe601574463/episodes/c77b4ac2-cf9b-449b-9bf1-d2453215e9ac/the-summit-podcast-4-pillars-of-great-conversion-rate-optimization) ![Rommil Santiago for Experiment Nation logo](https://www.google.com/s2/favicons?domain=www.experimentnation.com&sz=32&default=/assets/document-icon.svg) ### Optimization and the human mind: A conversation with CRO.CAFE's Guido X Jansen about Experimentation Published on November 2020 Written by Rommil Santiago for Experiment Nation Published on www.experimentnation.com [View article ](https://www.experimentnation.com/learn/2020/11/04/optimization-and-the-human-mind) ![Mathijs Kok logo](https://www.google.com/s2/favicons?domain=www.mathijskok.com&sz=32&default=/assets/document-icon.svg) ### Conversie Optimalisatie, Veranderingen binnen E-commerce en E-mail Marketing done Right Published on August 2020 Written by Mathijs Kok Published on www.mathijskok.com [View article ](https://www.mathijskok.com/podcast/conversie-optimalisatie-veranderingen-binnen-e-commerce-en-e-mail-marketing-done-right/) ### Start by having a unique value proposition Published on December 2019 Written by Alexandra Ionescu for Omniconvert ![Cloudways logo](https://www.google.com/s2/favicons?domain=www.cloudways.com&sz=32&default=/assets/document-icon.svg) ### There's still no match for Magento's community power Published on November 2019 Written by Cloudways Published on www.cloudways.com [View article ](https://www.cloudways.com/blog/guido-jansen-interview/) ![Mathijs Kok logo](https://www.google.com/s2/favicons?domain=www.mathijskok.com&sz=32&default=/assets/document-icon.svg) ### Conversie optimalisatie: waar, hoe en wat! Published on August 2019 Written by Mathijs Kok Published on www.mathijskok.com [View article ](https://www.mathijskok.com/podcast/conversie-optimalisatie-waar-hoe-en-wat/) ![Mathijs Kok logo](https://www.google.com/s2/favicons?domain=www.mathijskok.com&sz=32&default=/assets/document-icon.svg) ### Een podcast over podcasten Published on August 2019 Written by Mathijs Kok Published on www.mathijskok.com [View article ](https://www.mathijskok.com/podcast/een-podcast-over-podcasten/) ![Alex Yermak logo](https://www.google.com/s2/favicons?domain=mobecls.com&sz=32&default=/assets/document-icon.svg) ### Magento Community And Culture Published on August 2019 Written by Alex Yermak Published on mobecls.com [View article ](https://mobecls.com/interview-with-guido-jansen/) ![Bind logo](https://www.google.com/s2/favicons?domain=web.archive.org&sz=32&default=/assets/document-icon.svg) ### Het bij elkaar brengen van mensen is mijn belangrijkste skill Published on July 2019 Written by Bind Published on web.archive.org [View article ](https://web.archive.org/web/20210228115752/https://www.bind.nl/het-bij-elkaar-brengen-van-mensen-is-mijn-belangrijkste-skill/) ### Interview as Magento Association Board Member Published on May 2019 Written by MageZine ![Vaimo logo](https://www.google.com/s2/favicons?domain=www.vaimo.com&sz=32&default=/assets/document-icon.svg) ### Vaimo's Guido Jansen Wins Magento Master 2019 Award Published on May 2019 Written by Vaimo Published on www.vaimo.com [View article ](https://www.vaimo.com/blog/guido-jansen-wins-magento-masters-award/) ![Emerce Magazine logo](https://www.google.com/s2/favicons?domain=www.emerce.nl&sz=32&default=/assets/document-icon.svg) ### A/B-testen levert veel te weinig informatie op Published on April 2019 Written by Emerce Magazine Published on www.emerce.nl [View article ](https://www.emerce.nl/interviews/emerce-conversion-abtesten-levert-veel-weinig-informatie) ![New Business Radio logo](https://www.google.com/s2/favicons?domain=soundcloud.com&sz=32&default=/assets/document-icon.svg) ### Meet Magento: Let's Talk Business Published on April 2019 Written by New Business Radio Published on soundcloud.com [View article ](https://soundcloud.com/newbusinessradio/sets/meet-magento-lett-talk-business-8-april-2019) ![Plumrocket logo](https://www.google.com/s2/favicons?domain=plumrocket.com&sz=32&default=/assets/document-icon.svg) ### I fell in love with Magento and stayed for the people. Published on February 2019 Written by Plumrocket Published on plumrocket.com [View article ](https://plumrocket.com/blog/guido-jansen-magento-interview) ![CXL logo](https://www.google.com/s2/favicons?domain=cxl.com&sz=32&default=/assets/document-icon.svg) ### Key Insights from Every Speaker of Elite Camp 2017 Published on June 2017 Written by CXL Published on cxl.com [View article ](https://cxl.com/blog/key-insights-every-speaker-elite-camp-2017/) ![Webguys logo](https://www.google.com/s2/favicons?domain=www.webguys.de&sz=32&default=/assets/document-icon.svg) ### Blackhat.Design: Weapons of Social Seduction Published on December 2016 Written by Webguys Published on www.webguys.de [View article ](https://www.webguys.de/magento-2/blackhat.design) ![Johanna Allhorn for ehandel logo](https://www.google.com/s2/favicons?domain=www.ehandel.se&sz=32&default=/assets/document-icon.svg) ### Intervju: Guido Jansen ska ta reda pΓ₯ varfΓΆr kunderna inte handlar Published on March 2016 Written by Johanna Allhorn for ehandel Published on www.ehandel.se [View article ](https://www.ehandel.se/Guido-Jansen-ska-ta-reda-pa-varfor-kunderna-inte-handlar,7465.html) ![Tanya Dalik for Cart2Cart logo](https://www.google.com/s2/favicons?domain=www.shopping-cart-migration.com&sz=32&default=/assets/document-icon.svg) ### Magento Is not Hobby Material Published on May 2013 Written by Tanya Dalik for Cart2Cart Published on www.shopping-cart-migration.com [View article ](https://www.shopping-cart-migration.com/experts-insights/10046-magento-is-not-a-hobby-material-an-interview-with-guido-jansen) ![Irina Tsumarava for Aheadworks logo](https://www.google.com/s2/favicons?domain=aheadworks.com&sz=32&default=/assets/document-icon.svg) ### eCommerce in the Netherlands: Be Aware of Local Laws and Offer iDeal Published on February 2013 Written by Irina Tsumarava for Aheadworks Published on aheadworks.com [View article ](https://aheadworks.com/blog/ecommerce-in-the-netherlands-be-aware-of-local-laws-and-offer-prevailing-dutch-payment-solution) ![Webdesigner Magazine logo](https://www.google.com/s2/favicons?domain=app.box.com&sz=32&default=/assets/document-icon.svg) ### Meet Magento 2010 Published on May 2010 Written by Webdesigner Magazine Published on app.box.com [View article ](https://app.box.com/shared/oxkxju58xd) ## Featured In Mentioned in "best of" lists and expert compilations. ![Saufter AI logo](https://www.google.com/s2/favicons?domain=saufter.io&sz=32&default=/assets/document-icon.svg) ### Best Ecommerce Podcasts in 2024 January 2024 Saufter AI [View details ](https://saufter.io/best-ecommerce-podcasts/) ![Growth Method logo](https://www.google.com/s2/favicons?domain=growthmethod.com&sz=32&default=/assets/document-icon.svg) ### The Best Growth Marketing Podcasts for B2B Marketers January 2024 Growth Method [View details ](https://growthmethod.com/growth-marketing-podcast/) ![FasterCapital logo](https://www.google.com/s2/favicons?domain=www.fastercapital.com&sz=32&default=/assets/document-icon.svg) ### 10 Conversion Rate Podcasts to Help You Grow Your Business January 2024 FasterCapital [View details ](https://www.fastercapital.com/content/Conversion-Rate-Podcasts--10-Conversion-Rate-Podcasts-to-Help-You-Grow-Your-Business.html) ![2Checkout logo](https://www.google.com/s2/favicons?domain=www.2checkout.com&sz=32&default=/assets/document-icon.svg) ### CRO Knowledge Repository - Expert Listing January 2022 2Checkout [View details ](https://www.2checkout.com/lp/cro-knowledge-repository/) ![WebInsight logo](https://www.google.com/s2/favicons?domain=webinsight.be&sz=32&default=/assets/document-icon.svg) ### 5 CRO experts die de moeite zijn om te volgen August 2020 WebInsight [View details ](https://webinsight.be/cro/cro-experts-om-te-volgen/) ![Sayed Shahnur for Omnikick logo](https://www.google.com/s2/favicons?domain=web.archive.org&sz=32&default=/assets/document-icon.svg) ### 45 best CRO Experts you need to follow to Skyrocket your website conversion May 2016 Sayed Shahnur for Omnikick [View details ](https://web.archive.org/web/20240804143201/https://www.omnikick.com/cro-experts-list/) ## More like this? Follow me on Sifa ID! Most of my content is published on Sifa, so make sure to follow me there! [ Follow on Sifa ID ](https://sifa.id/p/gui.do) --- # Source: https://gui.do/projects/ # Projects things I'm building # Projects Indie and community projects I've worked on recently. Most are open source on GitHub, or live on their respective marketplaces. ![Sifa icon](/icons/sifa-dark.svg?dpl=6a5162b0635346000861050b) ## [ Sifa ](https://sifa.id) EU-hosted Β· Built on AT Protocol Replace your LinkedIn URL with a portable professional profile that updates itself from your real activity across the open web. Built on AT Protocol, EU-hosted, free, with no lock-in. [View project View Sifa project ](https://sifa.id) [ GitHub ](https://github.com/singi-labs) ![Barazo Forum icon](/icons/barazo-dark.svg?dpl=6a5162b0635346000861050b) ## [ Barazo Forum ](https://barazo.forum) License: MIT / AGPL-3.0 Privacy-focused, decentralized forum software built on AT Protocol. Your identity. Your communities. Everywhere. [View project View Barazo Forum project ](https://barazo.forum) [ GitHub ](https://github.com/singi-labs) ![n8n Pulse icon](/icons/n8n-pulse.svg?dpl=6a5162b0635346000861050b) ## [ n8n Pulse ](https://n8n-pulse.gui.do/) License: MIT Community analytics dashboard for the n8n ecosystem. Track community growth, discover trending workflows, explore popular integrations, and build custom visualizations with the data playground. [View project View n8n Pulse project ](https://n8n-pulse.gui.do/) [ GitHub ](https://github.com/gxjansen/n8n-stats) ## [ astro-md-alternate ](https://www.npmjs.com/package/astro-md-alternate) License: MIT Astro integration that serves markdown versions of your content pages for AI agents and LLMs. Adds .md endpoints and auto-discovery via link rel="alternate" tags. [View project View astro-md-alternate project ](https://www.npmjs.com/package/astro-md-alternate) [ GitHub ](https://github.com/gxjansen/astro-md-alternate) ## [ Claude Code Meter ](https://github.com/gxjansen/claude-code-meter) License: MIT macOS desktop widget that monitors Claude Code usage limits in real time. Displays both 5-hour and 7-day rolling windows with progress bars, countdown timers, and color-coded warnings via Ubersicht. [View project View Claude Code Meter project ](https://github.com/gxjansen/claude-code-meter) [ GitHub ](https://github.com/gxjansen/claude-code-meter) ![AI Consensus Answers icon](/icons/n8n.svg?dpl=6a5162b0635346000861050b) ## [ AI Consensus Answers ](https://n8n.io/workflows/11660-generate-consensus-answers-with-multiple-ai-models-and-peer-review-system/) Available for free on the n8n template marketplace n8n workflow that generates consensus-based answers by leveraging multiple AI models with a peer review system. Synthesizes responses across different AI systems to improve answer quality through comparative analysis. [View project View AI Consensus Answers project ](https://n8n.io/workflows/11660-generate-consensus-answers-with-multiple-ai-models-and-peer-review-system/) ## [ Community Echo ](https://github.com/spryker-community/Echo) License: MIT Tool to A) collect community activity from different sources, B) Determine the right internal team this post is relevant to and C) generate a short (Slack) message notifying this team of the activity. [View project View Community Echo project ](https://github.com/spryker-community/Echo) [ GitHub ](https://github.com/spryker-community/Echo) ![Transistor MCP icon](/icons/transistor.svg?dpl=6a5162b0635346000861050b) ## [ Transistor MCP ](https://github.com/gxjansen/Transistor-MCP) License: MIT This MCP server provides tools to interact with the [Transistor.fm](https://transistor.fm/) API, allowing you to manage podcasts, episodes, and view analytics. [View project View Transistor MCP project ](https://github.com/gxjansen/Transistor-MCP) [ GitHub ](https://github.com/gxjansen/Transistor-MCP) ![CRM LinkedIn Enricher icon](/icons/n8n.svg?dpl=6a5162b0635346000861050b) ## [ CRM LinkedIn Enricher ](https://n8n.io/workflows/5258-enrich-linkedin-profiles-in-nocodb-crm-with-apify-scraper/) Available for free on the n8n template marketplace n8n workflow that integrates LinkedIn profile scraping with Apify and NocoDB CRM. Automatically enriches and updates customer data with detailed LinkedIn information for enhanced lead intelligence. [View project View CRM LinkedIn Enricher project ](https://n8n.io/workflows/5258-enrich-linkedin-profiles-in-nocodb-crm-with-apify-scraper/) ![BlueSpark icon](/icons/bluespark.svg?dpl=6a5162b0635346000861050b) ## BlueSpark License: MIT AI-powered conversation starter generator for BlueSky followers. You can use the SaaS version, run it locally or host it yourself (Netlify instructions included). [ GitHub ](https://github.com/gxjansen/bluespark) ![SkyWatch icon](/icons/skywatch.svg?dpl=6a5162b0635346000861050b) ## [ SkyWatch ](https://github.com/gxjansen/SkyWatch) License: MIT BlueSky Follower Analytics & Management. Downloads all your followers, and allows you to filter/sort them based on their stats (followers, following, follower ratio, posts, posts/day, join date, last post date etc). [View project View SkyWatch project ](https://github.com/gxjansen/SkyWatch) [ GitHub ](https://github.com/gxjansen/SkyWatch) --- # Source: https://gui.do/retainer/ # Retainer: Senior community leadership for companies not yet ready to hire one senior backup, on tap # Senior community leadership for companies not yet ready to hire one. How to build community and ecosystem functions that actually move product decisions and lower support costs. For technical companies that treat community as infrastructure. Less than a quarter of the loaded cost of a senior community hire. Starts next week, not month four. I've built community at **Spryker** (130+ enterprise clients, with about 25% of product roadmap traceable to community signal), **Dutchento / Meet Magento** (600+ annual attendees), and **CRO.CAFE** (200+ episodes across four languages). 188 talks in 27 countries, plus the Community Builder Award from eBay/Magento and the Experimentation Culture Award. [Work with me ](#apply) **3 of 5 seats open Β· Next intake closes 31 July** Β· Application or 30-min scoping call ![Guido Jansen speaking on stage at a technology conference](/_astro/guido-speaking.B54dDbYA_2pwfUJ.webp?dpl=6a5162b0635346000861050b) the real problem ## Why this offer exists. Most Series A–C developer-led companies hit the same wall: a community held together by a junior IC or a founder's spare cycles, with the roadmap drifting in parallel. Four costs compound from there: * **Roadmap drift on community signal.** Product decisions stop tracing back to what users are actually asking for. The team can feel it months before the dashboard catches up. * **Junior-IC burnout.** The person carrying community gets stretched, makes calls they aren't senior enough to make, and either churns out or stops trying. The function rebuilds from zero. * **Budget-review carnage.** Community is the first line cut when nobody can defend it with numbers. You spend a year rebuilding what got knifed in one finance meeting. * **The €200K wrong-hire.** Senior community hires without a tested thesis are a year lost and a re-recruit. The retainer tests the thesis before the hire. Two ways to use it: as a bridge to a senior hire, or as ongoing senior leverage if you don't plan to make one. what you actually get ## Senior thinking partner. So your team gets to actually execute. You're probably one of three people: a founder figuring this out alongside the roadmap, a junior IC carrying community as 30% of the job, or a senior leader who's done it before but is stretched across four other priorities. The retainer fits all three. I work as a senior thinking partner for whoever is currently doing the work, covering the patterns they haven't seen yet (what to invest in, what to stop, what to ignore). In practice: the person already doing this work has senior backup. Decisions move faster, and the roadmap stops drifting off community signal. The alternative ### Senior community / DevRel hire Loaded cost €150K+ per year Time to start 3–4 months to land Wrong-hire risk High. No scorecard yet to hire well. At month 6 Maybe an onboarded leader. The retainer ### Six-month advisory Loaded cost Less than a quarter of the hire. Time to start Next week. Wrong-hire risk Tested before the hire. At month 6 A scorecard, a working system, and the decisions already made. Whether or not a senior hire ends up making sense. where you land ## What's different at month six. Six months in, the way community work happens has shifted. Here's what's different: * **Senior community attention lives on the calendar.** Questions that used to sit open for weeks get closed in the next call. * **Wasted community spend has been cut.** What wasn't producing was killed in week one; what was producing got doubled down on. * **The person currently holding community has senior backup.** Decisions move faster, and harder calls don't sit open for weeks. * **Roadmap drift on community signal has stopped.** There's a defined process, running on cadence, defensible at budget review. * **A hiring scorecard exists for when you're ready.** A wrong senior community hire is a €200K mistake. The scorecard reduces that risk. ### And the documents you walk away with: * A community and ecosystem architecture: who your community is for, how participation is designed, and where signal flows back into the business. Yours to keep, evolve, and hand to a new hire. * A hiring scorecard for community / DevRel / ecosystem roles, calibrated to your stage and product. Useful at month six and again at year two. * A signal-to-roadmap process: the actual mechanism that translates community input into product, sales, and strategic decisions. Lightweight enough that someone will actually run it. * A measurement framework: what to track, what to ignore, and what would falsify your community thesis. Borrowed from the CRO and experimentation playbook. how I think about it ## Three pillars: Psychology, Pattern, Proof. Psychology ### Built for how technical users actually behave. Most community work is designed for the community manager's idea of community, which usually has very little to do with how developers actually behave in the wild. My cognitive psychology background mostly taught me one thing: you can't reliably predict what people will do. So everything I recommend is built to be tested: who stays, who contributes, what flips a lurker into a contributor. You find that out by running the thing, not by guessing. Pattern ### Three zero-to-community builds, retooled for the AI era. Three very different contexts (Spryker, Dutchento, CRO.CAFE), same underlying pattern, retooled for an era when half the lurkers are agents and bot signal looks like human signal until it doesn't. The advisory is the shortcut: what still works, what's quietly broken, and which AI-flavored plays look exciting but waste a quarter. Proof ### Community work that survives the budget review. Community work that can't be tied to business outcomes is the first thing cut at budget review. I came up through CRO and experimentation, so what we build together is set up to be measured. At Spryker, about 25% of product roadmap decisions traced back to community signal. That's what makes community a real line item: defensible at every budget review, not a soft cost-center waiting to get cut. ![Guido Jansen, community strategist](/_astro/08.02.2022_Spryker_CEO_2636.DUo5yW1y_1DlIsh.webp?dpl=6a5162b0635346000861050b) ## About the advisor. **Guido X Jansen.** Twenty years building communities, most recently the enterprise community function at Spryker (130+ enterprise clients, about 25% of product roadmap traceable to community signal). Cognitive psychology and CRO background, which mostly taught me you can't reliably predict what people will do, so I design community work as small experiments and watch what they actually do with them. [Read the longer version on /about β†’ ](/about) ## Brands I've worked with From retail to telecom to financial services, I've helped teams across industries build stronger communities. ![ANWB logo](/images/companies/anwb.png) ![Bol.com logo](/images/companies/bolcom.png) ![Canal Digital logo](/images/companies/canaldigital.png) ![eBay logo](/images/companies/ebay.png) ![Euroflorist logo](/images/companies/euroflorist.png) ![Favorite Gifts logo](/images/companies/favorite-gifts.png) ![Heineken logo](/images/companies/heineken.png) ![Helly Hansen logo](/images/companies/hellyhansen.png) ![ING logo](/images/companies/ing.png) ![KPN logo](/images/companies/kpn.png) ![O'Neal logo](/images/companies/oneal.png) ![Randstad logo](/images/companies/randstad.png) ![Sanoma logo](/images/companies/sanoma.png) ![Sara Lee logo](/images/companies/saralee.png) ![T-Mobile logo](/images/companies/tmobile.png) ## Past colleagues and clients on the work. Quotes from work pre-advisory. Advisory references on request after the scoping call. > β€œGuido is a thought leader in community building and developer relations. Any company serious about building an ecosystem should talk to him.” ![Portrait of Boris Lokschin](/_astro/boris.CiUQiHY-_11VgJ8.webp?dpl=6a5162b0635346000861050b) Boris Lokschin Co-Founder & CEO, Spryker > β€œHe delivered results that mattered: developer feedback shaped our product roadmap, engineering teams connected directly with external developers.” ![Portrait of Chris Rauch](/_astro/chris.SnulGbo2_r8gKC.webp?dpl=6a5162b0635346000861050b) Chris Rauch Chief Customer Officer, Supermetrics > β€œGuido doesn't just build communities, he architects ecosystems that thrive under change and constant evolution.” ![Portrait of Svitlana Kulynych](/_astro/svitlana.DWnrHa8S_Z1GUG53.webp?dpl=6a5162b0635346000861050b) Svitlana Kulynych Senior Manager for L&D Business Engagement, PwC Luxembourg how it runs ## A structured six months. Rolling thereafter. Phase 1 Β· Inside the first six months 1. ### Week 1: Onboarding and ecosystem baseline A 90–120 minute kickoff call, plus a written baseline of where your community stands, what's worth building first, and what to stop spending on. The point of week one is to make sure none of your investment gets wasted on the wrong direction. 2. Recurring cadence ### Every two weeks: a standing strategy call Twelve sessions of sixty minutes each, across the first six months. The one place on the calendar where community strategy gets senior attention without fighting for it against everything else on your team's plate. 3. Recurring cadence ### Every month: a one-page written brief The next things to act on, the things to stop, and what to keep an eye on. Written so it can be forwarded to your CEO or board without translation. 4. ### Month 3: mid-engagement review A hard mid-point audit. Are we still building the right thing, given what we've learned and what changed in your business? We re-baseline if needed. _If the review surfaces a fundamental mismatch, either side can exit clean: refund of the most recent month, all artifacts delivered through the cutoff._ 5. ### Month 6: synthesis and decision point The artifacts from the previous sections, finalized. Decision point: continue rolling, pause, or close. Either way, you walk away with documents your team keeps using long after I'm out of the calendar. Phase 2 Β· Beyond six months, if it's working 1. ### Beyond month 6: rolling cadence Same rhythm, no fixed end. Calls, monthly briefs, async channel: nothing changes about the cadence. Either side gives thirty days' notice when the engagement no longer fits. Throughout Β· the whole engagement ### A dedicated async channel Slack, Signal, or whichever tool you already use. For the questions that come up between calls and shouldn't wait two weeks. is this for you ## Who this works for, who it doesn't. ### In scope * Community / DevRel / ecosystem strategy * Community ops design: governance, contribution structures, advisory boards * DevRel function design and metrics * Translating community signal to product roadmap * Hiring input for community / DevRel / ecosystem roles * Coaching the existing person currently holding this responsibility (often a junior IC, or someone wearing it as 30% of their job) ### Out of scope * Implementation or hands-on community management * Content production for your community * Hands-on engineering, SDK work, or demo coding * Pure marketing or social media management * Sales-quota carrying responsibilities ### Good fit * Series A–C company, technical or developer-led product * Has product traction but no senior community/ecosystem hire yet, or has a junior person in role who needs guidance * Leadership treats community as strategic, not as a megaphone * Organisation can act on architectural and design recommendations ### Not a fit * Need someone to _run_ community ops. This is advisory, not fractional execution. * Want guaranteed traffic, signups, or community-size growth * AI-content-at-scale community plays * Looking primarily for social media marketing rather than community strategy * Adtech, gambling, fossil fuel, or Russian-owned companies * _Also:_ advisory and public platform stay strictly separate. Paying clients don't get conference referrals, intros, or public recommendations. If you're buying influence, this isn't the offer. before you ask ## Questions worth answering before you apply. If yours isn't here, the 30-minute scoping call is the right place for it. How many open seats? Five concurrent at most. Waitlist when full. One company per competitive space, the rest queue. How does this fit alongside your other work? Advisory, speaking, and selective full-time leadership conversations are separate tracks. The advisory engagement has a defined six-month minimum scope, with the written commitments below covering what happens if anything changes mid-engagement. How long can the engagement run? The first six months are a fixed commitment, long enough to cover the Week 1 baseline, the Month 3 review, and the Month 6 synthesis. After that the engagement runs month-to-month with thirty days' notice from either side. No forced renewal conversation, no cliff. What if the engagement isn't delivering value? A re-baseline conversation at month three is built in. Beyond that, thirty days' notice from either side. The notice period is prorated, and all artifacts get delivered up to the cutoff date. What if the month 3 review says it's not working? Either side can call it at month three. We deliver every artifact through the cutoff date, and the most recent monthly fee is refunded. No extended notice, no fighting. Month three is when we find out. That's the point of having a hard mid-point review. What happens if you take an in-house role mid-engagement? The engagement continues through its committed period. Senior roles take 3–4 months to start, so in practice nothing changes. In the rare case it can't continue, every open artifact gets delivered through the cutoff, and I personally introduce you to a vetted advisor from my network. No engagement gets left mid-air. Is the engagement confidential? Yes. Company name, strategy, and the existence of the engagement aren't disclosed unless you specifically want them to be. Can we do weekly calls instead? The default cadence is one call every two weeks. During specific intensive windows like migrations, launches, or hiring sprints, we can switch to weekly. No additional fee. Can we talk to a past advisee? Yes. References on request after the scoping call. What if our community lead quits in month three? The advisory continues. Hiring the replacement is a conversation we have together, using the hiring scorecard built during the engagement. Do you do implementation? No. The advisory works on the design and the decisions; your team or contractors run the execution. It keeps the offer clean and avoids the conflict of interest where I'd be advising on work I also bill to deliver. What if our IC is too junior to operationalize the advice? Common situation. The retainer is designed for it. Inside the first 30 days, the IC gets a written prioritization of what to start, stop, and ignore, plus a measurement framework that makes their work defensible at the next budget review. What doesn't change: the IC is still the one doing the work. The retainer is senior backup on the decisions, not on the execution. If the IC can't run the advised plays at all, the month 3 review surfaces it early and either side can exit clean. let's talk ## Two ways in. 3 of 5 seats open Β· Next intake closes 31 July Β· Application or 30-min scoping call. Less than a quarter of the loaded cost of a senior community hire. Starts next week, not month four. Pick the path that fits. The pricing range is shared by email after the first contact, regardless of outcome. ### A: 30-minute scoping call Best if you're not yet sure whether the engagement fits. We talk for thirty minutes. You leave with the pricing range, a fit assessment, and either an application invite or a referral elsewhere. Tell me up front: **company name**, **your role**, one sentence on what you're trying to figure out, and one sentence on your current community / ecosystem state. [Request a scoping call ](mailto:x@gui.do?subject=Retainer%3A%20scoping%20call%20request&body=Company%3A%20%0AYour%20role%3A%20%0AWhat%20you're%20trying%20to%20figure%20out%3A%20%0ACurrent%20community%20%2F%20ecosystem%20state%3A%20%0A) ### B: Direct application Best if you already know you want this. Email the items below. Response within five business days: acceptance, decline with a brief reason, or a scoping invite. Pricing range comes back in the response either way. * Name + work email * Company + your role * Company website * Stage (Series, ARR range, or "pre-revenue") * Current community / ecosystem state, in one sentence * _Optional:_ Six-month outcome you'd want * _Optional:_ Desired start date [Send an application ](mailto:x@gui.do?subject=Retainer%3A%20application&body=Name%3A%20%0AWork%20email%3A%20%0ACompany%3A%20%0AYour%20role%3A%20%0ACompany%20website%3A%20%0AStage%20%28Series%2C%20ARR%2C%20or%20pre-revenue%29%3A%20%0ACurrent%20community%20%2F%20ecosystem%20state%3A%20%0ASix-month%20outcome%20you'd%20want%20%28optional%29%3A%20%0ADesired%20start%20date%20%28optional%29%3A%20%0A) Looking to book me for a conference or event instead? [Speaker information β†’ ](/speaker) --- # Source: https://gui.do/speaker/ # Speaking speaker information # Speaking at your event Everything organizers typically want to know about me Community Builder with 21+ years creating technical ecosystems. [188 talks across 27 countries](/events). If you're interested in having me speak at your event, you'll find all the information you need below. [Book a call ](https://app.cal.eu/gxjansen/30min) [Email me ](mailto:x@gui.do?subject=Speaking%20enquiry) on this page ## What you can find on this page: [ Rider Kit Technical and logistical requirements ](#talk-format)[ Bio Format Speaker biography and credentials ](#biography)[ Fee Speaking fees and expenses ](#fee)[ Testimonials What others say about my talks ](#testimonials)[ Travel & Accommodation Logistics and requirements ](#travel)[ AV/Tech Requirements Technical setup needed ](#av-tech)[ Content for Your Marketing Materials to promote the event ](#marketing)[ And the Rest... Additional information and details ](#headshots) ![Guido Jansen speaking at a conference](/_astro/08.02.2022_Spryker_CEO_0278.ByM1xcjk_Z9oyjM.webp?dpl=6a5162b0635346000861050b) a quick intro ## About the Speaker Guido X Jansen I'm a Community Builder who turns technical ecosystems into real business growth. With 21+ years at the intersection of psychology and technology, I've built community functions from zero multiple times. My cognitive psychology background shapes how I approach community work. Not by predicting how developers will behave, but by testing assumptions and watching what they actually do, because the one thing psychology reliably teaches is that you can't reliably predict people. I've presented at 188 talks across 27 countries on topics including composable commerce, community building, and digital psychology. before you ask ## Am I the right fit? Before you reach out, it helps to be clear on what the session is for. What's your goal for it, who's in the audience, and what do you want them to be able to say or do afterwards? None of this is me being difficult: it's how I make sure the talk actually fits your audience and earns its slot. To make this easy for you, I've created an online form you can fill out to give me all the needed information. Please fill out the form at least 3 months before your event. [Contact Information Form ](/contact/) on stage ## Talk format My talks are clear, practical sessions on usability, persuasion, conversion optimization, building experimentation culture, CRO teams and community building. I design them for a wide range of audiences and can adapt them for beginners or more experienced crowds. You walk away with things you can actually use. I usually prefer to present the opening or closing keynote at events, as it allows for more inspiration and practical insights. I'm experienced with live interviews or panels on-stage and will often engage with the audience for light content but will have conversations for the rest of the keynote. I'm also happy to organize the line-up where the technology-focused talks and insights follow, and I will focus on the background of your audience. Depending on the topic and the conference, I like to slot panels in between the more technical talks. My talk usually lasts 30-60 minutes and suits an audience between 25-2500 people. the investment ## Fee €5000 \+ VAT + expenses (Travel + accommodation) My talks are about entertaining and teaching an audience. I don't sell products or services from the stage. For commercial conferences I do charge a fee, since this is part of how I make a living. Thanks for understanding. The fee covers preparing and delivering a talk tailored to your audience, on topics like CRO, experimentation culture, and community building. The sessions work for a wide range of audiences, and the focus is always on practical takeaways your audience can use after the event. the fine print ## Payment terms The fee is paid in EUR (€) via wire transfer or PayPal. I pay my own taxes in the Netherlands, so the quoted fee is the net amount I need to receive. Payment is split: a deposit to confirm the booking, ideally 3+ months before the session, and the balance after the talk. Let me know which payment method works best for you. ### Deposit 50% of the quoted fee, paid to confirm and reserve your date. ### Final Payment The remaining balance due after your session is completed. ### Booking Terms * β€’ Once the deposit is received, your date is confirmed and reserved for your event. * β€’ The deposit is non-refundable once the booking is confirmed, as it holds the date and covers preparation. * β€’ The fee structure is **fixed**. If your budget is tight, talk to me early rather than at the end: there's more room to find something that works when we start the conversation sooner. kind words ## What others say Feedback from event organizers and attendees E > Guido is an excellent public speaker. Whether it's a workshop, a conference talk, or a meetup, he always manages to bring energy and knowledge to his presentations. Erin Weigel Advisor, ABsmartly A > Give him a stage and the audience will love him! Alex Franke EVP, Spryker J > His session was extremely well received by a diverse audience of web development professionals. Guido's ability to communicate complex topics in a clear and engaging manner made his talk a highlight of the event. John O'Connor Development Inspector, Charles White Limited T > I attended Guido's CRO session at Growth Tribe and I was mind-blown. He's articulate, knowledgeable, and uses real examples and frameworks that you can actually apply. Thomas Paris Director of Demand Generation, Posh M > Guido brought his 'Persuasive eCommerce' topic to our meetup in Jakarta and the audience loved it. Very engaging speaker with deep practical knowledge. Muliadi Jeo Founder and Director, ICUBE F > Guido has a unique combination of knowledge about psychology, experimentation, and e-commerce that makes his talks both insightful and highly practical. Florian Gendrault CEO, Alleo R > Guido brings a unique blend of technical expertise and practical insights. His presentation style is engaging and the content is always relevant to our audience. Rob Janssen Event Director, Digital Analytics Congress K > Working with Guido was a pleasure. He understood our audience needs and delivered content that was both educational and actionable. Our attendees loved it! Koen Verhagen Conference Organizer, Meet Magento S > Guido's expertise in conversion optimization and his ability to translate complex concepts into practical advice made his session one of the most valuable at our event. Sandra de Vries Head of Programming, How to Web most requested ## Featured presentations Some of my most popular talks that conference organizers frequently request [ ![The Future of Community: Where Psychology, Tech and AI Collide](/images/presentations/presentation-53d766b9.webp) The Future of Community: Where Psychology, Tech and AI Collide Where community building, psychology and AI meet, and what to start experimenting with right now. 40 minutes Learn more ](/presentations/the-future-of-community-where-psychology-tech-and-ai-collide/)[ ![AI/n8n workflow automation for techies](/images/presentations/guido-speaking.jpg) AI/n8n workflow automation for techies A hands-on demo of automating real work with AI and n8n, for teams who don't know where to start. 50 minute demo Learn more ](/presentations/n8n-ai-workflow-automation/)[ ![Data Driven Decisions meets Psychology](/images/presentations/presentation-998768a1.jpeg) Data Driven Decisions meets Psychology Pairing experimentation with how people actually behave, so the data leads to better decisions. 30-90 minutes Learn more ](/presentations/data-driven-decisions-meets-psychology/) [View All Presentations ](/presentations/) the logistics ## Travel & accommodation ### Travel Requirements * β€’ Flight booking and costs covered by organizer * β€’ Business class for flights over 3 hours * β€’ Airport transfers or rental car if needed * β€’ Travel insurance coverage ### Accommodation * β€’ 4-star hotel or equivalent accommodation * β€’ Arrival day before event + departure day after * β€’ Quiet room for preparation (if needed) * β€’ High-speed internet access the setup ## AV/tech requirements ### Basic Setup * β€’ Projector/large screen for presentations * β€’ Wireless presentation remote (clicker) * β€’ Lapel microphone (wireless preferred) * β€’ Basic lighting (standard conference setup) ### Technical Details * β€’ HDMI connection for MacBook Pro * β€’ Internet connection for live demos * β€’ Recording equipment (if session is recorded) * β€’ Tech check 30 minutes before presentation copy-paste ready ## Biography Copy-paste ready speaker bio for your marketing materials ### Short Bio (50 words) Guido X Jansen is a Community Builder with 21+ years creating technical ecosystems. Founded Dutchento/Meet Magento, created CRO.CAFE podcast, and led Spryker's enterprise community. Cognitive psychologist turned DevRel leader. 188 talks across 27 countries. Open source and privacy advocate. Based in the Netherlands. ### Medium Bio (100 words) Guido X Jansen is a Community Builder who creates technical ecosystems that drive business growth. He has built community functions from zero multiple times: Dutchento/Meet Magento (600+ annual attendees), CRO.CAFE (200+ podcast episodes), and Spryker's enterprise community (130+ clients). His cognitive psychology background taught him you can't reliably predict how technical users will behave, so he designs community work as experiments and measures what creates real business value instead of chasing activity metrics. He has spoken at 188 talks across 27 countries. Guido advocates for open source, privacy-first technology, and building resilient systems. Based in the Netherlands, working remotely. ### Long Bio (200 words) Guido X Jansen is a Community Builder who turns technical ecosystems into real business growth. With 21+ years at the intersection of psychology and technology, he has built community functions from zero multiple times: in the early 2000s with Mambo/Joomla!, as founder of Dutchento/Meet Magento (scaling to 600+ annual attendees), as creator of CRO.CAFE (200+ episodes across four languages), and at Spryker (serving 130+ enterprise clients). His cognitive psychology background shapes how he approaches every community decision. Rather than assuming he knows why developers and technical users behave the way they do, he treats it as something to test: building onboarding that turns newcomers into contributors, feedback mechanisms that surface real sentiment, and a working sense of the difference between activity and engagement. Guido operates at the intersection of community, product, and customer success. At Spryker, community-driven initiatives influenced 25% of product roadmap decisions. He has presented at 188 talks across 27 countries on topics including composable commerce, community building, and digital psychology. He advocates for open source principles, privacy protection, and building systems that get stronger under pressure instead of barely surviving it. spread the word ## Content for your marketing Ready-to-use materials to promote the session ### Session Titles * β€’ "Building a Culture of Experimentation" * β€’ "Digital Psychology for Better Conversions" * β€’ "From A/B Testing to Full Experimentation Culture" * β€’ "The Science of Digital Persuasion" * β€’ "CRO: Beyond the Buttons and Colors" ### Key Topics * β€’ Behavioral psychology principles * β€’ A/B testing best practices * β€’ Experimentation culture development * β€’ Statistical significance and sample sizes * β€’ Team building and process optimization ### Want something made just for your event? Everything above is yours to use, but I'm happy to make something tailored to your event too. Think a short promo video, custom graphics, or copy written for your channels and your audience. Tell me what you're planning and I'll put together something that fits. [Ask me about custom promo ](/contact/) grab my face ## Headshots High-resolution headshots for your event marketing materials ![Guido Jansen headshot](/_astro/08.02.2022_Spryker_CEO_0278.ByM1xcjk_Z9oyjM.webp?dpl=6a5162b0635346000861050b) [Download High-Res ](/images/headshot/08.02.2022%5FSpryker%5FCEO%5F0278.jpg) ![Guido Jansen headshot](/_astro/08.02.2022_Spryker_CEO_2636.DUo5yW1y_Qjdei.webp?dpl=6a5162b0635346000861050b) [Download High-Res ](/images/headshot/08.02.2022%5FSpryker%5FCEO%5F2636.jpg) ![Guido Jansen headshot](/_astro/08.02.2022_Spryker_CEO_2669.Cs3p--PQ_Z29jHmK.webp?dpl=6a5162b0635346000861050b) [Download High-Res ](/images/headshot/08.02.2022%5FSpryker%5FCEO%5F2669.jpg) let's work together ## Ready to book me for your event? If you have more info, you can [contact me here](/contact/). [Get in Touch ](/contact/)