Conversion optimization
I can help you set up, run experiments, analyze data, and glean insights about your customers that can be turned into actionable strategiesā€‹.
Video
See how we can help you
Skills
How can I help?
Let me help your business.
Presentations
As an international speaker and AWARD WINNING Podcast host, I'm available to inspire your audience at seminars or give workshops for your employees. I've been acknowledged as a highly engaging speaker at various events.
Expert Reviews
I provide actionable tips on improving your online business and boosting conversion rates.
Training & Workshops
I can guide your team to form a 'customer intelligence team' and embed a continuous optimization strategy within your organizationā€‹
Lunch
Interested in discussing your case or exchanging thoughts over lunch? I'm usually around Amsterdam or Berlin and would love to hear from you
Questions
Contact me and we can have a look at what I can do for your business.
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Conversion optimization
I can help you set up, run experiments, analyze data, and glean insights about your customers that can be turned into actionable strategiesā€‹.
Presentations
As an international speaker and AWARD WINNING Podcast host, I'm available to inspire your audience at seminars or give workshops for your employees. I've been acknowledged as a highly engaging speaker at various events.
Expert Reviews
I provide actionable tips on improving your online business and boosting conversion rates.
Training & Workshops
I can guide your team to form a 'customer intelligence team' and embed a continuous optimization strategy within your organizationā€‹
Lunch
Interested in discussing your case or exchanging thoughts over lunch? I'm usually around Amsterdam or Berlin and would love to hear from you
Questions
Contact me and we can have a look at what I can do for your business.
Podcasting
Podcasts that I host & produce
Podcasting is a great way to learn, share and get to know people. I've published over 250 episodes for different podcasts:
Gallery
Me at work
About Guido Xavier Jansen
To answer a common question right out of the gate: Yes, the X in my name is not just there for decorative reasons: my second name is Xavier!
Childhood
I was born in 1982 in Zwolle, in the Netherlands. I lived in Hattem, Tiel, Amersfoort, Utrecht, Breukelen (yes, Brooklyn), Hoofddorp, Amsterdam and I now live in Ouderkerk aan de Amstel (a suburb of Amsterdam). Until 2004 I spent most of my time swimming, won several Dutch championships and participated in European championship tournaments.
University
I studied Applied Cognitive Psychology at the University of Utrecht. I was board member of the Student Group of Social Sciences (SGS) in 2006/2007. For more info about my study/CV you can take a look at my LinkedIn Profile.
Professional experience
I have spent the past decade working on improving digital customer experiences; Working with mixed teams of stakeholders, analysts, researchers, ux/ui designers and developers, both locally and internationally; Setting up and leading user experience and conversion optimisation teams; Setting up usability and A/B testing procedures; Advance and empower team members through open collaboration, education and thought leadership; ā€¨Sharing knowledge: blogging and speaking about E-commerce, (Online) Psychology, digital user experience and community building at conferences around the world.
Online Communities & Events
My main involvement lies with web-based software applications and the communities involved with it. I founded one of the largest local Joomla! communities worldwide and I was a Dutch translation coordinator for the platform for quite some time. I also organized the two-day event Joomladays in 2009. I switched focus to e-commerce and between 2008 and 2021 focussed on one system in particular: Magento. I organized the first worldwide Meet Magento event in 2009, organized 11 events in total and expanded the conference to over 550 yearly participants. This makes it one of the biggest Magento events worldwide and the start of a global movement of over 60 events. In 2021 it was time to focus on something new and I became the Global Business & Technology Evangelist at the digital commerce visionairy Spryker.
Gallery
See the results
Content
What can you find here?
Podcasts
Podcasting is a great way to learn, share and get to know people. I've published over 250 episodes for different podcasts.
Events
I've had the privilege of speaking at a number of wonderful industry conferences and universities around the world, sharing my experience with the audience and sharing ideas with a lot of experts.
Articles
I provide actionable tips on improving your online business and boosting conversion rates.
Presentations
Overview of public presentations with decks and videos (when available).